Chapter 244: Some People Just Want to Create Miracles
November 11, 2008, is the day of the release of "Thirty-three Days of Broken Love", and on this day, many people have experienced very strange things - at first, many people thought it was a bad movie, but they worked so hard to promote it on the Internet, and Luo Mo also lost more than 20 pounds for it, and this movie is still on Singles' Day, with a meaning, many people walked into the cinema and contributed to the box office for the movie...... They had the idea at the beginning that as long as the movie didn't suck too badly, it would be okay......
However, after walking into the cinema, this feeling completely disappeared for them......
What does it mean to be too rotten, not too outrageous? Halfway through the movie, many people want to swallow all the initial feelings they had when watching the movie into their stomachs.
Because the movie is really ...... is too empathetic, "Thirty-three Days of Broken Love" is said to be a down-to-earth movie, because the love in it is not illusory, and Wang Xiaobei may exist by his side, as for Huang Xiaoxian's lovelorn...... Many people have fallen out of love, and in this, they feel the same way.
People who watch movies, especially girls who watch movies, are experiencing Huang Xiaoxian's joys, sorrows, sorrows, sorrows for her embarrassment, sadness for her sadness, and crying for her apparent strength - in fact, here, many male compatriots also feel very resonant, I don't know when the road started, maybe because of "My Savage Girlfriend", so that the rivers and lakes spread barbaric legends, and with the rise of feminism, women's status in society is getting higher and higher, Sometimes some women are really unreasonable......
So when they saw Huang Xiaoxian being scolded, they actually had some sense of commonality, but Huang Xiaoxian actually knew his own shortcomings, and the trial of Huang Xiaoxian in their hearts also stopped, but they felt a kind of concern for her fate that almost shared the same fate.
Then, all the development of the movie made everyone feel the warmth slowly, sometimes the corners of the mouth were unconsciously smiling, sometimes I felt that every cell in my body was full of sunshine, and at the end, the dust settled, Huang Xiaoxian smiled with tears, Wang Xiaobei was as tender as water, everything came to an end, so there were many different atmospheres in a movie theater, some cried into tears, some with tears, some couples snuggled together, and some thoughtfully, remembering the former world.
Among all kinds of feelings, it finally drove the rave reviews of "Thirty-three Days of Broken Love".
On Time and Douban Movies, the soaring score of "Thirty-three Days of Broken Love" also means that more people will enter the cinema, after all, many people enter the cinema based on the above score (to hide from everyone, contemptible people generally look at the time score when they choose whether to enter the cinema).
However, no matter how much praise there is, if the box office is low or in vain, the box office must not be low!
On this day, Luo Mo stayed up late at night in the company waiting to watch the final box office of the premiere, the cigarettes in his hand were burning one by one, he found that his dependence on cigarettes was getting heavier and heavier, in fact, smoking is not only bad for health, but also bad for an artist's public image, but this thing is really difficult to quit.
"Whew!" Luo Mo spit out another cloud of smoke, and the smoke danced in front of his eyes, blurring his vision, and everything in front of him began to be confused.
In fact, his heart was full of apprehension.
In terms of word-of-mouth, so far, there is no problem with "Thirty-three Days of Broken Love", everything is fine, and everyone likes it. But in terms of box office, everything in this movie is still unknown, and everything ahead is still foggy.
2008, for the mainland film market, is an explosive year, this year's movie screen has grown a lot so far, the mainland box office has also increased a lot, up to now, the total box office of mainland films has reached a historic 3.6 billion, a year-on-year increase of 30%, that is to say, good movies will get more and more box office, will also attract more and more people to this market...... So far this year, more than 380 films have been released across the country.
However, there are many movies that can't go to the cinema, after all, although the cake is tempting, not everyone can eat it, just as the later "Thirty-three Days of Broken Love" can sell super box office, but many follow-up movies are killed in millions, these things, sometimes really depend on fate.
And many of the more than 380 movies released nationwide are drawn immediately after being released in a hurry, and there is not much time left for them at all, which leads to a problem - good movies do not necessarily have good schedules! Just like some good movies in later generations, "The Piano of Steel", "Da Ming Tribulation", etc., were originally made well, but because of the niche theme, it seemed that there was no sense of fire, so it only got a very tragic film schedule, and then a tragic box office......
No matter how good the movie is, no matter how shocking the film is, if there is no good film schedule, it will not be a box office success, which is a universal principle that absolutely exists.
Of course, after the release of a movie, the film schedule will be readjusted according to the movie's attendance rate and box office, "Thai Embarrassment" is a very good example, after all, theaters are also people, as long as it is not a movie invested by themselves, it is generally dominated by the market, of course, it is another matter if you encounter your own investment, such as the street hit "Tai Chi Man" invested by a theater chain in the later generations, although the box office tragedy is because it is your own investment, you have to knock out your teeth and swallow many films in your stomach.
It's just that there are many movies that don't have the opportunity to readjust the schedule at all, and even if they do, it will generally only be in the first week, otherwise it will only be tepid, and more and more schedules like "Crazy Primitives" can actually be regarded as a miracle.
Therefore, there are not many opportunities left for "Thirty-three Days of Broken Love" to prove themselves......
What Luo Mo is most worried about now is the scheduling of "Thirty-three Days of Broken Love", as well as the resulting attendance and box office problems...... These are big problems!
Up to now, the country's five major cinema chains - China Overseas United, Beijing New Film Association, China Film Xingmei, Southern Shinkansen, and Wanda Cinema Line account for more than 51% of China's cinema chains, and they have begun to polarize the cinema chain. At this time, their film scheduling will generally directly affect the scheduling of a film across the country.
The Huayi brothers entered the market because of Feng Xiaogang's films, and then slowly went further and further in this market, becoming more and more aware of many things, and also knowing many of the rules of the game...... However, on the issue of "Thirty-three Days of Broken Love", the Huayi brothers are not very confident, after all, everyone is generally not very optimistic about this movie, and they all feel that the appearance is a film that supports the box office of 30 million, and they are not too hard to fight for the film schedule, plus they have to keep a lot of resources to fight for "If You Are Honest, Do Not Disturb" next month, so on the issue of "Thirty-three Days of Broken Love", it must be favoritism, giving people the feeling that "Thirty-three Days of Broken Love" is a stepmother.
In this way, "Thirty-three Days of Broken Love" ushered in the first obstacle on the issue of filming. In fact, Wang Zhonglei also served as a nominal producer, and promised to cover Luo Mo. So he fought for it, and also won more films for "Thirty-three Days of Broken Love".
The second obstacle of "Thirty-three Days of Broken Love" is "007 Quantum of Solace"!
Originally, November 11th was also a rare schedule, two years ago, some people said that the movie was released in winter, if it was not a New Year's file, it would be a tragedy, because it was cold, everyone was too lazy to go out, but in fact, there was not so much attention in the past two years...... November can also produce a good box office. And on November 11th, the Chinese New Year file has not yet begun, and the competition is smaller, and this month's two more good-looking domestic movies "Tough Guy", "Love and Love Call Transfer 2" and "Witness" were only released at the end of November, which could not affect "Thirty-three Days of Broken Love", but this "007 Quantum of Solace" is a huge roadblock!
Although the current domestic box office market is still the overall box office of domestic films, when facing some special effects blockbusters, domestic films are not competitive at all, and they are even less competitive in the face of movies like "007 Quantum of Solace...... What's more, is it a small-budget urban love film like "Thirty-three Days of Broken Love"?
And "007 Quantum of Solace" also lived up to many people's expectations, and got an excellent record of 12 million box office on the first day of release and 70 million box office in five days of release in China...... At this time, many people estimated that "Thirty-three Days of Broken Love", which had a box office of more than one million on the first day, was inherently inferior in terms of film scheduling, and now "007 Quantum of Solace" has only been released for 6 days, and it is when the box office is in full swing, "Thirty-three Days of Broken Love" is in the ring with it, and there is no hope of winning at all...... Therefore, it is even more congenitally deficient in film scheduling......
So, under the influence of so many factors, although "Thirty-three Days of Broken Love" has gone through some hard work, the final filming volume is only able to exceed 17%, although 17% of the filming volume is already a very rare thing for such a small-budget urban love film, but in this matter of not too many blockbuster movies except for "007 Quantum of Solace", and this movie is still a movie of Huayi Brothers, it is really not too much......
It is precisely because of this film schedule that many people's predictions have been seriously affected, and everyone feels that the box office of this movie will not be high......
21% of the scheduled films, if they sell well, it is not bad, but "Thirty-three Days of Broken Love" is indeed not good-looking and unreliable in the eyes of many people. In the face of this film schedule, as well as the sales of "Thirty-three Days of Broken Love", the Huayi brothers put forward the goal of exceeding 2 million at the box office on the first day, and the final box office can reach 15 million, so that the film can barely recover its roots......
And Yang Guangchen, a well-known industry person, also expressed his views on his blog on the same day-
"I think that "Thirty-three Days of Broken Love" will not exceed 1.5 million on the first day of the film schedule at 17%, and the box office should not exceed 1....... Of course, I think the production cost and publicity cost of this movie should not exceed 10 million, so the first-day box office plus some other channels, the movie should be able to pay off.
In fact, Luo Mo, as a well-known actor, is now working as a director across borders, and he can return to his original cost in the first movie, which is also a good result, and he can be proud of himself. ”
Yang Guangchen's predictions and comments caused a lot of repercussions, and everyone finally set the box office of "Thirty-three Days of Broken Love" at 1.5 million on the first day!
But...... When the box office of "Thirty-three Days of Broken Love" appeared in front of everyone on the first day, everyone was stunned, and everyone was stunned in the land of China, up and down......
Especially those who predicted before, and many directors, are also stunned after hearing the news.
At this moment, everyone who definitely didn't think of all this in advance, thinking of the novels written by Luo Mo before, thinking of his album, and then thinking of the current reputation of "Thirty-three Days of Broken Love", many people suddenly understand-
It turns out that there are people who live to create miracles!