Chapter 287: The box office in Japan and South Korea is snowballing
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Chapter 287 The box office of Japan and South Korea snowballs. "The Hangover" is really interesting, although the action in it is a bit rude and a little puzzling. But it's a very interesting setting, and a very interesting storyline, especially with a very funny fat guy here, and his eye movements really make me laugh non-stop. The neighbor in my seat in the movie theater is a fat uncle, and he has laughed too much a few times and has not caught his breath, so if you go to see this movie, it is better to pay attention to the people around you......" - Japanese movie fans.
"It's such a funny movie, I really can't keep my cool from beginning to end, because I'm laughing all the time, I'm always guessing what happened, but my guesses don't come to a conclusion. It wasn't revealed until the end of the movie, there is really a very funny big fat man, there is also a funny little fat man, and there are funny dentists and teachers, a real and fun movie. I recommend everyone to watch it, I didn't think that a Chinese movie could be made like this. It's just a pretty good look. - Japanese movie fans.
"The Hangover is really weird, you can say it's a Chinese movie, and of course it's true, because his pedigree is really Chinese...... But if you want to say that he is a Chinese film style, it is not like ...... Because of the film's pacing, structure, and so many other things that look like Hollywood movies...... Of course, this movie is very good, I laugh all the time watching it, and the plot of the movie is also very interesting. ”
"The movie that laughed until it collapsed, that teacher, can you not do such obscene and timid things with the appearance of Gu Zidi, can you exaggerate the expression of the dentist, that fat man...... Why the hell are you so funny? I think this is simply the funniest fat guy in Asia...... In order to see this fat man, I think we all deserve to go to the cinema and spend some money because it's so hilarious. I really broke down laughing when I watched the movie this time, I must find the information of this fat man......" - Korean movie fans......
After "The Hangover" was released on the first day in these two countries, it immediately received very good reviews in South Korea and Japan, and when they came back on the same day, many people couldn't wait to rate it online and recommend everyone to see this somewhat different comedy, so many Japanese and Korean fans also planned to go to the cinema the next day......
The Japanese box office of "The Hangover" on the first day was 12 million yen, which was close to one million yuan according to the exchange rate at this time. This number is not too much, but it is not too little, and it is worthy of the previous publicity investment in Japan.
The box office of "The Hangover" in Hong Kong reached 16 million Hong Kong dollars in the first week, which is equivalent to more than 10 million yuan, which has exceeded the box office of "Red Cliff" in Hong Kong...... However, in Japan, "Red Cliff" swept up 600 million yen at the box office just two days after its release...... This gap is not a star and a half!
After the first day, the box office of "The Hangover" in Japan is only qualified, so there have been some theaters that have reduced the scale of the release of "The Hangover", if it has not improved like this, it may be that the final box office of "The Hangover" in Japan will barely reach about 100 million yen, which is equivalent to more than 7 million yuan according to the exchange rate of this era. This result is already very good for Chinese films, and many Japanese local films are also at the box office...... However, for the glorious Hong Kong box office and Taiwan box office of "The Hangover", this is too shabby.
In addition, in South Korea, The Hangover did not do well at the box office......
When most countries in the world calculate the box office of a movie, they use money to calculate, that is, to calculate the total amount of money...... For example, the U.S. box office is calculated in U.S. dollars, and the Japanese box office is calculated in yen. However, in South Korea, the box office of a movie is calculated by the number of people, and the box office of a movie is calculated by the number of people. Of course, in the end, it will be calculated in Korean won, but it is still more common for people.
The reason why South Korea and France calculate the box office this way, especially South Korea, is because the movie ticket price in their country is constant, generally about 8,000 won (equivalent to 40 yuan) on weekdays, and 9,000 won (equivalent to 45 yuan) on weekends.
And "The Hangover" received 12,400 viewers in South Korea on the first day, which is equivalent to 86.8 million won, equivalent to about 43 yuan...... Such a result is also very reluctant, but it is still qualified, so in South Korea, the scale of "The Hangover" is also decreasing......
On the same day, "Slumdog Millionaire" reached 80,000 first-day viewers, which is completely a crushing result for "The Hangover", after all, the film schedule is just a little more than twice that of "The Hangover".
With the film schedule in South Korea and Japan beginning to lighten, "The Hangover" is now facing a very serious possibility, that is, the total box office of the film in Japan is about 7 million yuan, and the total box office in South Korea is about 2 million yuan...... Oh, it's said that compared to the glorious and splendid Taiwan and Hong Kong box office, it is overshadowed. At the same time, the poor performance of "The Hangover" in these two box offices will also bring that the road of "The Hangover" to attack overseas may only stop at Hong Kong and Taiwan, and cannot touch the United States, or even Europe, which Luo Mo wants......
Luo Mo was also a little depressed after knowing the news, but he also believed that "The Hangover" had a good reputation, and it should be able to recover some situations, even if there was really no way to recover the situation, then he could think of other ways. Anyway, now that Southeast Asia is about to be released on a large scale, the mainland may also loosen...... By then, the cost should pay for itself...... However, if Japan, South Korea, and the United States are all box office tragedies and the mainland cannot be released, then "The Hangover" will only be able to recover its cost at most.
In such a situation, March 20 arrived...... At the end of the day, the situation was a bit unexpected on the part of South Korea and Japan.
Because, on March 20th, the scheduling rate of Japan's "Hangover" has dropped to about 5%, but the box office has increased instead, from the previous 12 million yen to 23 million yen! This increase has surprised Japanese theaters, as it means that attendance for The Hangover is growing by leaps and bounds...... And the single-day box office result of 23 million yen is also close to the fifth place in the single-day box office list in Japan......
On the same day, the Korean film schedule of "The Hangover" has dropped to 4%, and the number of films scheduled can be said to be precarious, but on this day, the number of moviegoers has also happened incredible-from 12,400 to 20,700!
In South Korea and Japan, the viewing of the movie on March 20 also brought more word-of-mouth to "The Hangover", many people came to the cinema laughing, and some were amused by the fat man in the cinema to laugh breathlessly, and some vulgar things in "The Hangover" also drove the hidden part of the hearts of the audiences in the two countries, and everyone laughed non-stop......
The miraculous situation created by "The Hangover" in South Korea and Japan the next day caused these two countries to increase the schedule of "The Hangover" on March 21, increasing the schedule to more than 6% and about 7% respectively.
And on March 21, the good reputation of "The Hangover" influenced more people to enter the cinema - the power of good word-of-mouth is indeed very strong, and in 09, a Chinese movie "Border Storm" that no one cared about at the beginning, with the growth of word of mouth, it actually got 30 million box office. The 12-year-old "Crazy Primitives" was originally scheduled to be completely incomparable to other Hollywood blockbusters, but this cartoon had a strong reputation and the masses supported it, and it took more than two months to be released in China, and the final cumulative box office was much higher than many Hollywood blockbusters that took the lead on the first day of its premiere.
The same is true for the current "Hangover", maybe many people were not attracted by the publicity at the beginning and did not go to the cinema, but the people around them said that this movie was funny and burst into laughter, then he might also go into the cinema to watch it - modern life is stressful, who doesn't want to watch something funny? After watching it, this person felt that the name was well deserved, and the movie was even better than he imagined, so he would write a film review, give a good review, and introduce it to other relatives and friends.
Therefore, a good reputation is a snowball, sometimes in people's publicity, word-of-mouth brings more and more people, and the snowball is getting bigger and bigger, and at this time, a good word-of-mouth can bring a high box office! And it can bring strong staying power...... This is the reason why the box office of "Fuchun Mountain Residence" was 46 million on the first day, and the total box office was only more than 200 million, and the box office of "People Are Embarrassed in Thailand" was 30 million on the first day, but the final box office was 1.2 billion......
And now, The Hangover is snowballing.
Therefore, at the end of March 21, the single-day box office of "The Hangover" in Japan actually exceeded 30 million, reaching 35.8 million yen, and the number of moviegoers in South Korea also reached 24,000......
At this time, fans in the two countries, as well as the theaters in their countries, and people from other film teams were shocked - the first day of "The Hangover" started so plainly, but in the midst of the blandness, it suddenly rose and the results were getting better and better......
And the crew of "Slumdog Millionaire" now hates "The Hangover" to death...... They were selling well in Hong Kong, but who knew that a "Hangover" came to Lu Road, which made them lose their good times and couldn't hold their heads up by "The Hangover......
When I came to South Korea, I thought that I could completely crush "The Hangover" and let them taste the power of the Oscars, but this plague-like movie actually began to rise slowly again!
After the 21st, the schedule of "The Hangover" began to grow in two countries, and the box office and moviegoers are also slowly increasing in these two countries.
On the 25th, on the seventh day of the release of "The Hangover", the single-day box office in Japan reached 76 million yen, becoming the single-day box office champion in Japan! At this point, "The Hangover" has officially announced its rise! Before I knew it, I suddenly became a box office dark horse on this side of Japan.
That is, on the 25th, the number of viewers of "The Hangover" and "Slumdog Millionaire" in South Korea was basically the same, and the number of viewers of "The Hangover" reached 32,500, only losing to "Slumdog Millionaire" by a slight disadvantage of 200 people, occupying the second place in the Korean box office list on the day......
"Slumdog Millionaire" and "The Hangover", one is an eight-Oscar award-winning movie, and the other is a movie from Chinese mainland that doesn't have much aura...... One is an inspirational film that moves people to tears, and the other is a comedy film that hurts vulgar eggs and makes people laugh non-stop...... The two films, on the 25th, were tied in South Korea......
And, from this day on, it's like two intersecting parallel lines, one that continues up after intersecting and one that goes down after intersecting......
From the 25th, "Slumdog Millionaire" will no longer be able to do "The Hangover" in South Korea......