Chapter 478: Hitchhiking on the road
Time flies, and when the winter vacation passes, the busy society once again enters a busy rhythm, with workers going to work and students attending classes, calm but not calm. On February 29, an article titled "Ten Deadly Sins in the Mineral Water Industry" was published in the "Youth Daily", which used a large number of detailed numbers to sharply and satirically criticize the current chaos in the mineral water market, and thus proposed a new concept of "pure water"! (See Chapter 13 of Volume II for details)
At first, the article was only circulated in a small area in the industry and did not stir up too many waves, but a mineral water factory called "Rising Sun" thought that it had seized the opportunity to speculate on itself, and publicly called out the author of the article in the newspaper "Water Science", a newspaper directly under the Healthy Drinking Water Professional Committee of the Chinese National Health Association (hereinafter referred to as the Drinking Water Association), demanding that he publish an apology for three consecutive months and compensate more than 1,200 mineral water factories across the country for a total of 30 million losses, otherwise he would have to go to court and see you in court. As soon as this remark came out, it was like a cluster bomb thrown in a dung pit, and more than 50 platoons of well-known mineral water factories joined the battle group to support the counterattack of the Rising Sun Company, and increased the amount of compensation to 100 million, such a rare astronomical amount immediately pushed this saliva lawsuit to the point of great attention, coupled with the fanning of the media, the first round of national craze in 1997 was detonated.
Water is the source of all things, giving birth to all things in life, everyone has been inseparable from water since they were not born, and drinking water is the top priority of all water resources, involving the common interests of all people, so when this controversy enters the public field of vision, it is no longer a simple "industry standard dispute", but a big debate on the national economy and people's livelihood on the safety of drinking water.
And the hidden behind the scenes single-handedly provoked this qiē of understanding, but not only to create momentum for the upcoming Yishan pure water, but also to let the Chinese people gradually learn to think, only to think, in this era when the majority of the people have not yet been deeply aware of food safety problems. Only doubt will promote the progress of food safety. Thinking about the huge dilemma of food safety problems that have emerged in an endless stream and seemed to have no end to the Chinese people more than ten years later, if they can wake up ten years early, maybe the future trajectory will be a little different.
Although Wen Liang is a human being in two lives and has insight into opportunities, he is not an immortal after all, and he has not gone beyond the rules of the world, under today's system. You can't completely change anything by relying on your own strength. But then again, you can't stop because of the long road, the ancients don't accumulate steps, no thousands of miles, the real saint Zai Si said, Wen Liang believes that as long as there are people trying to move forward, one day, the latecomers will find a solution to the problem once and for all.
"Ten Deadly Sins" was concocted collectively by Meng Fan's subordinates. In terms of individual combat effectiveness, it cannot be compared with Fan Bo, but the collective wisdom is infinite, and the effect of the article is not too different. As for how to debate in the future, how to mobilize the people's feelings, and how to guide the direction of public opinion, they are all familiar to Phoenix Bird. It's like the difference between professional and amateur on the battlefield. Like a tiger and wolf entering a flock, in less than three rounds, the mineral water alliance formed by the Rising Sun Company could not withstand it. But what they didn't expect was that this was just the beginning.
In early March, Wuzhou already has a little bit of beautiful scenery in early spring in the south of the Yangtze River, willow buds spit green, flowers are fragrant, a charming water town scenery, located in the reception room of the headquarters of Baida Food Co., Ltd. in the city center, today ushered in a strange guest, if it were not for the introduction of Fu Minzhi, the deputy mayor of Wuzhou City, Su Guangle, the head of Baida who is rooted in the first-line market every day, absolutely has no time and mood to meet.
"Yishan Drinking Water Company...... Su Guangle is nearly half a hundred years old, his sideburns are slightly pale, but his eyes are very keen, and he doesn't see much old age, and said: "Boss Zhong, are you from Qingzhou?" ”
Zhong Congjiang nodded and said with a smile: "Yes, I have admired the name of Mr. Su in Qingzhou for a long time, and it is really an honor to be able to meet Mr. Su this time." ”
Su Guangle's face was calm, he started with a loan of 140,000 yuan, and he has reached the current point in just ten years, I don't know how much flattery I heard, and I don't know how many people I meet every year to learn from the experience, if I talk politely for a long time, where do I have the time and energy, and said bluntly: "Boss Zhong, I don't know what you are doing when you come to Baida this time?" ”
Zhong Congjiang's posture was very low, purely in the posture of the younger generation seeing the senior, and said: "I just want to ask Mr. Su what he thinks of the mineral water dispute in the media these days......
Su Guangle put down the business card in his hand, leaned back on the chair, and said lightly: "Although Baida has a mineral water business, it only accounts for three percent of the company's performance. ”
Zhong Congjiang smiled, took out a document and put it on the coffee table between the two, Su Guangle opened it and glanced at it a few times, his face became gloomy, and said, "Boss Zhong, I'm afraid this is a bit too much, right?" ”
"It's just a market research commissioned by an intermediary agency, why should Mr. Su be so nervous?" Zhong Congjiang smiled casually: "Your company just completed the contract with Danone and Fuller at the end of last year, and got 200 million cash funds, and at the beginning of this year, it imported seven sets of pure water production lines from the United Kingdom. ”
Su Guangle frowned and said, "Which intermediary agency did this investigation?" ”
"It doesn't matter which institution you have, the important thing is that even a small company like me can get it, and others will naturally get it," Zhong Congjiang said: "Mr. Su, don't worry too much, your joint venture factory built in Xichuan Peiling has just completed ten large workshops, implemented a 24-hour three-shift system, and people have carried out continuous commissioning, installation and trial operation of equipment for two months, which is not a great trade secret, as long as you are willing to work hard, you always inquire about it." ”
What Zhong Congjiang took in his hand was the report that Yan Baihu had made after staying up for three nights, involving the internal secrets of the top domestic food and beverage companies such as Baida and Leshi, which would be put in the future generations, and a crime of infringing on trade secrets may be indispensable, but at the moment, these are nothing. Yan Huangyan sent someone to give this information to Wen Liang earlier, saying that it was a congratulatory gift to congratulate him on getting out of the dark and officially standing at the front desk, but in fact, he was also showing Wen Liang his ubiquitous and pervasive terrifying strength. (For details, see Chapter 468 of Volume 4, the name of the company has been changed in order to avoid unnecessary trouble)
Su Guangle is also a decisive person, since the details are clearly touched by others, he does not speak in circles, and said: "Yes, we are ready to launch the pure water project, but we are not ready, and I don't know who is now laying out the knife for the mineral water market. ”
Zhong Congjiang shook his head and said, "The purpose of my visit is not to ask who is behind the scenes, of course, many people may think that it is you who is the president of Su now...... I came today to cooperate with Mr. Su and make a statement together......"
"Statement?" Su Guangle looked at Zhong Congjiang suspiciously, and said, "What statement?" ”
Zhong Congjiang took out a piece of paper from his briefcase and handed it over, saying: "Declare that from now on, we will abandon the drinking natural mineral water standards formulated in 87, advocate drinking more scientific, healthy and green pure water, and completely end the chaotic and disorderly mineral water market chaos since the eighties. ”
Su Guangle is a person who has been in the world for a long time, but he was also shocked by Zhong Congjiang's unashamed words, a joint statement? Are you worthy? Ending the chaos in the mineral water market? Mineral water is indeed uneven, just from the number of more than 1,200 manufacturers can see how messy it is, but why do you say this?
After a while, Su Guangle suddenly smiled and said: "Boss Zhong, I admit that your intelligence work is very good, but you forgot a little, Baida Peiling Branch is a joint venture established by us and Danone and Fuller, and pure water is also the first project after the establishment of this joint venture, what I said does not completely count." ”
"In that case," Zhong Congjiang stood up and said, "I'll talk to someone who can completely call the shots!" Mr. Su, do you think Mr. Zhang of Le's will also reject me thousands of miles away, I heard that their pure water project has also started......"
The corners of Su Guangle's eyebrows twitched, and his eyes fell on the information in Zhong Congjiang's hand again, Baida and Le's have been fighting to the death for more than ten years, if you give each other such an arm again, it will definitely not be a good thing for Baida.
"Wait a minute," Su Guangle's eyes flickered, and he instantly became firm, and he said, "Mr. Zhong is so anxious, when talking about business, you have to talk slowly." Otherwise, I'll be the east in the evening, and I invite you to have a light meal with Mayor Fu. ”
Zhong Congjiang smiled on his face, stretched out his hand and said, "Then thank you for Mr. Su's hospitality......
The negotiations with Baida soon came to fruition, and Su Guangle agreed to issue a joint statement with Yishan Drinking Water Company to publicly support the pure water side, but he also asked that the delivery of Yishan pure water be postponed by a month. This is because after in-depth contact, Su Guangle found that Yishan Shui was ahead of him early, not only the products have been rolled off the production line, but also the production capacity is sufficient, and the national distribution channel has also been built. Baida's channels are ready-made, but the products have not yet passed the final inspection, especially once the publicity begins, production capacity is always a big problem, so he can delay January is January - he wants to let Yishan wait for the first half of the year, but this request is really a fool to agree.
After receiving Zhong Congjiang's report, Wen Liang agreed that being able to appear with the most well-known food companies in China would be more beneficial to Yishan, and the popularity would be greatly improved, so it was natural to make certain concessions to Baida.
It doesn't matter if you wait for a month, Yishan is already ahead of the starting line and will keep this advantage until the end!
(I saw that there were brothers in the book review area speculating about some follow-up plots, in fact, I had mentioned it many times before, but let's say it again, starting from the crude oil terminal, involving political things, this book has been completely empty, it is nonsense, please don't compare it with people and things in reality, and you can't compare it, thank you, long live understanding!) (To be continued......)