Chapter 227: Media Activities (2) Soldiers are coming

223、

Lisa continues to communicate with various media, and strives to convey the positive and sunny image of the Qilin Wings to the outside world, hoping to improve the indifferent and mechanical feeling that the Qilin Wings have always brought to the public.

Life Online has an online survey, in which Lisa tries her best to take care of netizens in all aspects, and also focuses on the people's intuitive feelings about the Qilin Wings.

But the result made the colleagues up and down the Qilin Wings extremely uneasy, not only netizens who didn't feel the Qilin Wings, but even a hostile attitude towards the Qilin Wings, which made Lisa feel pressured, she could only comfort herself, and extreme netizens were a minority after all.

After getting the results, Lisa did not rush to make a decision, through Baidu's search engine, purchased their keyword reports, through the research and analysis of these reports, combined with the investigation of Life Online, Lisa made a decision.

The people's evaluation of the feelings of the Qilin Wings in many places in the Central Plains is the lowest, which is obviously not caused by customs and humanistic characteristics, but more because the local media has too little coverage and publicity for intelligent robots. Therefore, the general public is not rejected by intelligent robots, but they do not feel it at all.

With such a judgment, Lisa made a very good decision, and she made an unprecedented decision to prioritize the deployment of Qilin milk tea shops in Zhengzhou, Kaifeng, Luoyang and other places, and at the same time bought multiple pages of advertisements in local newspapers before opening, and did a series of hunger marketing campaigns.

This also attracted the attention of local TV stations and online communities, and carried out word-of-mouth publicity for free, and Life Online is also fully cooperating with Kirin Wings to help them promote the network of local sites. There was even a free raffle to promote the Kirin bubble tea shop.

Sure enough, when the Kirin Bubble Tea Shop opened, not only did a large number of local media gather, but even the customers in line exceeded a kilometer. It has surprised the Internet world again.

In the past few months, more and more cities hope to have a Kirin milk tea shop, not only to experience the service brought by the invaluable robotic arm, but also to improve the image and grade of the city through this high-tech facility. Therefore, the governments of many cities have come forward to organize and give a lot of promises, such as optimizing procedures, reducing rents, subsidizing rents, etc., which can be said to be in the limelight for a while.

At the same time, the Kirin Wings logistics platform has also been deployed in some major cities in the Central Plains in advance.

Through the operation of the public relations company, Lisa specially went to Zhengzhou, and the local officials received her, and Lisa mentioned that she would deploy unicorn houses in the local district and county five or six cities, which would be equipped with more robotic arms for express delivery, so that more ordinary people could enjoy the services of intelligent robots.

This combination of Kirin milk tea shop + Kirin House promotion, the publicity really has a miraculous effect, and it really makes the locals feel the cool and convenient new feelings brought by technology.

It is worth mentioning that because of the deployment of these two products, the users of mobile payment have increased significantly in the surrounding districts and counties of Zhengzhou.

This also came as a surprise to the local staff at Life Online.

Soon, Baidu's keyword report was updated, and sure enough, there was a qualitative change in the local people's feelings about artificial intelligence and intelligent robots. In fact, Lisa didn't spend too much, the rent of the bubble tea shop and the unicorn house was given by the local government for free, and the business of the bubble tea shop was booming, not inferior to any other city with a more developed economy than them.

However, although this method of fixed-point attack is very effective, its efficiency is very low, and at the end of April, Lisa ended the public relations of the Central Plains and went to the northwest.

Unexpectedly, malicious reports against the wings of the unicorn began to be released.

The first is the criticism of CCTV, which is based on two perspectives, the safety of robots and the unemployment of couriers.

CCTV was launched, followed by the encirclement and suppression of various local media.

Robot safety is a very professional issue, since the Qilin Wings began to force the robotic arm, Qi Na has been advocating safety, but the too obscure theory and inexperiential mode make it difficult for ordinary people to understand the measures he does.

And the perspective of the unemployment of courier workers, just like the CCTV reporter's question at the beginning of the month, if there is only a compassionate heart, and there is no logic of a normal person, then this problem is unsolvable.

Lisa deeply understood the reason for Wu Jun's judgment at that time, if a person attacked the Qilin Wings in response to this kind of problem, there was only one possibility, someone was going to do something to the Qilin Wings.

For what, Qilin Wings does not make enemies with others, is low-key, and does not mix with outsiders, how can it become a thorn in the side of these people?

Is it just because it's too good?

The wood is beautiful in the forest, and the wind will destroy it. Lisa muttered silently.

The media reports gradually formed a flood of criticism, and a large number of people began to attack the Qilin Wings, and some people even claimed to be couriers and ran to General Lane to ask the Qilin Wings to return his work.

He took a bottle of Sprite and poured it on himself in front of everyone, the strong smell of gasoline spread in all directions, and the frightened onlookers of the community security guards and the police who arrived after hearing the news rushed up at the same time and stopped him. A tragedy was averted.

This scene not only frightened everyone in Qilin Wings, but even the life of the online was uneasy, Wu Jun found Lisa, and the two companies strengthened security at the same time, and Lisa also reported the matter to the police department and the city government, and they also got their promise to increase the police force.

Safety, through hard work, can be guaranteed, but in the face of online violence, no one can help the Qilin Wings.

Lisa, who has a natural keen eye for the media and public relations, gave up on publishing a PR draft, and instead took a stupid approach, keeping silent and dragging on all issues.

All media activities were terminated, even pioneering plans in the Northwest were abandoned, and government activities were abandoned, much to the chagrin of public relations firms.

However, Lisa knew that there was no way around it.

On the other hand, she spotted the opportunity of a high-tech art expo in Beijing, and after negotiating with Qi Na, she rented a large booth at the expo and arranged a robotic arm experience area.

Life online is always tied to the wings of the unicorn, once this kind of thing is involved in the mechanical arm, then the logistics platform and the background database of life online will inevitably be implicated, Zheng Xiumin knew that after the Tao, he said to Lisa uneasily: "What is the value of this kind of exhibition?" The participants are all industry insiders, no matter how deep their understanding of the Qilin Wings is, how can they be? ”

Lisa smiled: "This exhibition lasts for seven days, the first day is the media, professional audience day, the next six days are ordinary audiences, this exhibition has always been a high-standard national level of high-tech display, a large number of ordinary people will visit this exhibition, and national leaders will also visit." ”

Zheng Xiumin sighed, Lisa obviously has an in-depth investigation of this exhibition, in addition to promoting to ordinary audiences, she also hopes to be able to influence the level of national leaders, this highly intelligent equipment of the Qilin Wings, once unveiled at the expo, the organizer will definitely use it as a signboard to publicize the exhibition, with the help of external forces, from downstream to upstream together to open up communication and information channels.

Zheng Xiumin gave a thumbs up and admired Lisa's methods.

Lisa was a little shy in the face of Zheng Xiumin's praise and said, "Sister Zheng, we will have some media activities at that time, I hope you can also go over together and help me support a table." ”

Zheng Xiumin smiled and generously agreed, and then began to think about where to go to eat after going to Beijing to participate in the expo.

She looked like a foodie, provoked Lisa to laugh, threw herself into Zheng Xiumin's arms, and the two of them hugged each other.

Lisa repeatedly asked the Qilin Wings upper and lower Qilin milk tea shops, Qilin Wings logistics, logistics platforms, and the four project teams that do not often communicate with the outside world to not be allowed to communicate and exchange with any media without the authorization of their superiors.

The only thing I can say to reporters and media before I get authorization is: I'm sorry, please communicate with my public relations department.

This ban has been perfectly implemented in the Qilin Wings, which has always been extremely enforceable, and until the opening of the expo, no reporter from all the media can dig up the news from the Qilin Wings.

The hollowness of the information made those media who were eager to see the statement of the unicorn wings scratch their ears and cheeks, and the online public opinion gradually retreated to the back position with the outbreak of the next hot spot.

That's exactly what Lisa wanted.

At this time, she just released a press release for the first time, the content is very simple, Kirin Wings will participate in the Beijing High-tech Products Technology Expo in May, welcome everyone.

The media people and reporters who paid attention to the hot spot of public opinion on the Qilin Wings reacted instantly, and the Qilin Wings were holding back to launch a counterattack in this place?

With the opening of the expo, because of the large-scale landing of the Qilin Wings in this expo, the media circle flocked to the exhibition, hoping to get a glimpse of the attitude of the Qilin Wings to the large-scale doubts of the outside world.

The attitude of the media people towards the dead pig who was silent, silent, not talking, not accepting interviews, and not making any response before the Qilin Wings was not afraid of boiling water made them grit their teeth, but they were helpless. It's easy to get in close contact, and more than one or two media people complained on Weibo and WeChat, holding their breath, determined to communicate with Kirin Wings seriously.

This spring and autumn brushwork is full of curiosity, and for onlookers who have always had a good impression of the Qilin Wings, they are full of worries about the Qilin Wings.

The first day of the opening was a day for media reporters and professional visitors, so the traffic near the Expo Center was still normal.

The Kirin Wings, which has always been low-key, made an unprecedented high-profile and rented a hot air balloon over the Expo Center, hanging a banner that read: "The Kirin Wings allows everyone to enjoy the services of intelligent robots." ”

The banner is very long, and many people look up at the hot air balloon before entering the museum, and silently recite this sentence.

In addition to some enterprises focusing on some new products to show their own corporate image, most enterprises still hope to demand more cooperation and promotion through such an opportunity, so the first day of professional visitors is particularly important for most enterprises.

This part of the audience can be said to determine the grade and value of the entire exposition. But they also know very well that the exhibition hall of more than 60,000 square meters is a long journey for any audience.

After the lively opening ceremony, media reporters and professional audiences began to enter.

The leaders and staff of those factories began to swell with enthusiasm, as if they were the soldiers before going to the battlefield, waiting for the review of the generals, and as if they were an explanation of the results of the careful arrangement of the exhibition in the past few days and the results of the hard work.

They were a little excited, and a little nervous.

One minute

Ten minutes

Half an hour

an hour

Time passed minute by minute, and it was already close to lunchtime in the blink of an eye, but there were few spectators in the venue, and occasionally a few reporters hurriedly walked by, and they all went to say hello to familiar manufacturers, took materials, carriage and horse fees and left in a hurry.

They were amazed, what was going on?

Aren't there a few media in the room this year? Could it be that the organizer's professional audience organization was so-so and did not do its best?

Just when these small and medium-sized exhibitors were puzzled, a security guard at the exhibition hall smiled and said: "Who will come here, they are all gathered in Hall A!" The water is impassable. ”

Hall A?

Someone shouted, "It's the wings of the unicorn!" ”