In Jobs's office, Su Zhen and Jobs sat on the ground... No way, Jobs is not only a vegetarian, but also a Zen practitioner, so in his huge office of more than 200 square meters, there are only two cushions for meditation, there is only a small coffee table with a tea set, Su Zhengang felt a strong Japanese flavor when he walked into this office.

"STEVE, HAVE YOU EVER THOUGHT ABOUT THE CUSTOMER BASE OF THE IPHONE?" Su Zhen took a sip of the tea brewed by Jobs himself and asked, the taste of the tea is elegant and mellow, and the obvious taste of Japanese tea is much lighter than the domestic roasted tea, but it is not good.

Jobs fell in love with Eastern philosophy when he was in college, so Jobs was one of the few Americans who could understand Eastern cultural ideas, but it was precisely because of his lifestyle that he lived for several more decades - although his pancreatic cancer was diagnosed in 03 years earlier, according to the doctor's inference based on the disease, it began as early as when Jobs was in his twenties.

"Well, it should be young people who like new things" Jobs replied with a slight thought, the original intention of the design of this mobile phone is to integrate entertainment as an entertainment mobile phone, so like the IPOD, the main customer group should be those young people who like trends.

"So how many young people do you think it is acceptable to the original price?" Su Zhen asked.

"No, although our mobile phones are positioned in the market of young people, they are also in the high-end market, which is not in conflict" Jobs did not agree with Su Zhen's idea, "and you must know that the cost of our product hardware is very high. Lowering the selling price is not good for us."

"Here's the question, what do you think we have in terms of hardware?" Su Zhen asked.

Jobs was stunned for a moment, and after thinking about it, he replied helplessly, "There is no advantage", Apple does not have its own hardware manufacturing factory, and all the hard parts are from major hardware suppliers.

"That's right, in fact, although we are preparing mobile phones, but in fact, we are different from other mobile phone companies, we are not a hardware supplier, and we have no advantage in terms of hardware competition. Even though we use a more advanced and new touch-screen mode of operation. Do you think it's very technical? Su Zhen asked.

JOBS COULDN'T HELP BUT FALL INTO DEEP THOUGHT WHEN HE HEARD THIS, SU ZHEN WAS RIGHT, THE TECHNICAL CONTENT OF THE IPHONE IS NOT HIGH, AND IN FACT, THIS IS NOT THE FIRST MOBILE PHONE WITH PURE TOUCH SCREEN MODE. IT'S JUST THAT THE IPHONE DOES A BETTER JOB. However, this alone. IT DOES NOT MAKE THE IPHONE A SUCCESS, AND IT IS BELIEVED THAT SIMILAR PRODUCTS WILL APPEAR ON THE MARKET SOON.

"You mean we should focus on content?" Jobs thought for a moment and asked.

"No, no, no, Apple is just a company after all. IT'S UNREALISTIC TO DO EVERYTHING ON YOUR OWN, AND I THINK IPHONE'S GOAL IS TO BE A PLATFORM PROVIDER," SU SAID.

IN FACT, ALTHOUGH THE EMERGENCE OF THE IPHONE IS REVOLUTIONARY, BUT THE SALES OF THE FIRST GENERATION OF IPHONE ARE ACTUALLY NOT GOOD, AT THE EARLIEST TIME OF RELEASE, ALTHOUGH THE IPHONE IS CLAIMED TO BE A PHONE REINVENTED BY JOBS, BUT ITS ESSENCE IS STILL A PHONE, AN EXTREMELY EXPENSIVE PHONE, IN ADDITION TO THE CHANGE OF APPEARANCE AND OPERATION MODE DOES NOT HAVE ANY OUTSTANDING ADVANTAGES, SUCH A MOBILE PHONE, IN ADDITION TO LOYAL FRUIT FANS AND THOSE WHO LIKE NEW THINGS AND HAVE ECONOMIC STRENGTH WILL TRY TO BUY, THEREFORE, THE FIRST IPHONE HAS BEEN GRADUALLY ACCEPTED AFTER SEVERAL PRICE CUTS, AND IT IS PRECISELY BECAUSE OF THIS THAT NOKIA AND OTHER MOBILE PHONE GIANTS WILL IGNORE APPLE'S RIVAL, AND THIS SITUATION HAS NOT COMPLETELY CHANGED UNTIL THE EMERGENCE OF THE "APPSTORE", A PLATFORM WITH A RICH VARIETY OF SOFTWARE.

AND TODAY'S FIRST GENERATION IPHONE IS EVEN MORE FRUSTRATED, BECAUSE OF THE LIMITATIONS OF THIS ERA, A LOT OF HARDWARE CONFIGURATION IS NOT COMPARED WITH LATER GENERATIONS, THAT IS, COMPARED WITH THE MOBILE PHONES OF THE CURRENT ERA, SO EVEN IF YOU HAVE A LOT OF INNOVATIVE IPHONE, WANT TO GRAB ENOUGH SHARE IN THE MOBILE PHONE INDUSTRY, THE DIFFICULTY IS NOT SMALL, NOW THE U.S. MARKET IS MOTOROLA, NOKIA, BLACKBERRY THREE POINTS OF THE WORLD, WANT TO RELY ON THE FIRST GENERATION OF IPHONE SUCH AN IMMATURE PRODUCT TO OCCUPY THE HIGH-END MACHINE MARKET IS VERY DIFFICULT, NO MATTER HOW POWERFUL JOBS' MARKETING ABILITY IS, IT IS VERY DIFFICULT TO MAKE THE IPHONE POPULAR ALL OVER THE WORLD.

"Platform? Just like Microsoft does? Jobs' eyes lit up when he heard this, and he said that the world's largest software platform supplier, it must be Microsoft, and now almost all the world's computer software development software is based on XP development.

"That's right, we want to be the same as Microsoft's operating system, to be able to provide software developers with a unified development environment and a direct path to the market, in this respect we have a great advantage over Nokia's Symbian system, the underlying code of Symbian is lengthy, it is extremely inconvenient to write programs, and the maintenance requires a lot of money, while Apple's system is based on the computer's MAC system development, high stability, and we have a series of products, the current mobile phone, IPOD, and MP4 and tablet are still under development, we can make these software universal. IN THIS WAY, DO YOU THINK OTHER MOBILE PHONES WITH RIGID SYMBIAN SYSTEMS WILL STILL BE ATTRACTIVE IN FRONT OF THE IPHONE WITH RICH APPLICATION SOFTWARE? Su Zhen asked.

In fact, if it weren't for Google's release of a completely open Android system in the future, I'm afraid Apple would still be able to occupy the high-end mobile phone market for a short time.

"I think I've been convinced by you, so what do you think is the right price?" Jobs nodded in agreement, if you want to be a platform, then as the carrier of this platform, the price of the mobile phone itself is indeed not too high.

"Of course, it's not okay to be too cheap, after all, we still have to make money, so I think two hundred and four hundred dollars are the right price." Of course, this is only limited to the original version, and the price of the new version needs to be repriced according to the actual situation.

AFTER TALKING ABOUT THE IPHONE, IT'S TIME TO TALK ABOUT SOMETHING ELSE, LOOKING AT JOBS WHO WAS STILL THINKING, SU ZHEN THOUGHT FOR A WHILE AND SAID, "STEVE, I DON'T KNOW IF YOU'RE INTERESTED IN SELLING PIXAR?" ”

STEVE JOBS, WHO WAS STILL THINKING ABOUT THE FUTURE DIRECTION OF THE IPHONE, WAS STUNNED BY SU ZHEN'S QUESTION, BUT QUICKLY REFLECTED IT, SHOOK HIS HEAD WITH A RANDOM SMILE AND SAID, "SORRY, SUE, I DIDN'T MEAN TO SHOOT PIXAR", NEEDLESS TO SAY, THE REASON WHY SU ZHEN WANTED TO BUY PIXAR IS ALSO KNOWN, NATURALLY FOR MGM, ALTHOUGH PIXAR IS AN ANIMATED MOVIE, BUT DON'T THINK THAT MGM WILL ONLY MAKE TRADITIONAL MOVIES, MGM'S ANIMATION HISTORY IS NOT BAD, THE CLASSIC ANIMATION "CAT AND MOUSE" THAT EVERYONE KNOWS But it is produced by MGM, with this animation alone, MGM won 7 Oscar trophies, as well as "Du Pi and Du Bao" and "Pink Panther" are classic animations with great reputation, but the future of animation is the world of 3D animation, and the era of traditional animation has passed after the box office record of "The Lion King" was broken by "Finding Nemo" in 03.

However, Jobs has no plans to sell Pixar, after all, for now, Pixar Animation is already a cash cow in Jobs' hands.

"However, if MGM wants to cooperate with Pixar, Pixar can consider it" Jobs said with a smile, as Finding Nemo set a record for animated films, Pixar and partner film companies, Disney has more and more contradictions, because in the original cooperation, Pixar has no ownership of the film, only box office sharing, which makes Pixar very dissatisfied, so Jobs hopes to share the ownership of the film with Disney, after all, as far as animation is concerned, the film's share is just a small head, all kinds of peripherals, That's the big head.

And the reason why Su Zhen wants to get involved in animation,The purpose is also this,In his opinion,Although MGM has a lot of classic animation images,But in terms of the degree of development of its value,It's really a little backward,But after all, the classics have passed,Now to develop,Its value will definitely be much worse,But if you can put these classic images,Through 3D adaptation, it may be a very good idea。

But just cooperation, Su Zhen is really not satisfied, because just like Pixar and Disney now, there will definitely be disputes due to various interests, which will lead to the end of cooperation, so Su Zhen prefers to take Pixar under his umbrella, but this is very difficult, Jobs, as the owner of Pixar, knows very well that the potential value of Pixar is definitely more than the current apparent value, and he is not short of money, so he has no intention of selling, and although Pixar is a listed company, there are very few outstanding shares in the market, And even if all of them are acquired, it will be difficult to shake the position of Jobs, who owns half of the shares, so there may be only one way to impress Jobs... That's equity swapping. (To be continued......)