Chapter 600: A Different Academy Awards Warm-up
As we enter mid-to-late December, the weather in Hong Kong is still not much cooler than the height of summer, but it still gives people a sense of the approaching New Year.
The sales of media SVCD have gradually stabilized, and after the initial hot sales, it can now maintain a sales volume of about 200-300 in Hong Kong every day, which seems to be less than half of the sales of video recorders in Hong Kong, but it is still rising steadily, as a new electronic product with a lot of price, SVCD is impossible to squeeze the video recorder out of the market in a short period of time.
As a city that is more dependent on tourism than Hong Kong, the development of the gaming industry has made many hotels in Macau, so after a period of fermentation, Media Asia's SVCD unexpectedly obtained a lot of hotel orders, less than thirty or fifty units, more than one hundred, although it won the market by low prices, but in a very short period of time the popularity of SVCD in Macau hotels has been close to two percent, which is really unexpected.
In Taiwan Province, Fortress Electric has also made a beautiful turnaround. As one of the three largest electronic consumer markets in Asia, although Taiwan's economy is not as good as that of Japan and South Korea, the income of the island's residents is still higher than that of South Korea, where the electronics manufacturing industry and shipbuilding industry have not yet begun to rise, so since the end of the 70s, Fortress has been trying to gain a firm foothold in Taiwan Province.
Now, relying on the cheap SVCD of Media Asia, Fortress Electric finally has a fist product.
Last year, because the Taiwan provincial authorities wanted to use Lin Hsiao-chih, they were ready to make an example of Hong Kong film production companies and prevent them from getting too close to the mainland. Lin Xiaozhi simply preemptively took the lead after receiving the news in advance, not only canceling the Taiwan branch, but also playing a more ruthless trick, causing Media Asia and his close film companies to no longer sign Taiwanese artists and boycott the Golden Horse Awards, which hit Taiwan's local films that had just shown an upward momentum.
As a result of this campaign, relations between Media Asia and the Taiwan authorities have become completely deadlocked.
Therefore, it is not easy for Media Asia Electronic Products, which has the same boss as Media Asia Films, to be listed in Taiwan. Fortunately, Taiwan's BSMI certification was implemented more than ten years later, otherwise it would be easier for the authorities to kill the sales of Asia's electronic products in Taiwan, and the Ministry of Economic Affairs has not given certification, which alone is enough to cut off the sales of Asia's electronics in Taiwan.
However, even without BSMI blocking the way, the sales of media SVCD in Taiwan will not be smooth sailing. Initially, Media Asia Electronics had considered contacting the provincial electrical sales company for sales, but did not get a positive response, through some channels to hear that the authorities had an appointment with some businessmen to warn not to cooperate with Media Asia, Lin Xiaozhi then gave up on the sales of SVCD in Taiwan to Fortress to do.
Behind Fortress stands Li Ka-shing, who is now the richest Chinese man in Hong Kong and one of the best figures in the global Chinese business community. The Li family has a lot of investment in Taiwan, and there are even more politicians and businessmen who have close relations, and even if the authorities are dissatisfied with the sales of Media Asia Electronics' products by Fortress Electric, they will not make trouble on the surface, so as not to completely push Li Jiacheng into the arms of the mainland when his attitude is always ambiguous.
Television stations publish advertisements in newspapers without giving advertisements, official newspapers seek out foreign media if they don't buy them, and media outlets send small advertisements on the streets and alleys without paying attention. In a capitalist society, it is not too easy to deal with the government, as long as there is money and there is a way.
In short, in order to open up the market in Taiwan, Media Asia Electronics voluntarily paid money and developed countless methods to advertise its only electronic product. Coupled with the large number of cheap SVCD CDs and some of Fortress's own publicity methods, SVCD has not been bad since it landed in the Taiwan market, with nearly 1,300 units sold in Taipei in the first week, and the total number of shipments in Taiwan has exceeded 40,000 units, and more than 370,000 boxes of CDs have been sold.
In the mainland, Media Asia SVCD has begun to sell, with the sales network of Qingdao Haier, an emerging domestic electrical giant, and since the beginning of the listing, it has never stopped advertising on CCTV and Shenzhen Satellite TV and many mainland media, although the selling price is expensive, but it is nearly half the price cheaper than the video recorder that has continued to be popular in the mainland in recent years, and it still makes the Media Asia SVCD sell nearly 30,000 units in the first month of sales in the mainland, and the orders from electrical sales outlets around the country have reached nearly 50,000 units.
At the same time, the first batch of genuine movie CDs that had been approved by the mainland's radio and television to be sold in the mainland also began to enter the mainland. Although nearly 50 of the 60 films approved by Media Asia and other Hong Kong film companies were old-fashioned martial arts action films in the late 70s and early 80s, they still caused the mainland to continue to set off waves of Hong Kong film frenzy in the mainland, which is not yet completely reformed and opened up.
Although the Japanese market Media Asia Electronics has also obtained the approval to enter the market, but Lin Xiaozhi has underestimated the stubbornness and love of the Japanese for video recorders, since the sale of Asia SVCD in Japan has not been very good, except for some young people who like novelty to buy some, SVCD in Japan, the second largest country in the capitalist world, has only sold more than 20,000 so far.
However, the sales of SVCD CDs in Japan are very hot, according to incomplete statistics, in the first month alone, with more than 7,000 units of Media Asia SVCD, more than 110,000 boxes of CDs have been sold. Because many Japanese film companies and TV stations don't buy it, the amount of CDs produced by Media Asia for Japanese film and television programs is very small, so except for a few from Kadokawa Pictures, most of these discs sold are Hong Kong movies and TV series produced by ATV.
To date, Media Asia has sold nearly 250,000 boxes of CDs in Japan. On average, each consumer who buys a media SVCD buys close to 13 boxes of CDs, which makes it hard to imagine the purchasing power of Japanese consumers. Among them, Bruce Lee's movie "Jingwumen", which is based on Japanese militarism, and the two classic TV series "Hero Huo Yuanjia" and "Chen Zhen" of Media Asia, three of which are in the top eight of the Japanese disc sales list, and they have been well received, which makes people have to surprise the two generations born after the war in Japan who do not agree with and are indifferent to the past history of their country.
However, while the performance of Media Asia SVCD in Japan was tepid, its performance in the Korean market was completely unexpected. With just a little publicity, there was a staggering buying wave, accounting for almost one-third of Media Asia's production capacity.
And unlike the threshold set high by the major copyright owners in Japan, most of the major local film companies and even TV stations in South Korea responded in a very short period of time after they were contacted by a team from Media Asia, allowing Media Asia to obtain a lot of Korean film source burning SVCD discs.
Of course, the cooperation of South Korea is not in vain, and many Korean film and television companies have hoped to reach cooperation with Media Asia, either hoping to co-produce movies with Media Asia, or they like Media Asia to help train artists and improve their film and TV series production capabilities.
It has to be said that although the Internet in later generations is full of Chinese netizens' rejection and boycott of South Korea and Japan, if you really calm down and study the development process of the two countries after the war, you will find that these are definitely two classic national development cases that have achieved no less than Chinese-style reforms.
Not to mention Japan, as a country that has just ended its military rule and moved towards democracy, South Korea has been eager to be rich and actively seeking great power status in recent years, amid an extremely unconfident sense of international identity. In addition to the government and enterprises in the early 80s/90s, Japan's foreign transfer of industries to the outside world, and actively seek the technological upgrading of electronics, shipbuilding and other enterprises, film and television entertainment industry chains also rose during this period.
However, admiration is admiration, Lin Xiaozhi is very aware that in the past history, the success of Korean films and TV dramas was based on the replication of Hong Kong films, American blockbusters and Japanese TV dramas of the same period.
Korean films set sail in the mid-to-late 80s, and the so-called democracy and human rights films that were either glorified by the military junta or worked against the military junta were not watched. The mainstream of Korean films almost continues the common literary and artistic style of Asian films, and commercial films that are suppressed cannot raise their heads at all, but no matter how well those literary films are made, there is no use, except for occasionally winning awards at some international film festivals, it is rare to fool mainstream audiences to voluntarily pay money to watch movies in theaters, and if they don't like it, there will be no box office income, and without box office income, there will be no funds to improve the treatment of the industry, improve shooting technology, and carry out large-scale industrial upgrading.
Just look at the European films that were born the earliest in the past and were once as brilliant as the sky, but now they have fallen to the European films that have been repeatedly captured by American blockbusters and Hong Kong films to occupy the box office charts of various countries. Therefore, if you want to improve the level of a country's films immediately, it is easy to put it bluntly, and it is enough to develop commercial films first and let the film company make money. After the audience's appreciation level improves, they will continue to urge the film company to improve the shooting level and hire more excellent artists, otherwise they will not buy it and lead to the decline of a film company.
To make every effort to develop commercial films, as long as it can persist for about five to ten years, the results can basically be seen.
Historically, South Korean, Taiwanese films and mainland films have taken advantage of the decline of Hong Kong to hire and poach a large number of practitioners from Hong Kong, and have also spread the excellent commercial film shooting mode and experience of Hong Kong films.
It's just that Koreans learn the most, but Taiwanese only learn less than half because of their stance and the literary plot in their bones.
As for how much the mainland has learned, it's really hard to say, firstly, the radio and television cards are too strict, and many excellent concepts of Hong Kong films have not been implemented, and secondly, the future mainland director circle centered on the fifth and sixth generations is generally an academic school that believes in the supremacy of literature and art, and they are not highly receptive to films with a strong commercial atmosphere, so how can they expect them to make any successful commercial films.
As a result, there was no market, foundation and talent for mainland films in later generations, but the real rise of the emergence was more than ten years later when the grassroots faction led by Ning Hao and Xu Zheng appeared.
The Korean film industry proposed cooperation, which received a positive response from Media Asia.
After receiving Lin Hsiaozhi's instructions, although the Korean branch of Media Asia did not immediately agree to the co-production proposals of several Korean film companies, it took the initiative to send invitations to its directors and artists to go to Hong Kong to shoot and participate in the filming of the film.
Naturally, he was not at ease, because once Korean films rise, relying on their country's thriving economy, they will inevitably meet Hong Kong films in Asia in more than ten years, which is by no means what Lin Xiaozhi wants to see.
So don't look at him agreeing to cooperate on the surface, but in fact he is learning from Hollywood in the original history, ostensibly cooperating with the Korean film industry, but in fact, he poached the outstanding Korean artists, directors, and screenwriters who were eager to become famous.
With the development of Hong Kong films in recent years, Hong Kong, the 'Hollywood of the East', has the outline of an Asian commercial film production base.
Nowadays, Hong Kong's film shooting is following the example of the United States for diversification, and many films with an investment of nearly 40 or 50 million yuan have begun to add foreign actors, and the gradually expanding influence in the world, the commercial film production capacity that is far more active than that of Europe, and the lower threshold than Hollywood, have made many European and American actors who are eager to become famous and have no hope of entering Hollywood, especially many actors from Eastern Europe and Southeast Europe, have seen several waves of eastward travel to Hong Kong in the past two years.
It is conservatively estimated that there are at least nearly 700 film workers from Europe and the United States in Hong Kong who eat in Hong Kong, except for a small number of behind-the-scenes personnel such as photography and sound effects, seventy or eighty percent are young and enterprising male and female artists, which also provides convenience for the internationalization of Hong Kong films. There are even more people from Asia and Australia, at least three times as much.
Now just relying on the production strength of more than 30 films a year in Media Asia is enough to digest more than ordinary foreign filmmakers, and counting Golden Harvest, Yongsheng, Golden Princess, etc., this gap is actually growing, so he has the confidence to follow Hollywood's example, at least to delay the rise of Korean films for a few years.
Despite the compromise with Lim Hsiao-chi, there are at least three months left before the opening of the new Academy Awards, which is co-organized with ATV. But as the 92 years are coming to an end, the major media in Hong Kong have overwhelmingly started the promotion of the Academy Awards.
"The Academy Awards nominations are about to be announced, and there is news that there will be big changes at this year's Academy Awards! The Best Film award may be cancelled, and three new awards for Best Art, Best Commercial and Best Foreign Language Film will be added at one time! ”
"ATV's proposal to set up the 'Academy Awards Association' has been supported by many giants such as Media Asia and Golden Harvest, and people familiar with the matter said that "Film Fortnightly" recommended Mr. Hong Zuxing as the first chairman of the "Academy Awards Association" and received Lin Xiaozhi's support!"
"The proposal of the "Film Fortnightly" to set up a chairman in addition to the chairman of the "Academy Awards Association" was rejected, and it became a foregone conclusion that ATV hired a manager to be responsible for the daily publicity and management of the "Academy Awards", and the "Academy Awards Association" started to formalize its operation."
"ATV promises to provide live broadcast and full technical support for the 12th Hong Kong Film Awards, Hong Zuxing said in an interview that he has received tens of millions of financial support from ATV, and the scale of this year's Academy Awards will far exceed the past!"
On December 24, Hong Zuxing, who was exposed by the media a month in advance and was about to take office as the chairman of the "Academy Awards Association", held a press conference at the Peninsula Hotel in Hong Kong.
When this middle-aged man, who has been busy for the Academy Awards since its inception, announced loudly with a smile in front of hundreds of media reporters with a red face, "The Academy Awards Association is officially established today!" At the press conference, thunderous applause immediately rang out in the venue.
On December 31, the Academy Awards Association announced for the first time on more than a dozen influential media in Hong Kong, such as Ming Pao, Sing Pao, Oriental Daily and ATV, that it officially opened the film nomination review process for the 12th Academy Awards, and announced a series of relevant measures and plans at the same time.
The Academy Awards Association admits that starting from the 12th Academy Awards, the "Best Film" award will be cancelled, and the "Best Art Film", "Best Commercial Film", "Best Foreign Language Film", "Most Anticipated New Director" and "Most Anticipated New Screenwriter" five awards will be added, and announced that professional designers will be hired to make minor repairs to the trophy to increase the gold content and aesthetics of the trophy.
According to the new regulations of the Academy Awards, since 93 years, as long as the film company is registered in Hong Kong and the shareholder has a Hong Kong household registration shareholder holding more than 50% of the shares, the film has been released in Hong Kong from January 1 to December 31, it can automatically be eligible for the nomination and review of the Academy Awards. Films made by foreign and foreign-funded companies that do not meet all of the above conditions need to take the initiative to contact the judging committee of the Academy Awards, and once some conditions are met, they can participate in the nomination review and selection of the 'Best Foreign Language Film'.
At the same time, the Academy Awards Association also takes the situation of the program