This year's China Film Directors Association is indeed closely related to many things.

China's film box office market does have a huge dividend for the previous filmmakers, and this dividend is still quite huge, after all, the Chinese film box office market has been incubated from less than 3 billion a year to 40 billion today, which is a huge possibility in the middle.

In the previous Chinese film box office market, a movie, not to mention many movies now, exceeded 1.5 billion box office, even if it was 1. 500 million is incredible, so this is indeed an era in which Chinese films have enjoyed a lot of dividends. Many film directors and investors see the strong potential of this market.

The great potential of this market is really good, and it has given birth to many people in the film industry.

It's just that such great potential and huge dividends have also brought a lot of additional things, that is, a huge change in the concept of filmmakers.

In the past, the mood of many people who really did a good job in movies is disappearing, because many people are increasingly discovering a tried-and-true movie formula: hype + publicity = high box office!

After learning such a formula, there are very few people who can patiently improve the quality of the movie, and the vast majority of them are trying to use publicity and the like to save the box office of the movie......

If this continues, there are fewer and fewer people who can calm down, and many people just want to make some money in the film industry, and it is no wonder that more and more people will scold Chinese films, which will only shrink into the domestic protection month.

And the current big change is the weakening of such dividends.

However, the creativity of the Chinese is indeed quite strong, and in the past few months, the Chinese film box office has maintained its own position, although it has not been able to achieve the goal of sharing the world, but I believe that it will slowly turn the situation around, just like the film markets in South Korea and Japan.

Today's Chinese filmmakers are more of a grievance...... There is still protection for the previous kind of Chinese films, although the movies are self-entertaining in China, they have a pretty good box office market to share in the big cake, and now, outsiders have rushed in.

So everyone seems to be a little not interested, although they have already listened to all the details of these things in their ears, and they care about the success or failure of the details, but on the whole, everyone's hearts are still a little cold.

Luo Mo also listened carefully to what these people said, and made a judgment in his heart...... Anyway, he is one of the protagonists today, especially after becoming the president, there are many things that he can't shirk.

Sure enough, not long after they finished speaking, the person who spoke became Luo Mo, and everyone began to pay attention to Luo Mo's words.

They are indeed looking forward to Luo Mo's speech, and everyone is looking forward to it......

Luo Mo is not only able to explain the ins and outs of some things more clearly, but most importantly, Luo Mo is still related to everyone's interests...... Luo Mo's existence, for the Chinese film market, is not only to improve the market and increase everyone's confidence, but more importantly, it is also his sincerity to Chinese films, and he has real strength under his hands.

If the movie wants to get out of the rut, you have to watch him.

It's just that Chinese and Western cultures are really difficult to reconcile, and it is indeed not easy to get a domestic film with a high box office in the Chinese film market, and a good box office in Europe and the United States, but after all, a large part of the good movies are still common, so everyone is still looking forward to Luo Mo's Castle Stone Film Company.

Here are some of the box office expectations in the United States.

Today's topic is naturally how Chinese films should withstand the impact of Hollywood blockbusters on their own one-third of an acre, and how Chinese films should get out of the trap...... But the more important thing is that before, everyone still keeps their own one-acre and three-point land, after all, the Chinese film market is now quite huge, even if you keep your own one-acre and one-third land, it is a high achievement...... This is a unique condition that cannot be compared with the film market in all countries except the United States.

How can we deal with the current situation? How can we hold the market?

Many people are thinking about this issue, but in fact, this is also something that is closely related to every director and every filmmaker.

At this time, it was time for Luo Mo to speak......

Of course, everyone was waiting to hear more from Luo Mo about this matter.

After Luo Mo stood up, he first said something like thank you, and then began to step into the whole-

"There's a saying that we've been saying for a long time, and that's the big change in cinema...... Now is indeed the era of great changes in films, for our Chinese films, it is such a status quo, the era of the protection month of domestic films is gone, so, no matter how much resentment there is about this matter, there is no way to resist the change of the times, anyway, we want to have the kind of protection we had at the beginning, it is basically impossible, and the next thing, obviously, can only be done by ourselves. ”

"For a long time, there has been a problem with Chinese films...... And this problem has also laid the root of the recent situation of our films, I think everyone knows that this problem is that our movies usually win the box office and lose word of mouth! Such a strange circle has always existed since the commercialization of films in my country. ”

Luo Mo's words are indeed known to many people.

Since the reform of domestic films in 2000, to the beginning of the box office victory of "Hero", the strange circle of Chinese films has appeared, many movies have won the box office and lost their reputation, relying on the domestic film protection month and all kinds of publicity, so that the box office of the movie looks particularly good, however, there are relatively few movies that get a high box office and a good reputation, and this situation has slowly improved after 10 years, which also represents the progress of Chinese films, but the magnitude of this progress is still not large.

"So, this kind of cycle has been one of the reasons why the films that have plagued us can continue to move forward." Luo Mo said: "We really began to learn about film commercialization, and the time for the film industry to enter the scale is less than 20 years, in fact, we have indeed achieved great achievements, especially when the scale of the cinema chain has also expanded, our results are indeed good, but there are indeed many problems." ”

"Foreign films, led by Hollywood, are indeed an invasion for us, a large-scale invasion, a fierce challenge, but there are also some opportunities. The first is the development of our film market, although the development of China's film market, the main reason is the rapid growth of the cinema line in the past ten years, as well as the increase in the number of moviegoers brought about by the improvement of people's living standards, but no one can deny that there is a big reason for this, because of the entry of foreign films led by Hollywood, which has cultivated our market and raised our overall market ......"

For this reason, even some very stubborn people have to admit that if there were no Hollywood blockbusters for so many years, there would only be Chinese films in the Chinese film market...... That's certainly not the case now...... The stimulus of Hollywood blockbusters has indeed played a high role in the overall market of the Chinese market.

"In addition, foreign blockbusters, led by Hollywood films, also give us a mirror, so that we can always see the problems we have in the commercialization of films, which provides a strong catalytic effect on the maturity of our film industry, and also helps us improve the viewing taste of movie audiences, which is what they bring to us...... It's just that the previous Hollywood blockbusters at least had some domestic film protection month protection, but now it is different, and we have to face more of their invasion and expansion. The great changes and opportunities ushered in by the Chinese film market require us to take a long-term view. ”

What Luo Mo said before, in fact, many people have studied it, and naturally they know the truth of it, but from Luo Mo saying it on such an occasion, it naturally has a different meaning.

However, the obvious thing is that everyone is relatively looking forward to the response plan for the incident that Luo Mo said.

Luo Mo did finish talking about these big conceptual things, and began to delve into the response plan for this matter.

"From the perspective of the overall environment, I think what we have to do now is first of all to continue to optimize our commercial films and continue our commercial film reform." Luo Mo said this kind of cliché at the beginning: "For the absorption and development of foreign films, I don't think there is much to say, that's the way things are." ”

"Our commercial film reform has lasted for more than ten years, and there has been great progress, and now is the time for the real test, in fact, in the first five months of this year, the proportion of the box office of our films has exceeded previous expectations, which shows that our results during this period of time, more than ten years, have made our films mature to the point where they are today. But these are still not enough, our commercial films still need more reform and optimization, which is more in line with the situation of the Chinese film market. ”

"The most important thing is to create word of mouth, Hollywood blockbusters are now often in a predicament, this predicament, we can't also repeat the mistakes of the past, the reputation of the movie must be adhered to for a long time...... We don't necessarily have to come up with any complicated plots, but the essence of the movie still has to be insisted on, and the movie tells a good story...... That's what I've been saying, a movie needs to be able to tell at least a good story. ”

This is indeed a common question for Luo Mo.

He is always saying that movies need to tell a good story.

He's been sticking to this for a long time.

However, after all, Luo Mo's status is really not low, and he is also the most successful director in the commercialization of domestic films, so everyone listened to Luo Mo's words patiently, and did not pay attention to it because he spoke many times, Luo Mo continued: "The second point ...... Or adhere to our film style and take root in Chinese culture. ”