Chapter 712: Advertising Revenue
The focus of the second episode is that Captain Dohiro and more than a dozen crew members, including the heroine, land on Skull Island to find Skeletron's treasure.
"Super Fat Dog" itself is an adventure film, how can it not involve some adventure plots, and treasure hunting is undoubtedly the most direct plot, but after Tu Feiyuan and others landed on the island, they accidentally triggered the forbidden magic left by Skeletron, thus resurrecting the necromantic soldiers on the island!
Because this drama is mainly based on animals, the undead soldiers are naturally played by small animals; Needless to say, the special effects in the later stage, that is, during the shooting, the tens of thousands of animals roared together, and the shock was no less than a blockbuster!
Of course, Jiang Younan is not so stupid to expose his hole cards, he still deliberately found some people to disguise it, such as when shooting animal charge shots, he will find a place to put food, and then let the small animals rush forward, so that the crew will think that this is a habit that the animals have developed after training!
This habit is a lot in daily life, for example, some dogs will go to the bowl to serve the meal when they hear the bell, and for example, in some bird parks, as long as the birds see the tourists holding up the money, they will stay in the hands of the tourists and take photos with the tourists, and then take the money away.
These are all things that many animal trainers can do after training, so everyone is amazed and not too suspicious.
The battle of tens of thousands of "people" suddenly raised the strength of the whole film a lot, and in this episode, in addition to the funny and under-beaten performance of Dochima, everyone also remembered another new character, that is, Dotobuka's main opponent - the notorious pirate Black Meow Great Demon King!
The actor of the Black Meow Great Demon King is the deputy commander of the Second Legion of Cats, Black Meow. As soon as Black Meow appeared, it conquered many audiences with its cold image.
And the next plot, naturally, please listen to the next breakdown!
"Clicks exceeded 10 million. And it's on the rise! ”
"Clicks exceeded 20 million, and the upward trend has not stopped!"
Last time, when the first episode of "Super Fat Dog" was broadcast, the hits reached 32 million in one night, and now the second episode is broadcast, and it only took more than an hour to reach this standard, even after inquiry. Many IPs are from abroad.
"It seems that when we have the third episode, we are going to do multi-national dubbing." Jiang Younan gave instructions to the crew!
Dubbing, this thing is not difficult to say. It's not easy to say, first of all, online dramas have the characteristics of keeping pace with the times, and they will use a lot of novel words, which are translated into foreign languages. It's easy for foreigners not to understand. Many of the jokes were out of effect.
And online dramas are generally broadcast with a time difference of one episode a week, and "Super Fat Dog" is naturally no exception, the shooting task at this time is very tight, and it is not difficult to make jokes that foreigners can understand.
Don't look at the low efficiency of only one episode this week, but in fact, the filming workload is very large, and the most important thing is that the enemy still has more places to change the script, and there are many places to insert advertisements. So for a week, in addition to the shooting mission. There is also work to be done, such as undertaking, negotiating, and placing advertisements.
No way, who made the main benefit of online dramas be product placement?
But fortunately, Fat Hollywood is much less limited in terms of advertising, and it doesn't need to think too much about the requirements of advertisers, because Fat Hollywood never lacks ads for Little Blue Bird Island!
Jiang Younan's request to Zhang Ming is: "Product placement is okay, but it must not destroy the due effect, otherwise for one or two advertisements, you will lose fans, which is undoubtedly digging your own grave!" ”
Jiang Younan firmly believes that as long as things are done well, then there will always be no shortage of money, so in the ticket price of Little Blue Bird Island, he charges very low, so that many people can go to Little Blue Bird Island for vacation.
998 yuan per person, which is also equivalent to half a month's salary, but if you compare it with going abroad for a vacation, and you compare it with going to other attractions, then this price is too cheap, and it also includes food and accommodation for three days and two nights, so this is why Little Blue Bird Island has always been popular.
Now "Super Fat Dog" also adheres to this concept, you have to watch 60-second ads before watching free videos on weekdays, so you can see an epic magic blockbuster without spending movie tickets, so how many people will mind watching one or two commercials?
Fans of the Celestial Empire can be said to be the most empathetic, they can tolerate the idols they support again and again, not to mention those stick Oba, it is this to write a novel, the author has to code more than 6,000 words a day, but the author is also a human being, and there are times when they are not in good shape, and sometimes when they are sick, they sometimes break off, and sometimes there are one or two typos.
But as long as you talk to him and you send them a leave announcement, they will definitely not embarrass you, but will care about the message "Come on author", "pay attention to your body" and other warm words.
But the tolerance of fans is not an excuse for random placement of advertisements, the whole web drama is 15 minutes per episode, what is the matter with you inserting 10 minutes of advertising? So Jiang Younan has two requirements for "Super Fat Dog"!
First, the total duration should not exceed 10 seconds, and it should not even appear in the plot, preferably in the opening song or end credits; The second is that even if there are no advertisers, they are not afraid, the soy sauce group does not look down on this shooting cost, the important thing is to ensure quality and quantity!
It is precisely because of the influence of this concept that under the popularity of the first episode of "Super Fat Dog", none of the advertisements were received, and advertisers thought that the requirements of Fat Hollywood were too harsh, not only the asking price was high, the advertising time was short, and the requirements could not be made.
But when the second episode aired, the Internet was instantly boiling, and the phone of the soy sauce group was once again blown up by advertisers, who knew that if they didn't sign the contract quickly, the only 10 seconds of advertising time for "Super Fat Dog" would be robbed by others!
Sometimes, implanting more advertisements does not necessarily make more money, but only provides limited advertising time, and the advertising time becomes strange, and the price rises sharply, and finally a Tiannan specialty group spends 1 million to buy the 10-second advertising time of the fourth episode.
100,000 yuan for 1 second advertisement, this price point directly frightened many people, you must know that this is an online drama and not a TV commercial, but this basically sets the standard for the advertising price of "Super Fat Dog" - don't come if it's less than 1 million. (To be continued......)