Hong Kong Island TV, born in the late 50s of the last century, was a cable pay TV,

Later, it was changed in the seventies and eighties, and was renamed as today's Hong Kong Island TV, which became the sworn enemy of Heung Kong TV.

Over the past few decades, the two TVs have set off countless TV wars, which can be described as very lively.

However, Xiangjiang TV has the support of Wen's Pictures, a big family and a strong foundation.

Hong Kong Island TV, on the other hand, has changed hands several times, and its business situation has deteriorated.

After 00 years, production was basically reduced, no longer filming self-made dramas, and the Xiangjiang TV market was surrendered to its opponents.

Those who are familiar with the situation of Hong Kong Island TV should know that the most important thing for TV stations is ratings.

Like when Hong Kong TV was brilliant, popular dramas were all in the 40s.

A viewing point represents fifty or sixty thousand viewers, that is, when the ratings are good, there are two or three million people watching.

And Hong Kong Island TV, even if it is the best in the eighties and nineties, is only a tie with Hong Kong TV, and it is good to have one or twenty points.

Therefore, the predicament of Hong Kong Island TV can be imagined.

Zha Maosheng, the representative of the Cha family, has felt that it has been difficult to revitalize the TV station since he became a shareholder of Hong Kong Island TV in 07.

Now, Li Zeying's appearance has thrown an olive branch to him, but it has made Zha Maosheng happy.

The two quickly made an appointment to meet at a certain place, and Li Zeying took Lao Chuan and Nangong to the appointment together.

And less than an hour before the meeting, Li Zeying's acquisition of Xiangjiang TV has spread throughout the entertainment industry in Xiangjiang.

When Zha Maosheng saw Li Zeying, he was also quite surprised.

"Young man, you are really ambitious, you want to join Xiangjiang TV as soon as you come, how can it be done?"

Zha Maosheng knew about the changes in the market, but he deliberately asked Li Zeying.

Li Zeying smiled and said: "I originally had that plan, but unfortunately King Xiang has a heart, and the goddess has no dreams." Chairman Cha, we are all understanding people, open the skylight and speak brightly. I want to work with Island TV now, I wonder if the chairman is interested? ”

Zha Maosheng smiled, took a sip of hot tea and asked, "Since you came to me, you must already have a plan, tell me what you plan?" ”

Li Zeying immediately stood up, asked Lao Chuan to take out his notebook, and began to explain on the spot.

As a veteran movie fan, Li Zeying is well aware of the predicament of Hong Kong Island TV, and he said directly: "I think the biggest problem of Hong Kong Island TV at present is how to open up the market." ”

As we all know, Hong Kong is dominated by Cantonese films, and the mainstream audience is all grandmothers, women and children, so the audience is quite limited.

In the decades of ratings wars, Heung Kong TV has formed a complete set of industrial assembly lines, and they can concoct dramas suitable for teachers and grandmothers to watch in the shortest possible time, without the need for excessive innovation, and extremely cost-saving.

Therefore, in the previous ratings wars, even if Hong Kong Island TV has a slight upper hand, it will inevitably lose in the end.

Xiangjiang TV has always maintained the posture of the king and continues to this day.

There is even a legend of inertial ratings (once one day the TV signal was out, and the audience would rather stare at the snowflake screen than change the channel).

Li Zeying means that if Hong Kong Island TV wants to survive, it can only go out of Hong Kong and win the Asian market, especially the domestic TV share.

Then, it is to take advantage of the tide of network technology change to develop online audiences.

In this year, there are not a few young people who watch TV on the Internet, and their interests and hobbies are different from those of aunts.

Moreover, the taste of these people is far better than that of aunts, as long as Hong Kong Island TV captures these people, it can completely grasp the new market.

Li Zeying explained that what he meant was to open up the online market and develop mainland audiences.

And the first premise of this is to obtain a license for online broadcasting, as well as a license for domestic stars.

Opposite the Taiwan Xiangjiang TV, but I have been looking forward to being on the star and becoming a public TV station for many years.

Li Zeying's remarks made Zha Maosheng couldn't help but think, to know that the mess of Hong Kong Island TV is really difficult to take care of.

In the past, the high-level of the TV station fought chaotically and disbanded the drama department, which made Hong Kong Island TV nominal and unreal, and broadcast some foreign dramas every day, and the ratings went to three or four o'clock.

If this trend continues, I believe it won't take a few years, just like later, facing the situation of having the TV license revoked or even unable to sustain it.

Now that Li Zeying has appeared in front of Zha Maosheng, he is undoubtedly a great savior.

After thinking about it for a while, he said, "Xiao Li, your proposal is very tempting. But I'm afraid things are not easy to do, we tried to poach people from the Xiangjiang side before, but it didn't work, and now the local audience doesn't buy it much, will you be too risky to do this? ”

Moreover, he still has a few words to say, that is, about Li Zeying's shareholding, which is a great shock to the top management of Hong Kong Island TV.

Li Zeying is also aware of the old problems of Hong Kong Island TV, the lack of unity of opinions at the top level, the lack of coordination in command, and the sudden change of policy orders, which is a big problem.

Actually, Li Zeying didn't plan to really play a protracted war here, the real purpose was to open up his situation in Xiangjiang.

So he said, "Well, in order to show my sincerity, I have to show something." In fact, this time I played with Xiangjiang TV, I won a small sum from them, almost two or three hundred million, I don't know how to use it to support your station, how about making a new film? ”

"Oh?" Hearing this, Cha Maosheng confirmed that Li Zeying really played Fang Yihua and them, in addition to feeling happy in his heart, he also felt that this bit of bargaining chips was not enough.

Immediately Li Zeying said: "Moreover, I know that there is a big problem in Guitai at present, I heard that there is a problem with the new drama produced by Deng Te, and it can't be released for the time being, right?" ”

He said that it was a rare self-made drama "Heroes of the French Open" by Hong Kong Island TV in the past two years, and he invited the former Hong Kong TV's veteran Deng Te, the producer who produced masterpieces such as "Court No. 1" and "Wonderful Hands and Benevolence".

Originally, he produced this new film for Hong Kong Island TV, and it was about to be released, but it suddenly broke out that the production company owed money to the actors, which made the new drama unable to be released, and it was later postponed for two years before it was broadcast.

Of course, by that time, the ratings were also low.

Li Zeying is going to start with this matter now, he plans to let "Heroes of the French Open" be broadcast in advance, and shake the upcoming "Home and Full Moon" on the next station.

When Zha Maosheng heard this, he became interested.

What is he looking forward to most after taking office?

is Hong Kong Island TV, which can watch Changhong and overwhelm the programs of the other party's TV station.

The Li Zeying in front of him seemed to have some ability, and Zha Maosheng actually nodded: "Yes, as long as you can solve the matter of "The Heroes of the Legal Open", we can discuss everything." ”

The two immediately reached an agreement that as long as "Heroes of the French Open" can be broadcast as scheduled, Hong Kong Island TV will agree to Li Zeying's shareholding, and on the board of directors, Zha Maosheng will talk about it.