Chapter 630: Antecedents and Consequences and the Crisis of Yue Fei

The battlefield of Oscar, with the economic development of the world and Oscar's own pursuit of interests, has become more and more with a tragic fighting temperament.

If you want to win an award at the Oscars, it will definitely not be as simple as letting the film wait for the judges to score.

Especially in the past two years, after the subprime mortgage crisis in 08, the United States has not recovered until now.

The aftermath of the recession is still having a strong impact even now, ten years later.

Marx's theory of capital is by no means nonsense, because many things, without talking too profoundly, are to use the simplest metaphors, and it will soon be understood that the Americans are now using the dollar system to plunder the entire world, and they themselves are almost doing things for nothing, using such a method to feed the luxury of the American people, and one day, the outside will be squeezed dry by them.

Moreover, with the improvement of living standards in many countries, people in the country demand higher treatment and higher living standards...... This inevitably requires more resources and living space, which can only leverage the current order, and China is the biggest example of this.

It is also largely for this reason that the United States has always been deliberately trying to contain China.

The current economic situation of the Americans is not very good, but the mouths of those people in the country have long been raised, although there is no problem in maintaining them from starvation, but their demand is definitely not as simple as not starving to death.

As a result, some economic problems in the United States are difficult to solve, and although there are always all kinds of people complaining about their living environment on the Chinese side, only they know that their stomach hurts, and every country has its own difficulties. Many times, some Hollywood movies have to deliberately find big tyrants in China, and many movies have to be filmed in China......

You want to curry favor with the big money owner here! This is no longer limited to movies, but has become the mainstream in many industries. China's industrial system is sound, has not really achieved industrial upgrading and the like, the United States has missed the best opportunity to stifle China's rise, basically no more opportunities, such a time, many people are staring at the pockets of the Chinese, which of course creates a certain favorable environment for "Yue Fei", even if they still want to deliberately shout the China threat theory, but they also have to pinch their noses and have such and such cooperation with the Chinese.

This brings us to the current Oscars......

In recent years, with the economic recession in Europe and the United States, several major film festivals have become more and more commercial with a commercial flavor, and sometimes some old filmmakers will scold these film festivals for being full of copper plates. But that's what it can only be like that when there's no way......

So, after the Oscars a few years ago and repeatedly forcing that there shouldn't be too much PR, now these things have basically become a dead letter, and not too many people would take such a ban seriously.

However, it was at this time that the problem of "Yue Fei" being suddenly hacked now was involved!

This year, in addition to the 11 Oscar nominations for "Yue Fei", the other most award-winning is Lionsgate's film "Against the Current", which is a film that reflects the life of middle- and lower-class people in the United States, and tells the story of an ordinary family facing a lot of life problems - the mother has cancer, the second son has leukemia, and the family has some positive coping when they are in a difficult situation.

Speaking carefully, it is an inspirational film, and the director Augustus Pitt is only 36 years old now, and he is also in his prime.

Lionsgate used to do some successful things with small and big things, and it was always able to surprise many people's glasses, but over the years, their development has also been affected by the big times, and it has not been particularly smooth.

At this year's Oscars, there was a very highly-rated "Against the Current", which gave them great hope, and they have basically not moved for several years...... This year, they want to make a big move, this movie is highly rated, and the most important thing is that this movie is in line with the mentality of many American people, and has re-injected some positive energy of the American dream into them, almost telling everyone bitterly - you must not give up hope, because hope is ahead, as long as you persist, you can get out.

Such a movie, in fact, when it comes to comprehensive influence, there is no way to compare it with "Yue Fei", let alone the box office...... It grossed only $58.7 million in North America and $90.47 million worldwide...... And, according to estimates, this $90 million global box office contains a lot of water......

But I can't bear that this movie conforms to some of the ways of thinking of Americans, and it also meets the requirements of the current big era, so to a certain extent, this movie is even more competitive than "Yue Fei", after all, in the final analysis, the Oscar is still an American award.

Lionsgate is also going to seize this opportunity, trying to be able to make a beautiful comeback, to be able to find some possible escape opportunities under the menacing "Yue Fei", and they also want to have a wonderful performance in this year's Oscars...... Otherwise, a lot of hard work will be in vain.

However, if they want to get a good award in the Oscars, there is no way to jump away from Luo Mo's "Yue Fei", although this is a Chinese film for Chinese, but this movie is really too powerful, completely to the status of sweeping the world, not to mention that their box office is only one-fortieth of the two parts of "Yue Fei" combined, that is, their influence is far from comparable to "Yue Fei"!

In addition, the recent Qianmo Entertainment Company is also jumping up and down in their eyes, that is, trying to get better results in winning awards, for example, the current Qianmo Entertainment Company is carrying out a series of public relations on "Yue Fei", especially Luo Mo actually left his own handprints, footprints, and nose prints on the Hollywood Walk of Fame for this matter, these things are proving that this time Qianmo Entertainment Company is completely imperative to win such an award.

In this way, Lionsgate can only have a big showdown with Qianmo Entertainment Company and even Warner, the American distribution company of "Yue Fei", for the movie "Against the Current...... A PR battle with a company like Warner isn't what Lionsgate wants to see, but there are things that have left them with no way out.

Lionsgate has some experience in this matter......

It was in 2006, when the two Oscar hits were competing for the Oscars, with "Brokeback Mountain" and "Crash".

At that time, no matter how you look at it, "Brokeback Mountain" surpassed "Crash" by much.

Generally speaking, in addition to the results of the outpost awards, popularity and box office are the two most important indicators for the Oscars. Since the Venice Film Festival captured the lion, "Brokeback Mountain" has played a triumphant song all the way, on the contrary, "Crash" is just a bland production with a box office of less than $55 million in the summer. At that time, it seemed that except for the gay theme that was still a little sensitive, there seemed to be nothing that could stop the victory of "Brokeback Mountain".

However, Lionsgate has come to a Jedi counterattack!

Unlike the previous main media publicity, they suppressed 160,000 DVDs of "Crash" and distributed them to members in all parts of Hollywood, including more than 5,600 Oscar judges. Because the film has been drawn for a long time, Lionsgate's open-mindedness has won a lot of favor among the judges, and it has also made their voices quietly climb to second place, which has touched the hearts of many conservative judges and laid the foundation for their own reversal.

Thereupon...... The most reluctant "Crash" counterattacked, and in the jaw-dropping eyes of many people around the world, Lionsgate's film "Crash" won the Oscar for Best Picture, knocking "Brokeback Mountain" directly to the ground!

This caused an uproar at the time!

Now, they are not repeating their old ways, but they are taking a different, more difficult path...... After all, according to the current situation, even conservatives may not dare to risk the world's condemnation to award some awards to their "Against the Current", so they hit the idea on something else, which is what they are doing now, and began to fight this war through public opinion.

Soon, some negative news about "Yue Fei" has jumped out.

First of all, I don't know where Lu Dao dug up some of the so-called horse abuse incidents of "Yue Fei" back then, the crew of "Yue Fei" at that time because of Yue Fei's injury later, this matter has basically completely subsided in China, and it has not been mentioned again, since then the crew of "Yue Fei" has also been careful and careful, pay attention and pay attention, but I didn't expect that now this matter has been exposed in the United States, which immediately caused a great response.

Secondly, what they attacked was that "Yue Fei" originally appeared as a super commercial blockbuster, such a movie should belong to the same category as "Avatar", and it belongs to a movie that doesn't have much in the plot, why can it get so many Oscar nominations?

Again, they used "Yue Fei" as a Chinese film to make a fuss, instigating some people's emotions, and asking them, today, when the threat in China is getting bigger and bigger, how can a Chinese film, a film that promotes their own culture, get such a high Oscar nomination now? What is the reason for this?

After the three-pronged approach, "Yue Fei" is now a little unfavorable in public opinion.

In fact, there is a precedent for this kind of thing, back then, "The Social Network" also occupied the commanding heights, won the praise of many people, and was widely praised at the Toronto Film Festival, many people thought that "The Social Network" would be the big winner of the Oscars, but at this time, things suddenly changed. The Social Network has been getting more and more bad reviews, and it has also been involved in plagiarism......

After that, "The King's Speech" seized the opportunity to start promoting their broadness, humility, and positive energy......

The worst result was that "The King's Speech" defeated "The Social Network......

Therefore, Luo Mo's "Yue Fei" is actually not without danger now......