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The world's first car to be webcast......

But how exactly should this webcast be live? Since Tesla Motors CEO Bee Jon. After Waldegard and ICQ Network Information Technology Co., Ltd. CEO Benier jointly announced that Tesla Motors' first car product, SmartCity, will be webcast through the ICQ platform, countless attention has been cast on Tesla Motors and ICQ. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

This webcast ...... What kind of live broadcast method is it?

Of course, everyone knows the traditional way of live broadcast of the new car release, directly signed an agreement with a certain TV station to broadcast the release ceremony of the car in a certain time period, although it is very likely that the ratings of this time period will fall into a "new low", but after all, it sounds extremely high, but the live broadcast on the Internet ...... Can anyone tell me how this thing should be played?

After the joint declaration of Tesla Motors and ICQ, countless calls to inquire about the details of the live broadcast were made to the two companies, most of them were ordinary people who were curious about the live webcast, but there were also many spies from major automobile companies and network companies mixed in it, and no one was a fool, especially the information technology companies and network companies that are most sensitive to new technologies, and they were keenly aware that Nima ICQ was once again ahead of everyone and found a new source of money!

ICQ and Tesla Motors are naturally tight-lipped about the specific approach, and no matter how they ask, they all start with "Keep it secret for the time being, and you will know when the time comes." "Excuse the other party - just kidding! Even if you want to steal the teacher, don't be so arrogant, okay?

It's just that before we get started, there's a small, non-problematic question.

Lin Zheng suddenly discovered one point: since Nima is a live webcast, a digital camera is an indispensable tool. Today's digital cameras come with their own camera and picture information, no matter which brand of camera they use. Isn't it all equivalent to advertising them for free during the live broadcast?

This is absolutely not a no-go!

Lin has never been the one who is willing to suffer, on the contrary. He thought it seemed like a good opportunity......

"Mr. Trayden, do you know how many people will be following our webcast this time?" Benier waited to look at Canon Electric Co., Ltd.'s North American CEO, Jack Brown. Trayden, without waiting for him to answer, Benier raised a finger: "At least 10 million!" At least 10 million netizens will be following the first-ever online launch of a new car, and maybe more, and as a great professional manager, you know exactly what this means for Canon: this means that from the moment the webcast onwards, ICQ's choice of EOS 2000 digital camera will be the best choice for countless websites, meaning that Canon will only have to spend a small amount of money. You can advertise to more than 10 million users at the same time! ”

The EOS 2000 is a flagship interchangeable-lens DSLR camera jointly developed by Canon and Kodak just this month, with the industry's top CCD image sensor of up to 2 million pixels (don't laugh, in 1998, 2 million pixels was really the highest level in the industry), using a memory card with a storage capacity of up to 340MB, and a 1.8-inch color LCD monitor on the back of the camera...... All of this represents the pinnacle of this era of digital cameras.

Lin Zheng actually doesn't want to cooperate with the Japanese at all, but if he doesn't cooperate with the Japanese, he has to cooperate with the Americans, but Kodak is very arrogant, thinking that this is ICQ making its own money. Not only did he refuse to give ICQ advertising money, but he also opened his mouth to ask ICQ for a $2 million "sponsorship fee", although Lin Zheng has always disliked the Japanese, compared with Kodak with sky-high nostrils. Lin Zheng suddenly found that the Japanese are actually more pleasing to the eye occasionally......

Benier looked so excited that his saliva almost squirted on Jack. Trayden's face, "It's just going to be live." The difference between a website and a TV is that the information on the website is there. You can watch it whenever you want, and that means for the next week. There will be at least 50 million users who will know and understand Canon through this webcast, such a once-in-a-lifetime opportunity, isn't it worth the small amount of money that Canon pays for it? ”

Although he is the CEO of Canon in North America, Jack. Trayden is a native, and his view of network technology is not as rigid as that of ordinary Japanese. Trayden is not actually exclusive, on the contrary, after analyzing the live broadcast of the SmartCity listing webcast, he also thinks that if the Canon EOS2000 digital camera can appear in this event as the official model digital camera, this is indeed a very good soft advertisement, ICQ has already said, at the beginning of the introduction of equipment will be specially introduced to the Canon EOS2000, for which it is indeed worth paying a sum of money, But as a senior professional manager at Canon, he had to be accountable to his boss......

"A minimum of 10 million people watched this live broadcast, and it will get up to 50 million views in a week?" Jack. Tredden shook his head dryly, "Mr. Benier, I admit that ICQ has a network advantage that all other Internet companies do not have, but I firmly do not believe that this webcast will be watched by so many users...... What was the number of IP visits at your company's peak? ”

Hearing this, Benier smiled, and he thanked the boss again in his heart......

ICQ users as long as they log in to the ICQ client, a pop-up window of recommended news will pop up every day, Bai Lin Zheng's "invention" of this news pop-up window, the daily visit of the ICQ portal is very high, high and scary, and now it has firmly ranked first among the major portals in the United States, ICQ This monster has become an almost bug-like existence.

Jack. Tredon didn't expect Benier to tell himself such an astonishing number, and his face suddenly froze, but this guy's reaction was really fast, and he shook his head and said: "Well, even if your website really has such a large number of visitors, but 10 million live viewers make me hard to believe, I can't believe that so many netizens will watch this event through the Internet......"

"So be it," since Jack. . . Tredden was killed and refused to believe ICQ's inference, and Benier simply proposed a gambling agreement: "If there are 1 million users watching the live broadcast at that time, $100,000 in advertising fees; $500,000 for 5 million users; 10 million users, $1 million...... What do you think of the $100,000 advertising cost if you don't add 1 million user visits based on 1 million user visits? ”

$100,000 per million users? Jack. Trayden frowned, looking at Beni's determined look, his heart began to hesitate for a while, and he suddenly realized a problem: If he can really get 50 million, then won't he have to pay 5 million dollars?

$5 million in advertising is not a small number, even if the top three TV stations in the United States: ABC, BBC and NBC advertise, you can get a very good time slot, and now $5 million is just an advertisement on the Internet? When I think of those bureaucrats at the headquarters in Japan, Jack. Trayden smiled wryly and lost his temper: "Yes, but we have to set a ceiling, beyond this percentage, Canon will only pay so much advertising money, and ICQ will make a move in favor of Canon in terms of stance in the future digital camera review column." ”

"It's okay to make a move that leans towards Canon," Benier nodded without hesitation, this guy is not Chinese, there is not so much antipathy to the Japanese, since Canon can pay ICQ, ICQ naturally wants to lean towards Canon - not inclined to Canon, is it inclined to Kodak who almost threw himself out? ――The only question is, "What is the upper limit?" ”

"$1.5 million," said Jack. Trayden cocked up a finger and didn't know why $1.5 million would be a finger: "Only $1.5 million at most." ”

Benier was a little disappointed, and now the CEO of ICQ, who has continuously developed financial resources, has a lot of money, and he doesn't think much about $1.5 million, Lin Zheng asks for at least $2 million to be deducted from Canon. Trayden is only willing to pay 1.5 million? This is not good, absolutely not!

"$1.5 million? Mr. Trayden, are you kidding? Benier glared at Jack with an unhappy look on his face, gritting his teeth at Jack. "This is the world's first live broadcast of a new car launch online, do you think we have no choice but to Canon?" I'm sorry Mr. Trayden, but I don't see your sincerity. ”

Of course, ICQ has other options, Casio, Ricoh, Sony, Fujifilm and other traditional old film camera manufacturers are all researching digital cameras, and they also have their own flagship products to launch, even if ICQ is rejected by Canon's partner Kodak, but they still have a lot of companies to choose from.

But Jack. Trayden looked determined: "You're right, but Mr. Benier, I want to remind you that there isn't much time left for you. ”

Looking at Jack. Trayden, Benier suddenly laughed: "No more, not much, the boss said, if anyone thinks that they can threaten us with time, they are miscalculated, it's a big deal, we use technical means to deal with the photo information...... ICQ is not short of this money. (To be continued......) r1292

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