Chapter 237: Perfect Publicity and Trailer
Luo Mo has been very popular recently, on the one hand, more and more people know him, and film contracts and various endorsement contracts have come like snowflakes, which immediately brought Luo Mo a lot of money...... However, he refused most of the film appointments, mainly because he planned to start shooting new movies immediately after "Thirty-three Days of Broken Love", on the other hand, he didn't want to make up the numbers, he had already known the final results of many movies through the mobile hard drive, and now Luo Mo saw the important role of the box office for actors, at least he himself is widely known because of the box office of more than 250 million yuan of the two movies, so he now attaches more importance to the movies he chooses...... He wants to create an impression that as long as he acts in a movie, the box office can be as high as it explodes...... So you can't splice it indiscriminately.
And he uses these fame, as long as he is still doing the business of promoting "Thirty-three Days of Broken Love", he promotes it on his blog, he promotes it in interviews, and he promotes it in many places...... As a result, taking up the light of "Painted Skin", Luo Mo's publicity is particularly effective, and now many people know about the movie "Thirty-three Days of Broken Love", and they are all curious about what this movie will be made by Luo Mo.
At the same time, the hype of the second part of "Thirty-three Days of Broken Love", the story of broken love has officially ended now, and several stories of broken love that can be on the end of the movie "Thirty-three Days of Broken Love" have been selected, and after putting these selected movies on the Internet, it immediately attracted a wide range of discussions.
At this time, "Thirty-three Days of Broken Love" was officially reviewed and officially set for November 11, 2008! However, in order to let everyone know what "Thirty-three Days of Broken Love" will be set on this date, the film has also launched a more difficult third part of the publicity and hype.
This part of the publicity and hype, at the beginning, was a hype of broken love.
Falling out of love has happened to too many people, so much so that it has gradually become a commonplace thing similar to eating and drinking, so now it is so fried, it is immediately deeply rooted in the hearts of the people, coupled with the story of broken love, many people are now awakened to the feeling of broken love in their hearts.
At the same time, he also began to hype a sentence "If you fall out of love at the age of 24, you won't fall in love", which is actually some nonsense strictly speaking, but it is easier to be concerned and loved by some pretentious and fresh, literary and artistic young people, so it didn't take long for this sentence to become popular. Let's watch a "Thirty-three Days of Broken Love" first, after watching the movie, people who are in love will be happier, and lovelorn people will have more courage to find happiness!
The publicity funds for "Thirty-three Days of Broken Love" are indeed not much, so these things are all hyped up on the Internet to hire a water army, and few are directly placed in print media...... But under the reasonable strategic arrangement, the Internet is originally a place where it is easy to spread information, and after being deliberately amplified by well-intentioned people, more and more people are infected by the hype of "Thirty-three Days of Broken Love", and they also remember the day when "Thirty-three Days of Broken Love" was officially released - November 11.
""Thirty-three Days of Broken Love" seems to be about how to get out of the trial, I have read the novel is very good, but I don't know what Lu Dao will look like, but looking at the current situation, it should be very good, right?"
"When the time comes, I will go to the cinema to see, anyway, I already like Luo Mo, if the shooting is not good, it doesn't matter, anyway, it is the first time for him."
"I really want to see how "Thirty-three Days of Broken Love", which is known as a lovelorn healing movie, cures the ...... of lovelornness" There are more and more discussions, anyway, more and more people remember the movie and the release date.
And everyone can remember that this is already a very good progress for the movie, and this is also the progress that Luo Mo himself wants.
Slowly, the end of October has arrived, and "Thirty-three Days of Broken Love" has also begun to fight to the death after the promotion, and at the same time, it has also sacrificed the big killer - the release date of "Thirty-three Days of Broken Love" has begun to be promoted, which happens to be Singles' Day! At the same time, the concept of Singles' Day began to be hyped.
Singles have existed in ancient times, and now there are a lot of singles, and there are also a lot of lovelorn singles, now promote Singles' Day, and then publicize "Thirty-three Days of Broken Love" was specially selected to be released at a very symbolic time of Singles' Day, which has aroused many people's feelings, even if it is for Singles' Day and the healing of broken love, you should go to see this movie......
As a result, more and more people know about Singles' Day and "Thirty-three Days of Broken Love", and more and more people celebrate Singles' Day, and at the same time, the crew called on everyone to celebrate Singles' Day The way to celebrate Singles' Day can be to go to the cinema to watch "Thirty-three Days of Broken Love", which attracted a large number of audiences.
In this way, many people in charge of publicity in the film crew saw something that surprised them - the crew of "Thirty-three Days of Broken Love" has not paid much publicity funds so far, and in the traditional print media, press conferences and other publicity methods, everyone has not seen the action of "Thirty-three Days of Broken Love", but their popularity is soaring at a very terrifying speed! It is possible to soar to a very unimaginable level.
How exactly do they do it?
That's amazing, isn't it?
In fact, this is also the result of a series of factors, although Luo Mo's "Thirty-three Days of Broken Love" does not have sufficient publicity funds, but there is a very novel publicity plan, and this publicity plan began to be implemented a long time ago, laying the groundwork, and now, the foreshadowing has begun to take effect, coupled with his high popularity through "Painted Skin", this began to ignite the spark, after striking while the iron is hot and the strong publicity ability of Huayi Brothers, the publicity miracle of "Thirty-three Days of Broken Love" began to be born little by little.
By October 18th, there was more and more news about "Thirty-three Days of Broken Love" on the Internet, and many of them were not controlled by the company but everyone's spontaneous behavior, and there have been more and more spontaneous behaviors, which proves that the hype of "Thirty-three Days of Broken Love" has been a great and wide success, taking advantage of this success, the trailer of "Thirty-three Days of Broken Love" began to be released, and it soon got a high hit rate.
After a series of publicity and foreshadowing, many people have expressed their expectations for this movie, and the trailer put on at this time is equivalent to giving a very hungry person a little food, but not giving him a full meal, so that he will be a little satisfied, but he will want to eat because he has eaten a little bit and miss this taste......
By this time, the hype of "Thirty-three Days of Broken Love" could already be regarded as a very successful one.
Then, a lot of people immediately ran to see the trailer to see what it would be like in the movie...... So, as soon as I clicked in, most people immediately felt like they were blinded.
At the beginning of the trailer, it still felt very ordinary, because it was just some words like seizing the opportunity, everyone just thought it was a little funny, but those who have read the novel "Thirty-three Days of Broken Love" think this funny is more acceptable.
Moreover, many times the actors are like that, they feel very amazing at first sight, and they slowly get used to it and don't feel beautiful...... But the female star who I haven't seen much before, suddenly I will feel very good when I see it for the first time, Tang Yan was not famous before, and it suddenly appeared in the trailer at this time, which is really amazing, and then Zhang Jiayi scolded her, you deserve it, but it also attracted everyone's more expectations, and the previous trailers basically revolved around Tang Yan, in this way, everyone's curiosity about Tang Yan is getting bigger and bigger, but the blind guy's dog eyes will come soon!
Luo Mo was wearing a tight suit, holding his chest with his hands, and his figure was slender, which made people see a sissy at a glance!
So, the feeling of brightening the blind dog's eyes came.
it! It turns out that Luo Mo is this shape?
Oh, I see!
Many people saw this shot, and before they finished watching the trailer, they immediately commented - "Just rush to Luo Mo's shape, we have to go in and have a look!" Otherwise, I'm too sorry for him to betray his hue, right? ”
"Sissy Luo Mo...... This one has to be quite good! A must see! ”
And then, Luo Mo seemed to be very fierce and said that there was a jam on the way to work, which was a little inexplicable, but he felt very enjoyable about Luo Mo's scolding energy, so the trailer attracted enough attention here.
And his exaggerated "What about it! "Although I don't know the cause and effect of the road, everyone thinks it's very funny when they see that sissy, but they didn't expect Luo Mo to have talent in this area.
The function of the trailer is to grab everyone's attention and reveal a little bit of information, and now this trailer is clearly up to par......
And in the next few shots, after saying that falling out of love can also become a good thing, Luo Mo was wearing white cropped pants, a blue sweater, black-framed glasses, red lips and white teeth, and a slender figure, especially the image of a sissy wearing a sunflower once again crashed into everyone's eyes, I didn't expect this guy to be really so motherly, this is the same as Gu Zidi...... Damn, are you sure they're played by the same person?
The biggest surprise in the trailer for everyone is Luo Mo's image of a sissy, which alone has attracted countless attention and ticket reservations for the movie.
This is really Luo Mo betraying his hue in exchange!
As a result, the trailer exceeded the expected effect, and the publicity immediately struck while the iron was hot, and when everyone was very concerned about Luo Mo's image, they began to hype Luo Mo's crazy weight loss in order to shoot "Thirty-three Days of Broken Love......
At this moment, many people know how much Luo Mo has paid for this sissy image, just losing so many pounds in a week, which makes people secretly frightened, and then someone deliberately pasted Luo Mo's muscular image in "Painted Skin", compared with Wang Xiaobei's thin image of the sissy, such a slimming is more deeply rooted in the hearts of the people and shocks the soul, so the attention of "Thirty-three Days of Broken Love" has risen again, and more people feel that for Luo Mo's weight loss, they should also go to the cinema to see it......