(Thanks to my friend Violet ~ Qianqian's encouragement)

In the afternoon, Jack also rushed back, and the Koenisak One1 had been ordered for delivery in August this year.

When he learned that his owner had not only purchased three Bugatti Legendary Limited Editions in the space of two days, but that the California winery had won a gold medal at the Vinalies competition, he felt that he had missed out on a lot. I wasn't even there at such a beautiful moment.

Now he admires his wise choice, and when Charlie sent out the invitation, he agreed directly without hesitation, and it is appropriate to follow such a boss in terms of future and money.

Because he was going to go over to see the winery tomorrow, and it was in the south of France, Liu Yunxuan still wanted to fly back to Huaxia directly in the afternoon, so this world was also in a hurry. In the evening, I stayed in the hotel to rest early, and did not go outside to wander around.

"Ray, there are too many vineyards over here, right? It's only about 30 kilometers from the airport to now, and there are vineyards on both sides. On the way to Madilang Winery, Liu Yunxuan asked while looking at the scenery.

"This is the largest of the 11 appellations in France." Raymond nodded, "At the moment, the production areas here are concentrating on producing better quality regional table wines and AOP wines, in order to reverse the perception that this region only produces 'high yield, low price, low quality' daily table wines." ”

"However, the style and quality of the wines of the south of France are still very precarious. On the one hand, AOP wines and IGP wines continue to be developed in order to better reflect the diversity of local wines. On the other hand, because of the large production area, the planting conditions between different regions in the whole region are still very different. ”

Liu Yunxuan nodded, he understood, this largest wine producing area is also a burden. The area is bigger. It's hard to grasp the quality, and it doesn't work out the top wines in large quantities, so it can't be included in the famous list.

"Are the AOPs and IGPs you are talking about the wine grades here?" Liu Yunxuan asked, this seems to be the first time I've heard of it, but I've seen it on the label of the wine bottle I drank before.

"Actually, that's the rough division." Raymond explains with a smile, "In the past, there were four grades of French wines. AOC is the highest grade of French wine, AOC means 'appellation of origin' in French, just like the three wines in this winery can be identified on the label, but in August 09, in order to match the grade labeling form of European wine, it has been reformed and changed to AOP. ”

"The second level is the Fine Regional Table Wines, or VDQS for short. It is the level that must be experienced in order for regional table wines to transition to AOC level. ”

"The third level is the regional table wine, which was originally labeled as VDP wine, but now it has become IGP wine, which is an upgrade of the best of the daily table wines made only from grapes in the appellation."

"The fourth level is the most produced daily table wine in the southern region, which used to be labelled as VDT wine, but now it has become VDF wine, which does not indicate the region on the wine label. So on the label of the French wine you buy, you can easily read the details of this wine. ”

"There are three AOP levels over there. Isn't this winery supposed to be good? How can it be sold so cheaply? Liu Yunxuan asked with some confusion. This AOP level is top-notch, and this winery sells it so cheaply. Isn't there something going on here?

In fact, not only Liu Yunxuan, but even Michelle has a general understanding of these things, she drinks more wine from the United States, although she has a wide range of knowledge, but she really hasn't paid much attention to this.

"As I said earlier, the AOC level is actually a relatively broad level. There are many subdivisions within the AOC level. For example, in the Bordeaux appellation, there are six different grades. Raymond explained again. He saw that everyone was very interested, so he decided to say more.

"The AOC grade is the most restrictive grade in France, and under normal circumstances, as long as it is marked with this grade, it must meet the strict restrictions stipulated by the local AOC system, and the conditions required are more, and the quality of the wine produced is more guaranteed."

"Here, the production requirement for AOC wines is less than 5,000 litres per hectare. Some regions require even less production. But that doesn't mean it's necessarily better than regional table wines, and that's just for most of the region. ”

"The times are advancing, especially with the development of winemaking technology in the New World, and some of the constraints of AOC wines also limit the further innovation and development of wine technology in the region."

"For example, Bordeaux AOC strictly prohibits the cultivation of Syrah grape varieties, but BMW Estate has a wine that adds Syrah grape variety, although it violates Bordeaux's AOC hierarchy, but it is the most expensive wine sold at BMW Estate."

"No, no, there are too many twists and turns here, anyway, you are taking care of the wine industry, you can do whatever you want, no matter what level it is, our goal is to make the best wine." Liu Yunxuan waved his hand and said.

There is a specialization in the art industry, and I really can't do it in this area, and Raymond is a master in this area. If you follow the rotten participation, you may not be able to get what will happen. Anyway, he recognized one point, as long as your wine tastes good, you won't have to worry about selling it in the future, whether he is AOC or VDP.

Originally, it was only a few dozen kilometers away from the vineyard, and Raymond arrived at the Madilang vineyard after explaining so much.

We had a brief tour here and learned about some of the actual situation. In the case of the Maduran vineyards, not all of the corn growing areas here can be converted into vineyards, and the area suitable for transformation is more than 20 hectares, which can be about 50 hectares compared to the original vineyards.

However, Liu Yunxuan is already very satisfied, and the original output here is about 180,000 bottles of red wine per year, and 20,000 bottles of white wine and rosé wine. Now the area is doubled. Doubling production is no problem. If it weren't for the AOC production limit, the production could have been increased.

Raymond knows more about the vineyard himself, so he is naturally responsible for the soil of the vineyard and the tasting of the wine stored in the past.

Raymond was very careful, not only examining the texts of the past years, but also personally surveying the vineyards. He had to be cautious. These two wineries are also 10 million euros smaller. And this side will have to be taken care of by yourself in the future, if there is negligence, it will be your own face.

After his careful review, he was quite satisfied. Both vineyards are of the highest quality and the existing wines are selling well. In particular, the equipment of this large Madilang winery is very advanced, and even if the production is expanded in the future, the equipment from the small winery can be relocated here.

Because the two wineries are represented by the same brokerage company, Liu Yunxuan and the others are very satisfied with the winery. The price was also negotiated quickly. The big one is 5.1 million euros, the small one is 2.4 million euros, a total of 7.5 million euros is all done. Charlie will send someone to assist Raymond in handling the later procedures, but Liu Yunxuan doesn't want to spend time here.

"Andy, you can't go yet, you've forgotten something important." Just as Liu Yunxuan was about to leave, Raymond called out to him.

"Ray, isn't it all over here, how can I just put it in and you just get it. If there is a shortage of people, recruit people, and buy equipment when it is time to buy equipment. When the time comes, I will also ask people from the fertilizer factory to collect the soil and produce some special fertilizer. Liu Yunxuan turned around and said.

“no。 Andy, I'm not talking about this, this is what I can handle if you don't say it. Raymond smiled wryly and said, "Now it's time for our wine to go on sale, but the price hasn't been set yet." ”

He really didn't know what to say, this person calculated that this wine could be sold for a high price yesterday. Now turn around and forget. You big boss is not sure of a good price, how can I sell it.

After being reminded by Raymond, everyone also remembered that no one had ever mentioned what price this wine had to be sold at, which was directly related to Fangfang's small purse.

"This. What are the prices of the better red wines in the Napa Valley? Liu Yunxuan asked a little embarrassed.

He was only in charge of drinking, and he never cared about that. This pricing also has to be taken into account, otherwise it will be too expensive and will affect future sales.

"The most expensive wine sold in the Napa Valley in the U.S. is the Howling Eagle Cabernet Sauvignon dry red wine, which averages $2,628 and peaks at $13,412. Their winery is a pioneer in New World winemaking and is a true representative of the Napa Valley Cabernet Sauvignon dry red wines of the United States. My recipe also has a reference for their red wine. Raymond thought for a moment and said.

"Their best wines are aged for about 20 years before they are fully matured and at their best. However, this year's wine was not as good as ours, and only won a silver medal. ”

He also has a little bit of self-satisfaction, the wine of Howling Eagle Winery is now world-famous, but this time it was defeated by his own men, and his goal in the future is to surpass them in an all-round way.

"Well, our wine sells for $700 a bottle, and now we have a small production to supply our own restaurant. At that time, it will be sold for $888, leaving a part of the profit. Wait for the future when we start brewing here, and then re-set the price. Liu Yunxuan thought for a while and said.

This price is already very cheap, and maybe not many people will be willing to taste it when it is first launched.

"Okay, I'll go to a few more wine tasting competitions, and I'm sure the price will be acceptable to everyone at that time." Raymond nodded.

When the time comes, there will be a medal in the restaurant, and everyone will know that this wine is not bad, and in his opinion, this wine is indeed worthy of this price.

It seems that he still needs to work harder, and his goal is to replace Howling Eagle Winery. Although we won this year, we are not sure what the next year will be. People have more than 10,000 dollars, and their tasks are still very difficult. (To be continued......)