Chapter 64: Premiere Daihatsu!
Amid doubts and anticipation, "I Am a Singer" premiered.
An average of twenty-five percent of the ratings!
For a premiere show, this is nothing short of miraculous ratings! To make a comparison, it is now an infinite challenge for MBC's weekend variety show ace, and the ratings were 9.5% when the first episode premiered!
All those who waited to criticize "I Am a Singer" closed their mouths after seeing the ratings of the first episode. Such a result completely gags their mouths. The comments on the Internet are also one-sided praise, and occasionally a few sarcastic posts that are unconventional and eye-catching are also instantly drowned.
Some people also analyzed, why can "I Am a Singer" achieve such success? MBC posted a survey post, and it was topped 100,000 floors overnight. The staff of MBC also got the reason for the success of "I Am a Singer" in everyone's discussion.
First of all, gimmicks. Li Min came back from the United States and brought back the team from the United States! For a long time, the Korean entertainment industry seems to be one level lower than the American entertainment industry, and Korean artists desperately want to enter the American market, but the United States has never looked down on South Korea. This time, Li Min brought back the top American team certified by the world, which is equivalent to raising the level of program production to the world. However, the people of South Korea are very sensitive to the word "world level", just like everyone watched it unconditionally when broadcasting Korean football, as if a sense of honor prompted them to pay attention to this program.
Then, there's the huge bonus setup. There has never been such a bonus setting for entertainment programs in South Korea. The first 500 million, then 800 million, then a billion! The doubling rise, just like the lottery, will also follow this show for many people who dream of making a fortune overnight. Although they are not likely to get it, they want to see who will get it and whether the person who gets it meets their criteria. This curiosity also prompted them to watch the show.
Also, the quality of the participating singers. Zhao Yongbi, Kim Jong Kook, Li Suluo, although these people's popularity is incomparable with the popular men's and women's groups, they all have one characteristic! They used to be the most popular singers in the music industry, and there are countless HIT songs, as long as you hear this song, you will know this person. Hearing this song reminds one of the memories of their time! For example, "A Man" sung by Kim Jong Kook, there was this song on the streets and alleys back then, this song was included in all major song awards, and even a man became Kim Jong Kook's code name! They have countless hidden fans, and this sense of memory is also an important source of ratings. Another common feature is that the singing skills of these people have been certified by all Korean nationals, and no one can find fault with their singing skills, which also meets the standard of "I Am a Singer", which is the highest singer in accordance with the claim of "I Am a Singer".
This also gives the singers participating in the show a lofty name - the highest singer in the Republic of Korea, even if there is no bonus, just this name is worth their chase. At the same time, the high ratings also gave them a chance to rejuvenate their careers, and after the popularity of the first issue, no less than 20 "big award" singers have contacted DK and expressed their desire to join, and even some of them have explicitly refused the invitation.
Other small methods such as some hunger marketing, gagman ridicule, sensationalism, chasing dreams, small stories behind the scenes, and tears of memories are endless, which makes people dizzy and can't help but wonder who is it that has come up with so many ways to completely attract everyone's attention.
This person is, of course, Li Min, although the "I Am a Singer" program also has a team of writers, but the main stalks are formulated by Li Min. It's not that he takes power, but the first broadcast is too important for this show, and he has to do it himself, setting a standard, or direction, so that he can rest assured when he doesn't do it.
The success of "I Am a Singer" has brought greater benefits to Li Min. Others don't know what to do, but these gagman and singers who participated in the show are all watching it, almost all aspects of this show are hosted by Li Min, and all aspects are not leaky. The working meal is ten times the standard of ordinary programs, the performance fee is three times the standard, there is no trace of forced content, there is no disrespect, as long as there is a demand, someone can provide services at any time, and even when Zhao Rongbi's agent couldn't find a toilet on the first day, there were staff members who led him. Nothing can displease them.
And Li Min has also been recognized by them, the songs are rearranged by him, the form is formulated by him, the money is paid by him, and he is polite to his predecessors. Whether it's in terms of talent, or in terms of the ability to do things, these people have to give a thumbs up. For these people who have really been immersed in the entertainment industry for decades, although they may look down on you because of your hidden identity, what will really be recognized by them is their strength!
During the broadcast, Li Min has been watching from the stage, listening to songs, observing the reactions of all the live audiences, paying attention to all the details, and at the same time quickly forming a standard process for every detail in his head.
Yes, he's already decided to get out of the way. Halfway through the show, he already knew that Lu Dao would definitely succeed. He did everything himself, he did every detail, and he was absolutely confident that he would succeed. Now he can be liberated by finding someone like Choi Byung, who has the ability to strictly enforce his standard procedures.
He already has a candidate, and he is the one who ran errands back and forth for Li Min in order to surprise Yun'er that day. Jin Liren, 29 years old, has three years of work experience as an assistant PD, has worked as an assistant PD in many programs, and has almost no innovation ability, but has strong execution ability. It is very in line with Li Min's needs, after sorting out the standard process in one night, Li Min handed over more than a dozen pages of documents to Kim Liren, and a program with an advertising fee income of 2 billion won was replaced with PD! From then on, Li Min was only responsible for the arrangement of the songs, and other things had nothing to do with him.
Almost everyone disagreed with Li Min's decision, but Li Min did it anyway.
In the past ten days, he has cared too little about Yun'er, and he should have further feelings, because Li Min's busyness gradually cooled down, and when he heard the name of Yun'er, who was becoming more and more unfamiliar on the phone, Li Min felt that he was going crazy, if it went on like this, what was the use of him working so hard to enter the music industry?
At six o'clock in the evening on February 2, Li Min, who had taken care of everything, came to the downstairs of the Girls' Generation dormitory with a large carriage full of various meat, vegetables, snacks and snacks, and a mood of atonement.
(A week after the top of the new book list, cherish this time...... )