George's view should start from the current light and shadow company, which is imitating Japan's star-making mechanism. Japan's star-making mechanism, from drafting, training, production of zuò records (film and television dramas), and marketing, has formed a one-stop operation, so that idol stars can be produced from the assembly line like products.

In George's view, a great actor or a great singer needs talent, and ordinary idol stars can learn from Japan and produce them in large quantities. The biggest benefit of this is the maximization of profits. The reason why Michael Jackson earns tens of millions a year is because he is a great singer who pioneered modern pop music and elevated it to art, which is incomparable. But what about popular singers and idols in general? Once idol stars can be produced in a steady stream like industrial products, TV stations and record companies will naturally be the biggest winners.

"Boss, if this mechanism can be successfully transplanted, the advertising cost of the TV station is secondary, and the most important profit is the commercial income brought by these stars, such as commercial performances, record sales, work copyrights, product endorsements, etc."

Everyone is still a little confused, since it is against the Korean consortium, where will there be any other income from these things except records and concerts? You must know that the most profitable thing for idol stars is product endorsements, appearance fees for commercial activities, and the like. As long as you are an entertainer on ESPN Korea TV, will the ghost invite you to attend commercial performances and events?

"NO, NO, you don't understand what I mean. Koreans and Japanese are the most obedient and hardworking in the world, and South Korea can't make money, what about your Chinese market? Boss, I'm not talking about you Chinese, those celebrities who have become popular with you, most of them will change jobs after the contract is completed. You have a saying, what will happen if someone is not for himself? ”

Sun Ziming and Uncle Zeng glanced at each other, this is a big problem, Chinese people are not keen on innovation but like to imitate, they don't like to cultivate but like to dig into the wall! Japan and South Korea are different, their companies will fight among themselves, but they will not dig each other's corners lightly, because if you dig his, he will naturally dig yours, and in the end it is the artist, not the company. In contrast, Chinese people are much more impetuous, only thinking about making quick money, making today's money, and talking about tomorrow's things.

"Boss, you have absolute strength in the Chinese market, and the TV series made in South Korea can be sold in the Chinese-speaking market, as long as they can be popular artists, they are your cash cow. Compared to South Korea's population of 50 million, you are the largest market. ”

After George finished speaking, Uncle Zeng nodded again and again, and sighed: "The obedience of Korean artists is really good, just Lee Ying-ae, who signed last year, the company asked her not to procrastinate, so she won't look for a boyfriend." If they are replaced by Li Ruotong and them, as long as the contract is full, they will definitely jump to other places. Idol stars, if they are like ordinary people, they are jealous, what market value will they have? ”

Yes, Juanzi was revealed to be married, and she has not been able to recover her popularity so far, Rong Shao and Danny Tsai must be married, and record sales have plummeted. There is also a ploughshare, who has been hiding his girlfriend to death, for fear that the paparazzi will smell a little.

After listening to Li Chengkai's translation, Yuan Mei asked Chi: "Brother Ming, Mr. Zeng, is the plan still in the mainland?" ”

"Implement as planned, and increase claims for breach of contract. Learn more from the Japanese, I remember the last time Miho Nakajima became popular, she was asked by the company to renew the long contract, and then it wasn't for our help, she would definitely give in. ”

Treat idol stars as a business, Sun Ziming will not be merciful, the company has invested so much for you, it will definitely be rewarded. Twenty trainees, not necessarily one can become famous, those wasted resources must be earned back from successful people!

……

Jin Zhenan left the hotel and arrived at the club where he invited Sun Ziming to dinner a few days ago, and the presidents of the other two TV stations were already waiting there, and he couldn't help but be disappointed when he saw him alone.

Since Sun Ziming's successful acquisition of ESPN in the United States, they know that it is a matter of time before Hong Kong Satellite TV enters the TV industry in the Republic of Korea, but there is still a fluke mentality, what if people can't watch it? Now, EPSN wants to set up a television station, not to mention that it has no way to stop it, even the consortium behind it has no way, who wants the Republic of Korea to rely on the protection of the Americans?

(South Korea today is not the 'Korean Wave' that swept Asia more than a decade later, and Hong Kong is still firmly seated as the Asian film and television center.) In this era, there is a saying in the entertainment industry, 'Hong Kong and Taiwan learn from Japan, and South Korea learns from Hong Kong and Taiwan', which means that Hong Kong and Taiwanese cover Japanese songs, and Koreans cover Hong Kong and Taiwan songs. It is no joke that Light and Shadow Group can develop into the best film company in Asia and a first-class entertainment group within five years. If Director Sun released his words and recruited actors in South Korea, many first-line stars would rush to him. ）

"Let's talk about it, there is a chance that Hong Kong people will come in this time, what should we do?"

Kim Cheol-nam and SBS (Seoul Broadcasting Corporation Television) President Park are looking at KBS (Korea Broadcasting Corporation Television) President Lee, who is the national television station and the boss of course. Usually everyone competes, but now it is a time to be unanimous with the outside world.

President Li is also an elegant middle-aged man, and he drank a sip of hot 'Zhenlu wine', which was a bit of a dilemma. In fact, the entry of light and shadow into the television industry of the Republic of Korea has little impact on them, they are state-run, mainly news, educational programs, cultural programs and documentaries, and they are not commercially strong and are not allowed to make profits.

If you take the lead in the confrontation and succeed, the credit belongs to the private TV station, and there is no benefit to yourself; If you fail, you will be treated as a substitute for the dead. After hesitating for a long time, President Li was surprised: "President Kim, what do you think?" As long as you need it, we at KBS will definitely support it. As you know, in commercial television, the most competitive ones are TV dramas and variety shows, which are not what we are good at. ”

SBS's President Park looked at Kim Cheol-nam again, MAC is the best commercial TV station, and your uncle is Prime Minister Hyun, you have to have an idea, right?

Seeing that President Li flinched, President Jin also took a sip of wine and said in a deep voice: "The person surnamed Sun refused to come to the banquet, and the person surnamed Zeng did not leak, I guess he was determined to build a TV station." It is impossible to stop, only to compete-for-tat. President Park, we have to cooperate, high-quality programs can no longer compete for prime time, what do you think? ”

"No problem, let's split the time and compete with them for the best shows, what else?"

President Kim was annoyed for a while, but there was nothing he could do about this chubby President Park. The three major TV stations, KBS is a public welfare TV station can stand by and watch, and so can SBS? Let me make the idea alone, and when the time comes, he will be able to take advantage.

After pondering for a while, President Jin said his countermeasures in a different way, anyway, this fat man also understood, but he just let himself take the initiative to say it.

"I called and asked, Samsung's Li Dong and Hyundai's Zheng Dong, their assistants all said that they would not buy advertisements for new TV stations in the future."

"Oh"

President Park's treachery made President Lee look a little blind, and reminded: "President Park, SK and LG must have had similar words, right?" Now the situation is obvious, the new TV station will not get much advertising money, and the rest of those who want to advertise, I guess you can also solve it. Again, if you need our KBS, please speak up, but I also hope that you will unite with the outside world. ”

The chubby President Park sighed and glanced at President Kim, this guy is fine, let me speak the most difficult thing, "President Li, things are not as simple as you think." Now the light and shadow company has not reacted, and when their TV station is built, they will find that there is still advertising money. ”

Well?

President Kim also nodded in agreement, "We in the Republic of Korea cannot produce all civilian products. Many advertisements for electronic products, because the boss of light and shadow is surnamed Sun, has more advantages. ”

"Impossible! Sun Ziming Group's Hanhua Electronics, which has just joined forces with the Americans, has hit the Japanese electronics industry hard, and the Japanese will still sell his face? ”

Two businessmen looked at a bureaucrat helplessly, the official wants to save face, and the businessman wants profit! The digital compression technology mastered by C-CUBE has become the standard in Europe and the United States, Japan and South Korea are export-oriented economies, and MG standards must be used to enter the European and American markets. That is, the Republic of Korea can only produce low-end electronic products, otherwise Samsung and LG will not dare to go against C-CUBE.

"No way, C-CUBE is an American company!"

President Jin smiled bitterly: "President Li, is C-CUBE an American company, or is it a company controlled by a California consortium, but so what? C-CUBE has the technology, and Hanhua Electronics has the production capacity, they are actually in a group! ”

When President Li thinks of Japan's electronic products, his heart can't help but feel numb, digital cameras, office equipment, household electronic equipment, automotive electronics, ......, these are subject to MG standards, how can the Japanese not sell face? I'm afraid that the C-CUBE in the U.S. is now crowded with Japanese people who want to negotiate with them and fight to pay royalties. Sun Ziming's Hanhua Electronics, the VCD and peripheral products currently produced, and even the chips are imported from the United States, and they don't need the Japanese at all!

Seeing that President Li was silent, President Park helped him fill his wine glass, and begged: "President Li, if there are no advertisers in Japan and the United States, our profits will drop significantly." So, please allow us to use KBS's news resources for free, and we can't afford to pay as before. ”

"How's that going to work? If it weren't for your expenses, we would also face a budget shortage", President Li quickly refused, although he is state-run and spends the government's money, but the budget cannot be increased, otherwise what will the National Assembly and the presidential palace think of themselves?

The two sighed at the same time, "Then there is no way, as soon as the advertising fee drops, the TV station will lose money." As you know, the advertising cost of foreign brands is 30% more expensive than our own! ”

The three of them all sighed in mourning, but the pressure went to President Li, and finally forced him to answer in a roundabout way: "President Kim, President Park, it's difficult for me, or you go to talk to Councilor Yin." As long as Congress increases the budget, we can provide some convenience, but we must not let the light and shadow know. ”

The two were overjoyed, and hurriedly promised to keep it secret, and toasted President Li together to thank him for his support.

After eating, Kim Cheol-nam and President Park saw President Lee away, and each looked at each other, and was quite satisfied with the cooperation between the two. As long as KBS's news resources can be used for free, the social news department will be able to cut its expenses and divert this part of the funds to produce more sophisticated programs.

Hey, the two sighed again, the strength of the light and shadow company is too strong, I'm afraid the two can't hold it down together. The surname Sun is the idol of many young people, especially in the entertainment industry, if he wants to recruit people, he may lose a lot of artists, directors, and screenwriters. Now, we can only hope that the advertising expenses of the Japanese will not be enough to support the operation of ESPN Korea, and when they lose a lot of money, everyone can sit down and negotiate again.