Zheng Fei ...... The screen is a little off, a little east...... Yes, yes, yes"

Lin Xiaozhi stood there in a casual suit, with a suit and leather shoes, directing Zheng Fei and the staff to cooperate with the film festival to set their New Asia screening screen right.

"Mr. Lin, do you think this will work?"

Zheng Fei wiped a handful of stinky sweat and came down from below, Lin Xiaozhi stood there with his arms crossed, looked at the screen for a while before nodding: "It's much better, leave the rest to the people here at the exhibition, let's go shopping around"

"Good"

Zheng Fei exhaled, although I don't know if Mr. Lu Daolin's head was convulsive and came to participate in this so-called film festival, but the boss spoke, and he, the little brother, could not oppose it, so he could only follow it.

The Hong Kong International Film Festival is a film festival founded by the Hong Kong Urban Council in 1977 at the Hong Kong City Hall. Although it has been recognized and supported by the International Federation of Film Producers' Associations since 1978 and has become a member of the International Federation of Film Producers Associations, it has been boycotted by local film industry figures in Hong Kong because of the strong and status of British films in previous sessions, and has not been supported by the Hong Kong film industry.

Although the conflict between the Hong Kong film industry and the Hong Kong government and the British authorities has been reduced after the introduction of the 'MacLehot amnesty', the city council is still embarrassed to find that the local film companies still do not support the film festival they host, and as a result, the film festival has not been able to develop. Although it is held for half a month every year, it is not comparable to the Cannes and Berlin Film Festivals, but it is far inferior to the Tokyo International Film Festival, and it has completely reduced to a pure exchange meeting.

Lin Xiaozhi walked around the venue with great interest, before he was reborn, he participated in the 'Hong Kong International Film Festival four times, and also communicated with many local filmmakers, Zhilu Dao Before the 98 years of the Hong Kong Film Festival, there were basically few local film companies to participate, most of them were some film companies that wanted to be famous and wanted to sell their films at a high price, so they would come to screen movies for free for a period of time. It was only after the decline of Hong Kong's local films that the local filmmakers realized the consequences of the boycott and began to use this publicity channel to promote the declining Hong Kong films.

pity

“…… Mr. Lin, why are we here?"

Zheng Fei followed the enthusiastic Lin Xiaozhi, walked around the slightly empty film festival venue for a while, and finally couldn't bear the sun hanging above his head today, and opened his mouth to persuade him to leave, "Look at the people in this venue, we have been around for a long time, and we have only seen more than a dozen booths with movie screenings." ”

Of course, Lin Xiaozhi also saw it, and after turning the venue around, he also discovered the embarrassing and unworthy status quo of the 89 Hong Kong Film Festival. There were only less than 1,000 people wandering around the venue, and it didn't look like they were coming to a film festival, but more ordinary Hong Kong citizens who were bored and bored. Because the film festival has not been popular, every year the municipal council is pouring money to hold this film festival for free.

Seeing this scene, in fact, Lin Xiaozhi also regretted it a little. Before his rebirth, the Hong Kong International Film Festival had become a feast for local film exchanges, attracting hundreds of films from Hong Kong, Taiwan and mainland China, as well as Japan, South Korea, India, Thailand and the United Kingdom every year. Moreover, the duration of the film festival is not the current 5 days but 16 days, which has been extended by more than ten days.

“…… It's all my fault, but I remember that later generations said that there were many British film companies at the festival in the early years, so I wanted to see if we could sell the company's films to Europe. How can I forget that at this time in '89, the arrogant Hong Kong filmmakers looked down on British films and boycotted the film festival because they were dissatisfied with the Hong Kong government's support for British films. Bad luck ......"

turned around, and saw that the booths of several foreigners were showing movies, Lin Xiaozhi looked over, and immediately frowned and shook his head. At that level, it is not as good as some local follow-up films in Hong Kong, and the British don't know if it is because of a great writer named Shakespeare, and the movies have a strong literary style. For example, he stood and watched a certain British movie for a while before, and he obviously wanted to write black when he watched the plot. The harm of drug trafficking to society in society, you don't have gunfights, no police and bandit wars, and undercover intrigue, so why don't you dare not shoot it according to the documentary model? Or do you think it won't be bad enough after the box office is released?

made Lin Xiaozhi frown, and secretly said that if most directors in Hong Kong are at this level, it is no wonder that after the 80s, American films gradually wiped out British and European local films.

What made him even more amusing was that he wanted to see if he could find a British publisher, but who knew where he stood for a while, and a few foreigners saw the sign on his chest and thought it was a local publisher in Hong Kong, and directly surrounded him to talk about the release. After briefly communicating with them in the English he had learned for most of the past six months, Lin Xiaozhi found an excuse to run away.

Just kidding, the issuance fee of 500,000 pounds, which is close to the exchange rate of the pound at the beginning of April, is close to UU00,000 Hong Kong dollars. Even if he was kicked in the head by a donkey, he would not have done such a stupid thing.

Although he found that his expectations for this so-called Hong Kong International Film Festival were a little too high, Lin Xiaozhi was not willing to lose face in front of his subordinates. I had to bite the bullet and say: "I heard that there are British distributors at the film festival to purchase films, and our New Asia does not have its own foreign sales channels, and Europe and the United States have always been the two largest box office markets in the world." The UK is also the largest box office in Europe, and if a stable channel can be established, it will undoubtedly be good for the development of New Asia."

Zheng Fei was slightly flustered, stopped and looked at Lin Xiaozhi, and it took him a long time to figure out that Lin Xiaozhi was here to sell films. After hesitating for a moment, he said, "Mr. Lin, let's go." It is true that there are several British distributors who come to buy films at the festival every year, and I have been here in the early years, but the money they give for the films they buy out is not high, usually tens of thousands of pounds, and a little higher is more than 100,000 yuan.

Lin Xiaozhi glanced at him, as Xinya is now, there is no way to go to the UK to sell.

"Tens of thousands of pounds, tens of thousands of pounds. According to the exchange rate between Hong Kong dollars and British pounds, there are hundreds of thousands of Hong Kong dollars. Back then, Golden Harvest didn't just rely on hundreds of thousands, hundreds of thousands of dollars for a film, and sold dozens of Golden Harvest blockbusters to the Yankees for more than ten years, which opened up the American market, and now some of Cheng Long's classic blockbusters can sell millions of dollars, reaching a height of two or three million. l The exchange of US dollars for 8 Hong Kong dollars, although it is not as much as eating as a movie, but a film can earn millions of Hong Kong dollars more than those film companies in Hong Kong that are forced to develop channels in other cities, and the accumulation determines the rise of a film giant. ”

"However, even if one of our films is sold to an agent in any country in Southeast Asia, the film can be sold for more than one million Hong Kong dollars. The British market is so big, it's too stingy to be only tens of thousands of pounds," Zheng Fei was still a little disapproving, "Those British movies are not very good, our Hong Kong movies are much better than them, so low the price is why what to sell"

In his tone, there is a strong contempt for British films, which is the same as the vast majority of Hong Kong filmmakers.

Lin Xiaozhi smiled angrily at him, "A stone, you put it in your warehouse and don't take it out to sell it, only you know that it is an expensive gem and has a fart use." If others know the Tao, its price can be high. What we have to do now is to sell the stone in our hands, even at the lowest price. You only feel sorry that you sold the gem for the price of the stone, but you didn't see clearly that there are more and better gems in your warehouse."

Stone Theory, Hollywood has generally proven to be the most correct and successful marketing tool used. In the 80s, after Hollywood almost destroyed the resistance of European cinema, it targeted the traditional power of Hong Kong cinema. There is a marketing guru in the United States who sells his marketing theory to Hollywood movie giants. In the decades that followed, Hollywood blockbusters sold by Americans to local distributors and theatrical chains at low prices conquered Taiwan, Japan, Southeast Asia, and even the northern continent. By the time they have captured the market and have a wide audience, these markets are not yet allowed to allow Americans to sweep away billions of dollars at the box office every year.