Chapter 546: Sales Performance Against the Sky (First Update)

Xu Yinglong doesn't understand the company's operation process, and there is no need to understand it, professional things like these should be handed over to professional people to do, and those who don't know how to pretend to understand and have to meddle can only mess things up in the end. Therefore, since the establishment of Xu Yinglong's companies, they have been managed by professionals selected by Xu Yinglong, and he and his family generally do not interfere in the business process.

Sales companies are even more so, sales are different from production and management, many people who do sales can do management, but not all people who do management can do sales. Sales is a technology, but also an art, a good sales team can sell the average quality of the product at the price of high-end products, but also can make all the people who buy it say good. On the contrary, if you don't have a good sales team, even if you have the most advanced products in the world, you can only sell them at the price of the stall, which is the gap. Therefore, if a company wants to survive in the system of the shopping mall, it must have a product that can stand the test of the market, and at the same time have a strong sales team.

In Xu Yinglong's commercial dynasty, he already has good products, although Yaowang wine is positioned as a health wine, but its powerful effect is no less than that of special drugs in some countries. The most important thing is wine, not medicine, no side effects when you drink it, and it will not kill people, and it is suitable for the elderly and children. Such a product can quickly open the market even if it is not publicized, and it is already famous in China before the product is launched, so there is no shortage of good products Xu Yinglong.

As for the sales team, Xu Yinglong didn't care about it before, in his opinion, as long as the things are good, are they worried about not being able to sell? At that time, if it weren't for the tax problems of the tool factory, Xu Yinglong really didn't want to set up this sales company. But when Xu Yinglong saw the sales performance of the sales company for more than three months. He was stunned and couldn't help but change his opinion of the sales company. This company is not optional, but essential.

Xu Yinglong does not understand financial statements. After all, he didn't study finance, and he didn't know or touch these things before, so when Li Xue handed him the performance report since the establishment of the sales company, Xu Yinglong didn't look through them one by one. But Xu Yinglong knew that no matter what kind of report it was, the result would be written at the end. Just look at the final summary to know what the whole report has to say.

This is not to say that the processes in the middle are not important, on the contrary, those cumbersome processes are important, because this is a process in which the company becomes profitable. In the future, whether it is to calculate profits or audit, this statement is generally subject to this. However, for Xu Yinglong, this process can be omitted entirely. On the one hand, it's because I can't understand it, and it's useless to hold it in my hand, it's all a lot of verbose and boring numbers, and I can't understand the Tao in it. On the other hand, because Xu Yinglong believed in Li Xue very much and knew that she would not cheat herself, Xu Yinglong ignored the process of the report.

Skip those tables and simple text descriptions. Xu Yinglong looked directly at the final summary, and saw that at the end of this article was a string of very gorgeous numbers, and Xu Yinglong counted them, a total of ten digits. Looking at the first few figures, Xu Yinglong finally understood that the sales performance of the sales company in the past three months turned out to be an astonishing more than 3,963 million Chinese coins.

It's not three hundred and ninety-thousand. It's three billion. According to Xu Yinglong's estimate, although the effect of Yaowang wine is amazing. But after all, the price is too high, and even the most inferior Yaowang No. 1 needs more than 2,000 bottles. And those famous wines produced in China. Even the more famous Feitian Moutai is only a few thousand large. After all, more than 2,000 yuan is equivalent to a month's salary of a strong worker in many third-tier cities, and it is also equivalent to the average monthly salary of fresh college students in China in recent years.

The reason why the prices of famous wines such as Moutai and Wuliangye have hit new highs one after another is mainly because they are finally served to the tables of those officials in China, and how can normal people afford to drink them. However, in recent years, with the Chinese government severely punishing the problem of eating and drinking with public funds, the standards of dining in the former officialdom were quickly withdrawn, so in recent years, the price of famous Chinese wine has not risen but fallen, and the price of many famous wines has returned to the normal price.

The 2,000 yuan of Yaowang wine is only a starting price, and every time the quality of the wine is upgraded by a grade, the price will increase tenfold. Therefore, although the quality of Yaowang wine is good and the effect is excellent, Xu Yinglong does not think that its sales will be high, and one or two hundred million is already the limit.

In addition, there is another problem that must be explained clearly, that is, Li Xue's sales company has been established for a short time, and its performance has been in the past three months, and the two most high-end products of Yaowang Liquor have only recently begun to be listed, so this report does not include the sales performance of Yaowang No. 3 and No. 4.

The sales of 3.9 billion and nearly 4 billion yuan made Xu Yinglong look at the sales team set up by Li Xue with admiration. Although Li Xue and the others are just ordinary people in Xu Yinglong's opinion, if they are placed on the Medicine King, they will not be able to get on the stage, but they have proved their value with real achievements.

Seeing Xu Yinglong's shocked expression, Li Xue was very satisfied, so she explained to Xu Yinglong how this miraculous performance came about.

In fact, as Xu Yinglong predicted before, although Yaowang wine has obvious effects and no sequelae, it can indeed be called a superb health wine, but the price is too expensive, and it is a new brand that has not been tested by the market, and it is impossible for people to accept this wine so quickly.

Moreover, Chinese people have a bad habit called habit, once they like something, in most cases, they will not look at other similar products, which is called habit into nature. More importantly, Dazhou Liquor is affected by the raw materials of its products, and its production capacity in the early stage is insufficient, so Xu Yinglong's forecast of one or two hundred million sales is still very reliable.

However, Li Xue did not rush to put the product on sale after getting the samples of Yaowang Liquor, but first ran through several of the most authoritative testing institutions in the entire Huaxia, let them use the most advanced instruments to test Yaowang Liquor, and then got a lot of test reports.

The purpose of this is obvious, that is, to increase consumer confidence. You say that your product is very good and can beat other similar products, but you yourself say that no one believes it, and consumers will not buy it. After all, in the entire health care product market, almost all products have the problem of false propaganda or excessive publicity, and everyone has long been surprised, and consumers have deliberately filtered it out when encountering this kind of publicity.

This is not to say that Huaxia consumers do not believe in propaganda, what they do not believe in is the verbal propaganda of manufacturers, but they believe in the certificates issued by Huaxia authorities, and they want the kind of red seals. As long as there is this thing, the people of Huaxia will have a lot of confidence in this product out of thin air.

After the inspection was completed and the inspection report was obtained, Li Xue, together with other members of the sales team, formulated a series of sales copywriting, and continuously increased the popularity of Yaowang Liquor through TV advertisements, gifts, and follow-up surveys, while repeatedly postponing the launch time of the product, constantly hanging the appetite of consumers, and making them eager to wear Yaowang Liquor.

It is with these preliminary preparations that once Yaowang Liquor was launched, consumers who had been hungry for a long time poured into major supermarkets like crazy, emptying the shelves again and again. The Yaowang liquor accumulated by the distillery was sold out in less than a month, forcing Wang Hansen to increase production capacity again and again.

In addition, the sales company has signed a sales method with agents in various places to order in advance, which means that if you want to get the goods, you must pay first. And those agents also know that the production capacity of Dazhou Liquor is limited, so powerful agents often place orders in the tens of millions, so there are still some advance payments paid by agents in the 3.9 billion, which cannot be regarded as real profits. According to Li Xue, the real profit of the sales company in the past three months is about 2.2 billion Huaxia yuan.

But even so, this performance is more than ten times that Xu Yinglong expected, which is also shocking. (To be continued......)