Chapter 191, take advantage of the fire to rob!
Even if Yang Zixuan knows the general trend of the future, he also knows that some things cannot be forced, so he can only push the boat with the current.
If he really bought the future Internet giants in China during the early Internet bubble, maybe those giants would not be able to become giants, and those future Internet giants would not be able to achieve their future heights......
A little chance can affect their growth, like Ma Yun and Ma Huateng, they should have their own path.
If Yuehai really takes them all under its umbrella, they may be at the level of a product manager, and they will not be able to reach the height in the future.
For example, oIcQ may not be able to become the penguin empire in the future, and may lose the competition with Microsoft msn.
Those future business tycoons are all desperate to survive.
Butterflies spread their wings, Yang Zixuan has always hoped not to destroy the general trend of history, but only to improve in a small area.
Doing business is more to make up for the regrets of his previous life, after all, he was a pure businessman in his previous life.
His focus is still on his career, and he hopes to use his power to allow more people to live a "decent and dignified" life as soon as possible, which no company can ever do.
When he was in Hongshui County, he was more "pushed to walk and follow the flow of life", at that time, it was more about the survival needs after being reborn, holding his breath and wanting to do a career.
Now I settle down more and know what I want to do.
"Now most of the cash flow of Yangchen Electronics is invested in the Chenguang Research Institute to study basic science and technology, this time from Motorola Tianjin Company, all of them are arranged in the Chenguang Research Institute in Hong Kong, the main direction, after listening to your opinions. His research interests are mobile phone-related technologies......"
"The Chenguang paging station business is also another big cash cow, but at present, the big paging station is tightly dragged in the hands of telecom subordinate enterprises, and the current obvious advantages are Xihu City and Jinjing City. The consumption power of these two cities is extremely strong, the current annual fee of the paging station is 58o a year, the digital paging is 34o a year, although there are twenty or thirty paging stations in the two cities, but the market share of Chenguang paging has reached 70 percent, and the total income of the two cities this year is extremely considerable, with nearly 300 million. There are also 600,000 or 700,000 people covered, and customers are concentrated in government enterprises and institutions, and users should also include some cities around the two cities that have not opened paging stations...... "Removing the investment cost of base stations, because technical personnel can share and have scale effects." The overall profit is nearly 200 million ......"
Youzhu smiled, "The profit of the pager seems to be higher than the pager itself, it's really like grabbing money......"
"At present, the mainstream people who can afford pagers are basically in these two big cities, and there are many rich people hidden in Jinjing. And there are a lot of government enterprises and institutions, and the number of users is even more than that of Liangxi and Gusu, I see if this year's Chenguang can be outside the West Lake City in the south of the Yangtze River, outside the Jinjing City in the South of the Soviet Union, and then excavate six or seven hundred thousand users, then next year there is no need to calculate part of the base station cost, Jinjing and Xihu City's Chenguang paging are sitting on the ground to collect money, and there can be a profit of 500 million. You'll be able to start the phone project......"
"There is still a lot of market potential to be tapped in the two provinces, Liangxi and Gusu have not yet dug into the potential of users, and there is also a Haiding City in Jiangnan Province, which is also a sub-provincial city, with a group of people who got rich first. In addition, private enterprises in Jiangnan Province are generally reached, and there are many small business owners, so it is not impossible to dig up another six or seven hundred thousand users, but it is necessary to fight a marketing war...... "Bi Xiao thought about it a little, and all kinds of information in his brain were integrated.
"It doesn't necessarily need to fight a marketing war, I think it can be strengthened in service. I think it can give users a good content experience, such as pushing the latest football news, now there are many high-end users in China who like to watch football, and you can also send a service to push the weather forecast......" Yang Zixuan took a sip of tea and said with a smile.
"That's good." Bixiao was a little surprised, "This is really good, you can combine these two services and promote them as a feature ......of Chenguang's paging business."
Yang Zixuan thought to himself, not many people have realized the importance of content services in these years, and launching this can still add a lot of points.
"At present, Chenguang paging, in fact, users are still concentrated in Nansu and Jiangnan provinces, the plate is still too small, and it is still a local paging station. If you want to go to the whole country, or even win Huangpu City in the short term, this additional service can be used as a main attraction to push ......," Youzhu said as he looked at Bixiao.
"There are a lot of high-end users in Huangpu, gathering a large number of urban populations with spending power, the plate should be the sum of Jinjing and West Lake, it is estimated that there will be two million potential users of pagers, if you can eat this plate, then at least 300 million more profits......" Yang Zixuan said with a smile, "Lingnan side of Hong Kong and Yuezhou, two South China Shuangxiong, as well as several surrounding cities, add up to a large volume, I estimate that there will be 5oo potential users now, but there is an open mind, very early insight into market opportunities, There are already a mix of large and small companies in pagers and paging stations, so it is better to stabilize your foothold here first, and then find a way to test the waters in South China...... Next year, there should be a big increase in users across the country, and it is estimated that there will be tens of millions of new users, and you can also make a ......."
"At present, there are also our paging stations in the capital, but the capital is relatively conservative, although there are many high-end users, but they are a few paging stations under the telecom monopoly, accounting for 60% of the city's market share, the remaining 40%, there are more than a dozen paging stations to share food, Chenguang paging was not distinctive before, and it is less than 100,000 users, tens of millions of income, the scale effect is not obvious, and the profit is not high......"
"Looking at the total number of users of the Chenguang paging station this year, the number of users has reached 2 million, which is considerable......" Yang Zixuan said with a smile.
"This is much higher than the overall profit of Kongchen, although the sales of Kongchen household appliances this year are high, but the operating costs are also extremely high, and the profit is only 100 million - at present, the main revenue is also in Zijin, Jinjing and West Lake - the investment in the capital can be said to have not even taken back the cost, and it is all advanced capital to open the way......," Youzhu said with a bitter face.
"I heard that you are in the capital, and you have encountered a lot of trouble in doing business in Huangpu?"
"Isn't it? The industrial and commercial taxes are all found at the door, and this is a little bit of a matter. I can still settle it, the key is that the overall strategy of Kongchen is not obvious now, listening to what Zixuan said, it is not a matter for us to open a store like a headless fly, and the supplier management in the later stage. The procurement plan didn't keep up......" Youzhu looked at Yang Zixuan angrily.
Yang Zixuan scolded with a smile, "Youzhu, you are really a white-eyed wolf, you let me give you a move, I will give you a trick, let you open a store in a few core central cities." What's wrong? ā
"We are now headless flies, one shot in the east and one shot in the west, and the supply chain is in a mess......" Youzhu squinted, "Now Su Chen has been stationed in the capital for a month to straighten out the supply chain problems, and he was in Zijin before." Jinjing, West Lake is so along the Yellow River, and the three places are high, it is easy to replenish and transfer goods between stores, and now it is very difficult to manage it when you suddenly open a store in the capital thousands of miles away......"
"You'll all have to face this sooner or later. In the future, we will have to go to the South China market, and we will not face the same problem? Yang Zixuan said angrily.
"Now the home appliance brands in South China can be said to occupy half of the country, and the supply chain there is very well managed." Youzhu pouted, dissatisfied.
"Supply chain management, this is at the operational level, if this problem can't be solved, it is still difficult for Kongchen to become bigger." Yang Zixuan said calmly. "As for strategy, there is nothing wrong with opening a flagship store in a major city. However, in order to make a good profit in the early stage, we need to put more thought into the location of the flagship store. Do chain retail. The biggest mystery is ...... with the early site selection," Yang Zixuan said slowly, "This is similar to the commercial real estate and residential real estate mixed and matched projects that Kikyo did before, and Kongchen Electric is really stronger in the later stage, and it can be matched with Kikyo to do real estate ......"
Youzhu's previous complaints, naturally not real complaints.
Instead, I wanted Yang Zixuan to help make suggestions and help adjust the current "chaotic" state of Kongchen Electric.
After Yang Zixuan's thoughts, Youzhu immediately understood the mystery of this, "It seems that even if you make money at a loss in the early stage, you can't be greedy for a small bargain, and you can't just enter the ...... because other people's office buildings are cheap."
"This really can't be picked, site selection, site selection, or site selection......"
"It seems that in the future, I will have to partner with Su Chen to do the work of watching the store......" Youzhu nodded.
"Flying around to see the land, site selection is a key process in the early stage, because if the location is not properly selected, there will be a problem of closing the store in the later stage, which will damage the reputation of the entire store...... And looking at the process of the store, I think it's better not to disturb the government and the landlords, they will give you some crooked opinions. In the process of looking at the store, the two of you had better list more than ten or twenty indicators to look at, such as looking at the city's business district, seeing what the city lacks, and then looking at the surrounding people's clothing, what kind of clothes they wear, and looking at the surrounding roads, whether there are more cars, or more bicycles, or walking--see their habits, and no makeup, and how the local employment situation is - these things, you can understand if you see more, and it is best to form a set of standards......" Although Yang Zixuan has never engaged in retail, he pays attention to knowledge management. In a previous life, many things were involved.
But to Youzhu's ears, it was quite novel, although she also had this awareness before, but it was not as thorough as Yang Zixuan said......
"Especially in Beijing and Huangpu, as well as Yuezhou, Gangzhou, these places, you have to be more strict with the store, because you are a latecomer, there are more or less local chains, there are some similar chain stores pù rise, our early shop funds are not much, but more to keep improving......"
"I'm also thinking about this problem, we can't afford to fail, we are latecomers." Youzhu is considered to be oral convincing.
"I don't know if you're in the system, and you're thinking about this all day long? How can you see it better than us practitioners? Youzhu was still a little puzzled in his heart.
Yang Zixuan snorted, Youzhu didn't say anything when he saw him, and he didn't ask, there are too many secrets in this man, if he really wants to dig it, he may not be able to dig it out in three days and three nights.
"The model of taking the flagship store, there is indeed a head, not to mention, in the core business district with such a big signboard, it saves a lot of advertising costs, to those urban white-collar workers, this is the impression of high-end electrical appliance chain - to establish such an impression, the next is the problem of operation...... "Bi Xiao has controlled several companies over the years, and Yang Zixuan consciously asked her to read some books to recharge, insight and vision. It's no longer comparable to the poor female cadre who was dumped in the system back then. "The scale effect will be revealed in the later stage, and when there are two or three hundred stores and the brand is launched, you can sit on the ground and collect rent, and you don't even need to control the supply chain. Manufacturers are more enthusiastic than stores to replenish stocks......" Yang Zixuan said with a smile, "In the future, it will still be an era when channels are king." ā
"Actually, I think since I make electrical appliances, can I let Yangchen let some channels to Kongchen's side, after all, the pager is also very popular at present, and the channel profit of the pager is also very considerable. Last month, I also consulted a pager dealer in West Lake, and a store can sell more than 1,000 pagers a month, on average, each of them has a profit of more than 400 yuan, and a profit of 300,000 yuan a month...... Kongchen Electric itself is a channel. Moreover, it is not better to position itself in the sales of mass electrical appliances, set up a pager counter, and take part of the channel profits into its arms? Youzhu went to the bathroom and came back and suddenly thought of this question.
"Even if you don't mention this, I'll mention it." Yang Zixuan nodded, "This must be obtained, and it's a little late to do it now." However, it is still too late, after the New Year, the paging industry will definitely continue to explode, strive to build a counter at the end of the year, and grab a round of money to celebrate the New Year......"
"Of course this is good, in fact, the current pager also sells pagers, a pager displayed in Chinese characters, plus an auspicious number, such as 8888 and the like, the price of 2ooo blocks. Selling a 4ooo is also a lot of people rushing to grab ......," Bi Xiao said with a smile.
"However, this year's shipments of Yangchen Electronics are still small, 2o million units, compared to tens of millions of new users. It's really a bit not enough to see, otherwise it shouldn't be only a profit of 100 million, now is the best time for the manufacturing industry, many of the most domestic industries are not saturated, as long as the products are produced, or even the products are not produced, they can be sold, this is the realistic soil that the Liangxi fund-raising case can be born. Yang Zixuan pointed out where Yang Chen's current death hole was.
"At present, it is mainly a capacity constraint, Yangchen Electronics currently has only two production bases, one in Zijin, one in Jinjing, I came over with Youzhu this time, I also want to discuss this matter with you, Yangchen wants to expand the scale of production......"
"Got a goal?"
"You also said about Liangxi, Liangxi industrial foundation is very good, especially the electronics industry base, not bad, this fund-raising case will definitely drag down some enterprises, Yangchen wants to take Liangxi wireless electronics factory No. 2, is currently mired in it, Liangxi wireless electronics factory is Liangxi many years of loss of state-owned enterprises, but the more losses, the more death, I have collected information so far, Liangxi government is also interested in introducing foreign mergers and acquisitions...... Bi Xiao said with a smile.
"I thought you were thinking of me, and you came back to visit me, it seems that you really made a mistake, you turned out to be in Liangxi Wireless No. 2 Factory......"
"In fact, the current market circulation of the paging station, the original brand machine is only about sixty percent, there are about forty percent of the assembly machine, this year Yangchen electronics seems to only ship 2o million units, but Chenguang Electronics this pager electronic components, but make a lot of money, is the huge assembly machine market detonated, this year's electronic components of the profit is more than 70 million, even higher than the profit of the empty morning electric......"
Under Yangchen Holdings, there are four companies, namely Yangchen Electronics, Chenguang Electronics, Chenguang Paging, and Chenguang Research Institute.
Yangchen Electronics mainly makes original brand machines.
Chenguang Electronics was acquired and is currently mainly engaged in electronic components.
M&G paging is mainly engaged in paging station business.
Chenguang Research Institute is mainly responsible for cutting-edge technology.
Yangchen Holdings is in a pivotal position in the entire Yuehai version, and Kongchen Electric has not yet fully developed, mainly because Yangchen Holdings continues to provide cash flow to the collective.
"Liangxi Wireless Factory No. 2 has an excellent manufacturing foundation, Yangchen has experience in mergers and acquisitions of state-owned enterprises, so mergers and acquisitions, should not have a big problem of resistance, and Liangxi is now the investment environment and the image in the minds of investors have plummeted, Liangxi government is also in urgent need of an investment, to enhance Liangxi's investment image, this is the best time......" Bi Xiao said rightly.
"This matter, Youzhu will avoid it, after all, your father is in Nansu, and I will be led by Bi Xiao throughout the whole process. Indeed, as you analyzed, it is a good time to eat the second wireless factory. Liangxi's electronics industry is actually inferior to Gusu, and when the Gusu Industrial Park is completed, the gap between the two cities in the electronics industry will be even greater. At present, Gusu is also deeply involved in the fund-raising case and cannot extricate himself, I build yƬ, you can also fight the idea of Gusu, and rob or something while the fire is hot...... Hasn't Kong Chen eaten Gusu yet? You can take this opportunity to enter Gusu ......," Yang Zixuan smiled mysteriously.
I don't know what Yang Siyin will think when he hears his words?
The relationship between the two has also changed subtly, but the cooperation is only temporary, and Yang Zixuan thinks that if he can, he still wants several companies under Yuehai to go to Gusu to "rob while the fire is hot......
"You have already taken advantage of the fire to rob once, Yangchen and Oceanwide Technology's semiconductor projects have been advancing so fast recently, don't you want to catch up with Gusu before this recovery?"
"If you really want Samsung to be completed and put into production first, at least you can eat up all the orders around Gusu, of course, you have to drag it out......"
There is a chapter later, in fact, usually a chapter of five thousand words in the landscape is equal to the number of words in two chapters of some authors, not dividing the chapter affects the continuity of reading, and it will always affect some numbers, but the landscape still does not plan to divide the chapter! I hope my brothers and sisters have supported it.