Chapter 252: A huge box office placement advertising application
The shelves of the "Hangover" crew were gradually built, and Luo Mo fell back into busyness.
Compared with the time of "Thirty-three Days of Broken Love", Luo Mo can be said to be meticulous now, and many things have to be personally commanded.
Because Xie Dong left, Luo Mo had to find another director, this director's name is Zheng Anfei, and he also has film experience, but basically he is not as good as Xie Dong...... But it can also meet the needs of the movie. So far, Luo Mo's plan for "The Hangover" is to take the lead and make this movie well.
In this way, the movie will really be branded by Luo Mo, and it will become the first movie that is really shot by Luo Mo and controlled by him, which will really become Luo Mo's work.
Therefore, although Xie Dong's departure made Luo Mo a little regretful to a certain extent, from other perspectives, Xie Dong's departure is a better growth for Luo Mo, he will hone his own strong wings in the wind, and after this movie, he will really have the strength to fly solo and fight in the sky.
Luo Mo completed the last revision of the script, and then asked Zhou Sichao to submit it for review.
Indeed, there are many things in "The Hangover" that Luo Mo can't really put up...... In the United States, they can have a lot of photos of sore eggs, strippers throwing their tits, and prostitutes giving mouths. The rough scenes of the handover, but although Luo Mo's version of "The Hangover" is a pity, these things are really still not ...... This is not only worried that the movie will not pass the review in the future, but more importantly, Luo Mo should pay attention to his image - filming something too yellow and too violent really affects the public image that he has finally erected.
That's why Luo Mo revised some of the scripts of "The Hangover", of course, some of the American slang had to be changed into something that could make the Chinese audience laugh, so he specially watched an analysis report on Internet terms on the mobile hard drive, and picked out a few more funny sentences to put on the movie, but there are not many such things...... But for this script, Luo Mo also worked on it for a long time.
However, the script is not the most critical now, because his original version is there, as long as it is not badly filmed, it can be filmed like the original, mainly because the storyboard script and shooting plan are more important. At this point, because Luo Mo already has the experience of "Thirty-three Days of Broken Love", he is now familiar with the storyboard script and shooting plan of "The Hangover", and he has a lot of preparations in the handling of details.
"Senior." At this time, Luo Mo was discussing problems with a young man at home, this young man was just in his early twenties, he was very handsome, well-proportioned, and his voice was very good...... Well, the preliminary budget has just been sent, and the production cost should be more than 8 million! ”
This young man is one of the more capable students in his own school selected by Luo Mo, he used to be a scene reporter when he was filming "Thirty-three Days of Broken Love", and the scene record seems to be a very insignificant position, but in fact, the field record is one of the most able to learn in the movie, and many of them jumped directly from the scene to the assistant director position in several movies, and then even some people became directors later.
His name is Shen Dan, he is a very talented person, and he is also hardworking when he writes on the spot, and now Luo Mo wants to cultivate his own team, so he directly keeps him by his side as an assistant director. Maybe other people are reluctant to do positions like assistant director, but for Shen Dan, this is already very good.
Since "Thirty-three Days of Broken Love", Luo Mo has not only become more and more famous in the actor industry, but also famous in the director industry, a person who can follow Yang, and he is also his senior, so he should have a very good future in the future...... At least more than some others.
"Eight million ......" Luo Mo frowned slightly, sure enough, this number is higher than the number of "Thirty-three Days of Broken Love", and "Hangover" needs to use some big scenes, and the characters are often outside, which is really different from "Thirty-three Days of Broken Love", "Thirty-three Days of Broken Love" was filmed as a whole, at least in terms of venues, there is no special need to spend money.
And "The Hangover" is different......
Thinking of this, Luo Mo also had a bit of a headache...... the movie "The Hangover" would be too bad if it was only used to earn the mainland box office, so he wanted to extend this movie to the world...... But how easy is it to extend to the world? Chinese-language films have been in decline for a long time, although many distribution channels are still there, and some foreign countries can also buy foreign distribution rights and sell them for a little money...... But this cliff is not what Luo Mo wants, he wants to make "The Hangover" get a good box office worldwide, and at the same time pave the way for his future films to really enter the international market.
Of course, these are just beautiful imaginations, and what the truth is will have to wait for his further efforts. However, in order to achieve this goal, the publicity expenses he wants to invest in "The Hangover" are estimated to far exceed the production costs, so the current initial budget may only be a drizzle......
"Thirty-three Days of Broken Love" has not yet arrived at the box office, and according to the virtues of various theaters, they will not take the initiative to give you the money immediately...... Even in later generations, there were scandals in which some Hollywood blockbusters were taxed in China, and American production companies refused to accept money, and then a lawsuit was filed...... However, he is not too worried about this, and the money should be able to be obtained, but it is more or less a problem......
It's just that there will be a time disconnect between him getting the money and filming "The Hangover"? Luo Mo was also a little skeptical about this, but now that the movie plan has been officially launched, some of the money he has recently gotten has been invested in it - although I heard that Luo Mo is going to make a movie, many investors have investment intentions...... But Luo Mo still prefers to make an independent film at his own expense, distribute it and then cooperate with the Huayi brothers...... Anyway, he doesn't want others to share a piece of the pie...... Anyway, this is also a future movie from a portable hard drive, and it would be too embarrassing to share it with others.
However, this also caused Luo Mo to take the risk independently.
"Also...... Senior. At this time, Shen Dan said to Luo Mo: "Although the movie has not yet started filming, some advertisers have approached us and said that we can try to cooperate ......"
Hearing this, Luo Mo was a little excited-sure enough, the shadow of the famous tree, a "Thirty-three Days of Broken Love" really brought too many things to himself - look at now, someone is already going to do product placement! The so-called cooperation of these advertisers is naturally product placement.
Product placement has been around for a long time, and it has also developed greatly in China, becoming an important means for many films to recover their costs, which is also beneficial to the development of films...... It can also achieve a win-win situation for both sides, but many things will change their flavor as soon as they come to China...... Product placement is a thing that completely turns the movie into an advertising film in some domestic movies, and the typical one is the later "Thorn Tomb", that advertisement...... To be a dime a dozen. In 2013, Feng Xiaogang boasted that his "Private Customization" got 80 million for product placement...... This immediately caused everyone's displeasure - we went to the movies, not the commercials.
So there are pros and cons to this thing, and the key is to master a degree.
"Are they ready to make an offer?" Luo Mo asked Shen Dan.
Shen Dan's preparation was relatively complete, and he directly handed the quotation to Luo Mo, Luo Mo took a cursory look, there are a lot of these product placement advertisements, there are car brands, food brands, and some clothing brands...... They offer high and low prices, and they also have their own requirements......
Luo Mo thought back to this movie for a while, folded his fingers in front of him and pressed it, and then said with a smile: "That's it, wait until I think about it...... However, these ads must not all follow, they must be selective...... And it also needs to fit the movie, not advertising for the sake of advertising. ”
"Yes." Shen Dan nodded, what Luo Mo said made sense.
On this advertising list, all the advertising costs add up to a really scary surprise - 18 million! It's no wonder that many people, despite being hated by the audience, still want to join product placement...... After all, this temptation is really too great, it is not a simple matter for Chinese films to recover their costs, if there are product placement ads all of a sudden, then many people will immediately give up their own discipline and turn to product placement ads.
But Luo Mo didn't get to that point...... He estimated that so much advertising placement costs, and the only places he could get and fit seamlessly into the movie were about five or six million.
Five or six million will not cause too much disgust to everyone, and it can also reduce some cost pressure on the movie, which is a good choice. Luo Mo also sighed a little - people's reputation is so important, if you make a successful movie, then you don't have to worry too much about it...... Look at him now, there are so many ad placement requests...... 18 million ...... In China, it is already possible to make a medium-budget movie!
Luo Mo asked again: "Is there a new suitable candidate in the past few days?" He still asked about the selection of actors, "The Hangover" is still short of that fat man, which is a very old thing...... It's just that on this actor, no matter how many people Luo Mo tries, he has to pick out the best one, otherwise this movie will basically ruin one-third!
"There are a few new ones that are more suitable these days...... Mr. Zhou also wants you to come over and have a look. Shen Dan replied.
"That's good." Luo Mo nodded: "I'll take a look at them one by one tomorrow...... Alas, I really want to make a new movie, and there are a lot of things.
Moreover, he is now preparing a new movie, but there are still many things on the side of "Thirty-three Days of Broken Love", and now "Thirty-three Days of Broken Love" is still making box office in the national film market, and he also has to participate in activities such as publicity and meet-and-greets, in which he will also promote his new movie.
November is about to end in such a situation, and Luo Mo is about to be one year older...... However, in the past year, he has really accomplished a lot of things, and some can even be described as magnificent!