A lonely traveler walks in the desert, among the mountains, in the snow, and travels thousands of miles, chasing the source of countless rivers, just to find the cleanest water in the world. At this time, the voiceover sounded the opening two sentences of "five thousand years of wind and rain, how many dreams are hidden", and finally after a lot of hardships, he came to Yishan, the scorching sun was empty, his mouth was dry, and he met three beautiful girls who walked by on the way, when he asked the meaning clearly, he climbed the Tiankou Mountain, "Eight thousand miles of mountains and rivers, like a song, no matter where you come from, where you will go" The voice sounded quietly again with the mountain road under their feet. Several people held hands, supported each other, and came to the top of the mountain with difficulty, standing at the boulder and looking into the distance, the girls pointed to the Yunyan Lake under the cliff, the camera slowly stretched, and then gave a close-up of 360 degrees, the water of Yunyan Lake is clear to the bottom, and it is really like a fairyland.

The traveler's eyes were full of longing, and when he really wanted to reach out and pinch the clear spring, the surface of the lake shook violently, and a bottle of pure water with elegant curves and blue and white rose from the lake fabulously, and the words of Yishan were clearly visible, and it fell into the hands of the traveler across the sky. He unscrewed the cap of the bottle, raised his head, a stream of clear water dripped into his mouth at a speed that slowed down countless times, pain, comfort and satisfaction instantly appeared between his eyebrows, swept away the tiredness, stretched the bottle forward, and Lang Lang said: "Be a Chinese, drink the landscape!" ”

On the right side of the screen, five big characters are typed at the same time: pure water in the mountains, and there is a line of small words below: Taken from Yunyan Lake, German craftsmanship, healthy, green, pure!

The whole advertisement is like a flowing cloud, telling a story with rich meanings in just a few tens of seconds, the richness of the lens language is breathtaking, and Teng Jinglin's directing skills have improved by leaps and bounds after many directings. And Andy Lau's watch can also be described as professional and exciting, although it has a bit of idol baggage. I can't forget about discharging and being handsome, but being handsome is exactly what the advertisement needs. Also wonderful are Xu Yao's three daughters, who did not have the ingenuity and deliberateness of the actors when they shot commercials for the first time, with a smile and a cheek, or playful, or generous, or cold, all showing the beauty and flawlessness of youth, combined with Andy Lau's idol temperament, bursting out with a strong advertising effect. It's unforgettable and impressive.

CCTV's platform appeal is naturally undoubted, coupled with the previous war of words, as well as the bundled hype with Baida, as soon as it was broadcast that night, it caused a certain repercussion, and after three or four days of rotation, a domino effect finally occurred among the people. In particular, there was an explosive topic among young consumers, and at the same time, other media began to notice this advertisement, and made many reports on the topic of Andy Lau testing the waters of the mainland and taking over the first mainland advertisement at a sky-high price. It has set off a wave of craze.

As the saying goes, as soon as the advertisement sounds, the gold is ten thousand taels, and with the popularity of the advertisement, the first battle since the pure water market in Yishan is gratifying. It not only captured 30% of the market share in its hometown of East China in one fell swoop, but also gained a firm foothold in South China and North China, and entered remote areas such as Central and Southwest China. The share is one step higher than one day, and it has the courage to sweep away all the mineral water plants.

Correspondingly, it is a large truck that stretches for more than ten miles in the mountains, waiting in the reservoir area from morning to night, off the assembly line, loading, transporting out, and then putting it into the sales network all over the country to meet the increasing market demand.

From the point of view of economics alone, a product from the design, production to the final arrival in the hands of consumers, which has to go through the manufacturers, provincial agents, city and county dealers, sales terminals and other five links, so the price is increased layer by layer, the cost soars, so starting from the herbal Ruolan, Wen Liang has begun to carry out reforms, and adopted the more popular FD (FullfillmentDistribute) model in the future.

The so-called FD refers to the reduction or simply cancellation of a part of the regional agents in a certain process, and the adoption of dispatch, the establishment of branches, etc., to achieve the provincial direct supply and sales model. It not only reduces the intermediate links, but also strengthens the management of the terminal and the control of the price, the main stores in the country can not only achieve direct supply, but also enjoy the transparency and timeliness of information, every day the manufacturer can get the complete number of retail sales of the national sales terminal, wholesalers at all levels, all aspects of the channel daily purchase, sales, inventory, can be obtained on the same day. FD to put it bluntly, it means that manufacturers strengthen their control over channels, concentrate responsibilities and powers, and implement large-scale direct supply directly to retail stores, which is the product of the compromise between the agency model and the direct supply system.

And this is also the main reason why Materia Medica Ruolan can fight its way out of the fiercely competitive health care product market.

On the other hand, in addition to the change of the marketing model, Wenliang has also adopted another settlement method, that is, the margin system, as the name suggests, that is, the dealer pays the payment first, and the manufacturer then delivers the goods, first pays a certain amount of deposit, and then pays for the goods every time he buys the goods, which is very rare in the marketing system at that time. Generally speaking, the factory first shipped, monthly, quarterly or the agreed period to pay for the goods, the advantage of this is that it is easy to find a dealer agent, but the disadvantages are also obvious, the binding force on the dealer is low, often have to face the dilemma that the payment can not be recovered, resulting in a great financial burden, many very good enterprises often because the accounts receivable can not be recovered in time caused by the capital chain breakage, so that the examples of slump abound.

But dare to adopt the margin system, is not an overnight thing, from ancient times to the present, to change people's fixed thinking has always been more difficult, Wen Tong or with the help of the herbal Ruolan when the Yellow River to create a super powerful momentum, and agreed to pay the margin to provide higher interest than the bank, so that the dealers reluctantly dispelled their doubts, agreed to try the margin system. After such a long time of testing, it has been proved that this is an extremely effective system, which is very beneficial to both manufacturers and merchants, manufacturers have withdrawn funds, and merchants can receive a lot of interest at the end of the year as long as they complete the sales task on time, which not only strengthens mutual trust, but also strengthens cohesion, making the two sides more like a common fighting whole, rather than a scattered rabble.

With the rehearsal of Materia Medica, summed up the lessons and lessons, and when the water plant painted the scoop according to the gourd, the difficulty faced was much lower, and a large number of elite marketing personnel were transferred from the Materia Medica, and the sales branches around the country were enriched, without the distress and confusion of toddlers; Second, in line with the mentality of steady and steady, the focus of the first stage of development is in the first and second-tier cities, and the dealers control about 400, all of which are powerful terminal businesses, and the financial pressure is relatively small, so the resistance is not very large.

After the construction of the sales network was completed and the personnel training was completed, Yishan finally opened the curtain of listing, and as expected, it was a success in one fell swoop, singing a big start.

Three minutes on the stage, ten years of work off the stage, there is no success that can be achieved without hard work, the same is true for Yishan, others see the scenery at this time, but they can't see how many people behind the scenery have worked hard day and night!

Just as Wen Liang was realizing his dream step by step, a gust of wind blew quietly, causing the situation to change suddenly. On 11 May, Liu Tianlai, who was on night duty, suddenly received a secret order from the provincial department to go to other places overnight with hundreds of carefully selected cadres and policemen. On the eve of leaving, he finally couldn't hold back the doubts in his heart, and called Wen Liang to ask if there was something big going on above. Wen Liang is also a black eye, with the breadth of his information sources, he has not heard any trouble, he can only comfort Liu Tianlai to concentrate on handling the case, listen to the command in a qiē action, be cautious, and don't make any mistakes and be caught.

No more than 24 hours after Liu Tianlai left, 500 public security armed police from Jinzhou City, Huanghuai Province, entered Qingzhou, surrounded the Dandelion Club in Xicheng with guns, and escorted away more than 50 people from the vice president and below.

Wen Liang got the news, and immediately called Wen Huaiming to ask, Wen Huaiming was also vague, he didn't know much, he immediately called Tang Ye, Tang Ye, who was in Guanshan, was really better informed than Wen Huaiming, who lived in a corner, but also limited in knowledge, she only knew that this operation was deployed by the Ministry of Public Security, and the provincial public security departments acted in a unified manner.

Wen Liang frowned, he didn't know why this thunder action came from, it stands to reason that now the Zhuang system has the absolute upper hand in the court, playing left and right, or pulling left and right, how could there be such a big backlash, let people start from Zhuang Shaoxuan's dandelion that controlled zhì with one hand?

When Wen Liang was puzzled, he received a call from the security secretary, and he did not make an appointment with Wen Liang in the big world, but went to the Xiang Ji Kitchen located in Huashan District.

The two met in a very secret private room, and asked gently, "When did you come back from Suhai?" ”

"Just arrived!" The security secretary looked dusty, obviously in a hurry, but his eyes were extremely bright, and he said, "Boss, you ...... about dandelions"

Wen Liang raised his hand to stop him, turned his head to look around, and dipped his hand in tea and wrote two words on the table: Cat Lady?

The security secretary nodded, raised his hand to wipe the handwriting, and was silent. Security Qing's heart began to sink, on the way back from Su Hai, he was actually not particularly worried about the cat lady, as long as there was Wen Liang, there seemed to be no trouble that could not be solved, but looking at the current situation, Wen Liang seemed unwilling to meddle in this matter, thinking of what he said before, could it be that the cat girl really wants to be planted in Qingzhou? (To be continued......)