Chapter 358: Execute the Order, Sao Nian
Since Yi Kang is doing things for Li Mingbao, he also has to give full play to his ability for his job, as a qualified subordinate, he does not have to completely obey the boss's orders, such a person is at most a thug, and a senior talent like Yi Kang is not on the line.
Therefore, Yikang also has its own considerations, especially in an untapped market like the mainland, Li Mingbao is now equivalent to a market pioneer, and he must be careful at every step, not too big, nor too small, so as to be able to obtain rich returns, so as not to get himself into the pit.
But like Li Mingbao is doing it now, it is obvious that the initial investment is a lot of money, although even if Li Mingbao loses this money, it will not have much impact on his business, but how much is not a good start, since he wants to be Li Mingbao's think tank, such a business with very bright prospects, Yi Kang naturally can't completely follow Li Mingbao's steps and put forward his own opinions, which is too normal.
Regarding Yi Kang's opinion, Li Mingbao did not accept it. To tell the truth, the success of China's reform and opening up is a rare successful model in world history, and it is meaningless to compare any country. If Li Mingbao hadn't come over, he wouldn't have come to the mainland at all, because the money he earned here was really not much. After more than a month in the mainland, Li Mingbao spent money, and although he had found a way to make money, he didn't know how much time it would take to succeed.
But if Li Mingbao is in Hong Kong at this time, he only needs to write a script, and in nearly two months, he can shoot any movie in Hong Kong, and he will definitely receive tens of millions of Hong Kong dollars. To put it simply, for Li Mingbao to invest in the mainland now, the input and output are not proportional.
But the reason why Li Mingbao attaches so much importance to Dà Lu is not for the current harvest, but for the future harvest. Hong Kong's market is so big, Li Mingbao can make a lot of money in Hong Kong in a short time, but doing so is actually overdrawing the potential of the Hong Kong market, and when there are no movies to make in the future, Hong Kong movies will decline earlier than in history, make a sum of money in a short time, and then lose money again and again.
But the problem is that Li Mingbao wants to build a complete industry in Hong Kong, not to mention bringing Hong Kong films to the world, at least to make Hong Kong films develop benignly. Therefore, making money for a short period of time is not in the interests of Li Mingbao. Under such circumstances, it is very necessary for the mainland to invest, and if it does not enter the market now, after the mainland develops its own business, Li Mingbao will really want to enter the industry, and there will be no chance at all.
The mainland's current economy is indeed inconspicuous, but when he looks at it, it is no longer something that a person with a weak foundation like Li Mingbao can leverage. Therefore, for the sake of long-term interests, Li Mingbao only has the stupid bird to fly first, so that the mainland can feel the sincerity of his side, and then he will be able to find himself if there are good things in the future. If you are trembling now, why doesn't the mainland cooperate with more powerful companies, and you have to cooperate with newcomers like yourself? It doesn't make sense at all.
"Yi Kang, I may know more about the affairs on the mainland than you. So I know very well what I'm doing. The mainland market is a market that can not be ignored, there was no reform and opening up before, and only the real giant companies could make money in the mainland, and now after opening up, new companies like us can also enter the industry, for us, this is an opportunity.
Things that others don't look down on, or think are very dangerous, for our company, there is no problem, because we have no room to choose, if we have a company in our hands is a Fortune 500 company, then we may have the right to choose, because we have confidence. But the problem is that none of the companies we have in our hands have such conditions, and I am just a rising person, and the only way to achieve great growth is to develop business in new regions. In this way, it will not cause other companies to rebound and cause unnecessary losses to themselves.
The prospects of the mainland market are indeed not very clear at this time, but when it is really clear, do you think we will still have the opportunity to intervene in these industries? There are many famous advertising companies, and none of them can be compared to us. We can only get benefits by fighting luck, and if we don't fight, we are nothing.
Besides, even if this project is still yellow in the end, will it really have that much impact on our company? I don't think so. After all, although CCTV is the largest TV media in the mainland, they are really lacking in funds and technology, and our investment, at the beginning, did not even use 30 million Hong Kong dollars, to be able to prepare complete equipment and personnel. And 30 million Hong Kong dollars, what can I do? If you make a movie casually in Hong Kong, you will gain more than this, and if you lose, you will lose the profit of a movie, and I can still afford to lose it now.
But what if we succeed? As long as you think about the market on the mainland, you know that this kind of cooperation cannot be taken out anywhere. Now there is only the mainland in the world, there is such a broad market, and it is so beneficial to change any country in Southeast Asia? The minimum is a profit of hundreds of millions of RMB, and it is still every year, and it will rise year by year in the future. In other places, can people like us pry it?
It's not a few hundred percent profit, it's just a gold mine, and even gold mines are not enough to describe the industry. Where there are interests, there are businessmen, and when others do not see the market, we can start first, which is already quite a successful thing, as for the problem of loss, as long as we sign the contract, there is no possibility of losing money. Li Mingbao said confidently.
"Since you've said that, boss, what else can I say? It's not that I don't think you can't sign a contract, boss, it's mainly because does the mainland really have such a big market? Although I don't know much about the mainland, I also know that the goods on the mainland are basically produced by their state-owned enterprises, and whether those state-owned enterprises will go to CCTV to advertise is still a big problem. In fact, our largest range of customers is only those foreign companies, and only they can afford to pay the price, but these foreign companies are reluctant to invest, so I have no way to speculate. Yi Kang saw that Li Mingbao's mind couldn't be changed, so he directly talked about the actual problem.
"It seems that Yi Kang, you still know a little about the mainland. Yes, the mainland's commodity market is basically run by state-owned enterprises, and it is indeed a question whether they are willing to invest in advertising. But I don't think it's a big problem, as long as there is the first person who eats crabs, the second person can appear immediately.
You must know that although state-owned enterprises are also state-owned, their degree of freedom is much higher than that of the administration. Moreover, there is also a difference between state-owned enterprises and state-owned enterprises. State-owned enterprises in this province, and state-owned enterprises in another province, do not wear the same pants. They may produce the same goods, if one has CCTV's advertising bonus, and the other has no advertising bonus, there will always be a big difference in sales in the end, so do you think they will be indifferent? Even if it is for their state-owned enterprises to be able to pay a little more benefits on holidays, they will fight for advertising.
In the face of huge state-owned enterprises, in fact, the advertising fees that foreign investors can pay are a small amount, unless those big brands are ready to play brands from the beginning, otherwise they will be very stingy. In my opinion, the advertising of state-owned enterprises will be the main consumer of domestic advertising in the next few years. Li Mingbao said with a smile.
"Hope boss, your decision is the right one! I don't want my new boss to make a joke in the domestic market. On the question of negotiation, boss, what do you think the bottom line should be? We cooperate with them CCTV, we share the profits, how much is the advertising revenue? Yi Kang asked.
"This is not allowed in China, sole proprietorship enterprises are not allowed, even if it is a cooperation project like this, the mainland will occupy the status of a major shareholder, and there is no need to change this. So in any case, we can't get a controlling stake.
But if we don't have a controlling stake, it doesn't mean that we can't take the right to operate, which can be compared to the model of the hotel, where we invest in the company with experience and equipment. It doesn't have to be 49 percent, 40 percent, or 30 percent. After all, this advertising market is really about to open, and the capacity is quite large.
Now maybe CCTV doesn't care about our shares, even the issue of sharing, they won't care, because in the current situation of CCTV, as long as there is an annual advertising fee of one million RMB, it is successful, and it will not have much effect if it is divided into 490,000 or 400,000.
But if this market is really opened, it will represent at least hundreds of millions of yuan in revenue, in that case, we have too many shares, it will be very dazzling, even if we make a big effort to get the contract of this advertising department, it will not be good for anyone to get pink eye. Therefore, we can all ask for less shares and shares, and the bottom line is that 30 percent is good, and at most it cannot exceed 40 percent.
And the performance date of this contract, can not be signed short-term, must be signed long-term, the minimum requirement is 20 years, for which we can directly pull the shares and dividends to the bottom line of 30%. If you can negotiate a 20-year long-term contract with 40 percent of the shares, I'll give you a 1 million dollar bonus, and if you can get 30 percent of the shares, a 30-year long-term contract, I'll give you 10 million dollars.
So, for the sake of your winnings, you have to work hard, and a good life beckons to you. If you want to be a multi-millionaire, you have to work hard. Li Mingbao smiled and made a verbal promise to Yi Kang.
Of course, as long as Yi Kang can really negotiate such a negotiation, Li Mingbao's verbal promise will definitely be realized. Compared with the profits of the advertising business, giving these bonuses to Yikang is simply a drizzle.