Chapter 319: Subprime Mortgage Crisis

By the end of April, data showed that existing home sales in the United States fell 8.4% in March, setting off alarm bells for the housing market.

At present, the sales of the third phase of Juese Mansion, a project developed by Huayi Group in S City, have come to an end, and the last batch, the fourth phase under construction, has also entered the pre-sale stage.

In the future, she also visited Qiao Nineteen on this matter, anyway, the Qiao Chen family is in-laws, and Qiao Nineteen is also very good to her, she needs to remind the other party.

Huayi Group has six projects under construction at the same time across the country, among which Juese Mansion in S City, Lianheju in H City, Water in Z City, and Daiyuan in L City have also entered the pre-sale stage at the same time.

"Mr. Qiao, the financial market is not very good now, and the real estate market may be affected by a relatively large impact. In my opinion, it is best to sell all the houses that are currently on sale in early August, even if it is at a relatively large discount. In this way, you can try to make the funds return as quickly as possible to prevent the problem of tight funds in the later stage. ”

In the future, I discussed with Qiao 19 about the previous information of the U.S. financial market, and made the above suggestions.

"I don't quite agree with you." Qiao 19 is full of confidence in the real estate market, "I have been in the real estate market for more than ten years, according to my experience, China's real estate market has just emerged, and it is the time to climb rapidly. Besides, the weakness in the US financial markets will not affect us much. The national conditions of each country are different, girl, don't worry too much. Have you forgotten? Last time, you wanted to have a discount promotion, and I was asked for a ginseng copy. That's right, then again. I heard that you're still helping Tianxianglou expand. How, for me Huayi Group. Do you want to keep it? You Tianxiang Group, but want to make a big leap forward? Do you think the real estate industry is a sunset industry? Is the catering industry a sunrise industry? ”

"How dare you?" The future is accompanied by laughter. "How can Tianxianglou be better than Huayi, ten Tianxianglou is not worth a lotus house, I just said that. Old Man Qiao is a senior, and Huayi's strength is so strong, it is really me who is worried. However, I still hope that the old man will support my approach for the sale of the Juese Mansion, and I want to give it a try and sell it all at the end of July, after which the employees will be given a holiday or transferred back to the head office. ”

"You're in such a hurry to end the business of the Knight's Mansion. And then go back with peace of mind and go all out to make Tianxianglou, right? Qiao Jiu pretended to be angry, "Is it because the agency fee given to you by Huayi is not high enough?" You yourself said that ten Tianxiang buildings can't be crowned with a lotus house. ”

"No, I just have such a sense of crisis!" The future still remembers the financial tsunami caused by the subprime mortgage crisis that year, but Qiao 19 doesn't know it, and he can't be blamed for it. "It is said that women's intuition is very sensitive, Old Man Qiao might as well believe me once!"

In the end, Qiao Nineteen did not endure the soft grinding and hard bubbles of the future, and still agreed to the strong support for the Juese Mansion in the future. But the premise is that there should be no discount promotions. The last incident had already made Qiao Nineteen vigilant, this girl was too bold to do things. It's not a bad thing for young people to be sharp, but it's worrying to be reckless.

Naturally, I will not do such a down-to-earth thing in the future, let alone it. If she discounts now, she is afraid that it will cause dissatisfaction among the previous owners. On the contrary, there is nothing to look for.

This time, she adopted the promotion method of cooperation between Future City and Huayi Group.

July 18th. It is the fourth anniversary of the opening of the City of the Future. In the future, in conjunction with the store celebration activities, send a text message to members, if you go to Juese Mansion before July 18 to deposit a deposit, with a minimum payment of 20,000 yuan, and complete the purchase contract before August 1, you can directly deduct the double amount, and the upper limit of the pre-deposit is 100,000. Those who successfully sign the purchase contract will be awarded points according to one percent of the purchase price, that is, one point for every 100 yuan, and each point can be used as one yuan in the future city. That is to say, customers who purchase a house with a purchase price of 1 million can get 10,000 points, which can be used as 10,000 yuan in the future city, and the daily use is limited to 500 points.

Taking the pre-deposit of 100,000 yuan as an example, when the real payment for the house is paid, the 1 million house payment only needs to pay another 800,000 yuan, which is equivalent to a 9% discount.

In addition, those who have made a decision and successfully signed a contract can participate in the lucky draw, and the prizes of the event range from cars, gold bars, mobile phones to fuel cards, transportation cards, and recharge cards, and 100% of the prizes will be won.

In the future, every wave of promotional plans will inevitably trigger a wave of rush purchases.

This time was no exception.

Within 24 hours of the text message being sent, the sales center of Juese Mansion received more than 1,000 customers by phone, more than 200 on-site consultations, and nearly 20 people.

As of the deadline on July 18, the sales center has received about 50,000 people, and the four phases of 2,000 units have been fully booked. At the same time, in order to get points for the city of the future as soon as possible, a third of the people have already signed a contract to buy a house.

Just a few days ago, Standard & Poor's downgraded the rating of subprime mortgage bonds, triggering a big shock in the global financial market, and the real estate market faintly smelled the signal of crisis.

At the beginning of August, European and American stock markets plummeted across the board.

Since BNP Paribas, France's largest bank, announced its involvement in U.S. subprime debt, the world's major financial markets such as the European Union and Japan have been fully involved in the subprime mortgage crisis, and the global banking system has experienced a cash starvation.

At this time, people who have been suppressed by high housing prices for a long time seem to see a glimmer of light, real estate developers in order to seek funds as soon as possible, has begun to appear a wave of price reductions, housing prices inflection point theory is very loud, at this time people are not in a hurry to buy a house, are waiting and waiting, maybe housing prices still have room to fall.

At this time, every real estate company is holding an emergency meeting. Qiao Nineteen couldn't help but regret that he didn't listen to the advice of the future, if he had operated like the future and grabbed the price reduction promotion before this opportunity, the funds would have been returned long ago, and now everyone is swarming to reduce the price, and the people's confidence has been shaken, and fewer people are buying it more and more. The bank's monthly repayment date is approaching, and the three projects that started at the same time are currently the only ones that have escaped from the Juese Mansion.

At present, banks are too busy to take care of themselves, and it is no longer difficult for small and medium-sized enterprises to obtain loans, and personal loans are even worse. Most of the buyers buy their homes through bank mortgages, but due to the tightening of bank monetary policies, this part of the customers will not be able to convert inventory for real estate developers.

Although Huayi Group is strong, it may be able to support it in the short term, but with the further spread of the subprime mortgage crisis, investors have withdrawn funds from the financial market, including Huayi Group, all real estate stocks have also collapsed, if not out of this quagmire as soon as possible, Huayi Group will face a shutdown or unfinished situation.

At the end of November, the U.S. property market indicators deteriorated across the board, and the domestic property market also entered the coldest winter in history.

In addition to the depression in the real estate market, many industries have been implicated, including the clothing industry, tourism, export trade, almost to the point where everyone is in danger.

However, there is one industry that has not only not been affected by the financial crisis, but has become more and more prosperous.

That is the restaurant industry.

In this country where food is the heavens of the people, the poor must eat, and the rich must eat. Eat when the economy is stable, and eat when the economy is in recession. If one person doesn't want to cook, he has to use a restaurant to solve the problem, and a small gathering of two or three people has to go into a restaurant to feast.

The financial crisis triggered by the subprime mortgage crisis has swept the world, and the financial markets of various countries are opening their mouths and shouting "lend me money", the people are holding on to their pockets and refusing to spend easily, the currency circulation is insufficient, and the whole industry has entered a state of frozen.

However, the catering industry has not retreated in this financial turmoil, and the catering industry and its related industries have made a huge contribution to GDP in the situation that the whole industry is in a state of misery.

At meal time, almost every restaurant is overcrowded, and the food is fragrant, and the diners are laughing and singing.

Tianxiang Group's financial statements for the last quarter show that the profit growth share of Tianxiang Lou increased by nearly three percent over the same period, and the sales volume of Tianxiang series condiments also showed a steady upward trend.

At this time, Qiao Nineteen had to re-examine Zhang Future.

When the Juese Mansion decided to cooperate with the Tianxiang Group, it was mostly for the sake of the marriage of the two families, and the fat water would not flow into the fields of outsiders. Even if Huayi was fined 40 million for unfair competition because of future mistakes, although 30 million was finally recovered with future efforts, Qiao 19 only saw the future as an excellent manager who was good at marketing, but never felt that she was a far-sighted and courageous decision-maker like now.

"Ah Yuan, you have been married to Shirui for two years, right? Why haven't you heard about Qiao's Tianding? ”

Recently, the entire Huayi Group has been busy, and the larger the enterprise, the more taboo the capital problem.

As soon as Qiao Zhuangyuan returned to the company from outside, he was called in by Qiao Shijiu, but it was not a business as soon as he spoke.

"Huh??" Qiao Zhuangyuan didn't expect that at this panicked juncture, his father would suddenly mention this matter.

You know, he hasn't even slept well lately, so where does he have the heart to think about creating people? What's more, Shirui has always refused to cooperate.

"Dad, don't you have a grandson, Allen?" Qiao Zhuangyuan didn't intend to tell the truth. "Dad, you don't want to retire, do you? Do you want to make fun of Sun Yi's old age? ”

"Don't be sloppy with me!" Qiao Nineteen glanced at his son, "Children are the bond between husband and wife, having children can make the relationship between husband and wife closer, and it can also naturally close the relationship with the Chen family!" Is it because you don't want to give birth? Or can't the Chen family girl give birth? ”

"Dad, now isn't the time to discuss this, is it?" Qiao Zhuangyuan frowned.

"Now is not the time to discuss this, when is it?" Qiao Nineteen shouted angrily. "Then you say, what excuse do you make now to invite the Chen family to dinner? By the way, you must call Zhang Future's girl. (To be continued......)