With the arrival of the summer season, the Hong Kong box office has entered the most lively time of the year.

Although June has entered the summer season, the real summer season consumption in Hong Kong - students will not have summer vacation until early to mid-July, so although June is included in the summer season, the box office is at least three or four percent worse than July and August.

Therefore, in June of a normal year, there are few blockbuster films in Hong Kong, but this year is obviously an exception.

Recently, the increasingly fierce rival Golden Harvest is about to be released during the summer season, although neither side has picked out the battle, but in the past six months, as Zou Wenhuai has turned his attention from real estate back to the film industry, whether it is Huanya, which is determined to become the leader of the Hong Kong film industry, or Golden Harvest, which claims to be the overlord of Hong Kong films, conflicts and competition have also begun to become fierce.

In order to snipe at Golden Harvest, which will be listed on July 8, Media Asia has been arranging the release of new movies since the end of May to grab the summer box office in advance. However, most of the initial releases were some small-budget movies, such as "Saint of Thieves", "Raiders of the Lost Ark", "Thousand Kings 199", etc., with an investment of only a few million small-budget movies.

Of course, relying on these small-budget movies with such a small production cost can only ensure the source of Debao Cinemas, so that the audience who enters the theater to watch the movie has more choices. Media Asia obviously didn't expect these low-budget movies to accidentally kill dark horses, because the main force in June was "Black Cat" directed by Xian Qiran and "Royal Sister 5" directed by Yuan Heping, two movies with an investment of more than 10 million.

Yuan Heping's "Royal Sister 5" was released on U month 7, after getting a box office of 1.2 million Hong Kong dollars on the first day, the box office decreased sharply day by day, and no day could get more than 1 million Hong Kong dollars, until the release of two weeks, the box office barely exceeded 10 million Hong Kong dollars, not relying on foreign distribution only to see the local box office, undoubtedly this will be a failed work.

The "Black Cat" that succeeded him to Xian Qiran is undoubtedly much better, and after the script has been revised by Lin Xiaozhi, both the plot and the investment are much better than the original one, and since its release on U month, it only took a week to easily win more than 7 million Hong Kong dollars at the box office......

The film company that tacitly sniped Golden Harvest in June is obviously not the only one, whether it is the ambitious industry juniors Yongsheng and Xinbao Cinemas, or the former overlord of the Hong Kong film industry, Princess Xinyicheng Jiajin, all of whom have tacitly released a number of movies this June.

Yongsheng does not have a cinema line, and Xinbao does not have its own film company, as two companies that have only begun to get involved in the film and cinema industry in recent years, the complementarity between Yongsheng and Xinbao is still very high, so in the past year, many of Yongsheng's films are preferred to be released by Xinbao Cinema. June this year is no exception, Yongsheng invited Johnny To to shoot "The Supreme", which was also scheduled to land on Xinbao Cinema on June 14

Although the declining Golden Princess has the intention to compete for the summer file this year, the new art city that has just been mediated in the internal fighting has fought too hard in the past few years, and the strength has recovered in a while, and it is no longer the existence that the pressed Jiahe and the rival Shaw Brothers had to join forces to fight.

Although this year, New Arts City also announced in early April that it would invest 60 million Hong Kong dollars (the actual investment is only 50 million) to shoot "Best Partner U", but from the beginning of the year to June, New Arts City has invested only five films together, barely half of Golden Harvest and one-third of Media Asia. And there are only two movies that have been filmed, "Happy Ghost 5" and "Prison Storm", otherwise Princess Jin would not have sent someone to contact Xu Ke, and finally persuaded him to put "Once Upon a Time" that Lin Xiaozhi had originally verbally promised to be released only in Debao Cinema "Once Upon a Time: Top Gun" was also co-screened with Princess Jin.

"Prison Storm" is a 20 million production supervised by Mecca himself, and naturally it has to be put in July and August when the summer season is best to grab money, so there are not many options left for Princess Jin, and there is only one "Happy Ghost 5" by Huang Baiming that can be released in June.

Around the game before Golden Harvest's listing, several major film companies in Hong Kong have their own initiatives, and it is true that the Golden Harvest cinema chain in early to mid-June is bleak. However, all this came to naught with the release of a movie, and on the day of the U month, "Cousin Hello Wild" officially landed in Golden Harvest Cinemas for release, and the box office easily exceeded 1.5 million Hong Kong dollars on the first day of release, attracting the attention of the whole Hong Kong.

As a blockbuster movie last year, Zhang Jianting has not stopped commenting on "Cousin Hello Wild" in the media since he released the news to the outside world that he was going to start filming the second part, and the audience's expectations are also very high.

As a film with strong political overtones, although the script has a strong comedy color, which makes it look witty and ridiculous, if you really want to watch the movie in its entirety, it is not difficult to read the director's and screenwriter's prejudice, hostility and ridicule towards the mainland. Such a movie itself is the product of opposition, and what is even more absurd is that such a movie has also won praise from many Hong Kong people in Hong Kong, and after the political storm, the general resistance of Hong Kong people to the return can be seen.

It is with the help of this evil wind that the box office of "Cousin Hello Wild" has been soaring, and it won nearly 9 million box office in the first week of release, and it entered July with unstoppable momentum.

Although the box office of "Cousin Hello Wild" exceeded 20 million last year, creating an amazing miracle of small-budget films, but in the eyes of most people, it was all because of hitchhiking, and many senior executives of Media Asia were not optimistic about it when Golden Harvest revealed to the outside world that they were going to shoot the second part.

However, no one expected that "Cousin, Hello Wild" gave everyone a slap in the face in the first week of release, judging from its first-week box office, it is not difficult for this movie to break the box office of 20 million again, and even has the spare strength to go to the next level, breaking countless glasses.

The box office hit of "Cousin, Hello Wild" is undoubtedly a sight that Media Asia does not want to see. In the face of several movies released at the same time, none of them could compete with it, attracting the attention of the audience and the media from Golden Harvest to their side, Debao Cinema quickly made adjustments and released "New Jingwumen", which was originally scheduled to be released in mid-July, more than ten days in advance, and started a battle with Golden Harvest's movie.

Although this film led by Liu Zhenwei and Yuan Kui is far inferior to "Truant Dragon" and "Gambling Saint" in terms of investment, and the script is also far behind "The Gambler", but relying on Zhou Xingchi's nonsensical comedy style, it has also attracted many of his fans to pay money to watch the movie in the theater, and the box office of "New Jingwumen" has been soaring for a while, winning back a lot of attention for Debao Cinemas.

However, although the sniping of "New Jingwumen" and Debao Cinema has achieved small results, it still can't change the fact that with the listing of Golden Harvest, more than half of the content of the entertainment page in Hong Kong media is related to Golden Harvest for a while. Especially after the box office of "Teenage Mutant Ninja Turtles" came out in the second week of North America, it added another firewood to Golden Harvest, which was about to be listed.

"Teenage Mutant Ninja Turtles" was released in North America on U month day, but because the first day of release is a weekend, and according to the North American screening system, even if it is only screened for one day, it is considered the first week, so although "Teenage Mutant Ninja Turtles" also achieved a box office of two million dollars on this day, Golden Harvest did not use it to hype.

But as soon as the box office came out in the second week, "Teenage Mutant Ninja Turtles" undoubtedly delivered a perfect report card. The box office in a single week is 24 million US dollars, and the average daily box office is more than 3 million US dollars, of which the box office is 3.77 million US dollars on one day, and the other day also won an amazing 40U million, relying on the influence of the first word-of-mouth animation works, the North American box office of "Teenage Mutant Ninja Turtles" has been rising, and it ranked third in the weekly box office list in the United States in the second week.

On the ninth day of its release, the box office officially exceeded $30 million. On the fifteenth day, the box office once again exceeded $45 million. It only took fifteen days of release time, and Golden Harvest almost recovered most of the investment cost, and the huge profits of the film were undoubtedly revealed.

"The triumph of the new line, since it was bought by the arrogant news mogul, Twentieth Century Fox (the first Teenage Mutant Ninja Turtles Golden Harvest once gave the distribution rights to Fox, and later Fox thought that it could not make money and changed hands to the new line) has successfully gone downhill" - The Washington Post

"'Teenage Mutant Ninja Turtles' recreates the first miracle, and Loberen makes another great movie" – The New York Times

"Despite the investment coming from Hong Kong, it's an out-and-out American film, looking forward to a live-action version" – Los Angeles Times

Unlike the media in the United States, which deliberately downplayed that the "Teenage Mutant Ninja Turtles" series was invested by Golden Harvest, the media in Hong Kong obviously did not do so when reporting on the media.

Oriental Daily: "Zou Wenhuai personally helmed the release of the film in North America, and the box office of "Teenage Mutant Ninja Turtles" exceeded 45 million US dollars in half a month, equivalent to HK$350 million ......"

"Ming Pao": "Golden Harvest's investment in new films in North America has created another miracle, and "Teenage Mutant Ninja Turtles" has a box office of more than 45 UU dollars in half a month after its release, shocking the American film industry"

"The investment has achieved another amazing return, and "Teenage Mutant Ninja Turtles" has reproduced its first box office miracle, which may help the rise of Golden Harvest's stock price ......" - "Sing Tao Daily"

Hong Kong Economic Times: "...... Tomorrow, Golden Harvest will be listed on the Hong Kong Stock Exchange, and at this juncture, it is reported from overseas that the North American box office of Golden Harvest's investment film "Teenage Mutant Ninja Turtles" has created another miracle, and the return on investment may still be above the previous one. Previously, Golden Harvest had agreed with the Hong Kong Stock Exchange that Golden Harvest would make U00 million shares at a price of 47 per share (with a market value of about 3 billion Hong Kong dollars) and land on the Hong Kong Stock Exchange to raise more than 700 million funds for Golden Harvest. Affected by this, it may significantly increase the share price of Golden Harvest......"

Hong Kong Economic Journal: "Good news from North America, Golden Harvest's listing may make the myth of Asia reappear, short-term optimistic about Golden Harvest stocks, you can hold"

After much anticipation, July 8 finally came.