241 The prototype of the media group
Soon, a few days later, Su Zhen returned to Los Angeles, convened a meeting of all the top management of Su's Agriculture, and came up with a draft marketing plan that he had prepared.
The method adopted by Su Zhen is very simple, really simple, that is, to adopt the sales model of chain stores and directly operated restaurants + "livestock" identity authentication system, the former to ensure the safety of beef products in the sales process. Through the three parts from the pre-industry to the post-industry, the whole industry chain security service from the source to the end of the product is realized. The latter is like issuing an "identity card" to an animal, at which point each animal or herd is given a unique identification number. With the help of this certification system, consumers can easily find out the origin of the beef they eat, and even the cow can be traced several times a day.
In fact, this identity authentication system was launched nationwide by the U.S. government half a year later, and Su Zhen just used it, which is a very common marketing model in the future, which is still very advanced now.
Although Su Zhe took out only a very simple draft, but the managers of Su's agriculture are not fools, they can naturally see the potential of this marketing method, if the operation is good, not only will all the products produced by Su's agriculture in the future no longer have to worry about sales, but also completely get rid of the previous situation that the sales side was controlled by others. It's just that this marketing method seems simple, but there is a big problem, that is, the cost, the extremely high cost, whether it is to open a store or a direct restaurant or an identity authentication system, it is necessary to achieve the cost of excellent Lu, but the cost of this kind of thing, for Su Zhen is not a difficult thing, and even the hundreds of millions of dollars of profits brought by Su's agriculture last year, Su Zhen did not move, just as a preliminary investment. Su's top executives have even seen the rise of a new restaurant chain in the United States.
Soon, after the draft was discussed and refined at a high-level meeting, the plan began to be implemented. After this matter was settled, Su Zhen began to set his sights on another matter, that is, the acquisition of MGM.
"Sister, I said that you really should find a boyfriend, look at you, you have a serious face all day long, and there is no smile at all" Su Zhen saw Liu Shihua who walked into his own company and joked, since he had a dispute with his mother at Su Zhen's wedding banquet, Su Zhen found that his cousin seemed to be a different person, and he was cold all day long.
"Why do you want to see me get married?" Liu Shihua ignored Su Zhen's ridicule. Instead, he asked Su Zhen with a serious face, There is a big one, you just have to say yes, I will immediately find someone to marry.
"Uh" This time it was Su Zhen's turn to be speechless, although he felt that Liu Shihua should be a matter of course for falling in love and marrying, but I don't know what Lu Dao is for, as long as he thinks of the picture of other men and Liu Shi painting together, Su Zhen feels uncomfortable, so he has to change the topic and say, "What are you looking for me?" ”。
"The bid for MGM didn't go well, and Sony was following closely. Now that the offer has exceeded 5 billion, I think this is beyond the actual value of MGM, so I will ask you if you need to stop the acquisition," Liu Shihua said with a businesslike look.
"No, no, no, continue to quote. As long as it doesn't exceed 6 billion, it's worth buying it" Su Zhen shook his head and said, MGM's value is not as simple as it seems, otherwise Little Japan would not be so close.
Liu Shihua nodded when he heard this, and then said, "But at the same time as bidding. Sony also sent us a request for cooperation, asking if we would like to work with them to acquire MGM, and if we agreed to cooperate. They can give us MGM control. ”
"Don't even think about it, just reject them" Su Zhen shook his head and said, just kidding, he is not short of funds, and he and Sony jointly acquired it, so wouldn't it be cheaper to make a money-making movie in the future? Think beautifully.
In fact, just as Su Zhen thought, Sony played this idea, you must know that Su Zhen's previous investment in screenwriting movies can be said to be all big profits, which naturally attracted Sony's peeping, anyway, they just need to make money, as for the dominance of the company, who cares about that?
After talking about business, Liu Shihua did not leave directly, and Su Zhen did not say anything, and the office fell silent for a while.
Su Zhen couldn't help but start to look at the workplace beauty sitting opposite, if you look at it from a pure man's point of view, she is definitely a top beauty, with long hair with a shawl, slightly curly hair at the ends, standard willow eyebrows, and white and red skin make her look gentle and intellectual, and a blue lady's suit and short skirt make her give birth to a heroic spirit out of thin air, tight clothes, it is difficult to hide the round and beautiful figure, black flesh-colored stockings, and it looks a little charming, and she will inevitably sigh when she sees a natural stunner.
It's a pity that this is his cousin, Su Zhen couldn't help but sigh in his heart.
Just when Su Zhen was about to say something, the communicator rang, and after Su Zhen connected it, he remembered the voice of his secretary Chen Fala, "BOSS, Miss Avril is here, do you want to let her in?" ”
Su Zhen couldn't help scratching his head, and learned that after Su Zhen returned to Los Angeles, this girl ran to Su Zhen's office without any trouble, Su Zhen wanted to ask if this girl didn't need to work?
"Let her in," Su Zhen said with a sigh.
"Okay, don't bother you and your little lover, I'll go first." Liu Shihua glared at Su Zhen angrily after seeing Su Zhen hang up the call and said, of course she knew that Avril was running to Su Zhen for what she was doing, and it was not her brother's romantic debt, Su Zhen could only laugh dryly about this.
"Hi, Su" Not long after Liu Shihua left, a very delicate maroon haired girl appeared in front of Su Zhen's eyes, it was Avril, since Su Zhen said that she likes to see her plain clothes, Avril rarely wears punk makeup unless she has a concert.
"Ahem, why didn't you go shopping with Lux and the others today?" Su Zhen asked.
"They're going to SPA, you know, I don't like to do that," Ivy shrugged her shoulders and said, then looked around in Su Zhenbu's office, "Hey, Simba, Vivi is here, where are you?" Soon Avril spotted Simba hiding under the bed in the break room.
Su Zhen looked at the white lion who was dragged out by Avril with his tail and whimpered and couldn't help but sigh for it, Avril and Dike because of their close contact with Lux Su Zhen, so they have seen several animals in the house, Deke behaved like ordinary people, and he was respectful of these beasts at first. After getting acquainted with it, I let down my guard, but it wasn't very intimate, but Avril was an exception, and the reaction to seeing these beasts was not the usual fear of ordinary people, but curiosity and excitement, and soon fell in love with the big guy.
Especially the snow-white coat Simba, which Avril likes the most, but unfortunately Simba obviously doesn't like this girl, because her daughter likes to use her mane to braid her hair, and she especially likes to play with his tail. But because Su Zhen, the owner, couldn't resist, Simba was very afraid of seeing Avril, as soon as he heard Avril's voice, he immediately hid far away, but now it was in Su Zhen's office instead of in the manor, and there was no place to hide its huge volume in this office building dozens of meters high.
"Whew" Simba pitifully yelled at Su Zhen twice for help, but was decisively ignored by Su Zhen.
"That's right, Avril. How long does your contract with Universal remain? Su Zhen suddenly asked Avril Lavigne, who was having fun riding Simba, although lions are not suitable for riding, because like felines, their waists are fragile. If it is an adult male riding it, it will be easy to get injured if it runs, but Avril Lavigne, who has a delicate body, is not a big problem.
"Huh? It's been more than a year yet, but recently Universal asked to renew my visa. What's wrong? Ivy looked up and asked, as the champion of the competition, she signed a three-year contract with Universal. It will probably expire in May next year.
"Are you interested in starting your own record label?" Su Zhen asked, this is not his temporary idea, nor is it specifically for Avril, but there is a plan, since he is ready to establish a media group, then whether it is a film company, a record company, or a brokerage company, these are all necessary, and these industries can complement each other, but the record company is in person, and there is no shortage of management people under him, the key is to open but can't take out a star as a pillar, this is a big problem, and Avril is a good choice, as for the brokerage company, it is simple, Nicole, Charlize, Kate, Deke, and the actors who often work with him will give themselves this face, but they have no foundation in the music industry, and they can only rely on Avril to open the situation for the time being.
"Start a record company? I'm not interested, I just want to sing well, and I don't have the heart to manage a company. Avril thought for a moment and shook her head.
"You don't need to manage, as long as you sign into the company, you take half of the equity, if you can bring some friends into the company, it would be better," Su Zhen said.
"You're going to start a record company?" Avril asked, a little surprised.
"That's right, not only record companies, but also film companies, brokerage companies, to be exact, what I want to build is a media group," Su Zhen said.
"Will it be formed this year? But my contract hasn't arrived yet" Avril said with some embarrassment, since Su Zhen asked her to enter his record company, of course she would not refuse, but her liquidated damages are not high, low or low, and the liquidated damages of five million are enough to open a small record company.
"Liquidated damages are not a problem, as long as you promise to come, and even if you can bring in enough singers, I can also bear the liquidated damages, such as your mentor" Su Zhen joked, who is Avril's mentor? MJ, if you can really dig MJ over, Su Zhen will definitely not be stingy with liquidated damages and equity, just with the name MJ, it is a golden signboard.
"Then I have no problem, when will I sign the contract and talk to me, but the equity doesn't have to be so much, right?" Avril thought for a moment and nodded in agreement.
"What? Do you still think you have a lot of equity? This is not for you, you will have to rely on your relationship to poach singers from other companies in the future" Su Zhen said with a smile, in fact, don't talk about general shares, even if it is all given to Avril, Su Zhen is willing to do it, but Su Zhen knows that Avril will definitely not accept it.
"Okay then" Seeing that Su Zhen didn't seem to be joking, Ivy nodded and agreed.
Su Zhen agreed when he saw Ivy, and also nodded, so that as soon as MGM's acquisition is completed, then the prototype of the entire media group will be basically perfect. (To be continued......)