Since the introduction of the concept of Spring Festival and summer files in the early 80s, it has only been a few years since 88, although Hong Kong summer files have been valued by major film companies and theaters. However, most of Hong Kong's film companies are pursed and too dependent on the capital market, so that when last year's stock market crash hit Hong Kong's economy hard, the box office of the Spring Festival stalls in Hong Kong at the beginning of this year continued to be sluggish, and major film companies invested cautiously.

This year's summer file may not be able to escape the follow-up impact of the stock market crash, Lin Xiaozhi instructed the distribution side to go around the major theaters a few more times, and soon got first-hand information from some theaters.

There are not many movies competing for the summer file this year, and since the Shaw Brothers film was discontinued last year, the prime time of the Golden Harvest, New Arts City, and Shaw Brothers triumph in previous years may change this year. Debao is backed by the famous brand Wang Pan Disheng, barely ranking last among the four major film companies, but because there is no theater of its own, the movies shot under its name have been scheduled to be released in Golden Harvest Cinemas, but every year when the two prime periods of the Chinese New Year and the summer season arrive, Debao's shows have to be squeezed out by "authentic Golden Harvest production", so it is difficult to see Debao movies released in prime time every year.

However, this year this phenomenon will be completely changed, and after the discontinuation of Shaw Brothers films, Pan Disheng has been contacting Shao Tycoon to buy Shaw Brothers Cinemas. Although Shao Daheng has not relented, but under the promotion of Fang Yihua, at the end of April this year, Shaw Brothers and Debao officially signed a cooperation agreement, Debao paid 35 million Hong Kong dollars in rent to Shaw Brothers every year, and rented 16 film companies of Shaw Brothers Cinemas to form Debao Cinemas. Cen Jianxun, president of Debao, is ambitious, waving tens of millions of huge sums of money, and inviting Gao Zhisen, one of the three giants of the new art city, to gamble on the summer file, Gao Zhisen's "Chicken and Duck Talk" The investment cost is less than one-third of Cheng Long's "Police Story 2", but it brings together the cold-faced laugher Xu Guanwen, the singer Xu Guanjie, the pettigrew Xu Guanying three brothers and the versatile beauty Zhang Aijia, which has begun to be promoted, is about to end the production, and the release is estimated to be in early or mid-July.

The new Debao made great efforts, and the traditional two strong Jiahe and Xinyicheng were not to be outdone. Spent nearly 30 million yuan to invite Cheng Long and Zhang Manyu to shoot "Police Story 2", but this film with the highest investment in this year's summer file was announced on June 6, and when the post-production and publicity are completed, I am afraid it will be until the end of August, which is one of the movies that is most likely to collide directly with Lin Xiaozhi and their films. Since the early 80s, New Arts City has firmly sat on the throne of Hong Kong's No. 1 film company, and once forced Golden Harvest, Shaw Brothers, and Debao to join forces to compete with it, and this year's summer file is as domineering as it is leaking.

Golden Harvest has Cheng Long, and Xinyi City invited another superstar, Zhou Runfa.

Zhou Yunfa and Cheng Long are also known as the box office guarantee in Hong Kong, and he is naturally the object of the film company's pursuit, where may he be missing in the summer file, Xinyicheng is rich and generous, and signed Fa Ge to star in the two movies "Diary of a Big Husband" and "Childe Amorous" at a price of 7 million. Although both films are just nearing the end of filming, with the usual efficiency of New Arts City, it is very likely that the two films will be released in theaters in mid-to-late July.

In addition to these four movies worth paying attention to, there are still two movies with outstanding performance in this summer's file, namely "Mr. Collision" directed by Wang Jing and "Overlord Flower" invested by Cheng Long. Since he was invited by the Xiang brothers to join Yongsheng last year, the directorial talent of the ghost horse genius Wang Jing has been fully displayed, last year and this year, relying on two "hardcover chasing girls" to earn tens of millions for Yongsheng, Yongsheng's chief director identity is unshakable. Today's Yongsheng has a poor reputation in the film industry, but fortunately, the boss Xiang brothers are very good, and they forcibly asked for the schedule of this year's summer file from Golden Harvest, and "Mr. Evil Collision" has been confirmed to land on Golden Harvest Cinema on June 9 to test the waters of this year's summer file.

"Overlord Flower" can not be regarded as a summer movie strictly speaking, its screening began in early March, and it has been released for more than two months, this film shot by Cheng Long with a wholly-owned investment of more than 4 million, has become the biggest dark horse of Hong Kong films since the first half of this year, although Golden Harvest has determined that it will completely paint this film from its last three screening theaters on the 16th, but the box office of this film has been infinitely close to 15 million Hong Kong dollars, and it is easy to break through this number before the full painting.

Big brother Cheng Long still relies on this movie to make a lot of money, "Overlord Flower" is not only the biggest dark horse at the box office in the first half of this year, but also has been on the top five of Golden Harvest video tape sales list before the release of the videotape, since the end of May to the present, only in Hong Kong Golden Harvest has received 90,000 appointment calls from more than 6,000 video rental shops and individuals, with an appointment price of 170 Hong Kong dollars, "Overlord Flower" has brought more than 10 million net profits to the eldest brother Cheng Long in this port alone, which is more than grabbing money.

On June 10, the second film "I'm Crazy for the Queen" invested by New Asia after its establishment was officially launched. Wang Jia'an once asked Lin Xiaozhi if he wanted to invite the media to hold a publicity meeting, but Lin Xiaozhi refused after thinking about it for a day. First, the small water of Xinya Temple has not received the attention of the media, and it will inevitably cost money to invite the media to participate in the opening ceremony. Lin Xiaozhi has worked with the crew for a period of time in finance, and he is the most sensitive to cost control. After Wang Jia'an seconded the crew from ATV exceeded the cost he had calculated before, he began to worry that the investment money for "I'm Crazy for Qing" would not be enough. What's more, he also thinks that before the filming of the movie is completed, no matter how good the publicity is, it will not be able to retain popularity. It is better to start working when the movie is halfway through shooting or about to be completed, that is, it will not increase the psychological pressure on the main creator of the movie, and it will also leave him enough time to arrange publicity planning.

Will a erotic film that brings together the former Taiwanese popular babies, the third runner-up of the last Asian sister and the champion of last year's Asian sister lack topics? Lin Xiaozhi already had a plan in mind about how to publicize, and after the movie began to shoot, he began to personally direct the publicity.

The older generation of Hong Kong people think that the filming of the movie will sometimes alarm the cow, horse and snake gods, so it is also a kind of comfort to worship God for peace, and it is also a good way to publicize it, but Lin Xiaozhi has no intention of engaging in publicity, and naturally there is no media attention to New Asia, an ordinary film company. Lin Xiaozhi was not very excited about the start-up worship ceremony in Hong Kong, he had been with the crew of "Cold War" as the leader of the props team, and he had already seen the start-up worship ceremony in Hong Kong. From his point of view, the current opening ceremony is obviously not as grand as that of later generations, but it is also a lot more real, far less hype than later generations.

The tense life is about to begin, under the leadership of the old-timer He Fan, the crew of "I'm Crazy for Qing" worshiped God, and after asking for peace, they also announced that the filming of "I'm Crazy for Qing" officially kicked off.

The foreplay of the crew is mainly filmed in ATV's studio, including most of the indoor scenes.

After Lin Xiaozhi helped distribute the storyboard script of "I'm Crazy for Qingqing" printed by himself to many leading actors in the crew at one time, he stood aside silently and waited for He Fan to speak. Although he is nominally the investor and producer of this film, he has just stepped into the Hong Kong film industry and has no connections, and he promised to release power when he first invited He Fan to take the helm, so in addition to the post-production and publicity of the film, he will basically not interfere in the filming and crew management of the film, as he promised to delegate power.

He Fan called all the leading actors to his side and whispered something to explain. Small companies also have the benefits of small companies, for example, because of the lack of manpower in New Asia, Wang Jiaan did not arrange other people to the crew, so all the investors' voice was concentrated on him, but ATV arranged a 39-year-old man named He Lixin to manage the crew they seconded. At this time, He Lixin was directing the drama to carry the equipment, and by the way, he didn't know the background of the studio.

"Lin Sheng, you are the producer, before you start filming, why don't you say a few words first!"

He Fan quickly explained the precautions during filming to several leading actors, and when he turned around, he saw Lin Xiaozhi sitting on the side watching people set up the background of the studio, and greeted him immediately.

He was about to refuse, but suddenly he saw that the big guys had stopped what they were doing and surrounded him. Lin Xiaozhi thought for a while, then nodded and stood up, looked at He Fan and said, "I am honored to be able to invite He Sheng and you to join the movie "I am crazy"! Today, I am meeting many of the people here for the first time. But we are no strangers to each other, because you are from ATV, and I am also from ATV's film company, we have come together because of a movie, and in the coming month, we will work together to do the same thing and make a good movie! ”

"I think a lot of people now know what kind of movie we're going to make!" There was not the slightest hesitation and stage fright on a young face, Lin Xiaozhi had experienced it before waking up on such an occasion, he had been in the circle for more than ten years in his previous life, and his heart had already been wrapped in a thick layer of cocoons.

Suddenly heard a few sneers and whispers in the crowd, Lin Xiaozhi glanced at Jiang Hua and the others who looked a little unnatural, waved his palms as usual, and attracted all his eyes to himself again. "I heard laughter just now, and it seems that some people in the crew seem to think that making a sexy movie is a very interesting thing!"

The smile on his face grew stronger, "I don't understand movies, but I like movies." In my eyes, there are always only two kinds of movies, making money and not making money, you can say that I am vulgar, or you can look down on erotic films, but you just need to remember this sentence of mine! ”

He stretched out a finger, "As long as a good movie is made, the box office of "I'm Crazy for Qing" in the local port will exceed 5 million Hong Kong dollars, and I will take out 500,000 yuan to reward all the people present after the settlement in the local port, and the box office will exceed 8 million, which is 1 million." There are dozens of people present who can testify, I think, my name Lin Xiaozhi should be a little creditable, whether I can get this money or not, it's up to you! ”

When the words fell, not only the entire crew was stunned, but even He Fan and others who were standing beside him were also stunned, because no one thought that he would dare to make such a promise on the day the movie was announced.

There was a moment of silence on the field!