As a national TV station, KBS is certainly not so stingy and reluctant to promote a MV, but they don't need to promote it in advance like ordinary companies.

KBS's promotion method is very simple, they only need to arrange it and arrange it to be broadcast once on various music programs on their TV station. Coupled with the fact that the author of this song is the songwriter of "A Man", it will definitely cause a lot of introspection.

Sure enough, when the news that the author of "Snow Flower" was the songwriter of "A Man" was released, the click-through rate of the MV really increased all of a sudden, and there was a trend of intensification.

In fact, KBS's drama department has formulated much more publicity for Lee Jun-hyuk's "Snow no Hwa" than other songs, because it is very difficult for them to encounter a singer like Lee Jun-hyuk who asks for everything to be kept secret.

Many times, a good Ost song will bring high popularity to the TV series, and the crew of "I'm Sorry" directly invited the Rubik's Cube Studio that produced "A Man" to produce the Ost of this song for this purpose.

Then, the Rubik's Cube gave them a big surprise, because the work given by the Rubik's Cube is not lost to "A Man" in terms of quality, and whether it is from the melody of the song or the arrangement of the lyrics, this song is very consistent with their script.

And the bigger surprise is still to come, when delivering this song, the Rubik's Cube studio actually made an unprecedented strange request, that is, to keep all the singer's information confidential. That is, Lee Jun-hyuk proposed it. A request for confidentiality of all personal data of his own.

What everyone didn't expect was this. It is precisely because of this decision that Lee Jun Hyuk plays mysterious. But it pushed this song to an unprecedented peak.

As one of the country's three major TV stations, KBS TV certainly has a lot of music professionals, and when they got the demo of this song, they knew that the quality of this song was very good, and if it was properly promoted, it was comparable to "A Man", which is now popular in South Korea.

When Bang Si-hyuk went to KBS to do the most embarrassing handover with the finished work, he made Lee Jun-hyuk's request that seemed strange to anyone, because even the kind of singer who didn't appear on the camera generally had his personal information. and basic information such as real names will also be released, after all, most of these singers who do not appear on the screen will do so for some personal reasons, or at the request of the company. Therefore, when the work is released, even if it is not sung on camera, the basic information of the singer will be handed over to the broadcaster for a record, if the song is really popular, then the singer can also take advantage of the trend from not appearing behind the scenes to singing in front of the stage.

And Fang Shihe's request now is diametrically opposed to this kind of singer who does not appear on camera. Because Fang Shihyuk is very clear about the request, regardless of the song. He hopes that KBS can help Rubik's Cube keep all the information of the singer confidential, and he doesn't want anyone to reveal anything except Lee's name.

In fact, Fang Shihyuk said this to KBS just to make a gesture, in order for his studio to have an excuse to block the mouths of some friends in the circle in the future, after all, as long as the reporter media or something is kept secret, as long as no insiders disclose the news, there is nothing reporters can do. But for some friends in the circle, if you really keep it secret to the end, then it will not hurt your feelings.

And when KBS heard Fang Shihe's request, he was very happy to agree. It's like such a pie-in-the-sky thing, and they can't help but be happy.

The reason is very simple, the singer's information is confidential, which means that the brilliance of the whole song belonging to the singer will be greatly reduced, and the audience and fans, most of their eyes will focus on the song, in that case, the publicity effect of the TV series will be greatly improved.

So, after agreeing to Fang Sihyuk's strange request, KBS immediately increased the promotion of this MV, basically, in the first week of the MV, all the music-related programs in KBS's TV stations were asked to introduce or play this MV, and in the weekend entertainment section, at the end of each program, excerpts from this MV were inserted.

The intensity of this kind of propaganda cannot be compared even by TVXQ, which is now in full swing.

On the other hand, due to the information revealed by columnists such as Jang Ji-hoon and KBS, many fans of Kim Jong Kook and many people who like the song "A Man" were immediately attracted.

Because of the popularity of "A Man", when everyone learned that the author of "A Man" was writing a new song, they wanted to hear how the author's new song was.

And when many people saw the MV and heard the singing, they began to be curious about this guy named Lee. The reason is very simple, people are curious, they wrote and wrote such a good song, and it was sung by this guy himself, how do you think, this guy named Lee is a very talented person, but because he is too mysterious, and Zhang Zhixun has written in the column that he can't find any information about this Lee, so everyone's curiosity about Lee has become stronger.

That's it, because I became curious about Lee, and then I started to look for all the information about Lee, but of course I couldn't find it, but the more I couldn't find it, the more I wanted to find it, and the more I tried to find it, the more I couldn't find it. And so on, and then some people felt that it was too difficult to find it on their own, and then they began to post on the Internet, inviting everyone to search for it.

Gradually, the search for the mysterious Lee has become a very popular time on the Internet, whether it is the song of the song or the unknown of the road, all of them have begun to pay attention to the information of Lee that countless people are looking for.

Many people who don't know the song "Snow Flower" also began to be curious about this song when they came into contact with this incident on the Internet, so they went to download this recently popular song.

In this way, like a snowball, the search for Lee has become a popular event, and as this time becomes more and more popular, the number of downloads of the song "Snow Flower" is also getting higher and higher.

In 10 hours, "Snow Flower" squeezed into the top ten of the major music source charts, and after 20 hours, this song "Snow Flower" has firmly sat on the throne of the champion, and has been occupying this position for the next two weeks, and has never wavered.

This is probably the benefit of looking for the Lee incident on the Internet.

After all, as long as the song is popular and the MV has a high click-through rate, then the pre-publicity effect of "I'm Sorry, I Love You" will be better.

In the same way, although Lee Jun-hyuk's decision cut off his reputation gain, he was still greatly compensated in terms of profits.

Because the lyrics, songs, and singing are all arranged by Lee Jun-hyuk alone, he alone owns 70% of the copyright of this song, and the remaining 30% is naturally owned by the Rubik's Cube Studio, and the contract signed by KBS and the Rubik's Cube is that the song can be used for free in TV dramas, but the playback of the MV and the use of various music programs are subject to normal royalties.

In any case, when the light of "A Man" faded slightly, "Snow Flower" was born, which quickly became a hot topic at the moment, and its appearance made 2004 continue to immerse the Korean masses in the atmosphere of love songs. In the environment where dance music is dominant, a new world has been opened for love songs. (To be continued......)