The 12th Hong Kong Film Awards came to a successful conclusion after the establishment of the Academy Awards Association, and attracted wide media coverage in Hong Kong, Taiwan, Southeast Asia and East Asia the next day.

"More than 40 million viewers from other cities tuned in to watch this year's Academy Awards Ceremony, Hong Kong has created a grand festival in Asia!"

"Lin Xiaozhi won the 'Best Director' Gold Cup again, and proudly said that the overall Hong Kong film industry will exceed 100 billion, and it will be a pillar industry in Hong Kong in the future!"

"Liu Qingyun won the actor gold cup in an upset, Leung Jiahui sent his blessings, and Jackie Chan admitted that he was a little disappointed!"

"The controversial third/grade film "Caged People" won the Best Art Film Gold Cup, and Zhang Zhiliang admitted that the film was well-intentioned but not well thought out, and did not take into account the thoughts of some Hong Kong people!"

"Ruan Lingyu" helped the Jade Girl win the award, and Maggie Cheung won the Academy Award again!"

"With a global box office of nearly HK$3 billion, "League of Assassins" won the three major gold cups of 'Best Actor', 'Best Commercial Film' and 'Best Director', becoming the biggest winner of this year's Academy Awards!"

"The first Best Foreign Language Film Gold Cup was awarded to South Korea, and the well-known South Korean director Lim Kwon-taek lamented that 'the Hong Kong Film Awards is the most professional film gold award in Asia'."

"ATV has lost a major broadcast market due to the bitter relationship with the Taiwan provincial authorities, and satellite TV has become the biggest winner with the help of the Academy Awards!"

"Superman revealed that the highest viewership during the satellite TV session exceeded 21 million, of which one-third came from Taiwan Province, and it is conservatively estimated that more than 40 million Asian viewers watched the 12th Hong Kong Film Awards Ceremony through satellite TV!"

Lin Xiaozhi returned to his office, with a smile on his face, he had just walked out of the new ATV building next door that had been converted from one of the original Media Asia Twin Towers, and after watching the live broadcast and broadcast data of the 12th Hong Kong Film Awards first-hand, he was in a bright mood.

Under the overwhelming reports, the natural image and status of the Hong Kong Film Awards, which already have great influence in Hong Kong, Macao and Taiwan, have been further improved, and the competition between the Golden Statue and the Golden Horse, which has lasted for more than ten years, has no meaning at this moment.

The broadcast of Shenzhen TV also made the 12th Academy Awards Ceremony the first grand ceremony to meet the mainland audience.

Although Shenzhen TV is only a local station in the northern mainland, but in the past year's Shenzhen-Hong Kong cooperation, after the introduction of many of ATV's popular TV series in the past, the ratings of Shenzhen TV have been rising, and now not only surpassing Guangzhou TV and Guangxi Provincial TV in the two Guangxi regions, but also becoming a local Haoqiang with ratings only slightly lower than that of Guangdong TV, but also because it has a steady stream of Hong Kong popular TV dramas, it has also begun to emerge across the country, with a fixed viewing group.

It can be said that the broadcast of Shenzhen TV not only made the brand power of the Hong Kong Film Awards, a professional award that has become more and more influential among mainland filmmakers, continue to rise, but also began to ferment its influence among ordinary people in the mainland.

More than ten years after its creation, although the Academy Awards has been trying to expand its influence in Southeast Asia, it has not had sufficient funds for overseas promotion due to the fact that the Hong Kong Film Awards has been relying on the "Film Fortnightly", which has not been in a good financial situation, and even had a tense relationship with local film giants such as New Arts City in the early years.

In addition, in recent years, the call for supporting domestic films from the Philippines has begun to ferment throughout Southeast Asia, from Indonesia to Singapore to Thailand, and finally even Malaysia, a country whose domestic film industry is so scumbag that it can no longer be scum, has jumped up, and as a result, the natural tragedy of the Hong Kong Film Awards, which has only begun to be created in the 80s, has had little influence in Southeast Asia.

Now that he has relied on ATV, with the thick thigh of Lin Xiaozhi, who has deep pockets, the Academy Awards can not only get a lot of live broadcast and broadcast fees every year, but also the allocation for publicity, compared with the previous years, the "Film Fortnightly" has only provided nearly 2 million Hong Kong dollars a year, and it is not an exaggeration to say that the amount given by Lin Xiaozhi and ATV is dozens of times that of it, and the number of special appropriations for publicity in Taiwan, mainland China, Southeast Asia, Japan and South Korea this year alone has exceeded 30 million Hong Kong dollars.

With such a huge investment, the bold Academy Awards Association is willing to spend money, and openly or covertly buys out a number of well-known local newspapers and magazines to promote itself.

Any business behavior for the purpose of pursuing profits, the initial investment is destined to never be useless. Since the establishment of the Academy Awards Association at the end of last year, it has begun to carry out extensive publicity in other cities, and after a period of intensive bombardment, and then at the beginning of the 12th Hong Kong Film Awards Ceremony this year, even though the Academy Awards Association has stopped large-scale extensive publicity and only retained a few local heavyweight media to maintain exposure, there are still many local media at their own expense, spontaneously reporting the grand occasion of the Academy Awards.

As a result, the Hong Kong Film Awards, which originally only maintained a slight influence in Southeast Asia and East Asia, finally gained a wider popularity in Southeast Asia and East Asia with the help of this media bombardment.

Compared with most international film festivals that are only held every two years, it is obvious that the Hong Kong Film Awards, which are once a year and more professional and more successful local films, are more attractive to filmmakers from all over the world in the Asian region.

Behind the sudden arrival of the Hong Kong Film Awards, there are inevitably promoters who are fueling the flames.

Lin Xiaozhi is just one of them, many Hong Kong local film companies that export films all year round, such as Golden Harvest, Golden Princess, Yongsheng, etc., because their respective interests are all tied to Hong Kong films, so they also contribute some strength behind the scenes, and each of them helps promote the spread of the Academy Awards through the channels they have built for many years.

Little Superman also contributed a lot, behind his satellite TV because of the transcendent identity of the richest Chinese Li Chaoren came forward, to help open up the relationship between the mainland and many Asian governments, not only launched their own satellites into the sky, but also in many Asian countries have opened broadcast channels, on the basis of ratings, it is naturally much better than ATV and TVB, the two major free-to-air TV stations that were tied up by Hong Kong. Whether it is for the sake of its own brand promotion or enriching its own program content, this time with satellite TV, it won the foreign broadcast of the Academy Awards and put a lot of energy into it, and also contributed a lot to the expansion of the influence of the Academy Awards.

With the successful conclusion of the Academy Awards, the sensational image continues to ferment in Hong Kong.

As a representative of the Hong Kong film industry, the only three film groups that landed on the Hong Kong Stock Exchange - Media Asia, Golden Harvest and Golden Princess, undoubtedly the first to eat the universal optimistic dividends, in the next few trading days after the Academy Awards ceremony, there was a scene of turning green and climbing, among which the two stocks of Media Asia and Golden Princess were exposed to the astonishing data of more than 300 million yuan in a single day.

The former is not the same, the share price of Media Asia has been rising for more than two years since its listing, and although there are occasional fluctuations in the middle, it will basically rise back soon. And because of the good performance, Media Asia has each taken out 1 after the two annual reports of the listing. 900 million and 300 million profits to all shareholders of the return of dividends, which in recent years listed companies more and more stingy, less and less dividends in Hong Kong stocks are particularly conspicuous, so not only a lot of banks, funds and other institutional shareholders who pursue stable returns, but even many middle-aged and elderly retail small shareholders have also bought Media Asia stocks in their hands as pensions.

Since its short listing time but good performance, the senior management of the Hong Kong Stock Exchange has even had the intention of including Asia Asia as a 'constituent stock' of the Hang Seng Index, and has begun to contact Media Asia, not surprisingly, if Asia Asia's performance is still healthy and good throughout this year, it will become one of the large-cap stocks representing the Hang Seng Index, and will be named a blue chip stock from then on.

What's more, there is also the big sale of "League of Assassins", and the stock of Media Asia has risen again with the help of the Academy Awards, which has not caused too much controversy.

However, after experiencing turmoil, it has just been listed, and last year's income was only slightly more than the loss, and the golden princess, who was barely able to maintain a flat profit and loss, suddenly broke out a single-day trading boom, and suddenly made a profit of more than 500 million Hong Kong dollars last year, refreshing the company's highest record since its establishment.

Lin Xiaozhi obviously cares about this, and he entrusted his relationship in the Hong Kong Stock Exchange early in the morning, and finally figured out the situation after several inquiries - the Golden Princess Group has changed hands!

Jin Gongzhu mainly changed his new owner, and Lin Xiaozhi is actually not surprising at all.

Kowloon tycoon - Lei Juekun Although he is the founder of the Golden Princess, he has single-handedly pulled out the new art city that used to be famous in Hong Kong, but he initially deviated from the treatment of the three giants of the new art city, Shi Tian, Mecca and Huang Baiming, so that he single-handedly buried the evil consequences of the discord in the new art city in the mid-to-late eighties, plus he is over seventy years old, although he is well maintained, but after all, how can people win the sky? In the late 80s, as his body gradually collapsed, and he was no longer able to suppress and reconcile the competing interests between the three giants of the new art city, the film giant company, which once occupied half of the Hong Kong box office, also came to the brink of falling apart after entering the 90s.

Lei Qi is Lei Juekun's eldest son, as the heir of the wealthy Lei family, Lei Qizheng has not inherited half of his father's love for movies at all. Earlier, after Lei Juekun was hospitalized for recuperation due to illness and took over the management of Princess Jin from him, he ignored it for a long time, and even sat back and watched the battle of the three giants of the new art city, while releasing rumors of selling to the outside world, which further exacerbated the shattering of the myth of the new art city.

Even though two years ago, after experiencing the myth of Media Asia's listing, Lei Qizheng finally began to reconcile the contradictions between the three giants of Xinyicheng, bought Shi Tian's shares and sold them to Huang Baiming at a low price, and at the same time allocated a sum of money for Xinyicheng to make new movies, but his essence is still for profit, in order to bring the Golden Princess Group, which holds Xinyicheng, the former Hong Kong film giant, to the market, and then make a lot of money and leave.

After a year-long behind-the-scenes operation, the businessman finally did it.

Lei Qizheng, who holds a large number of shares of the Golden Princess Group, began to practice buying to sell the shares in his hand before the Golden Princess was listed, and after the listing, he repeatedly made a move, and after more than half a year of reduction, Lei Qizheng finally almost sold out the last bit of the Golden Princess Group's shares held in his hand, and left with a rich return of nearly one billion Hong Kong dollars, leaving a mess.

That's right, it's a mess.

In fact, Lei Qizheng was ready to sell the Golden Princess at the beginning, and there were many people who were the first to target it, and the two giants of the new art city, Mecca and Huang Baiming, were naturally not fools, after discovering that the Lei family was ready to sell and leave, this result was irreversible and they did not have the strength to acquire the Golden Princess, so they naturally thought of finding one or several reliable and powerful new shareholders as owners.

So after some activities, Mecca contacted Luo Zhaohui, a 'real estate prodigy' who had a few encounters with him in the past. And Huang Baiming found Luo Jiecheng, a wealthy Macau businessman who is also very interested in making movies, and has poached him several times in the past and hopes that the two will start a new film company.