The front foot Golden Harvest senior management and the director Zhang Jianting, who is close to Golden Harvest, just euphemistically and directly bombarded Lin Xiaozhi, and the new movie "Resident Evil" invested by him, and the back foot Huanya released the first exquisite promotional photo on "Cheng Pao" and began to do publicity, and the left and right opened the momentum and was ready to crack and slap his face.

Although some media were amazed by the exquisite promotional pictures of Lin Xiaozhi's new movie with an investment of more than 100 million yuan, some people's mood also changed.

"Media Asia exposes photos of unknown monsters in "Resident Evil", and the investment of 100 million is extraordinary"

Later in the day, most of the entertainment media reported on the promotional poster for the first chapter of Resident Evil, which attracted the attention of countless people. But the movie hasn't come out yet, and it's still too difficult to get the media to change the tone with just a promotional image.

"What does a promotional photo say?"

"Tomorrow? I'll have to wait a day, but I'll see what comes out of the back of Media."

However, the tone has not changed, and the media still generally believes that Media Asia suddenly released the propaganda of "Resident Evil" at this time, but it was just a passive response after feeling the threat of Golden Harvest's listing, which was quite a last resort. But Lin Xiaozhi released the publicity of "Resident Evil" at this time, and it did successfully divide the industry's attention focused on Jiahe, and pulled part of the attention back to himself.

No matter what the outside world says, Huanya and Lin Xiaozhi have no intention of standing up and responding, but on the second day of the "Cheng Pao" newspaper, the front page of the front page is still left to Huanya, and the propaganda about "Resident Evil" is still continuing, and the front page of "Cheng Pao" on this day is different from the previous day, there was only one "licker, monster propaganda map", and a set of more than a dozen pictures was released. Among them, there are photos of 'Alice, played by Tong Ling, holding two Gurkha knives more than half a meter long, as if she is struggling to slash something; There is a photo of Leon, played by Liu Dehua, wielding a fire axe and wielding it, with blood beads looming on his face; There are photos of 'Matt, played by Leung Ka-fai, with his hands handcuffed, his face pale and anxious to avoid any threat; There are photos of Xu Jinjiang, Qian Jiale, Wu Yijiang, Liu Qingyun, Wu Zhenyu and others wearing standard black special combat uniforms, wearing headsets or holding Al carbines with scopes and silencers to fire hard, or throwing grenades, or holding sabers with hideous faces......

With an investment of 100 million yuan, a famous director and dozens of powerful stars joining, Media Asia has been working hard to create the first Chinese-language film to become a blockbuster commercial blockbuster in the world. The trailer for "Resident Evil" is coming, so stay tuned for 12 o'clock on ATV on July 17. Produced by Media Asia, the classics are worth looking forward to"

"How's it going?"

Covering millions of readers in Hong Kong for three consecutive days, the front page of Sing Pao ranked second in circulation advertised, although this set of publicity techniques is a marketing method that Lin Xiaozhi has learned from the future, but he himself is still more concerned about the word-of-mouth response from all walks of life.

The publicity effect is very good. According to the news from Cheng Pao, at least 1,000 readers have received inquiries about the film in the past three days. More than 60 customer service secretaries and receptionists have received more than 13,000 calls in the past three days asking when the movie will be released, and our public relations side has also received more than 30 private theaters asking if they can schedule films in their theaters......

Zhu Zhishan, executive director of Media Asia, quickly took out a few fax papers and documents from the folder he was holding in his arms, and replied excitedly in front of Lin Xiaozhi.

Lin Xiaozhi picked up a few documents and read them quickly, with a satisfied smile on his face.

The eighties and nineties were the time when the Hong Kong film industry was highly developed, and various fan teams sprung up like mushrooms after a rain, and in the peak years, there were even more fanatical fans who spent tens of thousands of Hong Kong dollars a year just to watch a movie, which was almost equivalent to watching at least three or four hundred movies a year in Hong Kong, where the general movie tickets were only twenty or thirty Hong Kong dollars during that time.

Media Asia is different from old film companies like Golden Harvest and New Art City, although its Debao has been established for some years, because there are not many classic movies produced, although it also has its own die-hard fans, the number is too small, let alone New Asia. Earlier, Lin Xiaozhi had no money, and Xinya had to start by shooting profiteering Fengyue films, and only after fattening himself did he have the money to transform into shooting blockbusters, and he only started shooting movies in the RR year, although he has accumulated some fans in just a few years, but he has not yet formed a whole.

The background of Media Asia is a lot worse than Xinyicheng and Golden Harvest, although the day after tomorrow has relied on his various pioneers to catch up with some, but some gaps can be leveled by capital, and some cannot. Now that his new movie has just been promoted, some fans are impatiently calling to ask, which is a very good phenomenon, which proves that the hardcore fans of Media Asia have also begun to appear.

As soon as he looked up and saw that Zhu Zhishan was a little speechless, Lin Xiaozhi was curious and asked, "What?" Is there any bad news for me? ”

"It's not ......," Zhu Zhishan hurriedly shook his head, "It's Mr. Xian who came to me just now and wants me to ask you if you can fix this model of promoting movies on the front page of "Cheng Pao......"

Although he only said it vaguely, Lin Xiaozhi quickly understood the meaning of his words, and he must have known that the advertising of "Resident Evil" on the front page of "Cheng Pao" was very effective through some connections in advance, and he also wanted to advertise some of Debao's movies on the front page of "Cheng Pao". It's just that "Cheng Pao" is Lin Xiaozhi's private property, not the property of Media Asia, and Xian Qiran also knows that Lu Dao advertises the whole class on the front page of "Cheng Pao", and the asking price will not be too low. After all, this kind of advertising has a great impact on readers' enthusiasm for reading, and occasionally it is okay for readers to read it freshly, but if it continues to be made, no matter how high the market share of the newspaper is, it will also face the danger of being abandoned by readers.

Xian Qiran didn't come over to ask him himself, but asked Zhu Zhishan to help ask, and Zhu Zhishan obviously understood this truth, so he stopped talking.

Lin Xiaozhi thought for a moment before replying: "It was originally in the company's plan to expand the publicity on the "Cheng Pao", and I have already planned with the Cheng Pao newspaper that in the future, their entertainment edition will expand the publicity of our group's films. But like this one, the front-page advertisement on the front page of Sing Pao will rarely happen in the future. This time, when I was promoting "Resident Evil", I originally planned to have a week's first page for the whole class, but "Cheng Pao" from the president, the director to the editor-in-chief all gave me a phone call to persuade me not to kill chickens and eggs, which shows the impact of too many advertisements on the newspaper. Mr. Xian, you told him that in the future, you can give him an entire page of the entertainment edition of "Cheng Pao", but you can't give it to the homepage if it's not a high-quality blockbuster...... Forget it, I'll go and tell him in person after I'm busy for the next few days......"

The promotional video of "Resident Evil" came out, and it will also land on ATV, which really surprised many media.

"On July 17th, the "Resident Evil" promotional film is about to land on ATV"

“…… It's a promotional video for Media Asia again, and it will land on ATV again, which reminds people of the scene before the promotion of "Red Alert" last year, maybe Media Asia's propaganda is really going to exert force"

Although under the lobbying of the two major consortia, the Hong Kong government has approved the issuance of additional 'satellite TV, with' Wharf Cable, two pay TV licenses last year and this year, but not to mention that these two TV stations are still in the preparatory stage, and the charging alone limits their coverage of the population. At least in Hong Kong, no one can challenge the authority of ATV and TVB.

ATV has been in the limelight in the past two years, with the increase in the number of people covered, the advertising cost is also high, a prime-time advertisement of about 30 seconds, a day will cost nearly 40,000 Hong Kong dollars, although the other time periods are cheaper, it is also a second of gold, if you want to play a bombing effect, you have to broadcast at least four or five times a day, and you can't hold it without millions of Hong Kong dollars in half a month. With such an expensive price, even Zhang Jianting, who had bombarded Media Asia in media interviews before, could only say sourly when he was blocked by the media again: "Propaganda is only useful for good movies, if the quality of the movie is not high, no matter how much money is spent on publicity, it is useless......"

However, despite his words, after a few days of publicity, Media Asia still managed to attract countless eyes and attention.