Volume 1 Chapter 448 The Crisis Is Approaching

It's no wonder that it is said that the first thing they see when they open their eyes is a close relative, and it is a great nature of living beings.

Xu was because he couldn't arrive at the first time when the baby was born, but Lin Xiaozhi, who became a father for the first time, helplessly found that his daughter was not sticky to him, and the scene of crying when he hugged lasted for two or three days, so that the little guy who slept most of the day remembered his appearance, and no longer cried as soon as he left the arms of his mother or wet nurse and nursing aunt.

The birth of his daughter undoubtedly made him wake up with a smile when he slept for a few days.

When Lin Xiaozhi took the opportunity to be a father, "Resident Evil", which has been released for more than half a month, has become a major topic in Hong Kong.

"Hong Kong's Best Sci-Fi Film"

"World-class special effects, shocking imagination"

"Cool, dazzling, handsome, "Resident Evil" has everything it needs for a successful commercial blockbuster to attract audiences, and voluntarily pay for tickets to enter the theater to watch the movie"

"Media Asia may have opened the era of 100 million dollar blockbusters in Hong Kong, and maybe in two or three years, there will be more and more blockbuster commercial blockbusters like "Resident Evil"

Two months after its release, "Best Partner U" was drawn with a box office of 450,000 Hong Kong dollars, although it refreshed the highest movie box office record in Xinyicheng, and successfully fought a turnaround battle for the down-and-out Xinyicheng. However, the sad thing is that now the enthusiasm of the entire Hong Kong movie fans is attracted by a blockbuster with an investment of more than 100 million. Only half a month after its release, the total box office of "Resident Evil" has exceeded 35UU million Hong Kong dollars, and now no one in Hong Kong doubts that the final box office of this film will exceed 40 million or even 50 million."

The continuous reports of the media have stimulated more people's enthusiasm for watching the movie.

Countless people flocked to the cinema to watch what has been described as 'the best sci-fi film Hong Kong has ever seen, a powerful audio-visual feast, and 'Hong Kong's highest-grossing commercial blockbuster'.

Resident Evil is also gradually becoming a culture, influencing the lives of millions of Hong Kong citizens.

With the popularity of the movie, more and more people can't bear the excitement in their hearts after watching the movie, especially when chatting with a few friends, the easiest thing to talk about is "Resident Evil".

"Hey, have you watched the blockbuster "Resident Evil" that is addictive recently?"

"No ......"

"I haven't watched it either, the media is spreading nonsense and I don't know if it's true or not, movie tickets are still so expensive, what if it's a bad movie?"

"What, you haven't seen it yet?" Some people who have seen it immediately began to show off when they heard it, described the wonderful part of the movie, and volunteered to promote it for Media Asia.

People who haven't watched the movie listened to a recommendation from a friend around them, and they couldn't help but feel a little itchy after not believing it, but after thinking about it, they still said: "I have to go to work recently, and I want to sleep at home on the weekend, so I'll forget it, and when the movie comes out, it's a big deal to rent a videotape and watch it again." ”

"Rent a videotape? Then you have to wait, Media Asia generally releases video tapes after three months of drawing under the movie, if there is a pirated videotape, it will be faster, but Media Asia pays special attention to this aspect, I heard that the legal department was also specially organized, and found a pirate to report to the police immediately and sue the court for compensation, plus his genuine video tapes are sold cheaper than others, so it is rare to see his pirated copies on the market. Besides, this kind of blockbuster has to be in the cinema, and it is the most exciting and feeling when watching it on the big screen. And, haven't you felt it lately, there are people around you who have watched this movie and are discussing, so if you haven't seen this movie, don't you feel like you can't connect the words? After the persuasion, he began to show off again, saying where the movie was cool enough, where it was thrilling, and which star played the best.

was affected by friends who watched it around them, and sure enough, most of the viewers who hadn't watched it thought that many people around them had been talking about it recently, and they couldn't answer it at all. coupled with the itching that was also said, I finally made up my mind to go to the movie and made a contribution to the popularity of "Resident Evil".

Good things come in pairs, although it is a little later than in Hong Kong, but after a lot of efforts by Media Asia, shortly after entering October, "Resident Evil" has completed the promotion in Taiwan Province and officially landed on the screen.

"As in the past, we are still distributed by a linked scholar company, and we are still a trilogy of fixed box office"

Zheng Fei, the distribution director of Media Asia, had just flown back from Taiwan in a dusty manner, but his face was not good-looking. Before the screening of "Resident Evil", Media Asia originally planned to be screened in Hong Kong, Macao and Taiwan at the same time, such as "Red Alert" and "Killer Leon" were all done like this, Hong Kong, Macao and Taiwan plus the mainland that has not completely opened the door to Media Asia can be said to be their rear base, so Lin Xiaozhi has always advocated that the three places be released on the same day, so as to strengthen the influence of Media Asia on the three markets.

However, this time there was some accidents, perhaps because of his visit to the mainland at the beginning of the year, Lin Xiaozhi gained high-level friendship in Beijing, and while the relationship between Lin Xiaozhi and the Taiwan provincial authorities, which had not been deliberately managed, suddenly turned cold. Not long after "Resident Evil" was completed, Lin Xiaozhi was ready to promote it in Hong Kong and Taiwan at the same time, and when Hong Kong began to do it, there were some bad rumors in the film circle in Taiwan, and the Taiwan branch of Media Asia even reported that the authorities might ban their films from being released in Taiwan Province.

Later, everything that happened to "Resident Evil" also cast a layer of dust on whether this movie could be released in Taiwan. First of all, when Media Asia contacted several major newspapers and TV stations in Taiwan Province to promote "Resident Evil", he was treated coldly, but Lin Xiaozhi, who was ready to spend money, although the money was not spent, he did not once again replicate the overwhelming propaganda frenzy in Taiwan as he expected.

Although the review and rating efficiency of Taiwanese films is not as fast as that of Hong Kong, sometimes it can be completed within two or three days of operation, but Taiwan will generally have results within five to seven days, and it will not exceed ten days later. However, since "Resident Evil" submitted its application for rating, there was no movement in the first week, and there was no follow-up in the second week, until more than half of the third week, Zheng Fei, who is now also the vice president of Media Asia, was notified that "Resident Evil" had passed the review of the authorities when he was ready to visit the door for the sixth time. But this is the case, but the film was then treated coldly by Taiwan's four major state-owned distributors, not only changed the attitude of taking the initiative to send people to contact in the past, offering various discounts in the hope of introducing screenings, but even after taking the initiative to contact Media Asia, two of them not only gave few screenings, but also had a bad schedule.

As a result, Media Asia finally had to cooperate with scholars again, although the big man Cai Songlin did not fall into the ground, but also took the opportunity to take the right to distribute the videotape of the film, you must know that after the merger of Mei Ya, Media Asia has taken back all the video distribution rights in Hong Kong, Macao, Taiwan and Southeast Asia, even if it is a scholar who has cooperated frequently with Media Asia before, it is difficult to get the video tape distribution authorization.

Lin Xiaozhi smiled and disagreed: "The scholar that Boss Cai is still so good at being a man......"

Taiwan's box office is to pay to the authorities, after that, generally the theater chain gets the remaining fifty percent, the distributor gets three percent, but the producer can only get two percent, this strange system seriously suppresses the development of local films, except for some local famous directors and powerful film companies in Taiwan can get an additional higher share, most producers can only rely on the authorities' subsidies to live. Overseas films released in Taiwan eat another share, and those who can get 30% of the fixed box office are basically the big five in the United States, Japan's Toho and a few film companies in Hong Kong.

In the past, Media Asia could naturally enjoy this treatment when it released films in Taiwan, but now, the Taiwan authorities have made it clear that they want to wear small shoes for Media Asia, and they do not even rule out that they are ready to kill chickens and make an example of monkeys. Although the scholar company is Taiwan's largest private distributor and theater businessman, and Cai Songlin himself is also a black and white boss, but at this time, he still does his own thing and does not cooperate with the Taiwan authorities' rectification.

Taiwan has a developed economy, and since the sixties and seventies has been the most important foreign market for Hong Kong, although its position is gradually replaced by Southeast Asia, Japan and South Korea, it is still one of the largest foreign ports in Hong Kong films. Now that the Taiwan authorities intend to wear small shoes for Media Asia, as a member of Media Asia, Zheng Fei, who has just rushed back from Taiwan, is anxious and uneasy.

He was unmoved when he saw that his boss Lin Xiaozhi had not been to Taiwan in person, and he didn't know how dangerous the situation in Taiwan was now.

I had to remind him: "Boss, the Taiwan authorities are probably not very welcome to us now, I have been in Taiwan for half a month, and I have visited many filmmakers in the province, and many people have heard that the authorities are intensively formulating a new film introduction bill, and the guns are pointed at our Hong Kong films. We are likely to become the first bird now, so it is better to let Mr. Chen lead a team to Taiwan to lobby, and I am afraid that the Taiwan authorities may ban our Media Asia films from being screened in Taiwan Province."

"This day will definitely come" Lin Xiaozhi secretly said in his heart, he knew that Li Huihui had changed his banner in the past few years, from cooperating with the mainland to constantly attacking the mainland, and in history, he was hated by him out of 'love for the house and Wu, anti-psychology, hostile to the mainland, and Hong Kong, which is about to return to the motherland. Not only have a large number of thresholds for restricting Hong Kong investment in Taiwan have been set in the next few years, but the Taiwan authorities have also introduced a series of crackdowns and restrictions on the release of Hong Kong films, and even did not hesitate to lower the introduction thresholds for American blockbusters, Japanese films and even Thai films, in order to squeeze and weaken the influence of Hong Kong films in Taiwan.

The fall of the Taiwan market before and after the return to the motherland is a blow to the decline of Hong Kong films. Lin Xiaozhi has seen the history of Hong Kong film development, and he knows the hidden truth of the road, and he has thought about the arrival of this day when he planned to go north to the mainland from the beginning, so he has long been ready to temporarily give up the Taiwan market.

"Your proposal makes sense, I will arrange for Mr. Chen to go to Taiwan later. However, if the Taiwan authorities really want to give us shoes or even ban our films from being released in Taiwan because of politics, then we can only be prepared to completely abandon this market."

Taiwan's box office market is about NT$2 billion, and the exchange rate is about NT$800 million, and if you add the videotape market, this figure can probably reach about HK $1.5 billion, which is slightly smaller than that of Hong Kong. It's just that unlike Hong Kong, there are too many people who eat this cake, American film giants, Japanese, Southeast Asian films and their Hong Kong films, so New Asia and Debao can only get tens of millions of Hong Kong dollars of cake from Taiwan every year in the past few years. After the establishment of Media Asia, they released a total of 13 films to Taiwan in the first half of the year, with a net profit of more than 30 million Hong Kong dollars, and the whole year is estimated to be 70 or 80 million Hong Kong dollars, and the profit contributed to Media Asia will not exceed 100 million at most. It has been surpassed by Japan and South Korea, and is further behind the European and American markets.

The future mainland market is obviously more than ten times larger than Taiwan, and Lin Xiaozhi will do this trade-off

Zheng Fei's mouth opened slightly, and he had the heart to persuade a few more words, but after thinking about it, Lin Xiaozhi's position has always been close to the mainland, and when the words came to his mouth, he could only swallow them back, and nodded reluctantly.