Leaving Qiu Degen's office, Lin Xiaozhi walked a few quick steps to the corner of the stairs next to him and stood against the wall, lit a cigarette for himself, and the sweat was completely soaked behind him

The pressure is still too great, with his current small strength, he was involved in the high-level power struggle of ATV, a little careless, his plan will be disrupted, and it is not impossible to lose more than he loses by stepping on it.

You must fight back and keep the media hype under your control!

In front of Qiu Degen and Zhou Liang Shuyi, Lin Xiaozhi's rhetoric was not completely self-justifying. Before that, he had already formulated a plan for the publicity and hype of "Can't Help It", but the scene between him and Ye Yuqing was missing. Now he was suddenly poked out by the media that he stayed at Ye Yuqing's house all night and did not return all night, although he was caught off guard at first, but now it is too late to redeem and take advantage of this opportunity.

Thick-skinned, eat enough!

He has seen the success of Sister Furong and Sister Feng in later generations, and he knows this very well. Isn't it just that your reputation will stink a little because of this, it's enough to make money, and as for a good reputation, it's not too late to earn it back in the future.

After smoking a cigarette, Lin Xiaozhi lit another cigarette for himself, and it was not until there were three or four more cigarette butts at his feet that he took a long breath, straightened his clothes, regained his previous confident and gentle smile on his face, and walked leisurely towards the Xinya office on the sixth floor.

With Xu Jinheng's absolute rejection, the former wireless first sister Liu Jialing's dream was shattered. Although she herself disappeared from the media for a full week, she was unwilling to answer questions from the media. However, in order to sell the newspaper and satisfy the gossip curiosity of the citizens, the major media still worked at full speed and stepped up the printing of page after page of the newspaper about Xu Liulian's miscarriage

Some look back on the past two years, from the beginning to the end of Xu Liu's love; Some put on the identity of analysts to fully interpret the reasons why Liu Jialing dreamed of a wealthy family; There are even more unscrupulous matchmakers

simply began to hype up the contradiction between Liu Jialing and Xu Muzhi, as for the feelings of the parties, for the sake of the sales of the newspaper, who would care.

There are bad reports about New Asia in the newspapers, and it is common for Hong Kong Fumeng to hunt female artists in the entertainment industry. But Lin Xiaozhi hit the muzzle, at the age of 27, he was promoted to the president of ATV's subordinate film company, and his identity as the nephew of ATV's major shareholder Lin Baixin was exposed in front of people early in the morning, at this time it was the turmoil at the top of ATV, and the voice of opposition and hostility to Lin Baixin's entry into the master was unprecedentedly strong, and at this time there was a scandal, which was by no means a good thing for Lin Xiaozhi, from the mainstream media to many gossip newspapers, his name was indispensable in almost every issue for a while.

"New Asia is about to go bankrupt, and it is rumored that due to the refusal of ATV's senior management to allocate funds, New Asia was forced to start filming a tertiary film in order to supplement the finances?"

"Can't Help It" invested more than 5 million, breaking He Fan's own principle of three noes, and it is rumored that Sister Ye Yuqing's film has a salary of more than one million, because the investment far exceeded expectations, Lin Xiaozhi once had a dispute with He Fan, the director of the change......"

"The balance of the company's account is less than one million, and some bank insiders revealed that a warning letter has been issued to New Asia."

"Xinya's internal employees revealed that the company's investment in the filming of the movie "Can't Help It" exceeded expectations, and the full amount of employee salaries has not been paid for two months......

He Fan, the director of "Can't Help It", refused to admit that the film investment exceeded 5 million, but tacitly had some disputes with the top management ......of New Asia, "I will not easily break my principles, I will use a money-making movie to let some people know that there is nothing wrong with them asking me to make a film."

"Some Xinya employees broke the news, and they can't help but create the script for the wealthy and the young, and they suspect that Xinya hype it up ......"

Lin Xiaozhi flipped through the company's newly recruited people in charge of propaganda one by one, and it took two days to get things done, and the smile on his face became thicker and thicker.

"Good job...... Lin Xiaozhi put down the file with satisfaction, and looked at a man about thirty-five or sixteen years old sitting in his office, with a smile on his face getting thicker and thicker, "Sun Zheng, I remember that you were introducing yourself before, and said that you had worked as an editor at Oriental Daily, right?"

"Yes, Mr. Lin, I joined the Oriental Daily in the second year after graduating from Baptist College in 84, and I didn't leave until the middle of this year......"

"Why do you want to leave your job?"

"Treatment!"

Lin Xiaozhi stared at his face for a while, and suddenly laughed, "Okay, I like smart people, and I prefer smart people who are ambitious. Your propaganda drafts are well written, you will take a few people on the propaganda side first, and I will tell the personnel side when I go back, our New Asia will only get bigger and bigger, and in the future, the propaganda will even have to establish a separate operation, before each movie is released, I need the Propaganda Department to prepare, I don't care if the content is good or bad, I have only one request, in the shortest possible time, I want all the major media to report the news about our New Asia and the movies made by New Asia......"

"Yes, Mr. Lin, we promise to do it!"

"Well, go get busy! Let Zheng Fei come in when you go out......"

"What a shame!"

As a highly prosperous cosmopolitan city and a world-class free port, Hong Kong is the world's third largest financial center after New York and London. Since 8O Fengdai became one of the "Asian Tigers" and "Port Nurem", the developed economy has made Hong Kong people very good at enjoying life, and the special status of the international metropolis and the Asian financial center has also made most Hong Kong people develop two habits, that is, reading newspapers in the morning and watching TV in the evening. Watching TV is to drink soup and taste slowly, and reading the newspaper is to smoke a cigarette and watch slowly.

Because of this, Hong Kong's media power is unprecedentedly strong.

Saturday, December 17 was an easy day for many office workers who had a hard week. As usual, many people get up early in the morning, put on their pajamas, go to the mailbox to get the new issue of the newspaper, and by the way, pick up the milk and go back to the kitchen, make a few small dishes, and prepare to enjoy their leisurely breakfast. opened the newspaper, and suddenly the exaggerated and explosive news attracted the attention of many people.

"New Asia is about to go bankrupt, and it is rumored that due to the refusal of ATV's senior management to allocate funds, New Asia was forced to start filming a tertiary film in order to supplement the finances?" —Oriental Daily News

Another one, "South China Daily" also reported: "New Asia's internal employees revealed that the company's investment in the filming of the movie "Can't Help It" exceeded expectations, and the full amount of employee salaries has not been paid for two months......

What's going on?

Many people began to wonder, for this new Asia film company, many people who often read the newspaper are no strangers. Recently, there have been many words about it in the newspapers, it is said to be a film company under ATV, and the young president of the film company has recently been involved in a scandal that has a lot of impact, and many media are reporting that the son of a gentleman from a wealthy family in Hong Kong stayed overnight at a sister's house and did not come out. When a newspaper turned up that Sister Ya was taking over the movie that New Asia was shooting, there was a controversy about whether this was a scandal or an 'unspoken rule', and it has not disappeared from the newspaper for a while.

What happened to New Asia?

Seeing this, the vast majority of readers began to wonder.

Isn't this part of ATV's film company okay? A few days ago, it was revealed that the company's president was a star, and in the past few days, it has been revealed that the film company is about to go bankrupt without ATV funding

What the hell is going on?

Although the repeated publicity has made the first impression of the vast majority of Hong Kong people on Lin Xiaozhi and New Asia Movies start to be bad, it is undeniable that after a large number of media reports, many people began to know that ATV's subordinate film company is called New Asia, and the president of New Asia is a young gentleman named Lin Xiaozhi who is only 27 years old and born in a wealthy family, and at the same time, some people have written down that New Asia has a movie "Can't Help It" with an investment of millions and seems to be dragging down this film company is about to be released.

For the next few days, the newspapers were filled with hype about New Asia's counterattack.

"The balance of the company's account is less than one million, and some bank insiders revealed that a warning letter has been issued to New Asia." 1. Cheng Pao

Immediately afterwards, the "Oriental Daily" published the next day: ""Can't Help It" invested more than 5 million, breaking He Fan's own principle of three noes, and it is rumored that Sister Ye Yuqing's film salary exceeds one million, because the investment far exceeds expectations, Lin Xiaozhi has drunk more and had a dispute with He Fan, the director of the change......"

On the third day, "He Fan, the director of "Can't Help It", refused to admit that the film investment exceeded 5 million, but tacitly had some disputes with the top management of New Asia, 'I will not easily break my principles, I will use a money-making film to let some people know that they were not wrong to ask me to make a film,......"

On the fourth day, "some Xinya employees broke the news that the script of "Can't Help It" was created by Mengmen Kuoshao, and it is suspected that New Asia itself hyped ......"

In the last few days of the middle of December, when I opened a newspaper, it was 'New Asia,' and when I opened another one, I could see "Can't Help It," and then it was either 'Lin Xiaozhi', 'He Fan, or 'Ye Yuqing,' Hong Kong is so big, and the propaganda of more than a dozen mainstream media, especially newspapers, has caused more than a million readers in Hong Kong who have the habit of reading newspapers to experience 'viral hype', the marketing influence, although they are also forced to write down these words, But some readers are already starting to get dissatisfied with the intense hype.

"Ming Pao" was the first to discover the inappropriateness, and on the 21st of the year, a piece was drawn in the lower corner of the front page of the current issue of the newspaper, which read:

“…… Self-hype from New Asia? This newspaper interviewed an internal employee of New Asia today, according to whom he revealed that the company pays his salary on time every month without any deductions. After the visit of this newspaper and several other employees of New Asia, it was finally confirmed that a few days ago, the newspaper had reported that New Asia was facing bankruptcy and that the report of deducting the company's employees was not true, and the editorial team once again apologized to all readers. According to the news obtained by this newspaper, New Asia's recently popular movie "Can't Help It" will be officially released in Debao Theaters on December 26. This not only makes this newspaper begin to doubt whether the many reports about New Asia in the early newspapers are true facts or the hype that New Asia itself has planned for the release of the new movie, if it is the latter, we must not admit that they have succeeded, and the whole of Hong Kong has been successfully deceived by them!"

As a major Hong Kong newspaper with an average daily sales of more than 100,000 copies, the influence of Ming Pao is naturally beyond doubt. As the article in Ming Pao newspaper appeared, it was reprinted in the afternoon by several evening newspapers that had been involved in the hype of the incident in the past few days.

So on the second day, the Oriental Daily, which has always prided itself as the No. 1 entertainment report in truthfulness, also wrote such an article in anger to echo the "Cheng Pao", apologizing to many readers of the newspaper: "Propaganda methods of moral turpitude? We were all deceived."

As more and more newspapers began to realize that they did not receive a penny of advertising money, but in the past few days, they have been holding back enough energy to help others advertise and do publicity, and for a while, there is no longer any report about the New Asia movie, about "Lin Xiaozhi", "Ye Yuqing", "He Fan", and about the movie "Can't Help It". As more and more evidence points to the fact that New Asia personally planned and operated this Hong Kong-wide hype behind the scenes, even the news that the young president of New Asia who first began to break the news that he stayed at the house of Sister Ye Yuqing all night and did not return all night was also regarded as New Asia's own hype plan by the major media that were bitten by snakes.

True and false, false and false, one hype that has been carefully planned by someone is silent in another deliberately arranged hype.

Despite the annoyance and unhappiness, as more and more evidence points to the fact that New Asia planned this successful hype case covering the whole of Hong Kong, even if those media people are angry that they have been fooled, they have to admit that since this incident, the whole of Hong Kong has remembered this film company called New Asia, as well as their young president, who came to the Kowloon Lin family, the legendary wealthy Lin Xiaozhi.

Two days later, with the help of its hot popularity, New Asia's first film "Can't Help It", which received a third-class film rating, will be premiered at the same time in 13 cinemas of Debao Cinemas and 12 other private theaters at the same time.