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Modern film promotion models have diversified, and relying on trailer publicity is only a small one. All kinds of viral propaganda segments, as a big Hollywood company, are not a problem.

Making page games, tours, online games, animation toys, etc. are all common paragraphs, calling on Marvel fans, and it is also Marvel's play. Li Donglai also gave a trick to the virus propaganda, although it seems a little spoofed, but it is also Li Donglai's style.

Even if someone who didn't pay much attention to "The Avengers" before has a good impression and interest in a certain promotional project, it is possible for you to go to the cinema to watch a movie.

Disney has also begun to make frequent big moves, but it also leaves suspense, there will be a big event before the release, which is planned by the director and a gift to Marvel fans around the world. Fans and the media expressed doubts about this, and the hungry sales of Faga mysticism is indeed one of Li Donglai's usual moves.

After the first version of the trailer of the movie was promoted worldwide, it really shocked the attention of countless people. Crazy pacing and destruction, constant humor, and special effects that reveal a little bit of grandiose scenes.

Anime fans, on the other hand, are so excited that they feel like it's Christmas, and they can't wait to see the movie come out right away.

At the same time, "Bankrupt Sisters" is about to start issuing casting notices at the Hollywood Screen Actors Guild and preparing to start filming. And Kim Tae-hee, known as South Korea's No. 1 beautiful director, has finally written results on the big screen in his second movie "Sunshine Sisters".

The release of this film was not a smooth road, and when "Sunshine Sisters" was submitted for inspection before its release, the Korean Film Registration Board received a film rating of "teenagers must not watch it". It means that you can only watch it if you are over 19 years old, which is undoubtedly a fatal blow to a comedy.

And the second work of the much-talked-about beauty director Kim Tae-hee is actually at the level of "teenagers can't watch it", which also makes the Korean media speculate, is it full of xìng-love? It was full of discussion for a while.

Fortunately, the film registration committee issued a statement, "There are a lot of straightforward violent stimulation scenes in "Sunshine Sisters", and at the same time, there are a lot of swear words in the dialogue, which may have a bad impact on teenagers."

When the Phantom received this notification, he could only express his speechlessness. There are a lot of Korean movies with dirty words. But "Sunshine Sisters" is just replaced by a woman's swearing, should she be treated like this?

It's bitter, but there's no way, you can't do it against the official organization.

When the news reached Li Donglai's side, he didn't hesitate, "Change it, correct some shots and lines." ”

Thereupon. Phantom Korea immediately said that it would hold a meeting to revise the plot of the film and highlight "reconsideration" to the film registration committee, and finally got a "15-year-old watchable" rating after adjustment.

Kim Tae-hee breathed a sigh of relief, he didn't feel it when he was an actor before, but now he knows that it is really not easy to prepare for the whole process of preparing a movie for filming and release.

Cha Tae-hyun, IU, Wang Seok-hyun, Choi Ji-woo, Joo Jin-mo, Lee Tae-ran, Jung So-min, Cho Quan, Yu Seung-ho, Song Jong-ki, Noh Min-woo, Lee Jong-suk, Lee Byung-hun , Won Bin and others who have collaborated with the director on "Speed Scandal" were invited to attend the VIP preview before the release of the film.

Kwon Yoo-ri's role in the role of Sè is also troubled by "satisfying the dirty words". She complained to Li Donglai that she was a class cadre at school and a model for the school. Why arrange her to swear?

Jessica also troubled the film, in which she played a glamorous and cold "princess", and there were a lot of smoking scenes, which made Jessica, who didn't even touch cucumbers and had zero smoking age, very nerve-wracking. Although such a scene is very enjoyable. But she has also experienced the crew of "The Hangover" and knows what an R-rated comedy is. In order to play a good or bad girl, she specially found an e-cigarette. It is estimated that after the film is released, no matter which variety show Girls' Generation participates in, she will become the object of ridicule.

Lee Dong-lai is also very helpless, the director is Kim Tae-hee, and he is even exempt from too much construction. can only build yì Quan Yuli "You have to throw away the idol baggage, you are now an actor, and you have played the role of the current one." In the future, countless directors will come to your door to ask you to film. ”

"Black Pearl" was greatly encouraged, and in order to adapt to the needs of the horn, she learned a lot of dirty words from Kim Min-young, who played "Rose". During the filming, the two were in the same room, and they often exchanged corners, and they also designed different foul mouths for different contexts.

Although it was a small-budget film, at the time of the film's release. Phantom Korea still did its best to make the premiere a boom. The Phantom Theater, which is being built at a cost of more than $30 million in Cheongdam-dong, Seoul, has not yet been completed, and the film has been moved to the Hollywood Theater in Seoul for premiere.

The red carpet show in summer is always so glamorous. Because there are many stars and idols in the film. Coupled with the fact that the last "Speeding Scandal" earned a full 8 million people at the box office, Kim Tae-hee's media appeal played a big role, when more than 1,000 fans watched on both sides of the red carpet.

IU Lee Ji-eun, Missa Bae so-ji, Girls' Generation Kwon Yoo-ri, Jung so-yeon, Min Hyo-rim, Kang So-ra and other new-generation popular actresses appeared, making Korean fans happy. They are the subject of intense media attention, and public opinion is also very interested in whether there will be a second IU among them.

Not only the main creator of the movie, but also the invited guests are also big names.

Cha Tae-hyun is naturally the first to bear the brunt of the treasure, in view of the fact that the Phantom has released several movies in a row in recent years, all of which have such a high reputation and box office, many senior directors in South Korea have also made an exception to appear on the scene, to "examine" the grade of "Sunshine Sisters". Handsome guys such as Lee Byung-hun, Song Seung-hun, and Won Bin also appeared in surprise.

The big beauty Kim Tae-hee and Son Ye-jin appeared together, and the atmosphere was dragged to a high-cháo!

The only regret is that Li Donglai didn't come. This disappointed the fans who had been holding up the fluorescent sign with the name "Li Donglai" since early in the morning.

The list of the first official weekend of the film's release is really eyeglasses, "Sunshine Sisters" successfully occupied the position of the champion film, but the number of viewers was only 170,000, which is even worse than the bleak period of the Korean film market this winter.

Kim Tae-hee also gasped when he saw this achievement. She was already lacking in confidence, and immediately fell into a tangle.

Her first reaction was to pounce, compared to the previous film "Speed Scandal" escorted by Li Donglai when it was released, this number is really unavailable. She called Li Donglai very pessimistically, and was a little unspeakably weak, "Li Donglai, the box office of the movie is not good, what should I do?" ”

Lee Dong-rae is also always paying attention to the release of the movie, compared to Kim Tae-hee's state of being hungry and hungry, he is much more sensible.

"Who is bad at the box office?"

"At the weekend box office, there were only 170,000 people. There will definitely be a lot of media criticism tomorrow......" she was a little discouraged.

Li Donglai couldn't help laughing, "It turns out that beautiful directors are also so worried about the box office, I should upload it to the Korean website and let fans see it." ”

Kim Tae-hee was a little angry, "People are so worried, you're still joking." ”

Li Dong saw that she was really worried, so he stopped laughing and seriously analyzed her: "Sister Taixi, you have to look at things comprehensively." If you carefully study the difference in the cumulative number of viewers of the same film in the past two weeks, it is not difficult to find that except for the box office of each film on the weekend, the rest of the time has maintained the average level in the past. Our movie "Sunshine Sisters" won the top spot on the list, although the weekend audience was only 170,000, but the number of viewers in the week was about 400,000, which is obviously a good box office result. Moreover, comedy has always taken the long-term development route. If you don't believe me, we'll wait for next week's release to see ......"

The evaluation of the film by various media has been reported one after another, "A Korean movie comparable to "Mamma Mia" was born! Cine21 can't wait to shout such a slogan, which shows that they are optimistic about the movie.

"The film is interesting enough, and it is a commercial film with a lot of meaning. The comparable beauty version of "Speed Scandal" is one of the most anticipated films that will appear this summer. "Jingxiang News" reported.

"The female xìng version of "Friend" who entered the city" and "North Korean Rì Daily" even directly linked this film to the classic Korean movie "Friend".

……

A series of positive reports also made the main creators let go of their worries.

Hollywood blockbusters in the same period did not quickly encroach on the Korean market, except for "Transformers 3", which just raged, only "Thor" stood in the way, fortunately, it was not strict.

The following week, with the improvement of the weather and the arrival of warm festivals such as Parents' Day and Teacher's Day, the Korean film market also ushered in a hot summer. According to the latest statistics from the Korea Film Promotion Council, about 1.5 million people chose to go to movie theaters nationwide last weekend, which is the best result this year.

With a good reputation, Koreans who are accustomed to going out during this season began to return to theaters to watch movies, and the box office of "Sunshine Sisters" rose strongly the next week. In just three days of the weekend, 610,000 people were saved, beating a number of strong competitors in the same period, including "Fast and Furious 5", "3D Meat Futon", which swept Xiangjiang, and the Chinese film "New Chinese Ghost Story", and won the first place.

The total number of moviegoers also exceeded 1.77 million, shocking the Korean media.

For a while, the media reports were overwhelming again.

The Phantom once again shocked the Korean film market, with 1.77 million people in two weeks, although there is a gap compared to "Speed Scandal", but in connection with the characteristics of long-term screening of Korean films, referring to the previous trend of "Speed Scandal", the final box office of "Sunshine Sisters" is also 7 million+ people watching the box office.

Looking back at their investment ratio, it's simply negligible. (To be continued.) If you like this work, you are welcome to come to the starting point (.) to vote for recommendation, monthly pass, your support, is my biggest motivation. Please read it in m.

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