For Chinese films, it is really a turbulent era.

The film censorship system has basically been officially implemented, and it should really be launched in the new year.

Moreover, Hollywood blockbusters...... Even all foreign films, in China's release and review system, there is now a stricter standard, there are also more relaxed conditions, foreign films into the now very fat Chinese film box office market, this is already a relatively relaxed thing, many foreign films will definitely seize this opportunity.

Of course, in fact, the Chinese market seems to be very high at the box office, which is coveted by many film studios...... But in fact, China's film market is not so easy to enter, and the movies that can be accommodated in this market are basically only Chinese films and Hollywood blockbusters.

Even if it's an American movie, as long as it's not a special effects blockbuster...... If you want to get a high box office here, to put it mildly, there is no door.

This is the powerful box office market for Chinese films.

Only, that's what it said...... But how many blockbusters does Hollywood have to produce in a year? That's a pretty scary number.

For Chinese films to resist the impact of Hollywood blockbusters, this is definitely not just a matter of talking, it requires the unremitting efforts of many filmmakers.

In order to welcome the arrival of Hollywood blockbusters, in order to welcome the arrival of a better and more relaxed film censorship system, this year's regular meeting of the China Film Directors Association held in January every year has been postponed to May this year......

The China Film Directors Association is also a big organization, and Luo Mo is of course a member of it, but he is not a core member.

Up to now, the China Film Directors Association still has a wide range of members, most of which are of course some directors who are now active in the Chinese film industry, and they are the backbone.

These are the backbone, but the leadership team must still be the older generation of Chinese filmmakers, if not the older generation of filmmakers, at least the Chinese directors of the Mesozoic generation and the like. However, in the Directors of China Association, awards ceremonies will be given to Chinese filmmakers who have made outstanding contributions to Chinese films every year, and some encouraging awards will be awarded to them...... However, this is also very good within the director.

Luo Mo's qualifications in it are not too old, but he is still one of the most vocal people in the Chinese Directors Association...... After all, Luo Mo's achievements are there, and they are certain, other things can be faked, and this thing can't be faked, not to mention, Luo Mo has also won many awards in terms of official recognition, and it is also the most important force in Chinese films now, so he still has a say in the Chinese Directors Association......

This year's Directors Guild rally was postponed to May this year, which is also a bit of a strange thing.

Soon, the time for the Chinese New Year arrived......

Before the Chinese New Year, Qianmo Entertainment Company also awarded a lot of awards to employees and shareholders who have made contributions, so as to maintain the atmosphere of Qianmo Entertainment Company, so that they can always have enough centripetal force around Qianmo Entertainment Company......

Although this year's meeting of the Chinese Directors Association will not be held until May, Luo Mo also has to prepare some things for this year's meeting of the China Film Directors Association...... In fact, it is mainly some methods for the film situation in China.

The current situation facing Chinese films, if you use a little official language to describe it, is that opportunities and challenges coexist.

Under such a background, of course, there will be a lot of academic debates, and there will be many other things...... In short, in the footsteps of welcoming the arrival of the great era, Luo Mo felt that he needed to say something, and it was necessary to bring something to everyone.

For the holding of the Directors Guild this time, he is ready anyway.

Soon, the Spring Festival stalls arrived......

This year's Spring Festival file is the first time that the domestic market has opened up this schedule for Hollywood blockbusters...... This is also a super beast that has been put in.

In the eyes of the Chinese, Hollywood is naturally an out-and-out super beast, and the powerful attack power that this beast can bring is unimaginably high.

Anyway, it's not something that can be handled casually.

In this year's Spring Festival, a domestic product claims to have invested 200 million yuan, but it actually invested 1. A movie of about 300 million and a Hollywood super-blockbuster have started a white-knuckle battle...... It's on the Spring Festival stalls......

The Spring Festival file has really been developed, especially after the baptism of "Journey to the West: Havoc in Heaven" and "Macau Fengyun", people have long known that this is a super schedule with countless possibilities, and many movies, as long as you shoot something suitable for everyone to watch it, if the number of films on the Spring Festival file is not low...... Then congratulations, a movie is just around the corner!

Because of the hot Spring Festival file, it is difficult to compete for this schedule.

This domestic movie is Huayi Brothers', but this time they planted a big heel and just hit the muzzle of Hollywood that rushed in......

That Hollywood blockbuster, with the ability of Chinese films...... It's really hard to resist.

However, they have all been set, and Huayi Brothers can't change the schedule - after all, they gave up the May Day schedule after that, and got the precious time of the Spring Festival file from the fight of many blockbusters, if you change it now, there will be no good schedule to choose from later. What's more, their movie was originally intended to prepare for the Spring Festival, so Huayi Brothers' movie just had to bite the bullet.

After the official start of the Spring Festival, Times Jindian Cinema Line, a subsidiary of Qianmo Entertainment Company, did not deliberately take care of Chinese films...... After all, there is no point in taking care of it, and in addition, it is because this is also the meaning of the state...... Anyway, Chinese movies really need to be practiced...... Only by being able to accept the test in such an impact can Chinese films usher in their own rebirth.

Huayi Brothers has always been a master of public relations, especially in the process of cooperating with Feng Xiaogang back then, they have really accumulated too much experience...... So now they are engaged in public relations, and they have also begun to arouse people's patriotic enthusiasm...... Call on everyone to watch domestic films in the cinema......

But in fact, the quality of their film is ...... Strictly speaking, it's not high, it's just a Spring Festival stall to grab money...... They say that, and the audience doesn't buy it at all.

After all, hype this thing, the first person hype, then everyone will be very novel, easy to be fooled, the second person hype, it is still easy to be fooled, but if there is a lot of hype, everyone will not be surprised by these things. Therefore, their PR did not help much to increase the box office of the film.

In such a situation, the two films began to collide......

This Hollywood blockbuster has greatly increased the Spring Festival market, and with another Chinese movie, the three films basically grabbed all the Spring Festival schedules.

The other third movie is actually Qianmo Entertainment Company, this is a movie directed and acted by Xu Zheng, the cost is not high, only seventy or eighty million, and the amount of films is not bad, after all, Xu Zheng has proven his ability in the director's circle for so many years, and Luo Mo does dare to invest in him.

Times Jindian also did not take care of the number of films scheduled by Xu Zheng's films, but completely looked at the box office and attendance rate of the three movies on the previous day to determine the number of films scheduled for the next day, which is a very fair approach.

…… The Spring Festival has officially arrived...... Because of the three movies, the Spring Festival market has been pulled to the highest.

It is the first time that people have seen a Hollywood blockbuster on the Spring Festival, and this Hollywood blockbuster has also pondered the hearts of many Chinese audiences, and it was specially selected to be released during the Spring Festival...... In addition, the movie is also a popular blockbuster with a humorous nature......

As a result, the box office of this film has been soaring, and by the tenth day of the Lunar New Year, the total box office has exceeded 1.2 billion yuan, which is really staggering, and it immediately made countless foreign filmmakers see the hope of the Chinese film market, plus China is opening up the film market......

All of this is a natural sound for them!

However, Xu Zheng's movie, which survived in the cracks, also relied on his high reputation and his talent in comedy, which also pulled his movie box office to the point of 600 million yuan.

Huayi's film is a bit miserable, with a cumulative box office of more than 300 million, but there should be no problem if the cost is recovered, but it is just that it missed such a good schedule, but everyone has found that this Spring Festival file is no longer as blind as the previous Spring Festival file...... Everyone began to chase the quality of movies more when they watched movies, and the era of "Journey to the West: Havoc in Heaven" when money-cheating movies could get a very high box office within a few days is gone, and there are fewer and fewer things for everyone to pay for bad movies......

This also heralds the advent of the great era of Chinese films.

Luo Mo also studied this year's Spring Festival market, and also has many insights that belong to him...... This market really reflects a lot of things, and what he sees here will of course become Luo Mo's next speech at the Directors Association.

After this year's Spring Festival war, the concept of Chinese filmmakers does need some changes......

Hollywood's film impact and the audience's viewing level have increased significantly, which will profoundly affect the pattern of Chinese films in the future, and even affect the pattern of films in the world......

These are all issues that Luo Mo needs to consider, he may not be able to lead Chinese films on the right path, but he can also try to do something for Chinese films.