"I'm not as fragile as you think." Wang Jing heard Li Le's comfort and said angrily.

"That's good." Li Le smiled.

Wang Jing's ability to be hit is indeed very strong, you must know that he has made a lot of bad movies before, and the audience even vomited blood after watching it. But so what, Wang Jing still persevered in the director's profession and continued to improve, and then became a famous commercial film director.

DreamWorks doesn't have an intro, and many people in the VIP area talk about it softly.

After Run Run Shaw saw it, he smiled and said, "The three of them are really sloppy!" Not even a single intro was made. In Run Run Shaw's heart, for a while, he also thought that Li Le and the three of them were careless and forgot the company's title. Now many people don't know that DreamWorks doesn't have any intro because a good intro that fits it hasn't been made.

Wang Tianlin listened to Run Run Shaw's words, the corners of his mouth twitched, and he said in his heart: "This kid has forgotten such an important thing, he must have a good education after he goes back, and he has been in the industry for so long." ”

Jin Yong smiled: "Young man? It's normal to be a little sloppy. If everything was thought out perfectly, it wouldn't look like a young man. Huang Zhan said with a smile: "I don't think that many people will pay attention to this film company without a title." ”

After a pause, Huang Zhan continued: "DreamWorks, a name with a lot of meaning, it's really wonderful! No one thought of anything before! The word "East" was also added, do they still want to open another dream factory in the West? Hehe, it's good to have such a drive. ”

Huang Zhan is a great talent, and he also saw the wonder of the word "Dream Factory". Huang Zhan is not a person who cares so much about other people's eyes, so he directly said what he thought in his heart. You must know that there are many leaders in the film industry who are also on the left, and Huang Zhan's words can be regarded as a reflection of them. Not to mention anything else, Run Run Shaw, who was at the same table, was a big man in the movies.

Don't look at the premiere of the gambling saint, everyone really welcomes DreamWorks, and many people are dissatisfied and jealous. Hearing Huang Zhan's words, many people thought in their hearts: What if you have a good name? Who knows if the road will be ruined by gold and jade.

Jin Yong thought more than Huang Zhan, after listening to Huang Zhan's words, standing in the position of a friend, Jin Yong said: "Okay, just watch the movie, talk less." Jin Yongzhi said that Huang Zhan's existence like him is not more than worrying about so many things, but it is still good to offend people less. Looking at Jin Yong's life, many people respect him very much, that is, because Jin Yong has never offended people when it is unnecessary.

Huang Zhan smiled when he heard Jin Yong's words, and did not speak again.

Although Run Run Shaw was engaged in movies before, he was also a little uncomfortable with Huang Zhan's words just now. However, Run Run Shaw quickly adjusted, "Anyway, I don't make movies now, let other people bother!" Thinking in his heart, Run Run Shaw couldn't help but glance at Zou Wenhuai, who was not far away, with a faint smile on his face.

"Where there is competition, there is progress." Run Run Shaw said in his heart.

That is, Run Run Shaw has the idea that he needs competitors, and Golden Harvest will rise, and more film companies will appear. Otherwise, the Shaw Brothers of that year would definitely not have allowed the later film companies to prosper. It's just that Run Run Shaw himself didn't expect that after the competition reached the worst, it was his Shaw Brothers movie that fell.

DreamWorks doesn't have an intro, which makes it feel funny and at the same time arouses people's desire for what's coming on screen.

On the screen, one scene after another appears in the eyes of the audience. Those subtitles haven't changed much, and they are almost the same as what Li Le and the others have seen before. Some interested people also found that Li Le held many positions in the subtitles. For a while, many reporters recorded it in their notebooks, and many people were also a little shocked in their hearts. Although I have heard about Li Le's various positions in the gambling saint on other people's lips before, what I see on the screen is always more shocking.

When the director's subtitles came out, seeing Li Le's name being placed in front of Wang Jing, many reporters thought in their hearts: news, another news.

In people's minds, Wang Jing's name should be in front of Li Le. Although no one has Li Le's detailed information, Li Le was definitely not a director before. But what about Wang Jing! He is a well-known director. In people's minds, the gambling saints should be directed by Wang Jing. Logically speaking, Wang Jing's name should be in front.

"Li Le, with his identity as an investor, pressed the first director on his head." Many reporters already have headlines in mind. Media reporters were cleaned up, but in order to attract people's attention, they couldn't help but think of headlines that attracted attention.

In terms of the first director of the gambling saint, Wang Jing is suitable, and of course, Li Le is also worthy. In the filming of the gambling saint, most of the big scenes were completed by Wang Jing, but Li Le also helped a lot. When Wang Jing was directing, Li Le would also go down to help, and Li Le also had a lot of credit for the completion of the shot. By the time Li Le was directed, everything was done by him, and Wang Jing just watched from the sidelines without making a sound. In this way, the two are equal in the director of the gambling saint.

In Li Le's heart, of course, it is better for Wang Jing to be the first director. But Wang Jing put him in the position of the first director, and with his performance in the crew, Li Le also felt that he was worthy of being the first director of the gambling saint. It is precisely because of this that Li Le did not have too many arguments with Wang Jing about the identity of the first director.

Soon, the gambling saint entered the official scene.

Seeing the appearance of the patrol officer on the dock on the screen, Wang Jing said with some excitement: "Here, here." ”

Li Le couldn't help but laugh on the side, he smiled: "I know it, you be quiet." ”

Wang Jing also knew that he was a little excited, smiled embarrassedly, and did not speak again. But looking at his clenched fists, you can see that he is very excited. The crew members sitting next to him were very strange about Wang Jing's excitement, and they didn't know why Wang Jing acted like this.

"It's just a normal movie shooting, why is Director Wang Jing so excited about it? It shouldn't be! "In their eyes, they really don't see anything to be excited about.

For Wang Jing's excitement, Li Le certainly understood what the reason was. Because Li Le had a conversation with Wang Jing before filming the shot of Ah Xing appearing to get a drink with a special function.

What Li Le talked about with Wang Jing was the topic of advertising placement. Later, ad placement was a common thing, but at the moment, no one has seriously thought about such a thing. Li Le believes that the beverage cans obtained by Ah Xing with special functions are very suitable for advertising placement.

The movie has a great influence on the advertising of certain things, such as the chocolate that the gambling god Gao Jin wants to eat every time he makes a bet. There is also the true character of the hero, Brother Pony's windbreaker and so on. Driven by the God of Gamblers and the true colors of heroes, the sales of both things rose sharply when the movie was popular. But when shooting a movie, no director thought of really bringing advertising into the movie.

In the original gambling saint, no one knows what brand of drink Ah Xing got, anyway, it should be a can of carbonated drink.

Under Li Le's prompting, Wang Jing also felt that the advertising placement was very interesting, and he didn't think of anything before.

In fact, it's no wonder that Wang Jing can't imagine that as directors, they still lack a sense of smell in business. Like Feng Xiaogang, a great director in the mainland, he can be said to be the most ruthless person in film placement advertising, and legend has it that a movie advertising placement will completely earn back the film investment. Feng Xiaogang was able to sell tens of millions of advertisements in 1 second, and Li Le didn't know if the Dao was accurate, but what he knew was that it was very profitable to implant it just now.

After talking to Li Le, Wang Jing asked Li Le to stop filming first, but he himself went to negotiate with the beverage merchants.

In Hong Kong, there are many brands of beverages. Of course, in an open Hong Kong, there will be no shortage of Coca-Cola and Pepsi, two world-class brands. Although Wang Jing wants to support local businessmen, Coca-Cola and Pepsi are obviously much more courageous.

Finally, at Li Le's suggestion, Wang Jing got the first formal advertising contract with Coca-Cola.

Coca-Cola invests 10 seconds of advertising in the gambling saint, going to 100,000 per second, starting from 10 million at the total box office, and increasing once every 10 million box office. That is to say, when the gambling saint has a box office of 10 million, Coca-Cola has to give the gambling saint 1 million. When 20 million, you have to pay 2 million in turn.

Such a powerful contract, of course, was not something that Wang Jing could do, it was decided by Li Le himself. According to Li Le's prediction, if the beverage company does not accept such a high advertising contract, it can be lowered. But Coca-Cola was generous and signed a contract with Li Le. In fact, Coca-Cola feels that the box office of the gambling saint will not be too high, and they expect to pay 5 million for all the advertising fees of the gambling saint. For Coca-Cola, which invests hundreds of billions of dollars in advertising every year, 5 million Hong Kong dollars is really not much.

Got the advertising contract of Coca-Cola, Li Le, that's a happy one! The 10-second advertisement is really a simple matter for the arrangement of the gambling saint. Li Le is very happy, the movie has not been completed yet, and he will definitely recoup his investment. Because Li Le knows that the total box office of the gambling saint is definitely more than 60 million, and Li Le's investment in the gambling saint has not yet reached 600!

won Coca-Cola's advertising placement contract, and Wang Jing also wanted to get other contracts, but was stopped by Li Le. First, it's too late, and most of the gambling saints have been filmed. The second is that although Li Le wants to make money on product placement, he doesn't want a movie to be full of product placement ads.

Because he has a contract with Coca-Cola, Ah Xing obtained the drink Li Le also gave a big shot, and the words "Coca-Cola" are clearly visible.

After a short period of advertising placement, Li Le showed a faint smile on his face, and said in his heart: "The concept of advertising placement should not have been really used by anyone!" I'm also leading the trend of the world. Li Le clearly knows that when the contract for advertising placement is exposed, how popular advertising placement is, and almost all commercial films have more or less advertising placement. And the investment of various manufacturers in film advertising is also extraordinarily heroic.