Chapter 114 Transformation (5) Operation
Because it involves the names of some well-known companies, this information will be replaced later, such as Tianma is Tmall. Just to avoid unnecessary troubles -
Xiaoxue is ready to contact her sister's bone marrow transplant surgery plan clearly, and then go back to her hometown to bring her sister and her relatives who have been successfully matched to Ningnan.
In this way, she stayed in Qi Na's apartment, and Qi Na, in order to avoid Lisa's unexpected arrival, temporarily tracked Lisa's mobile phone signal in the intelligent brain, so that she could know where she was in time and make arrangements in advance.
In fact, Xiaoxue was beside him to help clean up the house, laundry and cooking, which was indeed much more convenient and comfortable. There has also been a marked improvement in the quality of life, and not only in terms of sexuality.
Xiaoxue contacted Dai Xiaolan, and sure enough, as Qi Na said, Dai Xiaolan is by no means the kind of villain who is different inside and out, she was very happy to see Xiaoxue, and she took Xiaoxue to stay at home that night.
Ningnan Life Online Website
As soon as Qi Na entered the office building, he found that the three floors had been rented by Zheng Xiumin, and there were whiteboards hanging on both sides of the passage, pasting various reward plans and work arrangements.
He first went to the office with the sign of the technical department to walk around, here is mainly to assist Peter to do website maintenance of technical personnel, large and small patches are handled here, seven or eight people, not much, but imagine that there are currently hundreds of servers in the company, and less than half of them are actually dealing with external access, and the other half is actually carrying Peter, you can imagine, how much computing Peter has every day.
Peter also recruited seven or eight technical personnel, which also shows that the rapid growth of website traffic, as well as the complexity and messiness of user needs, are by no means something that a Peter can support.
Qi Na looked at the lively scene, thinking that this is the place he likes to work and yearn for, and he really can't wait to stay and start working, but unfortunately NMC can't let himself go, he is the pillar of this e-commerce light company, how can they let themselves go?!
He regretted that he had agreed to Meg hastily, that he really shouldn't have stayed.
Qi Na looked around and wandered around, and a website staff member who didn't know him stood up and questioned him.
Several male colleagues took the initiative to stand up and surround him, apparently treating him as a competitor to explore the camp.
As soon as Qi Na was about to explain, Dai Xiaolan somehow came out of the workstation behind him and waved his hand to those colleagues who were watching the excitement: "It's okay, it's nothing, it's all colleagues, don't get me wrong." ”
"If you don't come out, it looks like you're going to arrest me as a thief." Qi Na joked.
Dai Xiaolan pursed her lips and smiled: "I'm not embarrassed to say that you are the boss, otherwise they will have no heart to work all afternoon." ”
Dai Xiaolan "escorted" Qi Na to Zheng Xiumin's office, but Zheng Xiumin was still in a meeting, so Qi Na had to sit next to Dai Xiaolan's workstation and patiently wait for Zheng Xiumin's call.
Qi Na took the tea brought by Zheng Xiumin's secretary, put it on Dai Xiaolan's table, sighed, and Dai Xiaolan smiled: "Who let you be the shopkeeper, none of the newcomers in the company recognize you." Don't you look at how busy Sister Zheng is every day, alas, speaking of which, I even have to pinch the time to sleep. ”
Qi Na smiled bitterly when she heard her say this.
The mouse and keyboard in Dai Xiaolan's hand didn't stop, she didn't dare to waste time, if she did this, today's work would be delayed again, but she was still busy and secretly asked Qi Na if Xiaoxue had something on her mind.
Qi Na shook his head and said that he didn't know what to say. He shielded Xiaoxue from this time, and he would definitely not talk about it to others, and he would not even ask Xiaoxue again.
Dai Xiaolan said worriedly that she felt that Xiaoxue was preoccupied, for fear that something would happen to her.
Qi Na didn't say anything, and when Zheng Xiumin's office was empty, he got up, patted Dai Xiaolan's shoulder and signaled, and then walked in alone.
Yesterday, Zheng Xiumin asked him several times by email, and asked him to come over today for a meeting to discuss "several key issues in the development of the website." ”
Qi Na thought that there must be something wrong with the funds, and the current investment in the website is mainly in two parts, Qi Na's main investment, and Zheng Xiumin's part of the funds.
Among them, Qi Na divided it into three times for 2 million each time, which has exceeded 6 million, and Zheng Xiumin has invested nearly 2 million in the mortgage of his house, and there is some income in the middle, but with the current expanding staff scale, as well as frequent marketing activities and advertising investment, this money is still ruthless and far from meeting the demand.
Unexpectedly, Zheng Xiumin, who looked a little gloomy, faced her boyfriend Qi Na, but the first issue she talked about was to expand to other places, that is, to set up branch sites in Gusu, Xishan, Yancheng and other places, and gradually radiate the influence of Ningnan Life Online from Ningnan to the whole province, and then expand to East China, and then become a national big website.
Qi Na listened to Zheng Xiumin's vision and applauded her courage.
His original vision was to create a local web portal that could compete with the Hutongkou Forum, but the Hutongkou Forum was falling far faster than he had estimated.
And Zheng Xiumin's devotion to the website is incredible, listening to Dai Xiaolan's introduction, they often don't sleep for three or four days, and every time they go out to take a nap on the bus, taxi, toilet, bathroom, and lunch break, and her decision-making is far beyond the courage and foresight of her peers. And with the rapid growth of the website, a qualitative fission is happening almost every week.
But in the territory of Ningnan, the website has just had an unstable foundation, so it is in a hurry to expand outward, is this too impatient, and even a little aggressive?
Qi Na hesitated for a moment, but still put his doubts and doubts out.
Zheng Xiumin smiled slightly, and said to Qi Na coquettishly: "Xiao Qi, don't you want to trust what I say?" ”
She walked out as she spoke, closed the door to the office, and then went to Qi Na's side and hugged him, and Qi Na took the opportunity to hug her.
It was the first time he had been skin-to-skin with her in years.
Zheng Xiumin whispered in Qi Na's ear: "We have counted the information of registered users, and there is a large amount of information about foreign customers, and these information has gradually reached the same level as local registered customers in Ningnan, which shows the openness of the content of the website itself, which is the first factor in my decision." ”
"The second one!" Qi Na kissed Zheng Xiumin's ear, she ate the itch to avoid it, Qi Na got up, knelt on the sofa on one leg, leaned on her back, and gently massaged her.
Zheng Xiumin said softly: "Xiao Qi, it's so comfortable." ”
She continued: "We arranged for Yancheng to do the promotion in Yancheng, which has the largest number of registrations from other customers, and the on-site activities were enthusiastic, and even the local TV station gave us a free news interview, and there was a small wave of registration of Yancheng users at the same time. That's my second factor. ”
Zheng Xiumin pulled a report from the table and pointed to a set of data for Qi Na to see.
Qi Na remembers that she had such a data in her weekly work report a few days ago. Apparently she also thought about these phenomena for a long time after discovering them. That's when I came to myself to discuss.
There is nothing wrong with the website becoming bigger, although it is different from his expectations, but obviously Zheng Xiumin's choice is no problem.
Although she felt that Qi Na would definitely support her from the beginning, she was still very happy to hear Qi Na personally agree. Although it was in the office, I turned around and wanted to keep Qi Na and keep it warm.
Qi Na immediately dispelled her thoughts and said, "So what's next?" ”
Zheng Xiumin sighed and said, "I really don't want to talk about work anymore." ”
Qi Na smiled secretly but stopped talking, Zheng Xiumin continued: "The next thing is the cost investment, at present, there are mainly three main expenses, the first is the salary of personnel, the second is the investment in bandwidth and the purchase of servers, and the third is the marketing expenses. ”
"In fact, there is another problem here, that is, the bottleneck of our income, our main income at present mainly relies on the commission commission of EDM advertising email marketing, followed by the commission commission of the website store."
Zheng Xiumin began to say specifically, EDM advertising emails are Peter's main promotion, from the establishment of the website has continued to the present, every day marketing emails have tens of thousands, hundreds of thousands of sends, the main content is the website stationed in the business single product recommendation summary, through the sales of these advertisements to achieve a commission.
But although this income is gradually rising, in fact, it is not much money, and a few days ago, I created a peak weekly income and got more than 10,000 yuan. Compared with the huge investment, even the electricity bill is not enough to pay.
Although there are merchants stationed in the store every day, but in fact, because the website does not have the qualification and interface to pay transactions, the merchants are now just using the website as another local publicity window, and the recent hot word-of-mouth, crazy rise, and indeed brought a certain amount of traffic to the merchants, but all the transactions are still left in the Tmall, Taobao store.
Therefore, even from the perspective of technology, the website has known that the merchant has a transaction order, but it can't get a penny. In fact, this problem is also present in EDM advertising email marketing.
So it seems difficult and complicated to increase revenue. The investment is even greater.
Zheng Xiumin said very specifically, constantly looking at the laptop screen, pointing to some data for Qi Na to see.
Qi Na's ability to accept data is unmatched by others, and he knows all about it at a glance.
And what is the use of the data? It does not solve the problems of the payment system.
Zheng Xiumin sighed: "I heard that a third-party payment license company is interested in selling, but the price is too high, it is not at all what we can afford now, and now we can only rely on Alipay to conduct business, but our business model is ramming their corners, and I am really worried that one day it will jam our necks and prevent us from moving." ”
Qi Na said suddenly: "Have you noticed the profit model of Tmall and Taobao. ”
Zheng Xiumin was stunned, this question was so ordinary, she couldn't help but be a little more cautious, and slowly replied: "I think we should talk about Tmall and Taobao separately." ”
Tmall has a high deposit and a service fee, Taobao has a pitiful deposit, and there is no service fee, mainly relying on through trains, advertising window sales, and merchant charges.
Qi Na slapped his face and said, "That's right, it's actually not quite right." ”
Qi Na looked at Zheng Xiumin seriously and said: "Taobao makes money by searching!" For the services carried out by the merchant, these are charged. Let the merchant willingly pay for some display windows. ”
Taobao search is of course free, and it will not engage in bidding ranking like Baidu, but through a series of algorithms to sort to ensure the shopping experience of netizens, so that when netizens search, they can see exactly what they need when they search.
However, there are various windows scattered around these product sorts, and product recommendations are prominently carried out. It affects the attention of netizens to search results.
The decision to get on these windows depends on the merchant's bid price for the search keyword.
These things are the money that Taobao makes.
Taobao merchant display, user purchase, Alipay transfer these services, Taobao has received money? Of course not.
Taobao knows that only when the forest is cultivated well, will birds come to build nests, and with birds, there will be bird droppings to fertilize the forest, and then you can open the door and sell the poor mountains and bad water for money.
Zheng Xiumin has been immersed in the company all day long, thinking about these contents, but it is the first time that someone has helped her connect her ideas, there are many ways to make money, and it is not necessary to charge any service fees and membership fees.
Zheng Xiumin said: "Then we can also learn these methods!" ”
Qi Na denied her: "We can plan now, but it's still too early to learn." The most important thing now is that the two bases of users and merchants are not reliable, and the adhesion is not high, and the prosperity in front of them may be disturbed by one or two problems, and then disappear. ”
Qi Na's words basically set the company's future plan, Zheng Xiumin felt relieved, these days she has been thinking about how to charge, how to make a profit, she also understands that if she does this now, it may be a little earlier, it will bring an unpredictable impact on the company. In the hesitation, she got Qi Na's guidance, or Qi Na helped her make a decision, and she felt that she had unloaded a big burden.
Zheng Xiumin couldn't help but lean over, kissed Qi Na, and said to Qi Na convincingly: "Thank you." ”