Genius remembers in a second [Aishang Novel Network biquge.info] to provide you with wonderful novels to read.

The earliest Huayi Brothers did not do film and television investment at the beginning, but was an advertising company that made CI (corporate visual identity) for enterprises.

In 1994, after graduating from the State University of New York with a master's degree in mass communication, Wang Zhongjun returned to China to start a business with $10,000 earned from an American advertising agency. At that time, Huayi's business was very difficult, and it started with a small magazine, put some advertisements, and then sent direct mail to embassies and high-end apartments above the three-star level.

Bank of China's more than 15ooo outlets of the CI project immediately let Huayi Advertising get rid of the predicament, and in one fell swoop to establish a position in the domestic CI field, fame and fortune of this single transaction made Wang Zhongjun's business become smooth, has received the State Power, Sinopec, Agricultural Bank of China Golden Harvest Card, Huaxia Bank and other large orders.

Three years later, Huayi Advertising Company entered the ranks of the top ten advertising companies in China, and its strength is no longer inferior to other 4A advertising companies in China.

In 1998, under the introduction of American colleague Liu Xiaoling, Wang Zhongjun began to get involved in the TV drama investment system, and filmed the first TV series "Psychological Clinic", which not only allowed Huayi Brothers to recover their investment, but also doubled their profits.

In the same year, Huayi Brothers launched the first movie "The Devil is Coming", followed by "Jing Ke Assassinates the King of Qin" and "Endless", the first two lost money, and "Endless" made money.

At the end of the 90s of the last century, when the film and television industry was still "extremely short of money", the net income of Huayi Brothers obviously could not support the two brothers Wang Zhongjun in movies and TV series. Before Huayi Brothers went public, Wang Zhongjun and the two brothers had to rely on network resources to "sugar daddy", if it weren't for Song Chen's wings to make the 'part of history' unrecognizable, then Huayi Brothers' earliest investors were Wang Wei of Taihe Real Estate in the real estate industry, and later Wang Yi of Tom Group, Ma Yun of Alibaba Group, and Jiang Nanchun of Focus Media, these shareholders are almost all "big" friends that Wang Zhongjun made in the circle of entrepreneurs.

Wang Zhongjun will come to the door to 'attract investment', which is expected by Song Chen. But he didn't expect Wang Zhongjun to pull Zhao Xinyu as an intermediary, you must know that he and Zhao Xinyu, a woman, are just strangers who just met!

Song Chen said lightly: "I know what you want to talk about, to be honest, compared to Huayi Brothers, I am more interested in Guangguang Media!" ”

Light Media? Wang Changtian?

Seeing Wang Zhongjun's nervous expression, Song Chenwan smiled and said: "Even so, I am still very interested in Huayi Brothers, I am afraid that the cooperation I want is not quite the same as the cooperation that you Wang Dong wants!" ”

Wang Zhongjun was stunned: "What does Song Dong mean?" ”

"Are you interested in becoming a pure professional manager?"

This is...... Want to buy Huayi Brothers? Wang Zhongjun was awe-inspiring in his heart, this was something he had never considered.

The business environment in the U.S. is very different from China's, and the intellectual property protection bill has made entrepreneurship a common practice. It also provides a good exit mechanism for investors and founders. In the IT industry, the company's founders are willing to buy their ideas at astronomical prices, Yahoo's $1.2 billion acquisition of Tumb1R, founder David? Karp couldn't hide his excitement and scolded the foul language "It's so good", and this example is easy to illustrate.

If it is in China, such a thing is difficult to imagine, not to mention whether the founder will give up the company he created in the face of the acquisition offer, just in terms of the business environment, the "copycat king" Tencent is a hurdle that cannot be bypassed! For Tencent. It is better to spend money to buy the other party, it is better to directly copy the opponent's creativity and rely on the user to directly crush the other party.

Wang Zhongjun obviously couldn't bear to part with his love, and sold Huayi Brothers to Song Chen, even if he continued to be in charge of Huayi Brothers after the acquisition. Being a "pure professional manager" is also a difficult thing for him to accept.

Therefore, in Song Chen's smiling gaze, he still shook his head. bluntly said: "Huayi Brothers is like my son, ownership is the bottom line, we don't plan to transfer our own flesh and blood!" ”

Song Chen smiled lightly: "Really? That's a pity! Imagine this. If Chenxing had been satisfied with the existing achievements of Big 6, it would not have the scale and influence of today's Chenxing! Mr. Wang, I have always believed that the vision of the company's founder determines the company's future pattern! If you only care about the ownership of the company and don't consider setting up a grand strategy for the company, I can only think that Huayi Brothers' achievements are limited to the big 6 at most! Chenxing is a multinational conglomerate, a company with no ambitions......"

Song Chen picked up the goblet and took a sip gently, feeling the mellowness of the wine tumbling in the taste buds, he threw out a sentence: "I can't look at it!" ”

Wang Zhongjun is 41 this year, Song Chen is 22, and the age difference between the two is very large, but in front of Song Chen, Wang Zhongjun has no confidence to question it at all, because Song Chen's achievements are too dazzling, not to mention Wang Zhongjun, no one in China or even the world has the qualifications to refute Song Chen. Even Du Bao Jichang and others beside Song Chen had a different feeling when they heard this sentence, or an impulse to start a business.

The drum still needs to be hammered, and the sentence "the founder's vision determines the company's pattern" made Wang Zhongjun's body tremble. Even though Song Chen faintly blamed him for "the pattern is too small", he still adhered to his bottom line, shook his head and said: "Huayi Brothers is just a small company, compared with the unrealistic grand strategy, survival and efficiency are more important!" ”

In Wang Zhongjun's view, if it weren't for Song Chen's huge amount of money, and for the fact that he had selected the best listing time for his three listed subsidiaries before the NASDAQ crashed, and was not short of money, the scale of Chenxing's monthly losses would have been enough to make entrepreneurs feel heartbroken and unable to sleep.

Seeing that the other party was not convinced, Song Chen was unwilling to confront the opponent, he said: "If Wang Dong insists on his opinion, I have nothing to say!" However, I intend to put down an 'idle man' in the film and television industry, and with such a will, maybe we can reach a certain consensus on cooperation. Ruochenxing provides sufficient funds for Huayi Brothers, and respects the management rights of the two brothers of the Wang family to a limited extent...... Wang Dong, you can tell me openly and honestly, how much equity can you Huayi Brothers give? ”

Even if Song Chen didn't say it, Wang Zhongjun could sense the importance of the young man in front of him to the film and television industry, and it was this attention that made him turn around and leave resentfully. Now, Song Chen directly spread out the topic to talk about Zheng and Wang Zhongjun's intentions, he carefully considered the words, and finally replied slowly: "At present, the shareholders of Huayi Brothers are only me and my brother, if Song Dong is willing to invest in Huayi Brothers, we are willing to give up 49% of the equity!" ”

As for the investment funds, Song Chen didn't say anything, and Wang Zhongjun, who didn't know how sincere the other party was, didn't want to show his heart.

Wang Zhongjun's caution made Song Chen purse his lips disapprovingly, and said lightly: "It seems that it is difficult for us to talk about it now!" ”

It was hard to hide the disappointment on his face, but Wang Zhongjun still asked without giving up: "Do you want the ownership of Huayi Brothers?" ”

Song Chen said lightly: "I respect the talent and talent of the company's founder, just like I gave the company's management rights to the managers to fade out of the company's management, but one thing, on the basis of recognizing the power of the high-level, I must ensure the company's decision-making power, and if necessary, let the company's growth direction form a synergy with Chenxing as a whole!" CEOs can have reservations, but my control over the company must be respected! This is the basis for my 'decentralization' of management! ”

Song Chen is open and honest, and the meaning is very clear: whether it is acquisition or holding, the management rights of the two Wang Zhongjun brothers will be respected, but once the company's development direction conflicts with Song Chen, the two Wang Zhongjun brothers must unconditionally follow Song Chen's opinion, otherwise he will take back control of the company!

In other words, if Song Chen invests in Huayi Brothers, the minimum is to ask for a controlling stake, that is, 51%.

And this is exactly contrary to Wang Zhongjun's bottom line: the equity held by a single investor cannot exceed the sum of others, that is to say, the equity that Song Chen can have cannot exceed 5o% of the equity of Wang Zhongjun's two brothers combined.

"It's not easy to make such a decision!" Song Chen smiled considerately and said, "Maybe Dong Wang needs to go back and discuss it with Mr. Wang!" ”

Wang Zhongjun was silent for a moment and asked, "What do you think of the market value of Huayi Brothers?" ”

"That can be handed over to a third-party company!" Song Chen said casually, "If you want me to give a valuation, I don't think Huayi Brothers' net worth will exceed 30 million yuan, right?" Speaking of which, I'm curious about a question: if I give you 30 million, how many shares will you give away? Maybe you have to think about it seriously, because whether this deal is successful or not, Huayi Brothers is not my only investment project in the film and television industry! ”

Looking at the back of Zhao Xinyu and Wang Zhongjun, Zhao Lin snorted lightly: "I want to invest here, I want to invest there, and I see what you do if you lose!" ”

Song Chen said with a smile: "Temporary losses are not important, the key is that investors need to be patient enough!" ”

"To put it bluntly, who knows if you want to sleep with those celebrities?" Zhao Lin muttered eloquently.

Song Chen's expression was innocent, and the few people behind him couldn't help but shake their heads, but they suspected in their hearts, what kind of benefits did Song Chen give to the Zhao family to make Zhao Desheng give his daughter to Song Chen as a lover?

Du Liyin glanced at Ji Chang, and seeing that his eyes were complex, she couldn't help but snort lightly. Ji Chang turned his head to look at her, and turned around to go to the buffet area to get snacks to eat with a faint expression. (To be continued......)