HK361 VAM (End/46)
. Tom. Crucy will take him and Kira. Katara discussed the conditions and slowly explained, "Mr. Shi, our AMD conditions have been adjusted as follows. First, we at AMD will provide you Dream Entertainment Co., Ltd. with a supercomputer as a server for free. The computing performance of the supercomputer is not less than 10TFLop/s. Second, AMD, the company, will provide the supercomputer operating system for the supercomputer free of charge. Thirdly, we at AMD will hold a press conference to announce our partnership with Dream Entertainment Co., Ltd. to raise awareness of Dream Entertainment Co., Ltd. Fourth, AMD will provide free supercomputer maintenance services for Dream Entertainment Co., Ltd. ”
Say all the conditions in one breath, Tom. Crussy asked: "Mr. Shi, the conditions offered by our AMD company are sincere enough for cooperation, right?" ”
Listen to Tom. The four conditions that Crucy said, Shi Lei's original sleepiness disappeared, because of AMD's new round of cooperation conditions, it is simply great!
A supercomputer with a computing performance of 10TFLop/s will cost at least 200 million yuan in Xiaguo; A set of corresponding supercomputer operating systems requires at least 10 million Xia Guoyuan; As for AMD's press conference to announce the formal cooperation with Dream Entertainment Co., Ltd. to enhance the popularity of Dream Entertainment Co., Ltd., this point still has a considerable effect on the benefits of Dream Entertainment Co., Ltd. After all, AMD has a high reputation in the world, and Dream Entertainment Co., Ltd. is far from being as good as AMD.
The terms of AMD's new round of cooperation seem to be unilaterally giving benefits to Dream Entertainment Co., Ltd. The so-called cooperation can only be possible to promote cooperation if it achieves mutual benefit and reciprocity.
Unilateral benefits make it difficult to successfully carry out cooperation matters. Unless there are huge external factors. But Dream Entertainment Co., Ltd. and AMD, where are there any external factors?
Shi Lei is very sensible, he knows the corresponding requirements of AMD, but he has not yet said it. "Mr. Tom, the sincerity of AMD's cooperation, I think I already know very well! However, you AMD need us Dream Entertainment Co., Ltd., at what cost? ”
Tom. Cruthy chuckled, "Mr. Shi, what we AMD need." It will not embarrass you. First, we need 100,000 invitation codes for the closed beta of "Brave World", this requirement should be easy to complete, right? Second, we need "The World of Brave" for our AMD CPUs and graphics cards. Optimized the design to improve the game performance of platform A. Third. We need Dream Entertainment Limited. Held a press conference to announce the cooperation with AMD, and prioritized AMD's CPUs and graphics cards. ”
After listening to these three requirements, Shi Lei sneered in his heart, I'm afraid this is just a basic requirement. After all, the above requirements are in terms of intrinsic value. It's definitely not comparable to the price paid by AMD.
Although the 100,000 "Brave World" closed beta invitation codes have reached one billion yuan according to the current value, a large number of closed beta invitation codes have been put into the market, which will definitely cause a large price reduction in the closed beta invitation code. So. How much the 100,000 closed beta invitation codes are worth, no one can say clearly.
However, the supercomputer provided by AMD is a real thing worth 200 million yuan!
"Mr. Tom, you AMD can't just have these three requirements, right? If there are only these three requirements, then we can agree to you now! Shi Lei didn't plan to go around in circles, and responded directly.
Tom. Crusy hurriedly said: "Mr. Shi is really discerning, and we have one of the most important requirements. Regarding the "Brave World" closed beta invitation code, after being sold with our AMD products, how much can our actual sales increase? ”
Shi Lei asked in surprise: "Mr. Tom, is your so-called sales situation a CPU or a graphics card?" ”
"Both together!" Tom Cruthy responded.
"Mr. Tom, with all due respect, you AMD seem to sell graphics card chips in the field of graphics cards, and then sell them after the second processing by other graphics card manufacturers, right?" Shi Lei is quite familiar with AMD's situation, AMD's biggest business is selling CPUs. As for graphics card equipment, they are upstream manufacturers, who only sell graphics card chips, and do not do sales work directly to users.
"Regarding the issue of graphics cards, we will allocate a part of the share of the invitation code for the closed beta, and the downstream graphics card manufacturers, in accordance with the rules we have formulated, will make a specific plan for matching sales, and then refer to the sales volume of downstream graphics card manufacturers." Tom. Crucy responded.
Although AMD does not directly sell graphics card equipment, there are many graphics card manufacturers that use AMD graphics chips!
"Mr. Tom, tell me about the situation." Shi Lei wanted to hear about AMD's specific plans.
Tom. Cruthy began to explain, "Mr. Shi, regarding the invitation code for the closed beta of "The World of the Brave", after we launched the matching sales, the total sales of our AMD CPU equipment hope to increase by 100%. For graphics card manufacturers that use our AMD graphics chips, we AMD have initially selected three partners, MSI, Asus, and Sapphire. The total sales of these three partners, we hope to increase by more than 50%. ”
Tom. Cruthy took a breath and continued to speak: "According to the schedule proposed by your Dream Entertainment Co., Ltd., "The World of the Brave" will be officially closed on April 30, so we AMD hope that at least three of the four months in these four months will reach our expected goal. If we achieve our expected goals, then all four conditions promised by AMD can be implemented. If the target is not reached, you Dream Entertainment Co., Ltd. will be required to reimburse AMD for the cost of the supercomputer and operating system, based on a specific percentage of the situation. ”
Shi Lei frowned slightly, AMD's abacus is really fine, and this gambling agreement is extremely beneficial to AMD. If they achieve their expected goal, a mere supercomputer will be worth 200 million yuan, which is nothing compared to AMD's profit from doubling CPU sales.
Not to mention that there are three largest AMD camp graphics card manufacturers, and their increased shipments will naturally lead to an increase in AMD's orders, thereby creating more value for AMD.
But this VAM agreement is also extremely beneficial to Shi Lei. If "The World of the Brave" is really so awesome that AMD can achieve the predetermined goal, then Shi Lei has saved at least the cost of a supercomputer and the investment of a supercomputer system.
But is AMD's goal really that easy to achieve?
Even if Shi Lei is not a professional market analyst or a professional statistician, Shi Lei still knows a fact.
The total capacity of the market is limited, there will be no unwarranted surge, and it is basically impossible to suddenly increase sales by 100%. Even though Shi Lei is full of confidence in "The World of the Brave", Shi Lei still maintains a clear head.
The CPU market is very homogeneous, either AMD or Intel, and it is not as chaotic as the graphics card market. Although there are only two camps in the graphics card market, either AMD or nVIDIA, these two camps do not directly sell graphics cards to users, but a large number of graphics card manufacturers, buy graphics card chips from them, and then process them and then sell them to users.
There are about 30 graphics card manufacturers of different sizes, about 30 of which are slightly famous, and even more who are not famous. Such a chaotic market gives MSI, Asus, and Sapphire, the three old powerhouses, more room to play.
MSI and ASUS don't need to be explained too much, their strength is well known. When ATI was not acquired by AMD, Sapphire made original graphics cards for ATI, which means that they were official ATI cards. It can be imagined from this that the strength of sapphire is also very strong, and it can be said to be second to none in the AMD graphics card camp.
With such a chaotic graphics card market, it is not a big problem for the graphics card manufacturers of the three old powerhouses to increase their sales by 50%.
But in the CPU market, the two giants of AMD and Intel are fighting shirtless, and there are only these two giants in the CPU market. There is only so much market share, AMD wants to rely on the invitation code of the closed beta of "The Brave World", and provide 100% of the sales, not that Shi Lei underestimates "The World of the Brave", but that the World of the Brave is really not good.
If it is a neural sensing game, it is possible to achieve such an extent, but the somatosensory game is really powerless!
After Shi Lei's rough analysis, he came up with an answer, that is, "The Brave World" can't do that level. AMD's new cooperation plan can not be agreed to either, otherwise it will definitely die a miserable death!
"Mr. Tom, your AMD conditions are a little too high!" Shi Lei responded: "In terms of graphics card sales conditions, we Dream Entertainment Co., Ltd. can also consider agreeing to you." But the situation in the CPU market, you should know better than me, to achieve a 100% increase in sales, I just want to say that it is impossible. This VAM agreement is unfair to us Dream Entertainment Co., Ltd. and needs to be amended. ”
In 2007, AMD accounted for nearly 40% of the consumer computer market, but if that sales doubled, what would that be? Wouldn't that directly compress Intel to an absolute disadvantage?
Tom. Crucy is also obviously aware that a 100% increase in CPU market sales is a fantasy, and he responded: "Mr. Shi, you Dream Entertainment Co., Ltd., how do you think it should be modified?" ”.
(To be continued.) )
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