I have to say that SM has become the leading leader of Korean music entertainment agencies in just ten years, and it really has its extraordinary strength.

Take this song promotion of Girls' Generation. SM not only re-entered the hearts of many fans, but also retained the lively style that made Girls' Generation fall into the quagmire at the beginning. This is the embodiment of SM's confidence and strength.

Even Lee Jun-hyuk admits that SM has strength in many places that other companies do not have. Also take Girls' Generation as an example, after Coldplay's concert ended, the sm company bought the broadcast rights of the Girls' Generation stage from him separately for the first time.

But after buying it, SM did not put the official high-definition video on the Internet for the first time, but sent several video clips recorded with mobile phones that I didn't know where to get it and sent it to major Korean video websites.

Not only that, in the comments on the video, SM company also made a little preparation in advance, and they began to use comments to guide most of the netizens' speeches as soon as the video was uploaded, although among them, there are still attacks from anti and some other fan groups. However, under the deliberate guidance of SM company, most of the comments are very pertinent. And this has also alleviated a lot of obstacles for the return of girls' generation.

After the continuous fermentation of mobile phone videos, in the expectation of many fans and comments, a week later, SM finally released the high-definition version of "GEE" sung by Girls' Generation at the concert on the Internet. This hand, the concert video, which has begun to decline in popularity, has once again set off a boom. There are too many disadvantages in the video shot by the mobile phone, not to mention the shaky and headache-inducing picture. The sound it received alone was unbearable. Although everyone has watched these videos with relish before. But the kind of sound that can only be recorded by mobile phones on the spot is really reluctant to listen to it a second time.

But HD video is different. The picture quality does not shake at all, not to mention the clear and touching picture, because it was officially filmed at the concert, so on the screen, there are not only nine people dancing together, everyone is close-up, and the shots are interspersed. It's all done very well.

As for the sound, not to mention, the highest-end radio system specially developed for large-scale concert singing has not even been audited, and after the recording, there is no need to even make any modifications and changes, and the beautiful sound quality can be played directly for the audience to enjoy.

So when the high-definition version of the video was uploaded to the Internet, because of the high quality and scary, many people even felt that this was not a live singing of Girls' Generation at the Coldplay concert at all, but a specially made video.

Fortunately, many people who attended the concert that night proved it. The video was almost identical to the one that was shown on the big screen on stage during the Girls' Generation performance that night, which did not lead to a big discussion about whether the video was recorded live.

With such an episode. The title song "Gee" of Girls' Generation's return this time is completely popular, and even before the sound source has been released, this song of Girls' Generation has already appeared on the praise lists of some music websites.

Taking advantage of this momentum, a week later, the sound source of Girls' Generation's new album title track "Gee" was released. Then, immediately after that, the program that Girls' Generation participated in recording in advance appeared on the TV screen with the appearance of the sound source.

If the previous qiē is something that can only be realized with the background strength of SM company, the protagonists of the next propaganda have become the nine girls of Girls' Generation.

Because of the previous events, even with the support of SM Company, at the beginning of the publicity, Girls' Generation was only able to participate in the second-tier programs of various TV stations, and these programs were either broadcast late at night or broadcast during the day on weekdays, and it was precisely for this reason that the ratings of these programs were pitiful, but in such an environment, the members of Girls' Generation used their own efforts to spend just one week in a few weeks, and a ratings miracle was laid out of bed.

Because of the girls' unreserved program, all the second-tier programs they recorded before the announcement of the sound source, after the broadcast they participated in, the average ratings of each program increased by 3 percentage points, the lower ones were no less than 2 percentage points, and the highest one increased by 5 percentage points all at once.

By the numbers, it's a small improvement, but in the eyes of TV industry insiders, it's already a huge improvement.

It is precisely because of this that while the music source is at the top of the list, the girls of Girls' Generation not only received invitations to the first-line programs on the weekend with their own efforts, but also made more and more people begin to accept their naughty and cute style.

"The Champagne of Shin Dongye and Shin Fengshan" is one of the first first-line programs to start inviting Girls' Generation. And SM also took into account that these two hosts are the kind of people who take care of newcomers very much, so after they sent out the invitation, they took over the trip as soon as possible.

Facts have proved that the vision of the program team of "Shin Dongye and Shin Fengshan's Champagne" is indeed very accurate, and in the first half of the recording of Girls' Generation, the atmosphere at the recording site was much higher than the highest atmosphere when other guests participated in the recording before.

The girls seem to have no idol baggage at all, and they are very open in the show, especially Xiuying, Yuna and Sunny, and even compared to the senior Gagman Shin Fengshan, they don't let it go, if they didn't show their temperament and strength as idols when they performed "Gee" live, many people on the scene would even think that they might be from Gagman.

And in the second half of the show, the members of Girls' Generation gave the program team a huge surprise. Originally, it was just an interview and chat, but because of the needs of the topic, Shin Dongye, the songmaker, inadvertently asked if he could talk to Lee Junhyuk, and then the next thing became different.

In fact, this program team is also very clear about Lee Junhyuk's low-key, so they didn't have much expectation for the live call. But I didn't expect that because of his relationship with Girls' Generation, Lee Jun-hyuk was very cooperative, not only briefly accepted an interview with Shin Dong-yep on the phone, but also told him about his relationship with Girls' Generation, in addition, Lee Jun-hyuk even participated in the highlight of the show, the ideal World Cup, very refreshingly.

Looking at the alternative ideal World Cup that was being played over the phone in front of me, the total PD of the show has begun to fantasize about how much the ratings will increase when the show is broadcast. Maybe with the gimmick of girls' generation and Lee Junhyuk's relationship, they may suddenly become the champion of the show at the same time.

"After going back, we have to edit this paragraph well, since Lee Jun-hyuk has participated in so many links at once to give face, then we have to repay the favor, we can't stiffen the relationship between the two sides for some gimmicks, after going back, we must edit what Lee Jun-hyuk wants to tell clearly, and try not to mislead everyone by editing the show." As a new program chief PD, Kim Jong-nam doesn't know how much benefit his approach will bring him in the future......

The thinking of the general PD of the program here did not affect the progress of the program on the field, so the recording on the field was still carried out in an orderly manner.

"Well, the next step will be more and more nervous, because Lee Jun Hyuk's ideal World Cup has reached the final stage, just in the competition between Tiffany and Hyoyeon, Lee Jun Hyuk finally chose Hyoyeon, that is to say, the final of Lee Jun Hyuk's ideal World Cup will be jessicavs Hyoyeon. But before that, let's ask Lee Jun-hyuk to explain the choice just now. ”

"Well, Brother Dongye, this time, I won't say the reason, you see that the time is not early, let's hurry up." In the face of Shin Dongye's questioning, after thinking twice, Lee Junhyuk mentioned it weakly.

"Why? Jun Hyuk explained every choice with very good reasons before, and this is in the finals, why don't you want to say your reasons this time? Not only Shen Dongye and all the staff present, but even the girls from Girls' Generation began to be curious. (To be continued......)