Since leaving that day, he has never received a call from Zhou Huimin's side, and Lin Xiaozhi finally ushered in the release of his heavy movie "Killer Leon" in a slightly disappointed mood.

October 3l is fast coming, because Hong Kong films have never been well-known in Europe, although New Asia has also allocated a relatively large amount of publicity funds for the promotion of the film, but "Killer Leon" did not sell well at the box office on the first day of landing in the UK, and it was not until the afternoon of the second day of release that the midnight test screening of "Killer Leon" in Hong Kong had begun to prepare, and he got the first-day box office data of "Killer Leon" that had just come from the UK in the early morning - 170,000 pounds.

l The British pound can be exchanged for Hong Kong dollars, and this data is undoubtedly a big hit movie if it is placed in Hong Kong. But looking at the UK, it is a movie that hits the streets so much that it can't hit the streets anymore. At a ticket price of £3, "Killer Leon" was watched by less than U0,000 people on the first day of release, and the cinemas under the ODN name are different from those small cinemas in Hong Kong that only have one or two screening halls and one or two hundred seats, most of them have more than seven or eight hundred seats. After dozens of theaters had a showdown, the attendance rate was barely close to 20%, don't say that ODN is not satisfied, even Lin Xiaozhi himself is not satisfied.

In the UK, a box office of more than 300,000 pounds can be regarded as a box office hit, and based on the low ticket prices in the UK, at least nearly eight or nine million people enter the theater to watch a certain movie, which can represent a big hit of the movie. Although Lin Xiaozhi is ambitious, he also knows that such a thing as eating a fat man in one bite is unavoidable, and he does not expect his film to sell this data. But as New Asia's first exploration of the European market, he knows very well that if "Killer Leon" fails, the results will directly affect the pace of New Asia's films landing in Europe in the future

"Killer Leon" can't lose, at least not too badly

After locking himself in the office for half an hour, Lin Xiaozhi didn't care about the time difference between London and Hong Kong, and immediately dialed Zheng Fei and their phone in London, telling them that the company would allocate another 2 million Hong Kong dollars for publicity, and at the same time ordered them to immediately launch a campaign for the promotion of "Killer Leon".

"Killer Leon" did not appear at the box office on the first day in the UK, which slightly affected Lin Xiaozhi's mood. However, his cards have been played, and all that remains is to wait and look forward to "Killer Leon", the movie he has high hopes for, can open the door to the distant other side for him. After cleaning up the old mood, the Hong Kong test screening of "Killer Leon" is about to begin.

Golden Harvest has Friends of Golden Harvest, New Art City has Friends of New Art City, and even Debao Film Company has its own Friends of Debao, all of which are their own fans and hardcore fan teams. New Asia Film Company didn't have a movie that it could get its hands on before, and it wasn't until Lin Xiaozhi took over that it began to gradually become famous, but the foundation is still too thin after all, and there are no hardcore fans. Fortunately, Lin Xiaozhi is also popular, plus the crew and inviters, and when the invited audience came one after another after eleven o'clock, some people who were waiting to see the joke found that there were not a few people, there were more than 300 people. For a midnight test screening, that's a high number.

Some film critics and media reporters, the company has carried out 'public relations, and got the first-hand' news and gossip from New Asia, and they have a "good relationship" with New Asia Films. If the "Killer Leon" movie is okay, they won't skimp on their praise; If the movie is too bad, they'll be gentle when they lash out.

As the honorary chairman of New Asia, Lin Xiaozhi also invited Qiu Degen, but the former boss of ATV is still caught in the 'Far Eastern Bank case, and the disaster of imprisonment may come at any time. However, although he didn't come, he also ordered a few flower baskets and gave them to Xinya, which can be regarded as a heart.

When midnight came, Lin Xiaozhi and the crew stood at the door of the theater to greet the guests, Yuan Kui, the action director of "Killer Leon", is not small in the Hong Kong film industry, one of the seven small blessings, Hong Jinbao and Cheng Long's brothers, and they are good at writing, directing and acting, Lin Xiaozhi has the intention to win him to sign a contract with New Asia, so he also dragged him to his side and stood in the most conspicuous position outside the theater to greet the guests.

"Lin Sheng, we're here to cheer today"

"Lin Dong, don't blame us for not being forgiving if the movie is not good."

"Lin Sheng, I heard that this is your second movie, but I can't help but prepare to watch it."

"Lin Sheng, let's go in first"

Eleven o'clock has passed, there are more and more guests, and from time to time some acquaintances take the initiative to greet Lin Xiaozhi and them. Frankly speaking, there are no so-called New Asia fans to attend the premiere tonight, and the people who come to cheer are not the directors and stars in the circle, or the senior executives of the film company, and then the professional film critics and media reporters, Zhu Zhishan counted it in the afternoon, about 100 tickets were given to major newspapers and dozens of film critics, these two types of people accounted for more than half of the people who came to participate in the midnight preview today.

"Lin Sheng, it's almost time to go in."

At about 11:20, Yuan Kui saw that there were fewer and fewer people coming, and reminded Lin Xiaozhi, who was personally hosting the midnight test screening for the first time, and hinted that he could go in.

"Hmm"

Lin Xiaozhi nodded, smiled and exchanged a look with him, "There are so many film critics and media here today, if our movie is not good enough, hey, tomorrow's newspaper will be lively."

Yuan Kui laughed for a while, he has participated in many Golden Harvest test screenings, and he has also participated in two new art cities, and his experience can be described as full

"Don't worry, Lin Sheng. "Killer Leon" is the best film I have participated in in the past two years, and they must be satisfied to hear that our film is now released in the UK? ”

There is no Hong Kong filmmaker who does not want his film to enter the European and American markets. According to incomplete statistics, the total global box office in 19RR is as high as US$0000000, compared to Hong Kong's market of less than one billion Hong Kong dollars, the box office of European and American films is as high as more than 18 billion US dollars, which is a huge market close to 150 billion Hong Kong dollars, and no filmmaker will not be blushed. However, Hong Kong films have not been successful in entering Europe and the United States, and Golden Harvest has done the best in the past few decades.

has paid countless money and financial resources, and Golden Harvest does have a certain niche influence in Europe and the United States. In addition, whether it is Shaw Brothers, one of the four giants of Hong Kong films in the past, or New Arts City and Debao, they are far inferior to Golden Harvest, and can only go around in Southeast Asia and East Asia.

This kind of attitude that even pays attention to oneself, how can foreigners pay attention to Hong Kong films. In fact, the fate of many high-quality Hong Kong films that have been sold overseas distribution rights is that after crossing the ocean to Europe and the United States, they are directly translated and poured into videotapes by the purchased distributors, and after being marked with the words "manIuHK", they directly land on the videotape sales markets in Europe and the United States, becoming a good meal for niche film lovers, and they have no chance to land in theaters to show their skills.

In terms of attitude, it is said that cultural differences lead foreigners not to buy Hong Kong films, but in fact, the Japanese do much better than Hong Kong films. After World War II, Japanese films have experienced a cycle from prosperity to recession, but there are still a few of the five major film companies that are gritting their teeth and insisting on the strategy of not making money and exporting, preferring that their own film companies cannot make money in Europe and the United States, and that they will send the best Japanese films to European and American theaters for screening, and continue to accumulate and promote the popularity of Japanese films. It is this attitude that makes Japanese films, which are slightly more culturally colorful in their country and difficult to achieve good results at the box office in Europe and the United States, are far more accepted and well-known in the world than Hong Kong films.

The most obvious performance is that in the past 20 years, there has never been a shortage of Japanese directors and Japanese films at major film festivals. There are even occasional movies with a strong Japanese culture or two, which have become popular in Europe and the United States and have earned tens of millions of dollars at the box office. It was during this period that Japan's sword and chrysanthemum culture began to be accepted by the world.

In later generations, some people on the Internet analyzed that Chinese movies in Europe and the United States could not be eaten, and Lin Xiaozhi also watched the excitement and read a lot of articles like this, and he couldn't help but secretly cry out for Hong Kong films.

The eighties and nineties were the most glorious time for Hong Kong films, and Cheng Long's "Police Story" and "Red Fan District" began to have a certain influence in Europe and the United States, and Golden Harvest also began to taste the benefits of making money in other cities. It's a pity that the gold of Hong Kong films is too short, and the distrust, economic crisis, and immigration of the older generation of Hong Kong filmmakers brought about by the return have also hollowed out the Hong Kong film circle, making a hollow area for Hong Kong film talents appear in a short period of time. Hundreds of film companies in Hong Kong are piled up, only relying on the market of Hong Kong and Southeast Asia, in addition to fighting to grab each other's mouths, most film companies are short-sighted, want to make money but dare not enter Europe and the United States to gamble, after hitting the wall and losing money several times, Tianda's ambitions have also disappeared.

Yuan Kui's words made a lot of things pop out of Lin Xiaozhi's head in an instant, and some smiles appeared on the corners of his mouth.

He's not a god, he's just a businessman. The advantages of the reborn made Lin Xiaozhi very clear about what he could do. It is said that standing on the shoulders of giants can see far, and Xinya is like this now.

"Yin Sheng is right, our movie has been released in the UK two days ago, and it is three days earlier than our Hong Kong screening."

Yuan Kui's family name is Yin, so Lin Xiaozhi called him a life.

Yuan Kui was surprised: "Aaron's "Cannonball Speed" was released in the United States earlier than in Hong Kong, but it was also a few years ago. Aaron's film sold average in the United States, and it didn't do well in Hong Kong. Lin Sheng, do you think our movie can be eaten in the UK? ”

Lin Xiaozhi shrugged: "Who knows what the road is......"

Although he also had some worries in his heart, he was not as optimistic as Yuan Kui at all. Analyzed with him: "In recent years, Golden Harvest has entered Europe and the United States one after another, and I have also summed up some experience. Foreigners can't see our Hong Kong's ', pee, fart, and the movies we make are very happy to watch, but foreigners don't eat this set. Golden Harvest has been committed to learning to make Western films, but he is reluctant to learn Hollywood's set with his heart, and as a result, there are a lot of four dislikes, and foreigners certainly don't buy it. Our company's Ye Weixin's "Friend" is the main Western film style, and my "Killer Leon" is also a Western-style film shooting technique that I imitate, so it is better to test the waters. ”

As he spoke, he suddenly felt that he didn't seem to have much confidence in what he said, and hurriedly changed his words and said: "Hong Kong is so big, Europe and the United States are the largest overseas markets, compared to Southeast Asia, there is more oil and water, and if you eat a few pieces of meat, New Asia will also be free from starvation." In Hong Kong, where the fart is bigger, hundreds of film companies are fishing, and the pond is too small, and if you don't look outside, you will starve to death sooner or later."