Volume 1 Chapter 224 Hot
1989 was in the golden age of the Hong Kong film industry, according to the statistics of the Hong Kong Government Film and Television Department in the previous year, Hong Kong had a total of 16 large, medium and small, literary and artistic theaters, with 5ll screens, seats 94, a huge population of only five or six million people in Hong Kong, there are so many theaters, which shows the development of the Hong Kong film industry.
However, the development of the film industry can not hide the fact that the Hong Kong box office has fallen for five consecutive months since June compared with the same period last year, and more than half of Hong Kong's theaters are now in the red, and Hong Kong needs blockbusters to boost the box office at this time
Although because of Xu Ke's greed, the box office of "The True Color of Heroes", which was shoddy and shoddy, was far less popular than the first part, and the box office only earned a mere 22 million Hong Kong dollars. But the third script not only invited ace screenwriter Liang Yaoming to handle it, and even Xu Ke personally participated in the creation, but also invited Zhou Yunfa, Liang Jiahui, Mei Yanfang and other two actors to co-star with a movie queen, and even Japanese first-line star Ren Saburo joined in, investing more than 13 million Hong Kong dollars, and the film lineup claimed to have invested more than 20 million yuan.
Before it was released in October, it was widely believed by all walks of life in Hong Kong that it would surpass the second part, even if it could not reach the height of the first part, at least it would not be too low, and the box office was expected to be 30 million. It was precisely out of this expectation that the Golden Princess Cinema refused to schedule the film for New Asia's "Friends" at that time, and concentrated all the most advantageous resources on Xu Ke's film. Other cinema investors have flocked to them, relying only on the "two emperors and one queen, plus" the true colors of heroes, these gold photos, "The True Colors of Heroes 3" has sold the distribution rights to several overseas distributors at a high price of more than 34 million Hong Kong dollars before it was released in this port.
However, this film, which has been highly anticipated by all walks of life in the Hong Kong film industry, surpassed the co-screening of movie theaters on the first day of release, and the box office hit the streets
Yes, "True Colors of Heroes 3" hit the street at the box office. Since it landed in theaters in October, the film has been released for nearly two weeks, but it has only earned more than 14UU at the box office. On average, each theater only received about 10,000 Hong Kong dollars at the box office for two weeks of release, which is still a result handed over under the condition of obtaining the best quality release resources from more than 50 theaters.
"True Colors of Heroes 3" did not hold a midnight test screening, and the media and all walks of life had high expectations for it, resulting in a one-sided push from all walks of life in the media before the release of this film. After the release, the original praise and expectations turned into one-sided disappointment and accusation.
"A terrible disappointing movie, the only bright spot is the song "Sunset Song", Mei Yanfang is really good" - Oriental Daily
Compared to Wu Yusen, Xu Ke still has a long way to go. I don't think he really has the talent to shoot gunfight action movies, and costume films are what he is best at. The only thing that surprised the author is that Xu Laowei, who has never cared about politics, can't help but use the movie to satirize the politics of the Northland, it seems that the old monster also wants to take the opportunity to make a big political card and circle some box office to support his family" - "Cheng Pao"
"Shoddy work, poor imitation. It's a pity that 'two emperors and one queen, I took on a bad movie" - "Sing Tao Daily"
"One blow, then decline, three and exhaustion. The director has changed, and the background of the story has also changed, but Brother Xiao Ma has not changed. This is actually a very good movie, but it's a pity that Cheng Ye's 'heroic nature,' defeat is also 'hero' true color, if Xu Ke is not so obsessed with showing 'heroic nature', this signboard, the movie is still good to change its name. It's just that as a sequel to "The True Color of Heroes", it's still a little less tasteful. It can be expected that "The True Colors of Heroes 4" may not be available" - "Ming Pao"
Before the release of the second week ended, Xu Ke's studio received a large number of letters from private theaters informing them that they would paint the film after 15 days of release. Although Princess Jin did not say it, it is no longer possible to make money by continuing to release "True Colors of Heroes 3", and it is conservatively estimated that it will be difficult for "True Colors of Heroes 3" to be released for more than three weeks.
The movie "True Colors of Heroes 3", which pinned high hopes on him, failed to boost the box office, and the Hong Kong film industry was undoubtedly disappointed. However, at this time, two other movies popped up.
"Killer Leon", "God of Gamblers"
After more than two months of filming, Wang Jing's "God of Gamblers" was finally completed on the first day of November and entered the post-production stage, and it is not surprising that the film will meet Hong Kong audiences at the end of this month or early next month. But because the investor is now notorious in the Hong Kong film industry, and at the same time, Wang Fatzi's last movie "The Supreme" is not very good, and the movie has just been completed, so the media attention is naturally not as good as "Killer Leon".
The midnight preview was held on the evening of the 1st of the month, and the next day "Killer Leon" hit the fire. Just the howl of Lin Xiaozhi, the rebel son of a wealthy family, who is in charge of the computer independently, is enough to attract a lot of attention from all walks of life in Hong Kong. Not to mention that Lin Xiaozhi also allocated a publicity fund of nearly 2 million for this purpose, which was used to cover the publicity of the whole Hong Kong. So much so that "Killer Leon" did not enjoy the blockbuster-level treatment of "True Colors of Heroes 3", which was screened by more than 50 theaters on the first day of release. However, with the addition of independent cinemas linked by Debao Cinemas and New Asia itself, a total of 39 cinemas in Hong Kong were released at the same time on the final premiere date. Although the premiere was scheduled for Thursday, thanks to the good reputation of the midnight test screening, the box office of "Killer Leon" on the first day of release attracted the attention of countless people in the Hong Kong film industry.
In order to accurately count the box office on the first day of Hong Kong, it is generally settled around 10 p.m., and the calculation of the box office at midnight after the end of the day is not taken into account. The box office of "Killer Leon" on the first day, Xinya Film Company calculated it at close to one o'clock in the morning, because the participating theaters and box office were too scattered, everyone counted their own part, and the result was the most difficult to summarize by Xinya Film Company. However, when the box office came out on the first day, the big guys who had been busy working overtime for most of the night were relieved, and the Kowloon Bank Building suddenly fell into cheers.
The box office on the first day was 140,000 Hong Kong dollars, combined with Zheng Fei's return from London that afternoon, the box office of "Killer Leon" exceeded 30,000 pounds on the second day of its release in the UK. Everyone in New Asia understands that the film directed and filmed by their boss himself is determined to make money.
The production reduction of the three major film companies in 89 has caused a gap in the Hong Kong tail market this year. Whether it is Golden Harvest, Debao or New Art City, none of the movies shot in person competed for the year-end box office, but cheapened Xu Ke Studio, Xinya Film and Yongsheng. Xu Ke's studio can already be excluded from the game, and the box office of "True Colors of Heroes 3" hit the streets, and only two companies are left in the competition for the box office at the end of this year. Yongsheng's "God of Gamblers" has just been completed, and I am afraid that it will have to wait another month for the release, and other film companies have seen that the box office of Hong Kong films has suffered a heavy blow this year, and they have either reduced production or only invested two or three hundred, three or four million to shoot a few small-cost funny, pee, and witty comedies to sell, and the creativity is also unscrupulous, most of them are copied from famous comedy movies, at least after a group of audiences and film critics are fooled, the media will expose this unscrupulous phenomenon, where can the box office sell.
Therefore, after the impotence of "True Colors of Heroes 3" in November this year, it has almost become a playground for the New Asia family, as long as the movie is good enough and the appetite is big enough, the audience has no choice but to enter the theater to watch "Killer Leon".
After the box office data on the first day came out, Lin Xiaozhi immediately contacted the major media in Hong Kong and revealed the news to the outside world in order to further promote the expansion of the release later.
On the first day of release, a dazzling result was delivered, and the media and investors who were ready to support "True Colors of Heroes 3" finally had a chance to vent. As soon as the box office came out on the first day, five more theaters in Hong Kong sent a letter to New Asia asking for the screening of "Killer Leon".
The box office results on the second day of Hong Kong's release confirmed the market's popularity and its popularity. Friday has always been a box office hit in Hong Kong, and although the next day is a day off, there is still a large number of students skipping classes and young salarymen taking time off from work in Hong Kong, all to see the movie that is claimed to be the most anticipated in '89.
As a result, the box office suffered, and a large number of theaters in prosperous areas were full. The average attendance rate of the whole day even exceeded RU, and it won a box office of 1.77 million in one day. On Saturday of the third day, the box office of "Killer Leon", which has been increased to 5l theaters, was even more domineering, with a single-day box office of 30,000 Hong Kong dollars, becoming the first film of New Asia to have a single-day box office of more than 2 million.
The movie continued to sell well, and some "Killer Leon" shouted before its release, the quality of this movie shot by Lin Xiaozhi alone cannot be guaranteed, Yunyun's speculation, the soaring box office momentum is unstoppable, in stark contrast, Xu Laowei's "True Colors of Heroes 3", which has been favored by countless media before, has fallen in word of mouth and plummeted at the box office, which is simply one in the sky and one in the ground.
The emergence of this strange phenomenon naturally attracted the attention of the media.
"Oriental Daily", which has questioned the topic of Lin Xiaozhi's "Color is Empty" from time to time, is still stubborn, "Thanks to the production reduction of the Big Three, New Asia has exclusive end markets, and the box office of the new drama is catching up with "The True Colors of Heroes 3""
Compared with the relationship between "Cheng Pao" and New Asia, the relationship between "Cheng Pao" is getting better and better: "The box office exceeded 4 million in the third day of release, and "Killer Leon" won the box office championship of this week in advance, or the sword pointed to the box office ...... of 30 million"
"can be written and directed to manage, and the movie myth of the wealthy rebel son will be opened again. The new drama continues to sell well at the box office and is expected to become the biggest dark horse at the end of the year" - "Ming Pao"
The most eye-catching is the report of "Sing Tao Daily", which has its own branches in Europe and the United States: "Neglected ambition, "Killer Leon" was released in the United Kingdom, and the box office exceeded one million pounds in four days of release"
However, some people praise and some people will inevitably criticize, and there are always some treacherous villains who are willing to play clowns to attract attention.
A film critic with the pen name P published such a comment in the "New Territories Times", "What is the heroine of the movie just a young girl of the year, is the director of the film a goldfish?" The Governor of Hong Kong should immediately draw a disgusting movie called "Killer Leon", and some unscrupulous businessmen with only money in their heads can make any good movie, which is nothing more than to use those vulgar, dirty and disgusting plots to satisfy the perverted psychology of some people. There are thousands of ways to make money, and classic movies will never carry the smell of copper and selfishness."
The New Territories Times published a full-page review of a newspaper that Lam had never heard of, and in fact he only ordered the most widely circulated newspapers in Hong Kong, and he had always stayed away from such third-rate newspapers. However, after P's comment was published, it also caused some small sensations. Hong Kong has never lacked idle people with egg pain, and when no one mentioned it before, few people paid attention to the fact that the heroine in the movie "Killer Leon" was just a young girl.
Now after being pointed out, some people are shocked to find out that Martha in the movie is just a young heroine. Looking back carefully and savoring the movie, I found that there were many Martha in the movie who boldly made remarks about falling in love with Leon, who was dozens of years older than her, and exploded.
In 19, a controversial movie "Lolita" was filmed, and seven years later, it was renamed "A Tree of Pear Flowers and Begonias" and landed in Hong Kong for release. This film caused a great sensation in Hong Kong back then, and because of the frequent outbreak of the 'Goldfish Guy incident', the Hong Kong government was finally forced to order it to be banned under the pressure of public opinion, and the screening was stopped after only four days of release in Hong Kong.
This is a smart guy, he put on the coat of a social conscience media person, but deliberately put "Killer Leon" and "Lolita", which were once banned by the Hong Kong government, into one concept, in order to mislead public opinion and the people's ideas. Killing people without seeing blood is P, this kind of person.
Sure enough, after P's remarks were published in the newspaper, it also attracted some discussion and attention for a while