"Director Li Le, the gambling saint has been suppressed by Mr. Shao of wireless recently, I don't know if you have a good way to deal with it?" After signing the advertising contract for the new movie, Coca-Cola's representative also asked such a question.

Coca-Cola is not in the film and television industry, but they will not pay attention to the things in the film and television industry. After all, on the gambling saint, they have advertisements. Although the higher the box office of the gambling saint, the more advertising money they have to take, but the advertising is out, and the exposure rate of Coca-Cola soda has gone up, which is what they value most.

When Run Run Shaw suppressed the gambling saint, Coca-Cola was also annoyed. Because of Shaw's mess, their advertising will be affected. They are not sparing millions of Hong Kong dollars in advertising contracts, but they can't see advertising being suppressed. When Run Run Shaw suppressed the gambling saint, he was suppressing Coca-Cola's advertising. For Coca-Cola, which has been trying to expand the market, this is not something to see.

In the singing field, Coca-Cola and Pepsi are entering. But because they are outsiders, and the local soda and beverage industry is not bad. For a long time, although the two major companies have spent a lot of energy, their sales just can't go up. This time, because of the product placement of the gambling saint, Coca-Cola saw hope, and their sales in Hong Kong were also far away from Pepsi, which had been catching up with them, and many Coca-Cola executives celebrated in their hearts.

However, Coca-Cola was not happy for long, and Shaw's repression poured on their heads like a basin of cold water. Coca-Cola, on the other hand, wants to fire with Run Run Shaw. Run Run Shaw is a well-known tycoon in Hong Kong. But a world-class enterprise like Coca-Cola is not afraid of Run Run Shaw.

"Uncle Six has a lot of influence in the film and television circle in Hong Kong, and the gambling saint is mainly released in Shaw Brothers theaters, so we don't have a good way to suppress Uncle Six." When Li Le was asked by the other party, his heart also moved, and he said quietly. Li Le had a faint smile on his face, so that the representative of Coca-Cola couldn't see anything at all.

"Can the gambling saint be released in other theaters? Golden Harvest and Princess Jin are not necessarily worse than Shaw Brothers Cinemas. ”

After hearing this, Wang Jing said: "Manager Jin, it's not that we don't want to, but an unspoken rule in the circle. I believe that there will be unspoken rules in your industry. On top of this. If you don't handle it well. Violating the unspoken rules is unpopular. ”

The gambling saint wants to be released online in other theaters, and wants not to violate the unspoken rules of the circle. Okay, either Shaw Brothers will downgrade the gambling saint, and the second is that Shaw Brothers Cinemas will agree to join other large cinema chains. But think of Shaw's repression. It is impossible for the gambling saint to get out of Shaw Brothers Cinemas.

Manager Jin, the representative of Coca-Cola, listened to Wang Jing's explanation and nodded. He also knows the unspoken rules. It's like they have a carbonated beverage industry. Although Coca-Cola and Pepsi are fighting very hard in the world market, they also have their unspoken rules in private.

"Director Li Le, Director Wang Jing, I don't know if our Coca-Cola can help anything. The release of the gambling saint is also related to the advertisement of our Coca-Cola. Where we can help, we at Coca-Cola will do our best. Manager Jin also said politely.

Listening to the other party's words, Wang Jing showed an excited look on his face. Recently, the gambling saint has been suppressed in the Shaw Brothers Cinema Line, although the box office has been steadily improved under a stalemate, Wang Jing is still annoyed in his heart. Because of this matter, Wang Jingjing, who returned home, complained to his father. It's just that complaining is complaining, and the suppression of gambling saints can't be solved.

Li Le also felt in his heart that when he was looking for an advertising placement contract, he just made more money. What I didn't expect was that now Coca-Cola would be willing to lend a hand.

"That's how it is to do business, it's not enough to have your own strength, the main thing is to have a broad network."

In the previous life, Li Lezhi said that almost all companies were operating in debt, did they have no money? No, that's to add a layer of protection to yourself! In the previous life, the one who owed money was the uncle. If there is a problem with the debt-indebted business, the bank that provides them with a loan will come forward to help. This situation was particularly obvious in China in the previous life. This is also the reason why those companies are forced to do so because they do not have a strong network and are worried that the company will be shut down one day.

Wang Jing said to Li Le excitedly: "Li Le, you have something to say!" Seeing that Li Le didn't make a sound, Wang Jing couldn't help but be a little anxious. Wang Jing, a large company like Coca-Cola, knows very well that if Coca-Cola puts pressure on Run Run Shaw, Run Run Shaw will not say that he will completely lift the suppression of gambling saints, but at least it will not continue to be so obvious.

"Manager Jin, does Coca-Cola have a way to do this?" Although he knew that Coca-Cola had a way, Li Le still asked.

Coca-Cola's manager Jin smiled: "Director Li Le, rest assured, not everyone in Coca-Cola can be bullied." We will not offend Mr. Shao of Wireless, but I believe that as long as we Coca-Cola speak, Mr. Shao should give us a face. ”

Li Le nodded and said, "On the issue of gambling saints, I will trouble Coca-Cola Company to help talk about it." Coca-Cola's help, Li Le did not refuse. After all, Coca-Cola's help didn't have any requirements. Such a good thing can't be found anywhere.

Manager Jin smiled after listening to Li Le's words and said, "Don't worry, we will contact Mr. Shao from wireless soon." I believe that the good news of gambling saints will come soon. ”

"Then I will thank Coca-Cola on behalf of the gambling saint and Oriental Entertainment." Wang Jing, who was on the side, saw the exchange between Li Le and Manager Jin, and he also smiled. He knew that the gambling saint would not be so severely suppressed by the Shaw Brothers after that.

"Director Li Le is polite, we are partners now, and it is appropriate to help each other." Manager Kim responded. After a pause, Manager Jin also smiled and said, "We Coca-Cola are very optimistic about Director Li Le and your movie." We are looking forward to being able to be a strategic partner in certain things in the future. ”

Strategic partnership, that is, the meaning of mutual help and support. Many large enterprises and companies have their own strategic partners, and Coca-Cola certainly has them. The current Oriental Entertainment is not qualified to become a strategic partner of Coca-Cola, but the people of Coca-Cola are optimistic about Li Le and Li Le's Oriental Entertainment.

On the issue of gambling saints, Coca-Cola is to advertise to more people, and it is also to make an early investment in Li Le.

"I'm looking forward to it, too." Li Le shook Li Le's hand again.

"When the business is done, then I won't disturb everyone's work." After a pause, Manager Jin smiled and said, "Everyone with great enthusiasm works hard to make movies, Director Li Le, do you think this will work." Our Coca-Cola staff member will follow up, and how about our Coca-Cola company is solely responsible for everyone's sodas? ”

A lot of money Coca-Cola is willing to spend it, providing cold drinks from "The Girl We Chased Together in Those Years" in the scorching heat, and Coca-Cola is not stingy. In Mr. Jin's view, the money spent is worth it, because it is also a kind of soft advertising.

People will have a habit, and when they get used to a certain drink, they will usually get used to choosing which drink.

Regarding Manager Jin's proposal, Li Le smiled and said, "Okay, it's just that this will trouble you." Coca-Cola's small favor, Li Le accepted it unceremoniously.

"It's not troublesome, it's all for work? That's it. When I got back, I arranged for two people to come over. Usually if there is a need for cold drinks, the crew will communicate with them, and we at Coca-Cola absolutely guarantee to provide them. ”

Watching Coca-Cola's Manager Jin and the people who came with him leave in the car, Wang Jing sighed and said: "Coca-Cola is atmospheric!" Look at people's boldness. ”

Li Le smiled and said, "People don't lack this little money at all. ”

Wang Jing nodded when he heard this, and said, "You said that Coca-Cola is such a powerful helper to help us, how will the sixth uncle react?" Saying that, Wang Jing also laughed.

"By the way, Sixth Uncle and Miss Fang are very good to you, right?" Li Le asked with a smile.

The smile on Wang Jing's face did not decrease, "One yard is one yard, who told the sixth uncle to be unkind in the matter of gambling on the saint." Besides, I am also a shareholder of Oriental Entertainment. "Wang Jing doesn't pay attention to it at all, which is also very in line with his own temperament." But you're still good at getting such a big contract with Coca-Cola. The advertising contract of 2 million in 5 seconds is really sky-high, what do you think. ”

In "The Girl We Chased Together in Those Years", Li Le decided to give Coca-Cola a 5-second close-up advertisement, wasn't the apple eaten by the protagonist in the original one conspicuous? Then switch to Coca-Cola. Eating apples instead of drinking Coca-Cola, who can say what's wrong.

Seeing that Li Le didn't speak, Wang Jing smiled and said: "This contract is even more violent, if the box office of the movie exceeds 10 million, then Coca-Cola will have to give us 3 million." Hehe, I just got my investment back. But I think the box office in Hong Kong should be at least 20 million! Otherwise, I'm sorry for so many superstars, plus the box office in other regions. The total box office is 50 million, damn it, it turns out that finding advertising is the most profitable. ”

Wang Jing said that there was nothing wrong, but Li Le still glanced at Wang Jing angrily and said, "You are daydreaming!" Advertising is to make money, but that's based on the good of movies. You don't think about it like you're cranky, but you still think that it's a serious thing to make the movie first. ”

Wang Jing was hit by Li Le, and he also sobered up a lot, he said with a smile: "Don't worry, who doesn't know my skills, I will be a bad director." I decided that in the future, I would have to make a few big advertising contracts for my films. ”

All right! Li Le admits that Wang Jing was spoiled by the concept of product placement he proposed.

Looking at Wang Jing's appearance, Li Le smiled and didn't persuade Wang Jing much. Product placement is a very normal behavior in the future, Wang Jing wants to place ads in future movies, and Li Le also feels that there is nothing wrong with it. In Li Le's heart, he also hopes that Wang Jing can make good use of the weapon of product placement! (To be continued......)