The idea of the Ningnan Life Online website was quietly launched, and its idea came from Qi Na's understanding of the civil unrest in the Hutongkou Forum, an important local Internet portal, and felt that there must be something to be done in this kind of localization-based Internet service.

And Zheng Xiumin was at the bottleneck of his career, so he instigated Zheng Xiumin to take the opportunity to devote himself to it.

In the original section of the website, Qi Na set up four main sections: classified information release, local forum, local online store, and local news, but Zheng Xiumin began to make adjustments immediately after entering the role, local news is naturally indispensable, and forums are also necessary, and classified information and online stores are all included in the local Taobao section.

In this way, in the case of the first screen, it can be shown more comprehensively to netizens at the first time, and as a small station, it is not necessary to seek full blame.

Peter, the robot that exists in the server, fully cooperates with her requirements and carries out large-scale rectification and adjustment of the website. to meet her needs.

Subsequently, as an important part, Zheng Xiumin, the first merchant of local Taobao, migrated all his product information to the online website of Ningnan Life, and at the same time made links in the forum and Taobao store at the mouth of Hutong.

Zheng Xiumin's clothing store has been in the Gulou Fashion Plaza for many years, because of the new style, good material, although the price is slightly higher, but it has also attracted a group of fixed white-collar customers. Even in order to attract customers, the online store has also carried out a certain amount of promotion.

She gave full play to her ability, and finally got a certain amount of traffic, and then she persuaded a few friends who opened a store in Gulou Fashion Square together to enter Ningnan Life Online, becoming the second, third, and fourth merchants.

But these merchants are all stationed in Zheng Xiumin's face, with a helping mentality, where there is a trace of cooperation and positivity.

So Zheng Xiumin changed her thinking, she communicated with Peter, whether she could design templates for different stores, and then let the merchants choose the templates, which is similar to Taobao's store decoration, and then the basic picture decoration text in the store is completed by the system. No longer have to be meddled by the merchant, pondering the layout and setting up the layout, in order to get a better display.

This means that Peter needs to put more energy into doing these trivial things, Zheng Xiumin is worried that Peter will refuse, for her, she does not know that Peter is not a living person, although as a robot already has human consciousness and thinking, but he does not have the complex emotions of human emotions.

However, Peter reported the matter to Chena.

Qi Na thought for a long time for half an hour, and he realized a problem: if all the websites are used for the early stage of store decoration and picture display, and the later marketing plan is operated by the merchants themselves, will this idea work?

First of all, the issue of display, the photos provided by the merchant will affect the display, will they attribute this responsibility to the website?

Nowadays, the display of e-commerce products has become more and more a product photo Ps show, which will actually affect the user's judgment of the product to a certain extent.

To put it bluntly, the product is not as good as the PS software.

Qi Na figured this out, so he wanted to show the product back to the essence, the user needs to see the real product, not modified with PS software.

So in this case, the pictures provided by the merchant cannot be PS, but direct photos, or even taken by a DSLR camera, preferably in a well-lit situation, with the kind of photos taken with a five-million, eight-million-pixel mobile phone.

This is used to drag the product display back to its original value.

Secondly, product description, a large number of Taobao and other e-commerce have been reduced to keyword control, such as product photo display, product descriptions have also lost reference value.

Therefore, these websites will also collect product information, automatically generate this information, and show the original face of the product to netizens.

Zheng Xiumin was startled when she heard Qi Na thinking like this, and shook her head again and again to refuse, which was too unbelievable.

But Qi Na said: "E-commerce is now so homogeneous, if we continue to follow the old road of Taobao, it is really meaningless, and it is a waste of time, so we must have a sense of innovation and return the product to its essence, rather than using words and pictures to beautify it." The so-called deletion of the complicated is simplified, and the twists and turns lead to the secluded. Present real products to users. In the future, we will display more marketing plans and service quality in our stores, and return to the core value of e-commerce. ”

Zheng Xiumin hesitated for a long time, but finally nodded and agreed with his idea.

At the same time, Zheng Xiumin rented more than 40 square meters of space in a small four-story dilapidated office building next to a primary school near the Drum Tower Fashion Plaza in Ningnan. Seven or eight tables and chairs, hanging the sign of the Ningnan Life Online website, can be regarded as semi-public business.

It is said to be semi-public because the website filing is still in progress, and the company registration is still in progress.

However, Zheng Xiumin has already started recruiting, and the people who agree with him will come to work after the year.

In order to ease Zheng Xiumin's pressure, Qi Na injected a total of 1 million funds in two installments. He smiled and said to Zheng Xiumin: "This money can always last for a year!" ”

In fact, the main expenses in the early stage are rent and staff salaries, because the server is hosted in a cloud server business in China, and the current access traffic is not large, but Zheng Xiumin really has no financial pressure. After all, after so many years of doing business, I always have some family background.

But with enough funds as support, the early publicity can be carried out, and the early marketing does not have to worry about funds.

Dai Xiaolan, the spokesperson of Lisa, has not yet intervened in the marketing planning of Ningnan Life Online, Zheng Xiumin and Peter have done some marketing work, of course, her marketing plan is the simplest, is to buy a bus body advertisement, because there are acquaintances, and the line has not been changed for a long time, so it only cost less than 100,000 yuan, acquaintances told her that in fact, it is cheaper to sign for half a year, anyway, this advertisement expires, and it will not be erased, but she insisted on signing a one-year contract, but she didn't want to take advantage of this small advantage. This is her mall survival realization.

Peter tries to do some other Internet marketing, such as EDM, which is actually email marketing.

To put it more thoroughly, it is to send advertising emails, and if it is not good, it is spam.

Peter registered an Alipay as a payment interface, and then claimed that as long as he registered as a website user and agreed to receive advertising DM emails, he would give five yuan. This opening is too big, and in less than three days, the website paid 100,000 yuan, which is real money.

Watching the funds being consumed layer by layer like Tetris, Zheng Xiumin was impatient, but Peter couldn't listen to her advice at all, Zheng Xiumin had to ask for help from Qi Na again, she said: "It's just spam marketing, why spend all that unjust money?" ”

Qi Na told her: "Sending emails without the consent of customers is a serious sentence, and the registration information of our website, in which the content of the opt-in consent to receive advertising DM emails needs to be stored for a long time, which is a serious legal issue, and a user spends five yuan, which is equivalent to those forms filled out at the bank counter, compared to the cost of these institutions, five yuan is actually not expensive." ”

Zheng Xiumin sighed, feeling that she couldn't adapt to the Internet world at all, and there was some retreat in her words.

Qi Na hurriedly comforted her, carefully analyzed her strengths and weaknesses, and then concluded that she just didn't understand some of the rules of this Internet world. If she doesn't understand, she naturally has shortcomings, and if she understands that she makes up for her shortcomings, what is she worried about?

Facts have also proved that 20,000 user mailboxes bought for 100,000 yuan can indeed generate value.

After the first issue of EDM email was sent, in addition to the traffic brought in, someone really visited the website and posted the content of the commodity transfer in the classified information, and this was the content of Peter's other station crawled on the Internet, which can be regarded as a small trick, otherwise the empty page really has no sense of existence, which is unsettling.

That's not all, some customers looked through the store's products and bought some winter clothes. The cumulative sales before and after, plus the later returns, are only more than 1,000 yuan. But Zheng Xiumin was excited.

After the order was generated, even the merchant was surprised and arranged for the clerk to deliver the goods to the door, and he enjoyed the results. also verbally promised Zheng Xiumin that he would invite her to dinner.

The bus body advertisement also brought some telephone consultations, most of which asked how to operate the merchant franchise.

Obviously, whether it is body advertising or EDM email marketing, it is all effective.

Before Dai Xiaolan called Zheng Xiumin to communicate, she was cheering up, digging out her mind to take the website introduction written by Peter, fooling her colleagues in the fashion plaza and entering the store for free.

But a few years ago, she inevitably encountered a curse: "I'll talk about it after the year." ”

When she was depressed, first there was a phone call to make an appointment for an interview, and then Dai Xiaolan's phone number, Qi Na told her that someone would contact her about marketing planning, so as soon as she heard Qi Na's colleagues, she greeted Dai Xiaolan warmly.

She deliberately went to a high-end tea house next to the fashion square, drank green tea, and seriously asked Dai Xiaolan for advice.

Because it was Lisa's plan, Dai Xiaolan introduced it very slowly, but Zheng Xiumin listened more carefully and felt that Dai Xiaolan was very serious.

At the end, Zheng Xiumin asked Dai Xiaolan how much the total marketing expenses cost? What is the cost?

Dai Xiaolan was stunned, she didn't ask Lisa, so she called Lisa on the spot to communicate, Lisa was curious about who the other party was, and asked Dai Xiaolan to hand over the phone to Zheng Xiumin.

Coincidentally, Qi Na was sitting opposite Lisa at this time, and Dai Xiaolan's every move was reported to him, how could he not know that the person Lisa wanted to communicate with was Zheng Xiumin, and he was scared and took a sip of tea and stuck it in his throat and choked in his nose.

Dai Xiaolan was extremely alert, she agreed to Qi Na, every move was naturally very careful, when she took out her mobile phone, she left Zheng Xiumin far away, and looked at Zheng Xiumin by the windowsill at this time, and told Lisa that the customer was answering the phone, which was not convenient.

But Lisa didn't care, she didn't realize anything unusual at all, and carefully told Dai Xiaolan all the fees and the cost structure.