Chapter 668: Album Sales (Chapter 1)

After having dinner with the old man, Xu Yinglong did not rest or practice, but took the car and left the Xu family's mansion.

When Xu Yinglong left Kyoto, it was the day of the first day of his first solo album to be distributed nationwide, and he was originally going to make a tour of the major provincial capitals across the country, but the plan was disrupted by Nangong at the beginning, and now a week has passed, Xu Yinglong still doesn't know how much the album sells. Knowing that Su Wei was stationed in Kyoto during this time, Xu Yinglong thought about going to see that kid.

When Xu Yinglong arrived at the Kyoto branch of Starlight Entertainment Company, it was already half past eight o'clock, and it stands to reason that he had already passed the point of getting off work, but when Xu Yinglong pushed the door and entered the gate on the ninth floor of the Lanrui Building rented by Starlight Entertainment, he found that there were still many people coming and going inside.

In addition, Xu Yinglong also found that there seemed to be a lot more people in it than before, according to Xu Yinglong's previous understanding, the branch of Starlight Entertainment in Beijing has just been formed, and there are not many people, and there are only more than 20 people when it is full, and there are still a few business backbones who are running on both sides of Tianhai and Kyoto. But at this time, Xu Yinglong found that there were no less than thirty or fifty people here, and I don't know how many people were in the office inside.

Seeing Xu Yinglong push the door in, a young woman who had never seen her before hurriedly greeted her, and asked at the same time: "Hello sir, this is Starlight Entertainment Company, can I ask if there is anything that can help you?" ”

As soon as he saw the girl's unfamiliar face, Xu Yinglong knew that she was a newcomer, and immediately did not embarrass her, and said calmly: "I'm looking for Su Weisu." He's supposed to be there, right? ”

"Do you have an appointment?"

Xu Yinglong was about to answer, when a beautiful-looking woman suddenly said in surprise, "Why are you here?" Mr. Su is in the office! ”

After speaking, the woman said to the new front desk: "Xiao Wang, this is Xu Shao, the first brother of our company." For a company, if you find Mr. Su in the future, you can just go in and report it! ”

Xu Yinglong knew that Su Wei had put a lot of effort into soaking this woman, and even pretended to be a private servant, and specially recruited this woman as his assistant secretary, and he didn't know if that guy had succeeded now.

When he came to Su Wei's office, the guy was discussing something with the senior management of several branches, and Xu Yinglong heard words like propaganda and hype from a distance. As soon as I heard it, I knew that he was still busy with his album.

Seeing Xu Yinglong come in, Su Wei was surprised and delighted, and immediately said to the others in the office: "Let's discuss it here today, and the publicity plan of Spring City will be done according to what I said." In addition, Minister Chen, you can arrange that all the employees of the company will have a meal tonight, and you can bring them to Quanjude to arrange it! ”

Everyone also knew that Su Wei was a guest, so he immediately stopped staying and quickly left the office.

See those people after they go. Su Wei suddenly revealed his true form, and said loudly: "You kid is willing to come back, do you know how much trouble you have caused to the company because of your willfulness, and I learned that you actually canceled the on-site signing activity." Several companies called to express their dissatisfaction, and I explained one by one on my side, not to mention how hard it was! ”

"Huh. Those who can work harder, I didn't mean to, no. If I could spare time, how could I not cooperate! Xu Yinglong said with a smile.

"It's not like I don't know your character. Even if you really have time, you may not be willing to cooperate with us in publicity. Forget it, the album is yours, the fame is yours, even this starlight entertainment is still yours, I dare to talk too much when I work part-time! ”

"Okay, okay, I really didn't mean to release your pigeon this time, there is indeed something important that I need to deal with, it was the big boss of the national brand who let me go, you say I can refuse?" As he spoke, Xu Yinglong pretended to point in the direction of the Forbidden City mysteriously, and the meaning was very clear.

"You're talking about Yuan?" Su Wei asked in surprise.

"Otherwise, who else do you think can support me, and it is at such a critical time!" Xu Yinglong replied.

"If that's the case, then it's really no wonder to you, so now, is the matter done, and if so, can you continue the previous signing plan?" Su Wei asked again.

"It's not okay, things are in a bit of trouble, and I'll be gone in a few days. So I took advantage of my free time today to come and see you, and by the way, I would like to ask how the album is selling. Xu Yinglong said in a deep voice.

"Although the signing has had a big impact on sales, after all, many fans are excited to wait for you to sign the sale on the spot, but you missed the appointment, which made many fans very disappointed, but overall the sales still far exceeded our expectations. As of 5:30 p.m. today, your debut solo album has sold 7.03 million copies online, while the number in physical stores has been similarly strong, with 4.28 million copies sold, and 1.1 million copies booked by various celebrities, bringing the total sales to more than 12 million copies. Su Wei said excitedly.

"12 million, is there really so many?" Xu Yinglong was also taken aback by this number.

It is no wonder that even Xu Yinglong is so surprised, you must know that in recent years, although the Chinese music market is generally not bad, the overall market has even exceeded more than 300 billion Chinese coins, and the scale of the digital music market has reached 50 billion yuan, a year-on-year increase, far exceeding the film and television industries. However, even though the scale of the digital music market is growing rapidly, the physical record market is still worrying.

Not only in China, but also in the whole world, even the record industry in Europe and the United States, where the entertainment industry is most developed, is also in a precarious situation. It's not that there's a problem with the music itself, it's that the way people experience it has changed. Let's think back to how people listened to music more than a decade ago. Radio? CD player?

Think about the way we listen to music now, the vast majority of people open music websites in front of their computers, or use music apps on their mobile phones. When we understand the difference, we can understand why the record industry has declined because the way people experience music has changed.

In the past, going to a video store was like going to a fashion store, and it was a normal consumption item for people. In the current era of smartphones and music streaming, going to a traditional record store to buy a CD is a very cost-effective behavior from the perspective of time and money.

The only experience a video store can offer is to pick up a few popular albums and put them there, and you can put on the store's headphones to listen to a few, and if you stay for a long time, you may get the eyes of the clerk and the people in the back of the line.

People who want to listen to music now don't need to go to physical stores to buy records, not only because the time and labor costs are too high, but also because the Internet can give you a buying experience, but record stores can't. For example, if you don't buy it, it's impossible for the boss to let you open the package. But now that the music audition can be done directly online, it is no longer possible for the record to go from the Internet back to the physical store. With the free music available on the Internet, today's listeners rarely spend money to buy music to listen to, even if a CD costs only twenty or thirty yuan.

In the face of such changes, the record industry inevitably declined. Not to mention novices like Xu Yinglong, even the album sales of those superstars are very average. Take Zhou Datianwang, who is currently the most recognized and sought after by the Chinese people in terms of music, most of his solo albums have sold between 2 million and 4 million copies, and only one has reached 5 million sales.

This is not to belittle Zhou Da Tianwang's personal charm and earning ability, in fact, Zhou Da Tianwang's fans are all over the world, covering all ages of the old, middle and young. And his earning ability is obvious to everyone, not to mention that he is worth hundreds of millions, and his annual income is in billions.

But even an emperor superstar like him can't do anything in the face of the general trend. Therefore, when Xu Yinglong announced that he would release his first solo album a month ago, people speculated that it was impossible to sell 5 million copies, and that was already very optimistic about Xu Yinglong. (To be continued......)