June of this year is definitely a cold winter for the Hong Kong film industry.

Because of the crisis of confidence caused by the political storm, the ripples spread to Hong Kong, and a large number of middle- and high-income people who can afford to watch movies have chosen to emigrate because they are completely disappointed with Hong Kong's return to the motherland, and at the same time, too much social attention has shifted to current politics, which has also directly or indirectly affected the box office in Hong Kong in June this year. According to the June box office data released by the Film and Television Department in advance, the monthly box office in Hong Kong continued to fall to 57.44 million Hong Kong dollars in June this year, a decrease of 17% over the same period last year. , if it weren't for blockbusters like "Miracle" to boost the box office, and at the same time, there were movies with high audience expectations such as "Supreme" and "Bloody Heroes", I am afraid that the box office would fall even more.

After a bleak June, with a bit of haunting haze, Hong Kong has made great strides into July and officially entered the summer season. In this year's July summer season, with the major film companies reducing production, it is by no means a good thing for the audience, because not only is there no blockbuster released in July, but there are almost no movies with an investment of more than 10 million. This year's July box office has almost become a battlefield for small-budget films.

Golden Harvest because of the transfer of nearly 100 million funds from Hong Kong to the United States to shoot "Teenage Mutant Ninja Turtles", a large amount of funds were withdrawn and had to slow down the filming of the Hong Kong side of the movie, in addition to Cheng Long's "Miracle" in July, Golden Harvest currently only has one investment in Ye Yuqing's starring Fengyue film "Qing Ben Beauty", in addition to two investment movies "Frozen Wonder Man" is just nearing the end of filming, and it is expected to be released as soon as mid to late August.

And another Golden Harvest invested 8 million to shoot "I Love Chinatown", June 27 just announced the start of filming, I heard that it will go to the United States and the United Kingdom to shoot, director Lu Jianming is also known for his 'slow, known director, it is estimated that when he finishes filming, it will be the end of the year, during this summer, Golden Harvest can only show the only movies "Miracle", "Beauty" and "Frozen Wonder Man" three.

Xinyicheng is worse than Jiahe, the continuous infighting of the three giants, even the ace directors of Xinyicheng like Gao Zhisen have chosen to shoot "Water Margin Laughter" for the company's quasi-competitor Xinya to compete for the summer box office, which shows that the infighting of the three giants of Xinyicheng has been completely heated now. In the summer of this year, Xinyicheng did only shoot one movie "My Days in the Black Club", which will be released in theaters in early August. In addition, there is only one movie "Bloody Heroes" by Xu Ke Studio, a subsidiary of Xinyicheng.

Debao didn't want to fight for this year's summer file, but Debao boss Pan Di was promoted to the pit, and Golden Harvest and Xinyicheng were even worse than him this year. As a result, the short man was tall, and he only invested in a few low-budget movies, but when it came to the summer file, he suddenly had three self-produced films in his hands, whether it was the president of Debao Film Company, or Cen Jianxun, the president of Debao Cinema, they were all on fire, and the two had a rare tacit understanding, hoping that this year Debao could take advantage of the two strong opponents to reduce production to win this year's summer file, in order to take the opportunity to make a statement to the boss Pan Disheng.

Recently, as Pan Disheng began to gradually reduce the funds provided to Debao to shoot films, rumors that he was going to sell Debao became more and more popular. Others may not know, but the two presidents of Debao understand better than anyone else that Pan Disheng, the famous brand king, is really tired of playing movies and has the idea of selling Debao, but his asking price is not low, and it will be difficult to find a successor for a while. And whether they can win the summer file this year is also seen by the two as an opportunity to save Debao.

On July l, Debao's carefully prepared small and medium-cost investment film "Single Aristocrat" landed in theaters, and at the same time landed in Debao Cinemas, there was also a new Asia new investment in the Fengyue film "Liao Zhai Yan Tan", with two new dramas released at the same time, at the same time, at this time, Debao's theaters still have "Three Wolves Strange Case" and "Proud Eagle" two released for more than ten days, and the box office has sold six or seven million Hong Kong dollars, which is still a hot movie, Debao launched a rapid impact on the box office in July.

was released on the same day as "Single Aristocrat" and "Liao Zhai Yan Tan", and the Hong Kong audience also met the star Ye Yuqing, who was poached by Golden Harvest.

As soon as the box office came out on the first day of July, Debao executives were dumbfounded. Although "Single Aristocrat" is only a small-budget movie invested by themselves, and the director Chen Xueren is indeed not very famous, but the film he directed has brought a mixed-race prince, Wang Minde, the king of the music world Zhang Xueyou and the first-line actress Zheng Yuling teamed up to perform, in the eyes of Debao's senior management, although "Single Aristocrat" is only a small-budget movie, it has the momentum of hitting the box office of tens of millions. But on the first day, it only handed over a report card that was not many seconds, and the average attendance rate on the first day of release was only 40%, and the single-day box office was definitely not good. Especially on this day, there are three movies that far exceed it at the box office.

Needless to say, the first week of "Bloody Heroes" is naturally needless to say, the praise of "The Return of the King" in the newspaper has perfectly interpreted Wu Yusen's strength, and on the day of July l, the film released by Golden Princess Cinema won the single-day box office champion with a box office of up to 1.03 million. But the two movies that followed "Bloody Heroes" and were still above "Single Aristocrats" at the box office were unacceptable to Debao.

"The Beauty" had a box office of 87 on the first day. The box office of 40,000 won the runner-up at the box office on the first day of July, and "Liao Zhai Yan Tan" filmed by New Asia Investment also surpassed Debao's own single aristocrats at the box office on the first day, with 77. The first-day box office of 50,000 was squeezed into the top three.

The two Fengyue films, which received a third-level rating, beat the movies with several popular stars in a grand manner, which was not only difficult for Debao executives to accept, but also difficult for many filmmakers and critics who always pay attention to box office dynamics.

“…… The changes in Hong Kong films in recent years have become more and more disappointing, with more and more movies following the trend and more and more shoddy productions. The government didn't care about anything, but last year I suddenly got nervous and got a level of uniform, and now it's okay, the salty and wet guys all know that the third-level film is their favorite salty and wet film, and when they see the rating on the promotional poster, everyone rushes to the theater to watch the salty and wet film. "——In the newspaper, an industry practitioner with the signature 'Old Filmmaker, made a sour comment.

"I can't stand it when I have a lot of sex, let alone look at it with my eyes...... At the beginning of the year, there was a tertiary film that sold nearly 30 million, I felt that the market was abnormal, and the two Fengyue films in the summer of this year were in a grand position, and I said that they could only steal Leyile, who made such a big thing happen in the north this year, and everyone has no heart to make movies and watch movies now" - an assistant director who called himself Daniel Zhang also said disapproving words in an interview with the media.

"It's only temporary......"

This is the most popular evaluation in the media, "At the beginning of the year, Xinya made a tertiary film called "Color is Empty", which is not strictly speaking. And if it weren't for the successful hype and the main 'true love theory', it would have been impossible to achieve a box office of nearly 30 million. And the two tertiary films released in July, whether they are Golden Harvest or New Asia, are under the guise of modern urban love and gods, devils and monsters, but they are actually purely selling. Meat, the box office hit on the first day doesn't prove anything, and the audience enters the theater to watch the movie, in fact, it is a freshness. ”

On the first day of July, the two Fengyue films on the first day of release were second only to Wu Yusen's painstaking works, and they teamed up to win two of the top three places at the box office on this day, and it is clear that the vast majority of filmmakers in Hong Kong were surprised but unacceptable, as some people said. At the beginning, Xinya's "Color is Empty" played the true love card and won a big hit. At the beginning of July, these two movies that purely sell meat are unlikely to have a high box office, and as soon as the freshness of the audience fades, the box office will naturally fall.

However, everyone guessed wrong. On the second day, "The Beauty" won another 10,000 box office, and the box office of "Liao Zhai Yan Tan" broke 8l0,000; On the third day, "The Beauty" won another 940,000 box office, and "Liao Zhai Yan Tan" won another 790,000 hours at the box office...... Anyone has noticed it, I'm afraid they guessed what the audience loved and thought, and the two Fengyue films were still beating the mainstream movies in a grand way, and staged a scene of salted fish turning over in July.

The box office in the first week of July was quickly counted, and it was not surprising that the top five were not surprising, and Wu Yusen's "Bloody Heroes" topped the box office in the first week of July with a box office of UR40,000. The combination of Wu Yusen, Zhou Runfa, and Li Xiuxian, all over Hong Kong, I am afraid that only Cheng Long's alternative police and gangster films can defeat this golden combination.

Golden Harvest's "The Beauty" is slightly less coquettish, but its 40,000 box office makes it a veritable second place. Previously, New Asia praised Ye Yuqing's two Fengyue films "I'm Crazy for Qing" and "Can't Help It", which undoubtedly brought huge popularity to Ye Yuqing, and Ye Yuqing in Hong Kong at this time has become the spokesperson of a new generation of stars, so that when her new movie was released, a large number of adult fans who were obsessed with her sexy figure and bold drama style paid money to enter the theater to watch the movie, adding bricks and tiles to the hot box office of Golden Harvest's movie.

The box office of "Liao Zhai Yan Tan" in the first week was only 5.57 million, which was inferior to "Qing Ben Beauty", after Ye Yuqing was poached, although Lin Xiaozhi immediately snatched food from Jiahe's tiger mouth, he dug up the leaf lintel to make up for the gap caused by Ye Yuqing's departure. But one thing is undeniable that Ye Yuqing, who has been cultivated by him, has taken advantage of the time and place and has become a new generation of popular stars in Hong Kong. Before the leaf lintel became famous, in this competition between Ye's and the two sisters, Xinya's leaf lintel was at a disadvantage.

However, the gap between the two has not been completely opened, from the cost point of view, "Liao Zhai Yan Tan" is only half of "Qing Ben Beauty" is slightly higher, Ye Yuqing's salary alone is equivalent to the sum of Ye Zilin, E Yueqing and Yu Ru who starred in "Liao Zhai Yan Tan", and the box office dividends of New Asia are not necessarily much less than those earned by Golden Harvest.

"Single Aristocrat" lost very badly, but the box office in the first week only got 47 million Although it squeezed into the top five ranks, it was far worse than the "Qing Ben Beauty", which was only slightly higher than its investment, and even the cost of "Liao Zhai Yan Tan" was far inferior to it.

Although the reputation of "The Supreme" has plummeted, how can Wang Fatzi poach Liu Dehua, Alan Tam, Guan Zhilin and Chen Yulian, the four leading actors, have indeed taken a wonderful move, although the reputation of this movie has been bad, but the number of private fans is too large, especially the fans of Principal Tan and Sister Lian, under the effect of the power of fans, after being released for more than half a month, "The Supreme" has won 3.87 million box office in the first week of July, barely squeezing into the top five box office in the first week of July.

In the first five days of July, two Fengyue films were squeezed into the top five box office, and they also won two seats in the top three of this week, and the box office in the first week was silent in Hong Kong.