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In the show, all kinds of tributes to classics, various adaptations of cover gods, and various styles are changed, pure becomes wild, wild becomes gentle. Let the audience see the novelty in each issue. Those familiar singers, for the sake of perhaps the audience's scoring, fought out the real fire one by one. Immersing yourself in your own musical world has also moved many people.

After the end of the first season of "I Am a Singer", several popular singers directly held concerts across the country to make money, and every ticket was sold out, which once again confirmed the popularity.

In the end, the Yuquan group successfully won the singer in the first season, and Lin Zhixuan, who once hit the throne of the singer, regretted a little later.

The average rating of the first season was as high as 3 points, and the rating of 71 cities was as high as 4.5, which shocked many people. In the same period, it can only be compared with last year's "The Voice of China".

In the past few months, Phantom has released two music variety shows in a row, one "The Voice of China" and the other "I Am a Singer", which directly raised China's music variety shows to a very high level.

If you don't have the best sound on the spot, the singer is not strong enough, and the singing is not good, no one will watch your show. Several episodes of the program have a direct hit rate of more than 700 million on the Internet.

After the Phantom's logo has been successful on small screens such as variety shows and the TV series "The Legend of Zhen Huan", it can be regarded as officially gaining a foothold in the country. In the future, I will sit back and wait for the money to roll in.

The first season has just ended, and the second season of "I Am a Singer" has brought more abundant financial resources.

Before the show started recording, the Phantom held a commercial bid for the title fee for the second season of "The Voice of China" and the second season of "I Am a Singer", which set sky-high prices one after another.

The title fee for the second season of "The Voice of China" climbed directly to 250 million. shocked the national variety show industry. Not long has passed, and the Phantom and Mango Channel have tendered for the title of the second season of "I Am a Singer". In the end, Liby laundry detergent continued to get the naming right with another level increase of 235 million yuan. There are also special window insertion and other bidding, 24 advertising spaces totaling 167 million, a total of more than 450 million 500 million.

According to industry insiders, the total bidding amount for the second season of "I Am a Singer" by Phantom and Mango Channel is 87o930000, of which 2.35oooo is the title and 635.93 million is interstitial. The highest unit price of interstitial advertising is 970,000/15 seconds, the lowest unit price is 310,000/15 seconds, and the average unit price is as high as 460,000/15 seconds.

- It's good business.

The second season of "I Am a Singer" will also be jointly broadcast with the eight major TV stations on Taiwan Island. Hong Kong NO and TVB HD Jade have all participated in the joint broadcast, which has affected the entire Chinese music scene.

Two variety shows in a row have made countless TV stations see the way to money!

A new variety show is being planned. It is more risky to choose a variety show from Japan, their taste is too heavy, and the international situation between the two countries is tense, and now copy Japanese variety shows. There is a danger of being boycotted by the Chinese people. Therefore, Korean variety shows have become the choice of most TV stations.

But when I entered South Korea, the current valuable variety shows were basically covered by phantoms.

Coupled with the status of the Korean Phantom in South Korea and the relationship with the three major TV stations, it is not impossible to snatch food from the Phantom's mouth. The price to pay is sure to hurt you.

At this time, people saw Li Donglai's foresight.

Every time you are fast, you don't dare to think about it! No wonder the Phantom was able to rise all over the world so quickly!

"Many TV stations went to South Korea to negotiate variety shows, but they were monopolized by the phantom a few years ago, and they ran back with a nose of ashes." I don't know why this news was dug up by the media. After the report, it caused a lot of discussion on the Internet.

"Brother Donglai, you are reborn, life is simply legendary!"

"Strong, I'm from the east. The entertainment industry is really not general, this kind of wisdom is a lot more ordinary people. The name of God is becoming more and more solid. ”

Not only has it gradually set off a variety show boom in China, but another experimental reality show in South Korea has also unexpectedly become popular.

This is the second variety show made by Phantom, called "Dad, Where Are We Going", which is a reality show in which a real dad takes his child out, and after it was broadcast on mBc, it quickly became popular in South Korea. The ratings have been red all the way, and they are firmly on the top of the ratings in that time period.

With a celebrity dad + one or two babies as the model, five families together form a huge guest group of five dads + eleven children. With the continuous innovation of program planning, Korean families with an average of 2-3 children, younger brothers and sisters who do not participate in regular programs at home will also be invited to the show from time to time to make cameo appearances, creating unexpected sparks with the old guest group. For the Korean version of the show, in addition to parent-child interaction, the young sense of family affection between children and children, as well as the friendship exchange and interaction that makes people laugh, have become a highlight of the show.

Each issue brings celebrity fathers and children to different natural environments, carries out a leisure and sightseeing activity away from their mothers, and takes fathers and children to have a happy and beautiful in-depth travel experience through guò difficult task settings.

In the process, it shows a vivid and interesting interaction between dad and child, and child and child. The breaking point of the show often appears in the witty words between parents and children or the vivid interaction between children.

The five groups of family fathers who starred in the show have all become popular all over Korea because of their children and have become the new darlings of advertisers.

The parent-child topic also once dominated the pages of major media in South Korea, and it was very popular.

"The five children were so well chosen, and the children became the main guests of this variety show. Personality is distinctive, innocent and cute. There is no deliberately funny and funny form of previous Korean variety shows, and it truly reproduces the innocence of children and the beauty of childhood. It is worthy of Li Donglai's plan to hand in the answer sheet again. ”

Yin Hou has become a new generation of variety show kings, and every time he sees his little mouth squirming when eating, he can't help but want to eat. It is recommended that hungry viewers do not watch it for the time being. ”

"Yin Hou and Yin Mingxiu became the darlings of advertisers, and their fathers were once again sought after because of their children, and their popularity increased greatly."

"There are no gibberish hosts, no bizarre guests, no malicious and funny games, but variety shows that can make people laugh until they cry. Produced by Phantom, it must be a high-quality product! ”

mBc: "At present, the program has been successfully introduced to China, and discussions are being held on China Mango TV, and the Chinese version of "Where Are You Going, Dad" will be jointly produced. Vietnam and Russia are also in negotiations, and it is possible that they will become the first variety show to be successfully introduced to Europe. We are now looking forward to when Li Donglai will be able to take his children to participate in an issue of "Dad, Where Are We Going", even if it is okay to bring three. ”

The show worked very well, and sBs was once very close to the show, but unfortunately mBc was finally allowed to succeed. Now that the ratings of this show have reached the point of threatening running-man, the sBs variety show minister regrets it.

Li Donglai also saw the evaluation from South Korea, and also had great expectations for the introduction of the program to China.

But the saying that there are many people who are popular is actually a problem when it is put on children.

The most popular child, Yin Hou, who is regarded as the "God of Food" by Korean fans, actually appeared on the anti website, and the phantom was startled, and quickly took measures to order the anti behavior to be stopped, and even invited out of the lawyer team to fight this kind of infringement of the child's personal reputation and rights to the end.

The child's father, Yin Mingxiu, did not let Yin Hou go to school during this time. Avoid your child being really hurt.

This is the first time that the Korean Phantom has shown such sharp fangs and will not tolerate any vicious behavior against children. At the same time, the three major TV stations were united to condemn it. The website was quickly shut down, and the parties who made the site were forced by the lawyers to apologize, and a few fans actually set up an anti website just for fun, but it made people break out in a cold sweat, which is really damned.

The Phantom did not give up this opportunity to make an example, and several parties were sued. In the end, he entered the prison for labor reform, and there was a lot of uproar for a while.

It also let people know the Phantom's determination to protect children.

During the whole incident, Li Donglai was always watching behind his back and did not give any instructions. An Shuzhen didn't dare to relax, Li Donglai became a father, so she remembered such a daddy's show, maybe Li Donglai's children would never appear in the show, but they still didn't dare to make a business trip.

There is a false alarm, but the show is becoming more and more popular in South Korea, and recently a special for family travel is being planned, and overseas special is also being planned.

mBc TV's cooperation with Phantom is very smooth this time, and another real variety show where artists are soldiers is also being negotiated. South Korea's military service law is very harsh, and the national situation determines that it is so, and every male star will lose his face when he mentions being a soldier. So mBc TV is also very interested in this program.

But the preparation for the broadcast of this show in China is obviously faster than that in South Korea, and it will definitely be broadcast in China in advance in the end.

At the same time, Li Donglai's album cloth officially entered the final 24-hour countdown, and a 3o second mV trailer was posted on the Yau Tu Turtle website.

The publicity is already extremely hot, and there are not too many people who often pay attention to the entertainment industry, but they don't know that the famous Li Donglai, the strongest on the earth, wants to release the second record.

Subsequently, after 24 hours, the first title song "Happy" will be worldwide. After that, online music source downloads and physical albums of major record houses will be released at the same time.

Li Donglai's current achievements should have been extremely popular music, but now it has gradually become one of his side jobs. But there is still a thrilling result of up to 20 million sales, which is a result in recent years. Only Adele and Gaga, Brother Mars and Sister Fruit have almost achieved it.

In the trailer, Li Donglai is in a very good state and very relaxed.

The mV is also extremely relaxed, and ordinary people are doing all kinds of happy rhythmic movements along with the music. With such an mV, it seems that it can be played for 24 hours without repetition.

Although the overall tone is only 3o seconds, it is almost certainly lighthearted and positive, making people listen to it just like the title of the song itself, and live happily every day and maintain a good attitude.