"The Super Cool Promotional Video of "League of Assassins" has been released, and the Superman version of the Killer will take you to enjoy a super visual feast!"

"The Superman Assassin jumps over a high-rise building dozens of meters away, and the bullets that can turn are amazingly dazzling and unstoppable!"

"Media Asia has invested in recreating a visual feast, and special effects have created innovative gunfight blockbusters, which are not to be missed!"

"The great director Lin Xiaozhi is in charge of the machine, and the new film refreshes the imagination to the extreme, and the "League of Assassins" is coming in October, and the commercial blockbuster that must be watched in 92 years is indispensable!"

……

The propaganda advertorials carefully prepared by the Media Asia Pen Stick Group were also accompanied by the promotional video made by the first editing of the most exciting gunfight video at the beginning of "League of Assassins", and immediately set off a 'storm of assassins' in Hong Kong and Macao.

Due to the good relationship with Shenzhen TV, and this time Lin Xiaozhi's new movie "League of Assassins" also got tickets for almost simultaneous release in the mainland, so Media Asia didn't have much effort this time, and easily got the opportunity to advertise in the prime time of Shenzhen TV.

Speaking of which, Lin Xiaozhi was originally going to advertise "League of Assassins" directly on CCTV, after all, when "Once Upon a Time 1" first landed on the mainland, it was because of CCTV's publicity that he was able to hand over a box office that is now incredibly higher than the first American blockbuster introduced by the powerful, so it is not surprising that he would want to advertise on CCTV. And in the 90s, although CCTV advertising was more expensive in the eyes of mainland companies, it was really not expensive for foreign companies, and Lin Xiaozhi, who had a TV station at home, knew very well that even ATV, whose ratings and coverage were far from being comparable to CCTV, were higher than CCTV on average in terms of advertising fees.

But although he was ready to pay for it, this time he and Huanya ate a soft nail. Although CCTV was a little tempted by his advertising fee, it finally declined to advertise for "League of Assassins".

On the side of Huanya, it was only after the fact that he inquired about Beiying's relationship and found out that CCTV had some scruples about the theme of "League of Assassins" before finally refusing to advertise for him. Unlike their previous screening of "Once Upon a Time 1" in the mainland, which promoted national self-improvement, "League of Assassins" is not only a movie with a modern theme, but also a gunfight movie.

In the end, CCTV is the throat of the mainland's propaganda, and every move must correctly express the mainland's official attitude. Although the higher-level radio and television has approved the introduction of "League of Assassins" to the mainland for release, it is still worried that there will be some Western values that have not been carefully censored or are not suitable for publicity to the public.

However, although it lost CCTV's advertising, Media Asia has reaped an unexpected joy in the mainland, that is, it has the support of Shenzhen TV station, which now has good ratings in Liangguang and Fujian Province.

At the beginning of this year, Shenzhen TV sent a team of high-level personnel to Hong Kong on behalf of the south, although Lin Xiaozhi did not receive the other party in person, but let the following Asian TV station open the door to Shenzhen TV. not only sold him six TV series "Huo Yuanjia", "Chen Zhen", "Four Famous Catches", "Ping Tracer Film", "Crane Needle" and "Return My Life" at a low price, but also approved a series of cooperation between the two TV stations, and trained more than ten reporters and hosts for Shenzhen TV in only half a year, strengthening the team strength of Shenzhen TV Station.

Originally, because the central government directly intervened in the management but did not belong to the municipality directly under the central government, and in Guangdong Province, 'mother does not love father, not love' and was quite rejected by other brother units of the radio and television system in the province, Shenzhen TV station also relied on several TV dramas sold to them by ATV to become an instant hit. Although after entering the 90s, with the gradual improvement of the living conditions of the people on the mainland, it is difficult for the mainland to reproduce the popular scenes when "Huo Yuanjia", "Chen Zhen", "Shanghai Tang", "The Legend of the Condor Heroes" and other films were first introduced to the theaters ten years ago.

However, after Shenzhen TV made sufficient preparations, it took the lead in launching the rebroadcast of "Huo Yuanjia", which was broadcast in two episodes a day, and easily won the average of 26 in the province. The ratings of 62% not only completely exploded all the programs of the provincial station at the same time, but its ratings were much higher than most of the programs of the provincial station, and even looking at the whole continent, "Huo Yuanjia" also got an average of 3 for Shenzhen TV. About 51%, which made the Shenzhen stage that became an instant hit very excited.

After the screening of "Huo Yuanjia", Shenzhen TV immediately released "Chen Zhen" non-stop, and the ratings reached a new high. The average provincial rating for the same period reached 35. 86%, almost every third family in Guangdong Province that turns on the TV at the same time, one is watching "Chen Zhen" broadcast on Shenzhen TV. At the same time, the rebroadcast of "Chen Zhen" also showed its face to Shenzhen TV across the country, which not only surprised the provincial station, but also attracted many viewers from other provinces who had never watched Shenzhen TV before, and finally locked Shenzhen TV, especially Guangxi and Fujian provinces near Guangdong.

It is by relying on a few TV series purchased from ATV that Shenzhen TV has opened a good scene, and is now following ATV's example to carry out a series of program planning and remake reforms on TV stations, which made the provincial TV station a little unable to sit still, and sent people to Hong Kong to contact TVB again and again, I heard that it seems that the two sides have reached some agreements on the purchase of dramas. It is estimated that I also heard some rumors, and Shenzhen TV dared to advertise "League of Assassins" when the attitude of radio and television was unclear, and also made the first promotional film advertisement made by Media Asia to meet mainland audiences in a few prime times.

Relying on the repeated bombardment of many propaganda methods, it took less than half a month for "The League of Assassins" to set off a huge wave of discussion in Hong Kong, Macao, mainland China and other places. Under the repeated bombardment of Media Asia's publicity funds of up to tens of millions of Hong Kong dollars, the first round of publicity alone in Hong Kong and Macao has been affected by millions of people, either actively or passively. In the face of the promotional film carefully prepared by Media Asia, the audience, filmmakers, and media reporters in the three places were not only shocked or shocked!

"The blockbuster with an investment of more than 100 million is really extraordinary, praise one!"

Gold medal director Lin Xiaozhi once again challenges the limits of imagination, with turning bullets, super high-altitude leaps over dozens of meters of buildings, and thrilling super killer showdowns. Media Asia has spent more than 100 million yuan to shoot blockbuster special effects, "League of Assassins" will definitely be a must-see blockbuster this year! ”

"The ultra-short two-minute promotional film caused a huge sensation in Hong Kong, and countless insiders felt ashamed after watching it, and Wu Yusen, a well-known director who is best at shooting gunfights and hero films in Hong Kong, admitted in an interview that 'Lin Sheng also taught me a lesson, this is the violent aesthetics I pursue'!"

"The trailer made my heart beat faster, especially when Dillon's super assassin accelerated his dash against the aisle, and he was able to volley dozens of meters in the air. The bullet fired from the gun actually turns, cool, so cool! ”

"No, I can't wait for the release of "League of Assassins"!"

After "Red Alert" and "Resident Evil", Lin Xiaozhi and his media vision have completely surpassed most filmmakers in Hong Kong and began to target the European and American markets. Dissecting his recent films, we can clearly see that he not only strictly adopts the unique framework and genre of European and American blockbusters from the script, but also strives for excellence in investment, actor selection, and special effects application. Although I don't like his way of being in the world, as a Hong Kong film critic, I have to admit that Lin Xiaozhi deserves the sign of 'Hong Kong's gold medal director who knows the most about commercial films'! ”

"Can a human really step on a steel and marble floor? Can accelerate the sprint and leap tens of meters in mid-air? Will the bullet turn? I have to admit that Lin Xiaozhi's vision is still accurate, when the vast majority of filmmakers in Hong Kong are still clinging to the betrayal and revenge of traditional shootout films, and constantly spinning around in one strange circle after another, they have once again boldly taken a new attempt, and Hong Kong shootout films may add infinite possibilities because of it! ”

As soon as the promotional video of "League of Assassins" came out, it quickly caused a wave of discussion in Hong Kong and Macao. Media Asia's promotional strategy was very successful, and for a while, the newspapers were full of reports about the new film of Media Asia and Lin Xiaozhi.

Because it has won the praise of a large number of audiences, ordinary citizens, the media, and film critics, many ordinary citizens said in interviews that once the movie is released, they will definitely buy tickets to watch the movie, and the word-of-mouth is just like the crazy advertising of "Red Alert" and "Resident Evil", which once again made the industry start to think about the trade-off between large-scale production and shoddy production.

On September 17, Hong Kong was still hyping about Lam's new film and the various initiatives mentioned in the press conference, but he himself took a low-key plane to Japan in the heat of the outside world, in addition to the fact that he will personally sit in the Japanese market for a period of time in the future, in charge of the "League of Assassins" in Asia's most important foreign market, in addition to the other opportunities.