Volume 1 Chapter 173 Unexpected Joy
Time is still turning day by day, and the battle between you and me in the newspapers has not stopped.
Yongsheng did not hold a midnight preview for the newly invested film "Supreme", U month 19, "Supreme" directly landed in theaters for release, and the momentum is not huge, and it was not until this moment that the Hong Kong film industry understood what the so-called surprise in Wang Jing's previous words was.
The release of "The Supreme" made countless people fall through their eyes, and the film invested by Yongsheng was unexpectedly released jointly by the two major theaters of Golden Harvest and Xinbao for the first time, which stunned people in the film industry.
The Xinbao Cinema Line, which was just built last year, is definitely an outlier in the Hong Kong film industry. Although Hong Kong claims to be the 'free port city' with the highest degree of freedom, Hong Kong culture has been influenced by Chinese culture with the same roots, and the local Hong Kong people are also extremely xenophobic. This contradiction is also reflected in the film industry, where Hong Kong filmmakers reject actors from Southeast Asia, Japan, South Korea, Taiwan and mainland China who come to Hong Kong to pan for gold, and they are also very repulsive to European and American capital and European and American culture.
Xinbao Cinema Line is said to have the investment of American capital behind it, as a cinema chain, in less than a year after its establishment, Xinbao Cinema Line has grown from scratch and now has nine cinemas. Moreover, none of these nine cinemas are small cinemas with a single screening hall, and all of them are medium-sized and large cinemas with two or three or even four screening halls, which is also the only one in Hong Kong.
Brand new equipment, the big man behind Chen Rongmei started with international foreign trade, one said billions, one said billions, in short, it is definitely not bad for money. Therefore, at the beginning of the birth of the Xinbao Cinema Line, it was jointly blocked by the three major cinema chains from Golden Harvest, Golden Princess, and Debao Tradition, and the huge cinema has not been able to supplement the film source. However, Xinbao is not a white rice, the east is not bright and the west is bright, and after the local film source in Hong Kong cannot be replenished, Xinbao Cinemas immediately hooked up with the American film giants who have been eager to open the market in Hong Kong, and a large number of Western films were sold to Xinbao Hong Kong distribution rights at a very low price by the ill-intentioned Yankees, and the nest of Hong Kong films that has been stuck for decades has finally appeared a huge crack.
Thanks to Xinbao, "Dragon Brother and Mouse", "Flying Over the Future", "Who Killed Roger the Rabbit", "Coming to America", "Die Hard", "Rain Man", "Bald Detective" and other seven big-selling movies in the United States last year landed in Hong Kong for release, and jointly swept away more than 74UU box office from Hong Kong, shaking the Hong Kong film industry with an average box office data of more than 10 million, making the wolf coming, and the exclamation is getting louder and louder. Since the beginning of this year, it has been rumored that the sequels of several classic American blockbusters such as "Batman" and "Holy War" will also land in Hong Kong through Xinbao Cinemas.
Seeing that the crack of Xinbao is getting bigger and bigger, the sense of crisis of losing his hometown finally forced the two giants of Golden Harvest and Golden Princess to take the lead in making concessions to Xinbao Cinemas, agreeing to lift the ban on Xinbao, and allowing some satellite film companies under their names and other partner companies to freely choose theaters to release them, and in exchange, Xinbao needs to reduce the number of American blockbusters introduced every year, so as not to impact local films.
The compromise between the two major cinema merchants not only means the failure of the ban of the three major cinema companies and the birth of Xinbao's fourth cinema line, but also means that after the expansion of Hong Kong cinema chains, there is one more strong and expanding competitor, and the four major cinema merchants have to offer more favorable conditions to major film production companies, especially powerful film companies, if they want to get more sufficient film sources.
Yongsheng, which has the background of Wanan, the largest society in Hong Kong, is the first film company to enjoy the benefits. "The Supreme", directed and filmed by his ace director Wang Jing, also became the first film to land in two theaters after the bankruptcy of Shaw Brothers Film Company.
Wang Fatzi's "Supreme" chose to avoid Cheng Long's menacing "Miracle" in May, and the decision to release it a month later was undoubtedly correct. After entering mid-to-late June, "Miracle", which exceeded 30 million at the box office, has been unable to follow, and has entered a period of slow box office growth, and the attendance rate of most theaters has been less than four or five percent, and some even dropped to two or three percent of private theaters, choosing to draw this movie. Although according to the previous model of Golden Harvest's strong support for Cheng Long, "Miracle" will also get at least two months of screening without accident, but the next month is purely to increase the number of films released by Golden Harvest's subordinate theaters, and "Miracle", which has been released for more than a month in late June, is no longer enough to have an impact on other companies' films.
On the first day of release, with the momentum of the two major theater co-screenings, although Wang Fatzi's "Supreme" was reported to have an average attendance rate of only five or six percent in the afternoon, the scale of the co-screening of more than 40 theaters also made it not difficult for it to exceed one million at the box office on the first day of release, as for the final height, it will have to wait for the data of the next day.
The upward momentum of "Miracle" has waned, and the release of another major rival, "The Supreme", has also been announced. Wu Yusen, who has not been released by other strong opponents for the time being, finally breathed a sigh of relief, and finally released the news on the first day of the release of "Supreme" on U month 19, his movie "Bloody Heroes", which was delayed by Xu Ke for more than a year, will officially land in Golden Princess Theaters on U month.
"...... box office of "Supreme" on the first day of 70,000?"
Lin Xiaozhi was a little surprised, this data is very good for general movies, but it is not good for Wang Fatzi and Yongsheng, you must know that their "Supreme" has gathered many popular stars such as Liu Dehua, Alan Tam, Guan Zhilin, Chen Yulian, etc., and it landed in more than 40 theaters on the first day
"Mr. Lin thinks this grade is a little worse?"
Zheng Fei, who just came back from South Korea yesterday, has not yet washed away the dust on his face, "Yongsheng is just a new company after all, and how many film companies in Hong Kong can now exceed one million at the box office on the first day?" ”
Although he is reasonable, it is a pity that he does not know the true strength of Yongsheng. Lin Xiaozhi just smiled slightly and didn't reply, put down the box office data of the first day of "The Supreme" that he just heard below, and asked Zheng Fei: "How is it, your brother has been in South Korea and Japan for more than 40 days, has he developed a super friendship relationship with any Korean or Japanese chick?" ”
Zheng Fei was sent by him to South Korea in early May, and then to Japan several times. Although they also came back from both countries twice, they stayed in Hong Kong for a day or two and then flew back. Do the math, this time Zheng Fei's trip to Japan and South Korea lasted more than 40 days.
Zheng Fei smiled bitterly: "Boss, don't make fun of me, in the past month or so, I have learned how difficult those people in South Korea are, and they are worthy of the 'Goryeo stick, well-known"
It is said that this became the first country to come from Goryeo, and it is said that women in the country committed adultery and were confiscated as officials. The son of a prostitute is called "stick", which is why he has this title.
"In the past month or so, I took the initiative to contact seven Korean film companies and more than a dozen large and small theater chains, and in the end, it was like selling garbage, and my movie "Color is Empty" was sold out, and it only sold 140 million won." Zheng Fei looked unhappy, "This group of Korean sticks is too xenophobic, except for the films of Golden Harvest and a few Hong Kong film companies, they have even joined forces to set up an anti-introduction film association, and obstruct the release of foreign language films under the banner of protecting South Korean local films." Also, the local film company is also suspected of teaming up to lower the price, and if you don't sign a contract with them at a low price, you can't sell it at all, and I also looked for a long time to find a distributor who was willing to sign a contract with us, and the price offered was only slightly higher than that of other joint distributors......"
"In South Korea, except for their own domestic films and American films, it is difficult to say about the films of other countries now, and the price is too low, not to mention, the key is that it is difficult to find a channel for release......
140 million won, according to the current ratio of 17 won to Hong Kong dollars, it is more than 800,000 Hong Kong dollars. Zheng Fei felt a little guilty, his trip to South Korea was not a success. Not only did the movie fail to sell at a good price, but Lin Xiaozhi had not yet completed what Lin Xiaozhi explained, so he contacted the Korean side and built a channel to come out.
Lin Xiaozhi frowned slightly when he heard this, but he just nodded and didn't say anything. The last time Zheng Fei came back, he mentioned to him that the local protection attention in South Korea is too colorful, in addition to the unimpeded entry and exit of Yu's father's American films, Koreans only recognize Golden Harvest, Xinyicheng and Debao a few Hong Kong film companies, and are only willing to give these film companies the privilege of box office sharing. Therefore, Zheng Fei's trip to South Korea has been prepared for the worst. It's just that when he mentioned that not only did they fail to establish a stable channel in South Korea, but their movies only sold for so much money, Lin Xiaozhi inevitably felt a little surprised.
But before he could speak, he saw that Zheng Fei suddenly regained his vitality, and said with his eyebrows fluttering: "But the South Korean side failed to achieve the goal, but I have an unexpected gain in Japan."
"Oh?"
Lin Xiaozhi raised his eyebrows, he didn't have any hope for Japan, Japan is the No. 1 box office market in Asia, and if he doesn't spend a lot of effort, he is afraid that it will be difficult to operate properly. He thought that the unexpected gain that Zheng Fei said might be to sell "Color is Empty", but he didn't want him to bring him a huge surprise as soon as he opened his mouth.
"I sold the Japanese distribution rights of "Color is Empty" to Kadokawa Pictures, although it was only sold for a low price of 20 million yen, but I personally met the president of Kadokawa Pictures, who is also the president of the Japanese publishing giant Kadokawa Shoten, Haruki Kadokawa, he was very interested in our New Asia films, and said that he had seen "Can't Help It" and "I'm Crazy for Love" that we had previously distributed in Japan through the hands of Meiya, and entrusted me to ask you if you would like to hand over our New Asia movies to them Kadokawa Pictures to distribute on their behalf...... In order to show his sincerity, he is willing to add another 30 million yen to buy the rights to the videotape of our "Color is Empty" videotape."