The much-anticipated press conference came to an end, but the impact was undoubtedly huge.

After the press conference, many Hong Kong media who had been invited to attend the press conference hurried back. At today's press conference, Lin Xiaozhi undoubtedly gave them too much explosive news, although they can no longer catch up with today's morning paper, but it does not mean that the major media in Hong Kong, especially the most convenient newspaper, will miss the publication of this news today, and give up the opportunity to be the first to break the news to others.

As a result, on this day, there was an unexpected scene in Hong Kong, that is, a number of media outlets printed evening newspapers one after another, and the evening newspaper market, which has always been inferior to the morning newspapers, had a hot scene that shattered people's eyes.

"After two years, ATV changed hands again, and Lin Xiaozhi acquired a total of 60% of ATV's shares twice and obtained a controlling stake in ATV!"

As the most professional financial newspaper in Hong Kong, Hong Kong Economic Journal pays more attention to some of the news that will affect the industry at the press conference. This time, Lin Xiaozhi's announcement of obtaining a controlling stake in ATV is undoubtedly a big news that is enough to shake the industry and even the entire Hong Kong, so the latest issue of "Hong Kong Economic Journal" undoubtedly gave a comprehensive and detailed analysis report.

"I believe that many old readers who pay attention to the "Hong Kong Economic Journal" still remember that at the beginning of the year, when our "Hong Kong Economic Journal" received the news that an insider revealed to this newspaper that Lin Xiaozhi had invested in ATV, this newspaper had a comprehensive and serious report on this. At that time, the author also participated in the discussion, and made a long discussion on whether Lin Xiaozhi would probably acquire ATV, and the result of our discussion was that Lin Xiaozhi would definitely acquire ATV. For this reason, this newspaper mistakenly regarded his shareholding as a real acquisition under this argument. Now it seems, we were right! ”

"At the beginning of the year, it invested 300 million Hong Kong dollars to invest in ATV and obtained ATV 17. 24% of the shares. At that time, the author and many friends around me thought that the acquisition price was low, because ATV's development momentum in the past two years has been very fast, and by analogy with TVB, which has been listed, it is earned to win 20% of ATV's shares below 500 million. However, this time, Lin Xiaozhi spent 7 again. HK$200 million acquired ATV 43. 2% of the shares, but the author was surprised to find that the purchase price was cheaper than at the beginning of the year. Could this be Lin Xiaozhi's good luck? Or is it just because Lin Baixin is his uncle? After a careful analysis of this with curiosity, the author suddenly felt that behind the change of ownership of ATV, it may highlight the amazing grasp of the market by the two business tycoons, which is undoubtedly a win-win cooperation! ”

"Although ATV in Qiu Degen's period has a very strong development momentum, it has been subject to strong competition from Shao Yifu's TVB, and its market share is barely two percent at its peak, with an average market share of only 12%-15%. Since Lin Baixin acquired ATV, under the management of his eldest son Lin Jianming, ATV once relied on the poaching storm to hit the rival TVB, and its market share has been rising. By the end of last year, when it was at its highest, it was once as high as 42%, which is not much worse than TVB. According to the latest data, ATV's market share has gradually declined in the past six months, and it has fallen from the highest period to around 35% now, although there is a "satellite TV" broadcast impact, but more reasons point to one direction, that is, the old rival TVB finally relieved himself and began to fight back! ”

"Yes, after a year, TVB has indeed walked out of the damage caused to itself by the big poaching of its old rival ATV, and has begun to ease its breath. According to the data obtained by the author, in the past six months, TVB's market share has slowly increased, from less than 50% half a year ago, to nearly 60%. Although a large number of pillar artists and management were poached, which made TVB hurt for a while, after getting through the initial pain, Shao Yifu modified the overlord contract for newcomers on the one hand, so that its attractiveness to new artists has been improved, and at the same time, he has also played the card of family affection and interests in attracting old artists, and through his influence in the industry, he has recalled many old courtiers to re-emerge from the mountain, and at the same time, Wireless has also increased investment in new program production and new artist training. ”

To sum up, the author believes that the Lin Baixin family, the original controlling party of ATV, has clearly seen that a more tragic battle for ratings will start with the recovery of TVB. Although Lin Jianming's performance in ATV in the past two years was once amazing, most of the time he still couldn't adapt to the rhythm of the TV station, and he was decent and uninspiring. Therefore, I am afraid that even Lin Baixin himself does not think that in the face of Shao Yifu's retaliation, they can continue to maintain ATV's high market share and performance growth rate in the past two years, and it is time to replace it with a new manager who is more capable or courageous. Undoubtedly, as his nephew and one of the major shareholders of ATV, Lin Xiaozhi, the owner of Media Asia, has become the best receiver! ”

Four years ago, Lim and his Lai Sun Group took a risky step to diversify their business. Fortunately, relying on its amazing performance in the 87 stock market crash, Lin Baixin, who had a huge amount of money, and his Lai Sun Group took a lot of real estate and land at low prices during the property market downturn in the following years, and it was because of this that Lai Sun Development Company was able to gradually become the No. 1 upstart in Hong Kong's real estate industry after the Hong Kong economy got out of the impact of the 87 stock market crash. However, the operation of the TV station is more than a thousand miles worse than that of textiles and real estate, and the development momentum of ATV in the past few years is mostly due to the stimulation of capital injection, and there is no outstanding point in the actual operation. And Lin Baixin's acquisition of ATV back then was nothing more than to enhance the influence of the family and the company. And this point is that after the sale of ATV to Lin Xiaozhi, it is still not affected, not to mention the relationship between the two families, only the ATV shares that Lin Baixin's family still maintains, and the status of the major shareholder maintained is enough to ensure the family's influence on ATV! ”

"From the perspective of return on investment, he has sold 60% of the shares to Lin Xiaozhi, and he has returned a return of 1 billion Hong Kong dollars, which has exceeded the investment made by Lin Baixin when he acquired ATV. Considering that it still holds a large number of ATV shares, the Lin Baixin family who chose to give up the controlling stake of ATV at this time only made a profit and did not lose money. ”

"Although ATV's market share has declined, it also has to face the menacing and ready to take revenge on TVB. But Lin Xiaozhi chose to take over ATV at this time, which is also a good choice. He is known as the 'Hong Kong Murdoch' in Hong Kong, and although Lam has never responded to this, it is undeniable that throughout his rise, he has always been committed to emulating the media mogul Murdoch. This was true of the acquisition of Cheng Pao Newspaper, as was the acquisition of ATV. Compared with the Lin Baixin family, Lin Xiaozhi has three advantages in running a TV station, first of all, his youth and legend can undoubtedly inject a fresh vitality into ATV's expansion, and secondly, he holds Hong Kong's largest listed film group - Media Asia and Cheng Pao Newspaper Group, he has a strong complementarity with ATV in terms of business and resources, and the bank owned by his family can undoubtedly provide a steady stream of financial support for ATV's development. ”

"To sum up, the author believes that Lin Xiaozhi's acquisition of ATV at this time is undoubtedly the most correct choice!"

As soon as the professional commentary of the Hong Kong Economic Journal came out, it undoubtedly caused a huge sensation among Hong Kong's financial, business and even middle classes.

Although in the past two years, the Hong Kong government has successively issued an additional 'satellite TV business license' and a 'cable TV business license' to the Li Chaoren family and the ship king Bao Yugang's family. But the two new TV stations are both pay TV. Although Hong Kong people have money, it does not mean that they like to pay money, so the two pay TV stations are destined to be difficult to compete with free TV stations since the beginning of the license. As two veteran free-to-air TV stations, ATV has millions of viewers in Hong Kong, and its influence is far beyond the imagination of others.

It was suddenly revealed that this TV station, which had just changed hands for a few years, changed hands again, and the new boss turned out to be Lin Xiaozhi, who has been popular in Hong Kong in recent years. The more grassroots citizens are, the more interested they are in the gossip and news of the so-called rich circle to keep up with the high society and the entertainment industry, not to mention that Lin Xiaozhi just had a scandal not long ago, even if he doesn't want to admit it, but the 'Hong Kong Murdoch' hat that the media put on him may be difficult to take off.

Other newspapers are naturally not as professional as Hong Kong Economic Journal in terms of financial and commercial reporting, but Hong Kong Economic Journal also has some places where it is not as professional as Hong Kong Economic Journal's entertainment news reporting.

"ATV has finally become a bag, Lin Xiaozhi announced that he will control ATV and be crowned the new overlord of Hong Kong media!" -- Ta Kung Pao

"Refusing to respond to the scandal, Lin Xiaozhi was dissatisfied with being smeared by the media and violating his privacy, and announced that he would file a lawsuit against Next Media, Oriental Newspaper, Ming Pao, and Sing Tao Newspaper in the High Court, officially declaring war on the four major media giants!" -- South China Times

"Large-scale integration of the Hong Kong film industry, Lin Xiaozhi wants to set up the 'Hong Kong Film Association' to control the review, distribution and ticket price determination of Hong Kong films!" -- Hong Kong New Daily

"Spend one billion yuan to set up a new holding company, and Media Asia will build a large-scale cinema on the mainland, and the design scale will exceed that of the Shaw Brothers Clear Water Bay set several times! It is reported that other Hong Kong film companies may participate in the investment ......" -- "Hong Kong Island Daily"

"Media Asia has reached a cooperation agreement with the mainland, and "Once Upon a Time" will be the first film to be introduced and released on the mainland." - New Territories Times

……

As soon as the press conference came out, several explosive news items in a row also made him, who already has a reputation as a news-making machine in Hong Kong, once again become the center of conversation in Hong Kong, not only once again on the headlines of major newspapers and magazines in Hong Kong, but also many people in the business and political circles have made public statements, or commented on the acquisition of ATV, or criticized the media for violating the privacy of others, or analyzed whether the mainland's introduction of Hong Kong film test screenings indicates that the mainland's return policy will have a major change.

All of a sudden, Media Asia, Lin Xiaozhi, the acquisition of ATV, the declaration of war on the four major media outlets, and Hong Kong's Murdoch have become the most frequent words in newspapers.