"There is also a huge blow to the company when it is listed, if the valuation of the company is too low and the price of the shares is set too low, it is a loss to the company, especially for a company that is in the rising period and has good profitability!"

"It's not that if you have the opportunity to go public, you must go public, let me give you an example, do you know how to be an Internet café?"

Xia Yun nodded, Xu Zhiyang nodded and shook his head, "I know the name of the Dao, I don't know the specific situation!" ”

Qin Lin smiled and explained to Xu Zhiyang, "Don't talk about him in the current situation, let's talk about their listing, at that time in 2009, when Dangdang.com was preparing to go public directly overseas, and began to contact investment banks in the United States, for the IPO IPO, they have their own abacus and determination, their founder and boss, once said such a sentence......

"Only when the valuation of 100 times is reached, Dangdang.com will consider listing."

Although some people laughed at them, 14 months later, their wish was realized. On December 8, 2010, Dangdang was listed on the New York Stock Exchange, with an issue price of $16, its PE is a price-earnings ratio of 103 times, and the financing amount is $272 million. ”

Xu Zhiyang opened his mouth wide, "I said Qin Lin, you shouldn't have this kind of thought, right?" ”

Qin Lin rolled his eyes rarely, "People are science and technology concept stocks, so they have this kind of preferential treatment and popularity, how can it be possible in our traditional manufacturing and processing industry, are you an idiot to me?" However, with our company's current profitability and development prospects, it can't be too low, right? ”

……

After Qin Lin finished speaking, he leaned back on the sofa, waiting for Xu Zhiyang and Xia Yun's judgment.

In the office, there was silence again.

After a long time, Xu Zhiyang's hesitant voice sounded, "Qin Lin, what do you mean." Let's not go public this time? ”

Qin Lin raised his head, glanced at Xia Yun who nodded slightly from the corner of his eye, and then turned to Xu Zhiyang, who had a somewhat hesitant expression, nodded, and said seriously, "Zhiyang, I have been brothers with you for decades, so I won't talk about those false things, I'll just say my opinion." That is, I don't agree with the listing of our Sanlian Group now! ”

"I'll give you an analysis one by one!"

"First of all, among the several benefits of listed companies, the first is to raise a large amount of funds, our company is not short of money now, just signed a contract with the bank yesterday, and borrowed 50 million from them, and for a long time in the future, there is no need for such a large amount of funds. Even if you raise funds, in the short term, you don't know where to invest! ”

"The so-called reinvestment to expand large-scale production does not mean that you just have to spend money desperately to open more factories. It is necessary to take into account all aspects, personnel, time, market, management, and even policy issues, all of which need to be treated cautiously and carefully planned, if there is only money on it. How do you think there are so many examples of failed investments in the world? ”

When he said this, Xu Zhiyang and Xia Yun laughed at the same time.

Qin Lin himself laughed and continued. "Second, in terms of business risk, judging from the current market situation, Zhiyang, do you think we will have the risk of loss in a few years?"

Of course, Xu Zhiyang shook his head, what are you kidding, now there are too many orders to be busy, and the average profit is about 20 percent, and according to this year's form forecast, unless there are any natural and man-made disasters, it will only get better and better, and it is absolutely impossible to lose!

Qin Lin smiled, "Since there will definitely be no losses in the past two years, why do you need to find someone to diversify the business risk?" Originally, we could make two or three million a month, if the stock is issued, it should be calculated as 30%, and there are a lot of dividends at the end of the year! ”

"And the third and fourth articles, the problem of asset liquidity and bank loans, in fact, is the problem of the company's cash flow, our current business situation is so good, there is no need to be careful, and, 10,000 steps back, I think Xia Yun is not very rich now? As long as he keeps making a profit, even if there is a slight problem with cash flow, Xia Yun's additional investment or private loan is an easy and abnormal thing! ”

"As for other popularity, attention and customer confidence issues, it has nothing to do with whether our company is listed, there is no relationship, our company's current more than eighty percent of the big customers, are pulled by Xia Yun's connections and relationships, stickiness and trust are very high, whether we are listed or not, it will not affect these customers, the same, because of our company's current production capacity problems, no matter how high the popularity and attention are, in the short term, we can not increase the customer base on a large scale - before the new factory is built, We can't make a list! ”

"Therefore, several benefits of the company's listing, for our company, not to mention chicken ribs, but it is true that there are unnecessary things at present, and what our company lacks at present is not money or customers, but time and scale!"

Xu Zhiyang let out a long sigh and fell into thinking again.

Xia Yun smiled, seeing that Qin Lin was a little dry-mouthed, stood up, went to the water dispenser on the side, made two cups of tea, brought them over, and put them in front of Qin Lin and Xu Zhiyang.

Qin Lin was not polite to Xia Yun, and after saying thank you, he picked up the teacup and blew the tea foam, and took a sip gently.

Xia Yun smiled, made himself another cup of tea, and then sat back on the sofa, also holding the teacup and playing with the tea leaves floating on it.

After a while, Xu Zhiyang came back to his senses, saw the two of them holding teacups, and also took a sip of the teacup, and asked Qin Lin with some curiosity, "Qin Lin, the benefits are analyzed, what about the disadvantages?" Analyze it for me, too! ”

Listening to the tone of Xu Zhiyang's words, it seems that he has already made up his mind, Qin Lin smiled and put down the teacup, "For our company's current situation, those benefits are not of much significance, and among the disadvantages, the cost of the first listing is a small problem, if you really want to go public, you can raise a lot of money, and there is no shortage of such a little, not to mention that the government still has policy subsidies for local listed companies!" ”

"And the situation of being maliciously controlled, it is estimated that it will not happen, after all, the shareholders of our company are relatively single, on the bright side, Zhiyang is wholly owned by you, even if you issue shares, as long as you don't sell the stocks in your hand, then there will never be that kind of malicious holding, pure thankless!"

"Our company is now in a hurry to go public, and the real disadvantage lies in the second and fourth points I just mentioned!"

"Financial transparency, means that we don't want to give outsiders a lot of things to know, must be exposed to the public eye, in the eyes of insiders, can be easily studied, such as the scale and profit of outsourcing, and such as the profit of small agricultural machinery, the cost of the company, etc., if we are developing normally, it doesn't matter, but now after all, it is by personal connections, the company was established for a short time, it will inevitably attract criticism and trouble!"

Speaking of this, Qin Lin paused for a moment before he continued, "Another point is that after the listing, financial transparency, some of our reasonable and even unreasonable tax avoidance methods, we must be more cautious, as long as we use it, when it is publicized outside, there will always be some clues, and some people will be caught, and at some critical times, maybe we will be pitted ourselves!" ”

At this point, not to mention Xia Yun, Xu Zhiyang can also understand that in today's society, no matter where it is, tax avoidance is an eternal topic for enterprises!

Qin Lin only lightly clicked, and then skipped not to mention it, "The last point is the problem of enterprise valuation, with the current trend of rapid development of our company, unless it is like that Dangdang.com, it is estimated to be more than ten or twenty times, otherwise, how can I feel that I am losing - the problem is that the valuation is overestimated, will anyone buy it?" Those stock underwriters are not philanthropists! ”

After the end, Qin Lin concluded, "Several advantages of listing are dispensable for our company, but the disadvantages are real, I don't recommend choosing to go public now!" ”

"Moreover, compared with direct listing, although backdoor listing is much more convenient and simple, there are also some hidden risks and troubles such as triangular debt, uneven asset replacement, and unclean hands and tails. My suggestion is that we develop honestly for three years, make the company bigger and do a good job, and then go public directly by normal means, it will definitely be much more cost-effective!"

……

vetoing the issue of listing, Qin Lin raised his hands in agreement with the other two things mentioned by Xia Yun and Xu Zhiyang!

"It's okay for CPPCC members or people's congress deputies to say, I don't know the Tao, but the selection of the top ten outstanding young entrepreneurs in Yuening must be fought for, and if you do it well, you can save millions of taxes a year!"

Xia Yun nodded, "Then without further ado, I will go to the county government in the afternoon to report my name, and then it is estimated that I will have to prepare a lot of materials and the like, and I will trouble Brother Qin!" ”

Qin Lin smiled, "I'm good at making materials, and I promise to package your brother-in-law as an outstanding young entrepreneur in the new era!" ”

Seeing his brother-in-law squeezing himself with the best brother, Xu Zhiyang glared at them angrily, got up and walked outside, "Okay, the matter is negotiated, I'll go to the workshop first, there is a list, I need to keep an eye on it, if this order can be done well, we can have one more big customer!" ”

Qin Lin also stood up, "Well, I also have to go to the bank to implement the 50 million loan, by the way, Zhiyang, since we are going to the government in the afternoon, let's go to County Magistrate Tong by the way, and approve the issue of industrial land for our new factory!" ”

Xia Yun didn't stand up, sat on the sofa and scratched his head, "What about me?" What am I doing? ”

Xu Zhiyang and Qin Lin glanced at each other, both a little helpless.

"You'd better be your idler!" (To be continued......)