The hype should be considered a novelty. Because, this word has only recently entered everyone's attention. In the past, it was really hard for us to find this word and its figure. However, this phenomenon has existed since ancient times.

In ancient times, our ancestors didn't know that there was such a word. However, this phenomenon still exists. Not only is this phenomenon present, but our ancestors also used their unique wisdom to create a special term for this phenomenon: "Trick the Void".

Although the original meaning of this term is not exactly the same as today's hype. But looking at its essence, it is also eight or nine inseparable. However, in ancient times, it was limited by the conditions of lack of development.

At that time, people didn't seem to have much opportunity to hype. At most, it is a "hype" that can be used in terms of learning and divination. In other respects, it is really rare to find any opportunities for them to hype.

After all, they didn't have all sorts of propaganda media for them to hype. In addition, most of our ancestors were very honest and did not have so many bells and whistles to hype.

I don't know when the hype has become more and more popular; It is even constantly sought after by some people! It probably arose when new media such as cultural media, film and television entertainment appeared.

In this way, hype not only slowly entered everyone's field of vision, but also became more and more popular. In today's society, hype has penetrated into all corners of life using various media.

First and foremost is television. After all, television is still the most popular medium today. After all, there are still many farmers and others who do not use the Internet. But they will all have a large and small TV in their home.

Thus, after the television replaced the "chatterbox" radio. It has become the most popular medium today. The best at using the medium of TV to hype is the film and television entertainment industry. After all, most film and television works are inseparable from television.

Of course, film and television entertainment organizations will not let go of the Internet, radio, newspapers and magazines, posters and other media platforms that can provide them with hype. As a result, there are few films and television works that do not use these favorable media platforms for hype.

This seems to have become an unwritten convention in the film and television industry. It seems that if film and television works are not hyped, they will drop the price and have no way to live. Therefore, as long as you are in the film and television industry, there is no hype about the work.

In fact, the more hyped a work is, the less good it is. There is even a considerable amount of garbage. Because, many people use speculation as a means to get rich. In their eyes, don't say a little hype.

is to invest in the film and television industry, and also want to turn this industry into their money printing machine and cash cow. They weren't interested in art or culture. Naturally, it is not for the development of film and television culture and art to do this.

Even many people don't know anything about film and television culture and art! I don't bother to figure it out! They just want to use this industry to invest and make money! Otherwise, foreign film critics are very emotional:

"Chinese use movies to make investments. Developed countries are making movies with investment." This is the gap between filmmakers and developed countries in our country. And no wonder. It is difficult for our country to make very good film and television works like developed countries.

Originally, your mentality is not good, and your purpose and value orientation are not right. In addition, both eyes are staring at the dollar bills, and they are bent on fooling the audience. Isn't that just a shoddy garbage film?

Can you still make good film and television works? Don't even think about it! Because of this. At present, many garbage pieces in China came into being. There is even a tendency to overflow. Then someone will ask. How do they make money by making garbage films?

Then we don't have to worry about this. Naturally, they have their winning formula. One of the most important winning tools is hype! That's it. In order to reduce costs, many people shoddy and arrange good film and television works into garbage films.

On the other hand, they want to protect their capital and make profits. This necessitates unbridled hype. Look at it. Whenever that work was first put into production, there was an overwhelming amount of hype.

That's the worst thing to do, it's definitely not a good film and television work. It's even some unsightly garbage films. Especially some theatrical films. That's right, in order to make money, they made those garbage films.

They want to make money again, so they have to hype up like crazy. Speaking of which, everyone should understand that in fact, hype is, in a sense, deception and deception. This is no different from going to the mall or supermarket to be fooled and slaughtered.

It's just that the form, place, and object are different. In essence, everyone is a consumer who spends money. But the end result is completely different. When you go shopping, if there is a situation where you are slaughtered.

It is also possible to return a claim or even report it to the relevant authorities. Because everyone knows that this kind of thing happens, there are also consumer associations, industry and commerce and other competent departments to manage. We can also find the owner of the claim.

However, for these garbage films in the film and television industry, what can we do except quit halfway and scold our mothers? Do you go to refund the ticket, make a claim? Is it possible? We don't even know which department to talk to about it.

Not to mention, like shopping in a shopping mall or supermarket, using a very simple identification standard to identify our consumers has been fooled. Since you don't have the ability to identify, there is no physical evidence.

That's not to mention any complaints and claims. It seems that there is no such thing in the film and television entertainment industry. Then the only thing we can do is the easiest way to protect our rights: don't believe in the hype of any film and television works.

It is even necessary to find out the law that the more noisy it is, the worse it gets. If we understand this rule, we will be very careful about spending money to buy tickets to watch movies. But in fact, if we follow this rule to decide whether to buy a ticket or not, we should go to the movie.

Then you can only sit on your computer or watch movies in front of your home theater. Because, there are almost no new film works that are not hyped. Then we don't have any choice to go to the cinema and watch a movie.

Hey, this can't but be said to be the sadness of our current film and television industry! To put it a little bigger, it is the sadness of the film culture of our big country! What's even more sad is that many people have been fooled in addition to scolding their mothers angrily.

It's not about the indifference that hangs high. Of course, these problems still need to be solved by some relevant functional departments. For the little people, in addition to resenting and scolding their mothers, there is nothing to do. (To be continued......)