Chapter 195: Advertising Placement and Net Worth Storm

"What did the newspaper say?"

Li Le's wry smile, of course Chen Baixiang couldn't see it, he asked curiously.

When Chen Baixiang asked, he also looked at Wang Jing. Chen Baixiang was very curious, and Li Le smiled bitterly at something. To know the news that the advertising placement of Ludao was exposed, Li Le did not have a wry smile before.

"Good thing, Li Le's family background has been exposed by others." Wang Jing himself has read the newspaper, he said with a smile.

Hearing Wang Jing's words, Chen Baixiang was also stunned for a moment. In the past, Li Leke had always explained that he strictly guarded his income in the gambling saint.

"Don't look at me, it's not because my mouth is big. In fact, even if we don't say it, others can get data from other sources to calculate it. What we can hide for a while, we can't hide it all the time. Seeing that Chen Baixiang was always staring at himself, Wang Jing hurriedly argued for himself.

In fact, Wang Jing was also shocked at the first time about the news published by Ming Pao. However, Wang Jing is also the kind of person who does what he wants, and he doesn't take it too seriously.

After arguing for a while, Wang Jing also said to Li Le: "Li Le, you can also show Ah Lat the things in the newspaper." ”

At this time, Wang Jing was also eager to prove his innocence.

Li Le smiled bitterly, but still handed the Ming Pao newspaper to Chen Baixiang.

After taking over the Ming Pao newspaper, Chen Baixiang couldn't wait to read it, and he also wanted to know what was specifically said in the Lu Dao newspaper.

After reading the newspaper in a hurry, Chen Baixiang looked at Li Le helplessly and said, "This time, no one really said anything." Chen Baixiang can also see that the data published in the newspaper are calculated by the reporters of Ming Pao themselves. Because in the newspapers. Although the data is very close to reality, there are still subtle discrepancies.

Wang Jing said with a smile: "I was also surprised at first, I didn't expect Li Le to be so rich now. According to what was published in the newspaper, plus what has not yet been exposed. In my opinion, Li Le's current net worth is more than 300 million Hong Kong dollars. The youngest billionaire is really right. ”

Ming Pao said that Li Le's worth is very close, but Wang Jing and Chen Baixiang know things that others don't know. It's like Li Le won close to 50 million Hong Kong dollars in gambling, and the reporter can't be Zhiludao.

Except for Li Le himself, no one knows his specific net worth. Li Le, his net worth, will not take the initiative to expose the news published in the Ming Pao. It already made Li Le feel a little headache. It's good to have money. But being known by too many people is rich, and that is not necessarily a good thing.

Li Le's time in Hong Kong is very short, but in a short period of time, one big news after another broke out. One by one. had to let outsiders pay attention to him.

A film received HK$21 million in advertising fees for product placement. There may also be an increase in the likelihood. The youngest billionaire. The net worth is at least 200 million when he is less than 18 years old. Two exciting news appeared on Li Le.

In the outside world, the first thing that caused a storm was the news of Coca-Cola's product placement in the gambling saint. But so hot news. was soon covered by Ming Pao's exposure of Li Le's net worth. Ming Pao gave detailed data, which made people look very convinced.

"Li Le's net worth has exceeded 200 million Hong Kong dollars, is it really fake?" Many people immediately raised such questions when they saw the news on Ming Pao.

If people have doubts, it is good that the news published in Ming Pao was reprinted as soon as possible. Although reprinting will greatly increase the fame of Ming Pao, it can increase the sales of its own newspaper, and other newspapers can't manage so much.

The data written by Ming Pao is still not so detailed enough, and other newspapers have listed more detailed data after reprinting Ming Pao's news. Even Li Le's transfer of Zhu Xian's ten-year TV adaptation rights to wireless for 6 million Hong Kong dollars has been exposed.

Wireless is a commercial television station, and the news is also a way for them to win ratings. As Li Le's net worth was exposed in Ming Pao, Wireless also exposed the contract with Li Le in Zhuxian.

The addition of wireless has confirmed that Li Le has earned far more money than people can imagine.

"Zhu Xian's TV adaptation rights in Hong Kong for ten years, Li Le sold it to TVB for 6 million Hong Kong dollars. Li Le actually took 5.5 million from Wireless, and the other 500,000 was from Mr. Run Run Shaw's hand to get Li Jiaxin's contract with Wireless. With 500,000 yuan to redeem Li Jiaxin, I think that our miracle son, like other talents, also loves beauty. On Li Le's news, wireless couldn't help but add a handful of firewood.

"In the book Zhu Xian, we can see that Li Le will be able to get more than 100 million yuan in income on it. If we want to talk about Li Le's net worth, we can't know the specific number of Lu Dao. But Li Le is the youngest billionaire, not counting the others, just the novel Zhu Xian, Li Le is already a veritable billionaire. ”

Although Li Le and Run Run Shaw are a little stiff because of Oriental Entertainment, in terms of news ratings, Run Run Shaw did not say that he would not report Li Le completely. On the contrary, Run Run Shaw felt that Li Le's news should not be let go, so that the ratings of wireless would increase.

With Ming Pao's exposure of Li Le's net worth, various media outlets followed suit.

Compared with Ming Pao's relative conservatism, other media are not so rigorous. It's just eyeballs, and it's all in the newspapers. Ming Pao said that Li Le's net worth has exceeded 200 million, and they say that Li Le's net worth is already 300 million, 400 million, and even that Li Le now has assets of more than 1 billion Hong Kong dollars.

The report about Li Le's net worth is a few points more popular than other news.

The people of Coca-Cola were depressed, and they originally used Li Le's fame to advertise Coca-Cola. Who knew that the news of Lu Dao had just come out, and the news about Li Le's net worth was overshadowed. Not only did the news of Li Le's net worth overshadow the advertising contract between Coca-Cola and Li Le, but even the discussion of product placement overshadowed Coca-Cola-related information.

Compared with the popularity of Li Le's net worth. This was followed by a discussion about product placement. Regarding the exposure of product placement, some people have come forward, saying that product placement is an insult to the film. Some people who are jealous of Li Le even directly said that Li Le got into the eyes of money.

"Cinema is an art, and product placement is simply an insult to cinema. Movie fans go to the cinema to watch a movie, not to see a story, not to see an advertisement. Li Le brought advertising into the movie, just for the sake of money, regardless of the quality of the movie. ”

Of course, those who resolutely oppose Li Le are all small directors and producers who are not famous. Standing up against Li Le is also a way to win people's attention.

Li Le's current fame is very great. But not everyone will give Li Le a face. There is no one who has anything to do with Li Le. They definitely didn't worry about Li Lewei dealing with them.

Compared with those who do not have any fame, the reporter interviewed some big directors and was much more tactful. Because they not only want to befriend Li Le, but many people have even moved the idea of product placement in their own movies.

Like Hong Jinbao, who has always had a good relationship with Li Le, when he was interviewed, he said: "Product placement." That's good! If only there was a chance. I'll try it too. Do filmmakers also have to make money to support their families? Earn more money and don't offend anyone, right? ”

"One is willing to fight. One is just willing to suffer. If no one wants to, no one can force the placement of ads on the movie! ”

"Li Le's product placement has affected the movie, let's take the gambling saint as an example! The gambling saint has an advertisement for Coca-Cola inside. But it didn't affect the fans' viewing of the movie! If product placement is going to affect the movie, it's a testament to that. If it really has an impact, the gambling saint will not be so popular. The high box office of the gambling saint shows that product placement is allowable. ”

Like Hong Jinbao, Cheng Long and others, they were all resolutely on Li Le's side.

Compared with Hong Jinbao and others who resolutely support Li Le, more conservative directors like Xu Guanwen also said that product placement can be implanted if it does not affect the movie. "Ad placement? I want to too. But I'm not that sure, so I'll have the opportunity to talk about it. If I can do place ads, I'll do my best. After all, it costs a lot of money to make a movie. Being able to earn some back is also to ensure that investors will not lose money. ”

Even if he is not a commercial director, his position is in favor of product placement, but he has added support for product placement without affecting the film.

On the day that the product placement was exposed, two distinct positions were formed for a while on the views of the product placement.

Well-known directors are all in favor of product placement. Those at the lower levels, on the other hand, are resolutely opposed to product placement. However, he said that he was against it, but secretly he wanted to get such a big advertising contract as Li Le.

Product placement has a big impact in the film and television industry. Almost all investors have seen a sunny avenue. Everyone invests in movies for nothing, it's just to make money. For the sake of art, there are very few people who have that kind of mind.

The product placement led by Li Le has made investors no longer limit their eyes to the box office of the movie, and they have also seen a more profitable path. Because in Li Le's body, the benefits of product placement are clearly apparent.

"Product placement is really a good way to make money!"

Product placement was the first to be officially used by Li Le, and many people admired Li Le in their hearts. Many people have seen that Li Le not only has strong strength in novels, music, screenwriting, directing, etc., but also has a superhuman sense of business.

The exposure of advertising placement has made Li Le famous in the business world. From a business point of view, product placement is a golden strip. Powerful businessmen are all admiring Li Le's unique sense of smell in business.

"The most important thing is, what is Li Le's body and furniture?" No matter how much news there is outside, many people are asking such a question. The newspaper reported on Li Le's net worth, but because Li Le did not stand up, no one knew how much Li Le's net worth was true.

Everyone only knows one thing clearly, Li Le is worth more than 100 million yuan, and he is the youngest billionaire worthy of the name. (To be continued......)